---
title: "Compare Semrush vs Positive Surfer 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Semrush and Positive Surfer based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/151962-218703/SEMrush-vs-Surfer"
page_type: "comparison"
language: "en"
---

# Semrush vs Positive Surfer Features and Cost Comparison

Last updated September 24th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SemrushPositive Surfer2/4 selected

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

[## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$139.95/month

Value-for-Money

4.2

Functionality

4.6

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [2,329 reviews](#user-reviews)

Positive

2,229

Neutral

66

Negative

34

[## Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

Starting Price

$182.00/year

Value-for-Money

4.6

Functionality

4.8

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [422 reviews](#user-reviews)

Positive

417

Neutral

3

Negative

2

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### Marketing 360

4.5 (1,158)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

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User rating

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of reviewers  
rated it above 4 stars

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### Ubersuggest

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User rating

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of reviewers  
rated it above 4 stars

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### Moz Pro

4.5 (350)

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User rating

91%

of reviewers  
rated it above 4 stars

* * *

## Summary

* * *

Key features rated by users

Features selected based on 7,081 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

91%Fit

Feature ratings

Keyword Rank Tracking

4.6

Keyword Tracking

4.5

Keyword Research Tools

4.5

Competitive Analysis

4.5

Dashboard

4.3

83%Fit

High performer

Feature ratings

Keyword Rank Tracking

4.7

Keyword Tracking

4.6

Keyword Research Tools

4.6

Competitive Analysis

4.4

Dashboard

4.7

User satisfaction

User satisfaction

4.6

User reviews[2,329](https://www.capterra.com/p/151962/SEMrush/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.2

Customer support

4.4

User satisfaction

4.9

User reviews[422](https://www.capterra.com/p/218703/Surfer/reviews/)

Ease of use

4.8

Functionality

4.8

Value for money

4.6

Customer support

4.8

Price starts from

Price starts from

$139.95Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$182Flat Rate, Per Year

-   Free version
-   Free trial

Best for

Best for

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

Best for

Solo freelancers, agencies, in-house marketing teams, and enterprise organizations across eCommerce, SaaS, digital marketing, e-learning, and HR industries seeking to grow organic and AI-driven.

## User reviews

Pros & cons

DD

Devinda D.

Digital Marketing Consultant

> "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

MF

Michael F.

SEO

> "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

VR

Verified Reviewer

VP Marketing

> "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430)

Alp A.

Director

> "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

Arsene S.

Merketing director

> "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

DD

Devinda D.

Digital Marketing Consultant

> "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

CZ

Calvin Z.

Manager

> "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

AG

Allison G.

Marketing Strategy Consultant

> "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

OC

Owen C.

MD

> "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261)

JP

John P.

Transport Broker

> "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

CZ

Calvin Z.

Manager

> "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

VR

Verified Reviewer

Owner

> "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022)

Arsene S.

Merketing director

> "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Alp A.

Director

> "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

VM

Vikash M.

Chief Marketing Executive

> "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525)

Palash R.

Graphic design

> "The pricing is quite expensive, especially for individual freelancers or small agencies."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698)

VR

Verified Reviewer

Senior Account Manager

> "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264)

Arsene S.

Merketing director

> "The biggest issue was not the software itself, but the billing practices."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Suzanne C.

Small Business Owner

> "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

RW

Rickilee W.

Founder

> "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777)

Suzanne C.

Small Business Owner

> "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

Suzanne C.

Small Business Owner

> "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

VR

Verified Reviewer

Project Manager

> "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032)

FC

Fergus C.

Marketing Executive

> "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

DH

Daniel H.

Community Marketing Manager

> "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563)

DM

Daniel M.

Owner

> "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

AM

Andrew M.

Senior Web Design Manager

> "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070)

SW

Simona W.

head of marketing

> "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

VR

Verified Reviewer

Head of Marketing and PMM

> "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758)

TS

Tyler S.

Affiliate marketer

> "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

VR

Verified Reviewer

Senior Web Developer

> "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410)

AG

Allison G.

