# Compare Semrush vs Jasper 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Jasper based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151962-217242/SEMrush-vs-Jasper --- # Semrush vs Jasper Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushJasper2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Jasper](https://www.capterra.com/p/217242/Jasper/)[4.8 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,317 reviews](#user-reviews) Positive 2,223 Neutral 65 Negative 29 [## Jasper](https://www.capterra.com/p/217242/Jasper/)[4.8 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/) Starting Price $29.00/month Value-for-Money 4.5 Functionality 4.7 Ease of Use 4.7 Customer Service 4.7 Reviews Sentiment Based on [1,855 reviews](#user-reviews) Positive 1,811 Neutral 28 Negative 16 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,458 reviews from content marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Content Management 4.4 Activity Dashboard 4.4 Social Media Integration 4.4 Alerts/Notifications 4.4 SEO Management 4.6 67%Fit Missing features Feature ratings Content Management 4.6 Activity Dashboard 4.6 Social Media Integration NA Alerts/Notifications NA SEO Management 4.4 User satisfaction User satisfaction 4.6 User reviews[2,317](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.8 User reviews[1,855](https://www.capterra.com/p/217242/Jasper/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.5 Customer support 4.7 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $29Usage Based, Per Month - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Any person or company that regularly writes marketing content. ## User reviews Pros & cons Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) IM Isidora M. Founder and Full Stack Marketer > "What I love most is how it helps me connect the dots between data and action." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) IM Isidora M. Founder and Full Stack Marketer > "I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) RA Roger A. Owner > "I feel secure on my data and in what I do on the app." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065818) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) PM Patty M. Owner > "This goes against Semrush's terms of service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6338268) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Our budget limits the ability to purchase advanced functionality." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) Franklin Javier P. Medium Technician > "From keyword research, competitor analysis, to tracking online visibility, this platform has everything I need to optimize my digital marketing..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661) KK Karambir K. CEO, IT Admin, Purchasing Decisions > "Some of the limits on number of audits are frustrating." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886) IM Isidora M. Founder and Full Stack Marketer > "I’ve built so many SEO strategies - It’s honestly a part of my daily routine now - just like my morning coffee ☕." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) Chris L. Operations > "Not just that, it can rework our original content into new versions that recombine into creating original content." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___7119449) CO Caroline O. Tutor and CEO > "I also dislike that the reason I joined was because I got 150,000 credits that I thought I'd be able to use after the years subscription ended." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6497400) Nishant T. Sr analyst > "Overall, its a powerful AI writing tool which enables creation of marketing content, maintains brand voice and support team workflows" [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6854658) Nishant T. Sr analyst > "Sometimes generate generic or repetitive content" [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6854658) VM Vanessa M. Massage therapist > "I recommend to anyone needing an ai platform that will help them with personal tasks as well as buisness related work." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___7050893) HH Henry H. Marketing Manager > "Very bad unsubscription experience:If you want to unsubscription the Jasper, you only have two choices: Close your account OR Suspension your account for 1 month. If I want to use it..." [See full review](https://www.capterra.com/p/217242/Jasper/#SoftwareAdvice___5084989) VR Verified Reviewer Art > "My overall experience with Jasper, has been ok trying the free trail, but when I wanted to upgraded the cost was too expensive." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___7094725) DH Daniel H. Senior SEO Manager > "It can take some getting used to the UI and it’s not as intuitive as it could be." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6445566) Nishant T. Sr analyst > "Supports multi user workflows enabling robust team collaborations" [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6854658) HH Henry H. Marketing Manager > "I am surprised that I cannot use the full product during the suspension of my subscription, that made me feel Jasper is ridiculous!!I have had contact the Jasper Support. But only..." [See full review](https://www.capterra.com/p/217242/Jasper/#SoftwareAdvice___5084989) DH Daniel H. Senior SEO Manager > "I really enjoyed using it and it has helped cut down on outline and drafting time, especially when working with external writers." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6445566) BS Bruce S. owner > "Got too expensive for me to maintain on a regular basis" [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6664398) JM Josphat M. Copwriter > "Jasper has been invaluable in helping me with various types of writing, including marketing copies, articles, and even Google Ads. Whether I need help with research, generating ideas,..