# Compare Semrush vs Power My Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Semrush and Power My Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/151962-214290/SEMrush-vs-Power-My-Analytics

---

# Semrush vs Power My Analytics Features and Cost Comparison

Last updated May 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SemrushPower My Analytics2/4 selected

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

[## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$139.95/month

Value-for-Money

4.2

Functionality

4.6

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [2,317 reviews](#user-reviews)

Positive

2,223

Neutral

65

Negative

29

[## Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [182 reviews](#user-reviews)

Positive

175

Neutral

4

Negative

3

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## Summary

* * *

Key features rated by users

Features selected based on 2,556 reviews from marketing analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

80%Fit

Feature ratings

Performance Metrics

4.5

Engagement Tracking

4.6

Reporting & Statistics

4.4

Campaign Analytics

4.4

Data Visualization

4.3

82%Fit

High performer

Feature ratings

Performance Metrics

4.7

Engagement Tracking

4.5

Reporting & Statistics

4.9

Campaign Analytics

4.8

Data Visualization

4.7

User satisfaction

User satisfaction

4.6

User reviews[2,317](https://www.capterra.com/p/151962/SEMrush/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.2

Customer support

4.4

User satisfaction

4.7

User reviews[182](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.6

Price starts from

Price starts from

$139.95Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

Best for

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## User reviews

Pros & cons

Suzanne C.

Small Business Owner

> "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

Alp A.

Director

> "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

Suzanne C.

Small Business Owner

> "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

AG

Allison G.

Marketing Strategy Consultant

> "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

VR

Verified Reviewer

Project Manager

> "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032)

JP

John P.

Transport Broker

> "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

AM

Andrew M.

Senior Web Design Manager

> "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070)

VR

Verified Reviewer

Owner

> "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022)

Arsene S.

Merketing director

> "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Alp A.

Director

> "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

CZ

Calvin Z.

Manager

> "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

Suzanne C.

Small Business Owner

> "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

OC

Owen C.

MD

> "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261)

FC

Fergus C.

Marketing Executive

> "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

CZ

Calvin Z.

Manager

> "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

SW

Simona W.

head of marketing

> "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

Arsene S.

Merketing director

> "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

AG

Allison G.

Marketing Strategy Consultant

> "They are refusing to return the money and are using shady practices to give me the run around."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

VM

Vikash M.

Chief Marketing Executive

> "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525)

Arsene S.

Merketing director

> "The biggest issue was not the software itself, but the billing practices."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

JB

Joe B.

CEO

> "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981)

RW

Rickilee W.

Founder

> "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777)

VR

Verified Reviewer

Senior Account Manager

> "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264)

WW

William W.

Research Analyst

> "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

IM

Isidora M.

Founder and Full Stack Marketer

> "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

AH

Amir H.

E-Commerce Manager

> "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

DM

Daniel M.

Owner

> "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

JI

Jennifer I.

Content Writer

> "As a content writer Semrush is an all-in-one tool that supports my freelancing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

JI

Jennifer I.

Content Writer

> "Scaling my content writing business has been boosted by my use of Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

DH

Daniel H.

Community Marketing Manager

> "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563)

TS

Tyler S.

Affiliate marketer

> "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

AH

Amir H.

E-Commerce Manager

> "I rely on this in order to maximize the visibility of our store."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

JA

Jazz A.

Director

> "We used it mainly for social media scheduling and it was expensive for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930)

VR

Verified Reviewer

Head of Marketing and PMM

> "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758)

LM

Lauren M.

Principal Consultant

> "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793)

VR

Verified Reviewer

Senior Web Developer

> "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410)

CZ

Calvin Z.

Manager

> "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

MK

Mohit K.

SEO Manager

> "It helps me understand my website better and plan my work."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467)

WW

William W.

Research Analyst

> "My only complaint was the poor accuracy of the competitive data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

FO

Feraud O.

Owner

> "The amount of features it has that can help your business with now only SEO but also research for advertising."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792)

ES

Ellie S.

Founder

> "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655)

DG

David G.

Web Strategist

> "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

CZ

Calvin Z.

Manager

> "other thing is cost can be high for small businesses and individuals."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

TS

Tyler S.

Affiliate marketer

> "Semrush has a ton of features like keyword research, competitive analysis, and site audits."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

JP

John P.

Transport Broker

> "It opens small business opportunities in an effective manner."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

IM

Isidora M.

Founder and Full Stack Marketer

> "What I love most is how it helps me connect the dots between data and action."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

Liliana A.

GED

> "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988)

IM

Isidora M.

Founder and Full Stack Marketer

> "I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

MB

MacKenzie B.

Founder

> "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

SB

Stephan B.