Marketing Strategy Consultant

> "They are refusing to return the money and are using shady practices to give me the run around."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

BE

Ben E.

Marketing and Communications Executive

> "Semrush is a really helpful tool to ensure that you are getting the most out of your websites."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833)

JA

Jazz A.

Director

> "We used it mainly for social media scheduling and it was expensive for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930)

DG

David G.

Web Strategist

> "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

LM

Lauren M.

Principal Consultant

> "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793)

MF

Michael F.

SEO

> "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

CZ

Calvin Z.

Manager

> "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

TS

Tyler S.

Affiliate marketer

> "Semrush has a ton of features like keyword research, competitive analysis, and site audits."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

JB

Joe B.

CEO

> "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981)

ES

Ellie S.

Founder

> "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655)

IM

Isidora M.

Founder and Full Stack Marketer

> "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

AH

Amir H.

E-Commerce Manager

> "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

CZ

Calvin Z.

Manager

> "other thing is cost can be high for small businesses and individuals."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

OB

Orlando B.

Owner

> "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

JI

Jennifer I.

Content Writer

> "As a content writer Semrush is an all-in-one tool that supports my freelancing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

WW

William W.

Research Analyst

> "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

SB

Stephan B.

Digital Marketing Manager

> "The dashboard provides a wholistic look at your business's marketing and SEO all in one place."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097)

VR

Verified Reviewer

Illustrator

> "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539)

MJ

Maddie J.

SEO associate

> "The Site Audit and Position Tracking tools are amazing for quick facts on your site."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

JI

Jennifer I.

Content Writer

> "Scaling my content writing business has been boosted by my use of Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

FC

Filippo C.

E commerce manager

> "The fact it cost a lot of money the premium version"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563)

AH

Amir H.

E-Commerce Manager

> "I rely on this in order to maximize the visibility of our store."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

Naveen P.

Manager

> "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

MD

Matt D.

Marketer

> "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

DG

David G.

Web Strategist

> "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

KT

Kalin T.

Marketing Manager

> "The price point is hard."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826)

DM

Daniel M.

Owner

> "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

AD

Andrew D.

Owner

> "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986)

MJ

Maddie J.

SEO associate

> "The Keyword Magic Tool is super helpful for deep research on keywords/queries."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

AT

Andrea T.

Marketing

> "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832)

Eudys Rafael M.

Sales clerk

> "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373)

AkG

Ajay kumar G.

Full Stack developer

> "The backlink analyzer not accurate in Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198)

MK

Mohit K.

SEO Manager

> "It helps me understand my website better and plan my work."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467)

WW

William W.

Research Analyst

> "My only complaint was the poor accuracy of the competitive data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

FO

Feraud O.

Owner

> "The amount of features it has that can help your business with now only SEO but also research for advertising."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792)

ML

Melanie L.

Editor-in-Chief

> "The cost."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6575667)

VR

Verified Reviewer

Manager

> "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858)

WA

Wasim A.

Director

> "The only thing about Smerush that i concern is pricing it charge extra for every feature like it charge around $28 to remove its logo from..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3919533)

KV

Kirsty V.

Copywriter

> "I use it to find topic ideas and analyze me competitors, which is pretty cool."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733)

VR

Verified Reviewer

SEO Copywriter

> "Paid KW estimations are quite inaccurate."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5033631)

Ana N.

Sales associate

> "I like everything from keyword research and content optimization to competitor analysis and tracking results is great it gives me all the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5034141)

Liliana A.

GED

> "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988)

GF

Gary F.

Owner

> "Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6287086)

MB

MacKenzie B.

Founder

> "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

JA

Joseph A.

Digital Marketing Specialist

> "I like how easy it is to navigate the website even when there are so many options and features available."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

SW

Simona W.

head of marketing

> "Semrush turned out to be a good option for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

MS

Marwah S.

SEO specialist

> "The interface is confusing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6179520)

NM

Nadine M.

Ecommerce Marketing Specialist

> "Semrush stands out as a comprehensive and user-friendly toolkit."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6112656)

ME

Miguel E.

ceo

> "It is difficult to get all the functionality right in a short time"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4771768)

AD

Ansh D.