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6025812) DB Dennis B. Owner > "This program does not allow you to really test the software unless you agree to the free trial. Once they get you seems like your tied down " [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4880616) KK Kennedy K. Content Writer > "I like the speed of generating content outlines, topic ideas, and filling research gaps when writing technical content for clients. Although we don't use AI throughout, Jasper helps..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5007905) Ronald Abilmar R. Marketing Manager > "Well, if I had to mention something it could be that sometimes the automated text generation can be a bit general or lack depth." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5010072) Ferent L. Web Designer - Junior Platform Maintainance Engineer And Seasoned Online Marketing Assistant > "It helps to increase and leverage my productivity rates - saves time and energy by helping me to write amazing website content and marketing ideas for my small business and I'm fully..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6032451) JO John O. owner > "One of the biggest problems I had before using Jasper to write my Google ads was that I was not being very specific about the type of customer that I was trying to attract, but with..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3641593) NM Nicholas M. Business Developer > "Jasper AI has several features including Machine Learning, Activity Dashboard, Automated Text Generation, Auto Save , Content Management; hence you can enjoy great experience with it...." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5066209) BC Bernard C. ceo > "Support is not able to help, each time a new person pickup the call, there is no continuity on support, different people ask same basic questions over and overThey do not have a..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4350087) AM Armando M. Principal Communication Strategist > "While the platform is fantastic and one of the best AI writing tools I've used, their customer service truly sets them apart." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6413551) Akshika V. Senior Java Developer > "Another issue is that there isn't a built-in plagiarism detector or grammar checker to assure the accuracy of the grammar and usage components. Although their tool for creating AI..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4366363) Ferent L. Web Designer - Junior Platform Maintainance Engineer And Seasoned Online Marketing Assistant > "I leverage its intelligent generative powers to generate content for websites I design for customers and casual promotional campaigns I handle." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6032451) SK Sylvia K. Web Designer/ Web Developer > "It comes with too much instructions and an overwhelming design compared to competitors such as Writesonic." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5013457) RK RANJAN K. Social media marketing > "Jasper assists me in creating material for our blog and natural search engine optimisation." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6130620) JM James M. Content Writer and Editor > "The content from jasper may be biased or incorrect and users cannot figure out how Jasper arrived at a particular response." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5044590) RK RANJAN K. Social media marketing > "It's incredibly helpful for producing unique content that ranks well in search results, increasing our company's traffic and revenue." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6130620) SR Steve R. Developer > "However, the pricing is the biggest drawback for me and makes it hard to justify paying for continued use of this tool." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5058032) Ferent L. Web Designer - Junior Platform Maintainance Engineer And Seasoned Online Marketing Assistant > "Overall, I think it's completely different from most AI content generators and is almost able to generate human-like content because working with it gives me the impression that I'm..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6032451) HH Henry H. Marketing Manager > "Their methods for unsubscribing are unreasonable, and it seems like their product teams are lacking." [See full review](https://www.capterra.com/p/217242/Jasper/#SoftwareAdvice___5084989) CK Carol K. Web Designer and Content Creator > "Jasper helps us create outlines for web content which improves our content writing speed." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5028150) JO Jack O. Founder > "However, my only criticism is that it is somewhat unimaginative and often repetitive; if you ask it to create three different ad texts, for example, they will often be very similar to..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4363735) KV Kirsty V. Copywriter > "Love how this AI assistant generates awesome content in seconds, mate." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6565721) JC Jessica C. Online Entrepreneur > "Other times the generator will spit exactly what I wrote back out at me. While you can flag bad content and get a refund of credits, it's only up to 20% of your plan, so if you're..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3778850) SK Sylvia K. Web Designer/ Web Developer > "Jasper is a reliable tool that helps us create useful content for clients websites in a few minutes." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5013457) DW David W. CEO > "The main negative is that sometimes when writing a longer document/prompt it will repeat information based off of what it has already written, causing its' logic to be circular." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3823001) HB Harrison B. Marketing Manager > "Jasper has enabled our team to collaborate effectively with each person being able to contribute to content creation." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4883256) VM Vanessa M. Designer > "It is very expensive for the type of content I need for my work." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6059757) Darren B. Portrait Photographer > "Love the integration with Surfer SEO." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6320189) LT Larry T. SEO Consultation > "It's a little frustrating when I'm writing and the software has some problems, such as when I hit the compose button and it becomes monotonous throughout each paragraph." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3968175) VR Verified Reviewer Founder & Developer > "We used it in our advertising campaigns, the best product in data-based artificial intelligence is Jasper." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4868753) VR Verified Reviewer Marketing Manager > "as I said in pros but here comes the bad part, the text it generates 80% rubbish and can't be used in real-life stuff, like I tried to generate captions but the words are unbelievably..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4269956) KK Kennedy K. Content Writer > "I appreciate Jasper because it makes our work easier. Although we have to literally write content for clients who are not interested in AI content, it does make our work easier." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5007905) Danielle A. CEO > "The repetive nature of Japser can be annoying especially when you hit compose as he finished one thing it will sometimes continue on its own, but rather than writing something new it..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3653888) Ouattara B. Telecom Technician > "It allows me to quickly create content for my social networks and my blog pretty quickly. And even when I run out of ideas, it also generates content ideas for me based on my topic...." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4354136) WP Wiktor P. Educator > "Does not work well as short form, content media creators." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4868755) Thorsten M. Editor in Chief > "I've used it to develop a series of papers, one pager, GTM material, and blog posts, and I can see this tool being handy for anyone who needs to produce more in-depth content than a..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4215559) SB Sarah B. Web Developer / Affiliate Marketer > "Jasper started struggling to produce full articles and was often repetitive." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4987204) Pinky K. Ceo > "In this tool, you can create blog posts, amazon product descriptions, google and Facebook ad titles, Facebook ad copywriting titles, etc." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4357311) KK Kennedy K. Content Writer > "sometimes it generates incorrect content." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5007905) Scott R. Managing Partner > "One of the best features of Jasper is the templates, especially the "One-Shot Blog," which produces an excellent 500-word blog in less than a minute based on just a title." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4438336) AN Anthony N. Reviewer > "Additionally, there may be a learning curve for users who are not familiar with using artificial intelligence tools, which could lead to a slower adoption process and lower..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4400610) NL Ne L. freelancer > "This AI copywriting tool is amazing - it can instantly generate copy for Facebook ads, emails, websites, landing pages, blogs and more." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3603780) AC Alexander C. SEO Writer > "It's frustrating when Jasper rewrites content already present in the document or doesn't provide content based on the prompt." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4452475) MC Mohamed C. Lecturer > "As a content writer, Jasper is my favorite destination for content writing due to the high quality it provides, the languages it offers and the variety of features, particularly..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4365754) Scott R. Managing Partner > "The worst thing I can say about the app is that its add-on, Jasper Art, which sources artwork to accompany content, is mediocre at best." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4438336) JC Jose C. Attorney > "Another feature I use frequently is the ability to customize views in real-time, allowing me to get an overview of relevant data within seconds." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4613492) AC Ana C. Marketing > "I use the art template which I don't like it that much." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___6215714) UA Ubed A. Verification expert > "With its AI-powered tools, workflow management features, and analytical capabilities, Jasper.ai can help users create high-quality content quickly and effectively. While there may be..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4610844) Aditya S. Student > "The software has a steep learning curve and may require extensive training and technical expertise to use effectively, which can be a challenge for some businesses that lack dedicated..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4599584) PW Patrick W. Research Detective > "Jasper.ai is an AI copywriting tool that can help you write high-converting copy for your Facebook ads, emails, websites, and more." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3692850) TL Tyler L. Developer > "Jasper has some limitations when it comes to the "details" on topics. When you try to pull out some of those specific details, it starts to repeat itself. " [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4319476) VT Venita T. CEO, Founder > "With its proprietary AI model, Jasper is able to generate creative and innovative content on demand, taking my writing to the next level and freeing up valuable time for other..