Digital Marketing Manager

> "The dashboard provides a wholistic look at your business's marketing and SEO all in one place."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097)

ED

Erik D.

owner website designer

> "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. "

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948)

MJ

Maddie J.

SEO associate

> "The Site Audit and Position Tracking tools are amazing for quick facts on your site."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

VR

Verified Reviewer

Illustrator

> "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539)

RA

Roger A.

Owner

> "I feel secure on my data and in what I do on the app."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065818)

MB

MacKenzie B.

Founder

> "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

JI

Jennifer I.

Content Writer

> "Semrush's customer support is also very responsive and super helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

PM

Patty M.

Owner

> "This goes against Semrush's terms of service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6338268)

FC

Fergus C.

Marketing Executive

> "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

Liam K.

Digital Marketing

> "Team found it hard to use, there is a lot on the platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095)

MD

Matt D.

Marketer

> "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777)

SS

Sai S.

IT Developer

> "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766)

DG

David G.

Web Strategist

> "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

FC

Filippo C.

E commerce manager

> "The fact it cost a lot of money the premium version"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563)

DM

Daniel M.

Owner

> "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

Naveen P.

Manager

> "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

MJ

Maddie J.

SEO associate

> "The Keyword Magic Tool is super helpful for deep research on keywords/queries."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

KT

Kalin T.

Marketing Manager

> "The price point is hard."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826)

Eudys Rafael M.

Sales clerk

> "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373)

Tanvir M.

Marketing manager

> "Monthey package is overpriced for asian people as usd is not our main currency."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714)

VR

Verified Reviewer

Manager

> "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858)

KK

Karambir K.

CEO, IT Admin, Purchasing Decisions

> "Our budget limits the ability to purchase advanced functionality."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886)

Franklin Javier P.

Medium Technician

> "From keyword research, competitor analysis, to tracking online visibility, this platform has everything I need to optimize my digital marketing..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661)

KK

Karambir K.

CEO, IT Admin, Purchasing Decisions

> "Some of the limits on number of audits are frustrating."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886)

IM

Isidora M.

Founder and Full Stack Marketer

> "I’ve built so many SEO strategies - It’s honestly a part of my daily routine now - just like my morning coffee ☕."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

AD

Andrew D.

Owner

> "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986)

[View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

Olle A.

Founder

> "Simple and cost-effective solution to get necessary advertising and analytics data displayed on a dashboard."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___7038357)

LF

Lorenzo F.

Marketing and Sales Manager

> "The only downside I noticed was that some of the more advanced LinkedIn metrics required a higher-tier plan."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

AS

Anastasia S.

SEO Strategist

> "I was looking for a reasonably priced platform that integrates with Data Studio and can pull information from..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6619671)

IG

Ilaria G.

head of performance

> "Missing dimensions and the connection is not always updated so I missed some data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

IG

Ilaria G.

head of performance

> "We had a lot of Connectors and the pricing is gorgeous and so competitive with others"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

NS

Nitsan S.

CEO

> "The connectors are constantly failing, rendering the service completely unreliable."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

LF

Lorenzo F.

Marketing and Sales Manager

> "I liked how easy it was to connect my LinkedIn Pages and Business Manager accounts to Looker Studio."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

NS

Nitsan S.

CEO

> "I paid for an Enterprise yearly plan expecting a professional experience, but instead, I’ve been drowning in..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

SK

Sap K.

Marketing Manager

> "It got api connection with different platform, I can easily connect ad platform like linkedin to Google data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010386)

ZC

Zachary C.

Director

> "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

PG

Paul G.

support

> "So far so good, we just used the free trial and we have automated creating all reports unlike before when our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6137373)

TV

Tejas V.

Consultant

> "I clicked dashboards, and all my existing sheets got deleted without any warning message."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4813315)

FG

Fabrice G.

Global Search Manager

> "It can easily bring in your data sources into Data Studio to help with data visualization"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010200)

PZ

Peter Z.

Analtics

> "it takes too much steps to optimize and i cant see the data i get from the connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346)

Abhishek M.

Marketing Manager

> "It significantly reduces the time and effort required to generate comprehensive reports and engaging..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

NS

Nitsan S.

CEO

> "It’s a complete disaster of a service."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

JS

Jack S.

Creative Director

> "After trialling multiple competitors PMA stands out as a simple, but robust solution to connect data across..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

HN

Harry N.

Media Performance

> "Sometimes it takes so long to access to the data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4965624)

JS

Jack S.

Creative Director

> "In particular it allows those without API or development experience to easily integrate platforms into their..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

GG

Gintarė G.

Meta Advertising Specialist

> "That sometimes it's have some errors to connect with account."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5031508)

RK

Rebecca K.