Content writer

> "The user interface is top notch as every features and functions are on one side.2."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4996397)

SD

Sujan D.

Bolg writer

> "It's not very easy to use for a new user. But on time user will get to know its features"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4826751)

JA

Joseph A.

Digital Marketing Specialist

> "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

JM

Jeff M.

CTO

> "Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165118)

MS

Manpreet S.

CEO

> "The integration process was difficult as it works on API Units and this made it difficult for us to position and understand the cost of..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2770609)

NH

Neil H.

Director

> "Excellent at shaping organic strategy and analysing the organic competitive landscape."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5037488)

VJ

Vinay J.

User Experience Manager

> "We found it difficult to integrate with Google Adwords"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3403697)

Franklin Javier P.

Medium Technician

> "Also, its seamless integration with Google and other task management platforms makes it easy to use and constantly update my data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661)

MA

Mary A.

Senior Content Engineer

> "The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2443872)

AG

Anna G.

Digital Marketing Manager

> "I’ve been using it for almost 2 years now and it’s really easy to use."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103)

Liam K.

Digital Marketing

> "Team found it hard to use, there is a lot on the platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095)

BH

Bjorn H.

Eigenaar

> "Good tool and easy to use. Because of the problems i am thinking about looking for another tool."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4951554)

Jeffrey T.

Marketing Consultant

> "Some of the other tools are a little harder to use or not as useful to me."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3491518)

GG

Ghada G.

Social media specialist

> "Very helpful and easy use."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4699012)

MV

Michael V.

Marketing Manager

> "Everything has been a frustrating struggle."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2444480)

Majd W.

Ecommerce

> "It is easy to use and userfriendly, i recommend."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4770841)

DD

Devinda D.

Digital Marketing Consultant

> "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

JI

Jennifer I.

Content Writer

> "Semrush's customer support is also very responsive and super helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

AG

Anna G.

Digital Marketing Manager

> "Their customer support is also quick to respond and helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

Naveen P.

Manager

> "The SEM Rush team is also highly responsive and knowledgeable, providing excellent customer support and resources to help users get the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

[View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

Eddie L.

SEO Specialist

> "I love how it provides real-time feedback with the SEO score meter as I write."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7176839)

AN

Amin N.

CMO

> "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

HP

Hrishikesh P.

Founder

> "However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

AN

Amin N.

CMO

> "The platform's core functionality also works against itself - while it can generate SEO-optimized content, any attempt to humanize or..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

IK

Ivelin K.

SEO And Marketing Specialist

> "The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670)

CE

Chuvic E.

SEO Writer

> "The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534)

IK

Ivelin K.

SEO And Marketing Specialist

> "Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670)

AN

Amin N.

CMO

> "I consistently found myself double-checking the statistics and references provided by the AI, only to discover they were either inaccurate..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

PT

Paul T.

Managing Director

> "These were originally used with freelancer and in-house writers however frequently I can use it with generative AI to create great results..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

FoA

Fran�ois A.

CEO

> "originally the price, sometimes the articles generated by AI in other languages than english are not as good"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475)

Eddie L.

SEO Specialist

> "It’s an essential tool for any serious content marketer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7176839)

AN

Amin N.

CMO

> "The most glaring issue is the unreliable data quality."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

CE

Chuvic E.

SEO Writer

> "SurferSEO helps me boost the ranking of articles with its variety of features."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534)

AK

Alex K.

Marketing Specialist

> "The limitation on NLP credits is a notable drawback, restricting advanced content analysis for larger projects or multiple sites."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588)

ID

Istiaque D.

Content Writer

> "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933)

AC

Ana C.

Marketing

> "I attempt to use Surfer on a daily basis, but occasionally, the demands of my business divert my attention, leaving me with insufficient..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6119156)

AP

Aleksandra P.

SEO Specialist

> "What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6103744)

DS

Dennis S.

CEO

> "Can't integrate tables in editor, only with WordPress or G Drive connection."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545)

SO

Samuel O.