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4751707) BK Brooke K. Sr. Marketing & PR Specialist > "The only con with this software is it tends to produce repetitive content when writing a long-form blog." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4522527) VR Verified Reviewer Bd > "It help to streamline data management processes, improve their data analysis capabilities, and make data-driven decisions which helps to scale growth of the business" [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4574160) Lawrence G. Digital Marketing Specialist > "You can get refunded for 20% of your bad generations, but it just isn't enough for some things that take about 50 tries to get the perfect generations." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3557359) VR Verified Reviewer Sr Strategy Manager > "Jasper AI is a powerful business automation platform that utilizes artificial intelligence (AI) and machine learning (ML) to automate a wide range of business processes." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4464231) Géovanny N. Graphic designer > "Moreover, it also does not offer the standard functionalities when it comes to budget planning and forecasting future cash flows." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4560750) RJ Ryan J. Founder > "With Jasper, businesses can harness the power of AI to improve decision making processes, automate mundane tasks, and quickly identify potential opportunities." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4231057) LA Lars A. Content Writer for SaaS brands > "The AI may struggle to understand commands that are too complex or if the formatting requirements are overly specific." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4461108) SR Steve R. Developer > "I enjoyed testing it out and producing unique content on a variety of topics (for example, blog articles)." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5058032) SB Sarah B. Web Developer / Affiliate Marketer > "New features stopped being added." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4987204) Gerald H. Real Estate Investor > "Jarvis allows me to come with clickable titles with my keywords as well has engaging descriptions that allow for a better user experience. " [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3617570) DR Daniel R. Intelligence Analyst > "Additionally, it can be slow to generate content from existing sources which can be a bit of a hindrance in certain scenarios." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4320950) LB Leslie B. Owner and Creative Director > "I also like that I can add my assistant and she can use my credits to create my blog posts and to write more engaging social media posts." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4458389) PD Paul D. owner/ceo > "I always put off writing blogs and social posts as it was a time-consuming process to come up with topic ideas and then write content." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3602841) Lucas L. Tech writer > "Comprehensive features: Jasper.ai offers a wide range of features for content creation and management, including Content Management, SEO Management, Customizable Templates, Content..." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4617760) DD Danyal D. CEO > "The credit system was a bit difficult to understand and the fact that used credits don't rollover each monthly is inconvenient." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___3638824) NM Nicholas M. Business Developer > "The activity dashboard is easy to understand and use. With jasper am able to gather necessary information that facilitate in decision making process for my business." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___5066209) SS Shubham S. Associate Digital Marketing > "The content generated on this tool is not that perfect and need to fix readibility for users." [See full review](https://www.capterra.com/p/217242/Jasper/#Capterra___4715667) [View Reviews](https://www.capterra.com/p/217242/Jasper/reviews/) ## User interface 4.64 (2,317) [Jasper](https://www.capterra.com/p/217242/Jasper/) 4.78 (1,855) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important Semrush Top features 22/34 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Approval Process Control - Audience Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Categorization/Grouping - Content Library - Content Management - Conversion Tracking - Customizable Branding - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Editorial Calendar - Email Marketing - Engagement Tracking - Filtering - Generative AI - Multi-Channel Campaigns - Publish Scheduling - Reporting & Statistics - SEO Management - Social Media Integration - Social Media Monitoring - Social Promotion - Template Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Jasper 11/34 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Approval Process Control - Audience Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Categorization/Grouping - Content Library - Content Management - Conversion Tracking - Customizable Branding - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Editorial Calendar - Email Marketing - Engagement Tracking - Filtering - Generative AI - Multi-Channel Campaigns - Publish Scheduling - Reporting & Statistics - SEO Management - Social Media Integration - Social Media Monitoring - Social Promotion - Template Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/217242/Jasper/#features) ### Recognition Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports Jasper is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Jasper Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Jasper - By Jasper - Located in United States - Founded in ## 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