Digital MArketing

> "I had tried a few data connectors for Linkedin ads and found this is the only one that had all the connectors..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268)

NM

Nicolas M.

Head of Digital Consulting

> "Price structure a bit confusing until the last step"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

Derick D.

Growth Marketing

> "The combination of affordability, quick data integration, and ease of use makes it an excellent choice for..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6170726)

SA

Salman A.

Digital Media Performance Assistant Manager

> "The hardship of connecting Amazon ads."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922)

TM

Terrel M.

Paid Media Manager

> "The easy setup with looker studio and connecting the ad platforms with analytics data is key"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4851541)

VR

Verified Reviewer

Marketing Executive

> "Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes a..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

PF

Peter F.

Managing Director

> "So far there's nothing specific that we don't like compared to other solutions we trialled."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4980731)

AC

Antonino C.

Performance Marketing

> "PMA has helped us getting a real help when it came to make decisions data-based in our marketing team."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4949619)

ZC

Zachary C.

Director

> "Don't fall for the cheap pricing."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

Muhammad Faisal J.

Data Analyst

> "The data extraction into google sheets and the Power My Analytics own template for any data source is..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3719526)

EM

Emily M.

Senior SEO Consultant

> "I don't love how you are charged per location as this is always increasing and so the charge will increase..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3711423)

ST

Stephen T.

Communication and audiovisual expert

> "I did not use it extensively yet, but my first impression is that it's reliable, easy to set-up, and the data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6051068)

WC

Werner C.

Digital Lead

> "The naming conventions could be much better - I kept finding myself changing the naming conventions"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3574057)

MA

Michelle A.

Finance and Operations Manager

> "I am trying to get useful yet automated information to quickly and easily understand the effectiveness of our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3537150)

LT

Le T.

Content

> "The price is high compared to me, and developing countries"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196)

ZH

Zachariah H.

Head of Marketing

> "Power My Analytics is easy to set-up and connects most of your marketing data needs."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6156876)

DH

David H.

Owner

> "Until now, I did not encounter any issues or anything I wouldn't like with this software."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3704537)

HN

Heather N.

Senior Performance Marketing Manager

> "I like that there is a hub with all my data connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

YB

Yann B.

account manager

> "Unfortunately, I didn't have enough time to check if every kpi's were available during the trial."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3481376)

NM

Nicolas M.

Head of Digital Consulting

> "Good connectors, easy integration for Social Media reporting"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

BR

Ben R.

Paid Media Consultant

> "My client reporting was becoming way too expensive with other data connection providers..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3400228)

Abhishek M.

Marketing Manager

> "I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting and..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

AK

Akshay K.

Digital Marketing Manager

> "sometimes data is not imported fast in data studio"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3516016)

AB

Andrew B.

Marketing

> "The easy link in to Google Data Studio has made this a vital tool in setting up data views for the team at..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3769610)

FD

Filippa D.

Analyst

> "Not being able to include pinterest ads"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3390608)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Free onboarding sessions are also helpful."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

LM

Laura M.

co-founder

> "Only cons of the product is naming conventions aren't exactly the same as other platforms."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3377458)

LP

Laura P.

Consultant, Data Strategy

> "It was easy to connect Campaign Monitor to Google Data Studio using Power My Analytics which was my main..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3577268)

JP

Julia P.

Intern

> "I needed to integrate hubspot and power my analytics, but it's not possible to filter the data."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2665567)

HN

Heather N.

Senior Performance Marketing Manager

> "The free dashboard templates are very useful"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

NH

Nicholas H.

Art Director

> "I guess the only downside is that its not free :)"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3303740)

SC

Spero C.

Consultant

> "I approached PMA with a need to automate my API connection to Amazon AWS & ADS for client reporting. "

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3740024)

BP

Brittany P.

Partnership

> "Well kinda sucks I only have a free trial, unless my online business makes income"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2683404)

FA

Fabian A.

Data Scientist

> "Easy to use and have an useful metrics in for differents apps."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4817603)

Azril A.

Director, Marketing & Analytics

> "Some features do not work."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2843102)

[View Reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

## User interface

4.64 (2,317)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

4.68 (182)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Ad hoc Reporting

150

Important

AI Copilot

120

Important

Semrush

Top features

20/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/151962/SEMrush/#features)

Power My Analytics

18/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/214290/Power-My-Analytics/#features)

### Recognition

Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports

Power My Analytics is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Marketing AnalyticsSoftware (2022) 

### Deployment & support

Semrush

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Power My Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Semrush

-   By Semrush
-   Located in United States
-   Founded in 2008

Power My Analytics

-   By Power My Analytics
-   Located in United States
-   Founded in

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