# Compare Semrush vs Surfer 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Surfer based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/151962-218703/SEMrush-vs-Surfer --- # Semrush vs Surfer Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushSurfer2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (422)](https://www.capterra.com/p/218703/Surfer/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,323 reviews](#user-reviews) Positive 2,226 Neutral 66 Negative 31 [## Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (422)](https://www.capterra.com/p/218703/Surfer/reviews/) Starting Price $182.00 Value-for-Money 4.6 Functionality 4.8 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [422 reviews](#user-reviews) Positive 417 Neutral 3 Negative 2 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 6,974 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 92%Fit Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.5 Keyword Research Tools 4.6 Competitive Analysis 4.5 83%Fit High performer Feature ratings SEO Management 4.8 Keyword Rank Tracking 4.7 Keyword Tracking 4.6 Keyword Research Tools 4.6 Competitive Analysis 4.4 User satisfaction User satisfaction 4.6 User reviews[2,323](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.9 User reviews[422](https://www.capterra.com/p/218703/Surfer/reviews/) Ease of use 4.8 Functionality 4.8 Value for money 4.6 Customer support 4.8 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $182Other, Not provided by vendor - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for CMOs, Marketers, Creators, Copywriters, SEOs, teams, agencies, and enterprises looking to grow organic traffic and build brands. ## User reviews Pros & cons DD Devinda D. Digital Marketing Consultant > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) MF Michael F. SEO > "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) VR Verified Reviewer VP Marketing > "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Palash R. Graphic design > "The pricing is quite expensive, especially for individual freelancers or small agencies." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) BE Ben E. Marketing and Communications Executive > "Semrush is a really helpful tool to ensure that you are getting the most out of your websites." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) MF Michael F. SEO > "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with each..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) OB Orlando B. Owner > "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management tools,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) AT Andrea T. Marketing > "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that increase the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832) KV Kirsty V. Copywriter > "I use it to find topic ideas and analyze me competitors, which is pretty cool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733) AkG Ajay kumar G. Full Stack developer > "The backlink analyzer not accurate in Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) ID Istiaque D. Content Writer > "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933) AN Amin N. CMO > "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) Eddie L. SEO Specialist > "I love how it provides real-time feedback with the SEO score meter as I write." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7176839) AN Amin N. CMO > "The platform's core functionality also works against itself - while it can generate SEO-optimized content, any attempt to humanize or..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) SO Samuel O. Marketer > "I really appreciate the keyword optimization features, in Surfer SEO the "insert term" tool that speeds up content creation by suggesting..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) CE Chuvic E. SEO Writer > "The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) PT Paul T. Managing Director > "These were originally used with freelancer and in-house writers however frequently I can use it with generative AI to create great results..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) AN Amin N. CMO > "I consistently found myself double-checking the statistics and references provided by the AI, only to discover they were either inaccurate..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) HP Hrishikesh P. Founder > "However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) FoA Fran�ois A. CEO > "originally the price, sometimes the articles generated by AI in other languages than english are not as good" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475) IK Ivelin K. SEO And Marketing Specialist > "The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) AN Amin N. CMO > "The most glaring issue is the unreliable data quality." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836) SO Samuel O. Marketer > "The real time editing tools give me feedback on how I use keywords and structure my articles to be more SEO friendly." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085) AK Alex K. Marketing Specialist > "The limitation on NLP credits is a notable drawback, restricting advanced content analysis for larger projects or multiple sites." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) IK Ivelin K. SEO And Marketing Specialist > "Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670) AC Ana C. Marketing > "I attempt to use Surfer on a daily basis, but occasionally, the demands of my business divert my attention, leaving me with insufficient..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6119156) Eddie L. SEO Specialist > "It’s an essential tool for any serious content marketer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7176839) DS Dennis S. CEO > "Can't integrate tables in editor, only with WordPress or G Drive connection." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545) CE Chuvic E. SEO Writer > "SurferSEO helps me boost the ranking of articles with its variety of features." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534) AJ Ajay J. Growth Marketing Lead > "It doesn’t do any good to the content." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6847682) AP Aleksandra P. SEO Specialist > "What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6103744) SC Sean C. Founder > "Surfer SEO is not inexpensive compared to its peers, so I'd say it's a bit pricey." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) VR Verified Reviewer CEO > "We use this daily with our teams and also has an easy integration with WordPress so we can have our current content analyzed consistently." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) AM Alex M. Marketing Manager > "You can't add tables inside the Content Editor, and this means spending additional time creating them outside the Content Editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4800156) LP Luv P. SEO > "It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) Caroline N. SEO > "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) Mariel Gia G. Copywriter > "The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6095417) WB William B. Director of Everything > "It reduces my ability to work in a bulk mode, doing one stage at a time for multiple articles. When you pay a thousand dollars for a..