Marketer

> "I really appreciate the keyword optimization features, in Surfer SEO the "insert term" tool that speeds up content creation by suggesting..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085)

AJ

Ajay J.

Growth Marketing Lead

> "It doesn’t do any good to the content."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6847682)

VR

Verified Reviewer

CEO

> "We use this daily with our teams and also has an easy integration with WordPress so we can have our current content analyzed consistently."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851)

AM

Alex M.

Marketing Manager

> "You can't add tables inside the Content Editor, and this means spending additional time creating them outside the Content Editor."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4800156)

LP

Luv P.

SEO

> "It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081)

Caroline N.

SEO

> "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

Mariel Gia G.

Copywriter

> "The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6095417)

Caroline N.

SEO

> "The integration with Google Docs with the software isn't ideal."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

HP

Hrishikesh P.

Founder

> "I am a heavy user of Ahrefs and use it for content & keyword research."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

LB

Luca B.

SEO Manager

> "That the keywords cannot be added in the content editor"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4677934)

AK

Alex K.

Marketing Specialist

> "SurferSEO stands out for its in-depth data analysis, which is highly customizable to fit any project's specific needs."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588)

JF

Jacob F.

Owner

> "It is a little pricey and could be hard to see the ROI if you are just getting started."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065)

HP

Hrishikesh P.

Founder

> "Surfer is my go-to tool for entity optimisation."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

TH

Tyler H.

SEO

> "Keyword research is not as full-formed as some of the other tools available. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4032063)

KU

Kasia U.

Product Marketing Manager

> "Helps to better understand how to use SEO to gain a marketing advantage."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6641395)

Kevin Y.

Owner

> "The NLP feature was a little confusing for a while and you had to spend specific NLP credits to get that info included in your results, BUT..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3102083)

SO

Samuel O.

Marketer

> "The real time editing tools give me feedback on how I use keywords and structure my articles to be more SEO friendly."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085)

FM

Fatima M.

Owner

> "The cons is the cost and the help support delay one day to answer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412)

DR

Donna R.

Editor

> "It really does work with respect to meeting Google's content criteria."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6606032)

VR

Verified Reviewer

Founder

> "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602)

CM

Carolina M.

Content Specialist

> "The customer support is excellente, they always answer fast and help you."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7027238)

KD

Kasper D.

Co-Founder

> "The pay-pr-article credit-structure is annoying."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4074498)

VR

Verified Reviewer

CEO

> "Surfer SEO gives us an easy-to-follow rubric to optimize our SEO scores on our content to match and exceed what the currently top-ranked..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851)

RS

Raghunath S.

Digital Marketing Executive

> "Compare to other website auditor tools, I don't find surfer much useful when it comes to auditing my website. And sometimes the keyword..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3470581)

CT

Christa T.

Owner

> "I have used it for many years, and when I started my own agency, it was the first software I subscribed to."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6809870)

SC

Sean C.

Founder

> "Surfer SEO is not inexpensive compared to its peers, so I'd say it's a bit pricey."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832)

AC

Alison C.

CEO

> "We use Surfer for our six websites and recommend it to our clients."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363)

Eric A.

Owner, Head Planner

> "I no longer waste time writing things that don't produce any SEO value."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4219106)

AC

Alison C.

CEO

> "We've been using it since the beginning, and it continues to improve its services each year."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363)

DB

David B.

Writter

> "When you run out of credits each month it kinda sucks."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4207479)

RB

Ryan B.

SEO Manager

> "The serp analysis is pretty comprehensive"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6493376)

AS

Anneke S.

Freelance Writer & Researcher

> "I can't think of any cons except for the fact that the price gets a bit steep if you need to create more than 30 SEO optimized articles per..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3352924)

LP

Luv P.

SEO

> "With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081)

Bartosiewicz D.

Content Specialist

> "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812)

Josef M.

Content Marketer

> "It offers keyword research, real-time insights into a website's performance, competitor analysis, page speed optimization, and more."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763)

SD

Stephen D.

Principal

> "The only con is Surfer lacks dashboards to allow you to see overall numbers and content but it's not a big deal."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3534767)

Josef M.

Content Marketer

> "It provides detailed keyword research, real-time insights into performance, competitor analysis, page speed optimization, and more."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763)

Steven C.

student

> "There's nothing specific to Surfer about this, but SEO content software may be difficult, and the keywords may not be relevant to the niche..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3204266)

MB

Matt B.

Managing Director

> "The gamified element of updating your article and seeing that score update in real-time based on adding keywords to your writing is fun,..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4136723)

GM

Gautier M.

CEO

> "A little bit expensive compared to what is given"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4572300)

Brett L.

Owner and Founder

> "It offers a wide range of features including:-Improved visibility and increased web traffic-Better search engine rankings-Increased..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640)

WB

William B.

Director of Everything

> "It reduces my ability to work in a bulk mode, doing one stage at a time for multiple articles. When you pay a thousand dollars for a..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3010469)

Brett L.

Owner and Founder

> "When using SurferSEO, you can solve the following problems: - Finding the best keywords for your site- Generating more traffic to your..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640)

BA

Bert A.

CEO

> "In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408)

Andreas B.

Freelancer

> "By using SurferSEO, I can benefit from higher website traffic and increased online visibility, leading to more business opportunities and..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4772615)

DO

Daphne O.

Director

> "The keyword research feature is not my favorite, however, the keyword planner makes up for this weakness"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3461732)

NW

Nathan W.

Owner

> "There is also the "optimize" feature which helps in getting a better SEO score. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6292432)

Dominika T.

Owner

> "I was confused about the main product and was perplexed about what would be the best for me."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3862093)

JF

Jacob F.

Owner

> "I have been utilizing Surfer SEO for a while now and it has proven to be an invaluable tool for gaining insight into the search engine..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065)

VR

Verified Reviewer

Affiliate marketeer

> "You aren't able to create a new shareable link of your content editor article."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3183610)

BH

Brendan H.

Marketing Specialist

> "Surfer has allowed us to really optimize content in a measurable way, we have gained position and ranking on blogs optimized and/or newly..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4550557)

AM

Astrid M.

CEO

> "Sometimes I run an audit and it conflicts with the results of the Content Editor, which can be pretty confusing."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3743645)

PT

Paul T.

Managing Director

> "Also, good training and certification opportunities."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

TD

Tom D.

Founder and CEO

> "One small issue I noticed is that the Chrome extension for Google Docs doesn't play nicely with other sidebars like Grammarly or Docs to..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2889212)

MS

Mateusz S.

SEO Content Writer

> "There is a lot of reasons for which we would like to recommend SurferSEO for a wider audience – as for begginers and freelancers, as for..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4229062)

SL

Sean L.

Blogger

> "Content Planner and Keyword research feature are difficult and confusing to use"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3584165)

EM

Erkki M.

Founder

> "By far the best feature is the Content Editor and the feature that it gives me keywords that I should use in my content."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4408388)

Charles M.

Business developper

> "The keyword research is not really good, I'm french and the result are not very accurate."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3767843)

PT

Paul T.

Managing Director

> "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

GS

Gordon S.

Manager

> "Like when I'm writing a particular article, if I switch tabs or sometimes just on its own it reloads (saying that the connection was..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2880861)

LP

Luv P.

SEO

> "Data-driven decisions save time, ensuring top-notch rankings."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081)

BS

Brian S.

EVP

> "It's not perfect, but as a small business owner I know very little about SEO and cannot afford a high-priced agency to help me. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3224156)

ID

Istiaque D.

Content Writer

> "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933)

AN

Amin N.

CMO

> "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

JO

Jianquan O.

SEO Specialist

> "I like the fact that this tool guides my writers to write SEO optimised articles and don't need to worry about keyword density or semantic..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3130200)

Caroline N.

SEO

> "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

DF

David F.

Marketing specialist

> "Its appeal lies in its simplicity – it is designed to help users quickly and easily find the most searched keywords and phrases on the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3824308)

VR

Verified Reviewer

Founder

> "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602)

AC

Alexandre C.

Business Analyst

> "Surfer SEO allowed us to streamline our content production and have clear guidelines for our writing team."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3518279)

Bartosiewicz D.

Content Specialist

> "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812)

Kathryn E.

Founder

> "I love the integration with Jasper.ai."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4040158)

DS

Dennis S.

CEO

> "Can't integrate tables in editor, only with WordPress or G Drive connection."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545)

Tim D.

Co Founder

> "Great integration with Jasper.ai"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3523967)

Caroline N.

SEO

> "The integration with Google Docs with the software isn't ideal."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

David D.

Director of Social Media Marketing

> "The UI is clean and nice and it integrates amazingly with Jarvis!"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3039857)

Kirsty A.

Head of Marketing

> "The Search Console integration does not seem to be useful for me yet, but this may be due to our own site performance."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2868248)

PT

Paul T.

Managing Director

> "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

DV

Dennis V.

Founder & Digital Marketing Director

> "Noticed that I can't add images at Jarvis when connected to Surfer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2963977)

FoA

Fran�ois A.

CEO

> "easy to use"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475)

Jason M.

Director

> "Occasionally the interface has confused me for a short while."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2875672)

VR

Verified Reviewer

Internet Marketer

> "I have been in the business for over three years, which has made my life much more straightforward."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3981886)

FM

Fatima M.

Owner

> "The cons is the cost and the help support delay one day to answer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412)

[View Reviews](https://www.capterra.com/p/218703/Surfer/reviews/)

## User interface

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

4.63 (2,329)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)

4.86 (422)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

Semrush

Top features

36/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Reporting
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Application Management
-   Audit Management
-   Automated Scheduling
-   Backlink Monitoring
-   Benchmarking
-   Budget Control
-   Budgeting/Forecasting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Charting
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Event Scheduling
-   Generative AI
-   Geolocation
-   Goal Setting/Tracking
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Labeling
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management

[See all features](https://www.capterra.com/p/151962/SEMrush/#features)

Positive Surfer

17/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   Ad hoc Reporting
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Application Management
-   Audit Management
-   Automated Scheduling
-   Backlink Monitoring
-   Benchmarking
-   Budget Control
-   Budgeting/Forecasting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Charting
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Event Scheduling
-   Generative AI
-   Geolocation
-   Goal Setting/Tracking
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Labeling
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management

[See all features](https://www.capterra.com/p/218703/Surfer/#features)

### Recognition

Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports

Positive Surfer is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Semrush

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Positive Surfer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Semrush

-   By Adobe
-   Located in United States
-   Founded in 1982

Positive Surfer

-   By Surfer
-   Located in Poland
-   Founded in

## Popular Comparisons

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/)

$139.95/month

Price

$17/month

4.6

Features

4.3

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)[4.58 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/)

$182/year

Price

$49/month

4.8

Features

4.4

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/166377-218703/Sitechecker-vs-Surfer)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

$139.95/month

Price

$349/year

4.6

Features

4.6

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.03 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/)

$182/year

Price

$18/month

4.8

Features

4.0

4.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/184916-218703/Rank-Tracker-vs-Surfer)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

$139.95/month

Price

$0

4.6

Features

4.7

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/)

$182/year

Price

$17/month

4.8

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-218703/Wix-vs-Surfer)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

$139.95/month

Price

$109/month

4.6

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Seodity](https://www.capterra.com/p/182125/Seodity/)[4.75 (130)](https://www.capterra.com/p/182125/Seodity/reviews/)

$182/year

Price

$49/month

4.8

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/182125-218703/Seodity-vs-Surfer)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

$139.95/month

Price

$103.2/month

4.6

Features

4.6

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[SiteGuru](https://www.capterra.com/p/160464/Siteguru/)[4.80 (187)](https://www.capterra.com/p/160464/Siteguru/reviews/)

$182/year

Price

$39/month

4.8

Features

4.6

4.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/160464-218703/Siteguru-vs-Surfer)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

[Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/)

$139.95/month

Price

$5/month

4.6

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy)

[Positive Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (422)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

$182/year

Price

$349/year

4.8

Features

4.6

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-218703/SEO-PowerSuite-vs-Surfer)