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3010469) HP Hrishikesh P. Founder > "I am a heavy user of Ahrefs and use it for content & keyword research." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) BA Bert A. CEO > "In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) AK Alex K. Marketing Specialist > "SurferSEO stands out for its in-depth data analysis, which is highly customizable to fit any project's specific needs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588) AM Astrid M. CEO > "Sometimes I run an audit and it conflicts with the results of the Content Editor, which can be pretty confusing." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3743645) HP Hrishikesh P. Founder > "Surfer is my go-to tool for entity optimisation." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206) Caroline N. SEO > "The integration with Google Docs with the software isn't ideal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686) KU Kasia U. Product Marketing Manager > "Helps to better understand how to use SEO to gain a marketing advantage." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6641395) LB Luca B. SEO Manager > "That the keywords cannot be added in the content editor" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4677934) DR Donna R. Editor > "It really does work with respect to meeting Google's content criteria." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6606032) JF Jacob F. Owner > "It is a little pricey and could be hard to see the ROI if you are just getting started." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) CM Carolina M. Content Specialist > "The customer support is excellente, they always answer fast and help you." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7027238) TH Tyler H. SEO > "Keyword research is not as full-formed as some of the other tools available. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4032063) PT Paul T. Managing Director > "Also, good training and certification opportunities." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) Kevin Y. Owner > "The NLP feature was a little confusing for a while and you had to spend specific NLP credits to get that info included in your results, BUT..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3102083) VR Verified Reviewer CEO > "Surfer SEO gives us an easy-to-follow rubric to optimize our SEO scores on our content to match and exceed what the currently top-ranked..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851) Charles M. Business developper > "The keyword research is not really good, I'm french and the result are not very accurate." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3767843) CT Christa T. Owner > "I have used it for many years, and when I started my own agency, it was the first software I subscribed to." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6809870) MK Mike K. Founder/Blogger > "The cost is a bit high so if you're a casual blogger this might not be the product for you. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3735036) VR Verified Reviewer Owner > "I can see the improvement in the performance of my blogs." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6466193) FM Fatima M. Owner > "The cons is the cost and the help support delay one day to answer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412) AC Alison C. CEO > "We use Surfer for our six websites and recommend it to our clients." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) VR Verified Reviewer Founder > "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602) AC Alison C. CEO > "We've been using it since the beginning, and it continues to improve its services each year." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363) KD Kasper D. Co-Founder > "The pay-pr-article credit-structure is annoying." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4074498) SC Sean C. Founder > "Using this platform, I was able to streamline our SEO activities and achieve higher rankings on Google." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832) RS Raghunath S. Digital Marketing Executive > "Compare to other website auditor tools, I don't find surfer much useful when it comes to auditing my website. And sometimes the keyword..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3470581) RB Ryan B. SEO Manager > "The serp analysis is pretty comprehensive" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6493376) Eric A. Owner, Head Planner > "I no longer waste time writing things that don't produce any SEO value." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4219106) PT Paul T. Managing Director > "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538) DB David B. Writter > "When you run out of credits each month it kinda sucks." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4207479) BA Bert A. CEO > "Surfer is allowing me to write review articles that have a high possibility for ranking on the first page of my target keyword within..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408) Mariana K. Senior Content Marketer > "Sometimes the content generated is not relevant." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) LP Luv P. SEO > "With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081) AS Anneke S. Freelance Writer & Researcher > "I can't think of any cons except for the fact that the price gets a bit steep if you need to create more than 30 SEO optimized articles per..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3352924) Josef M. Content Marketer > "It offers keyword research, real-time insights into a website's performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) Bartosiewicz D. Content Specialist > "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812) Josef M. Content Marketer > "It provides detailed keyword research, real-time insights into performance, competitor analysis, page speed optimization, and more." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763) SD Stephen D. Principal > "The only con is Surfer lacks dashboards to allow you to see overall numbers and content but it's not a big deal." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3534767) MB Matt B. Managing Director > "The gamified element of updating your article and seeing that score update in real-time based on adding keywords to your writing is fun,..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4136723) Steven C. student > "There's nothing specific to Surfer about this, but SEO content software may be difficult, and the keywords may not be relevant to the niche..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3204266) Brett L. Owner and Founder > "It offers a wide range of features including:-Improved visibility and increased web traffic-Better search engine rankings-Increased..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) GM Gautier M. CEO > "A little bit expensive compared to what is given" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4572300) Brett L. Owner and Founder > "When using SurferSEO, you can solve the following problems: - Finding the best keywords for your site- Generating more traffic to your..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640) VT Vlad T. Director > "You need to use single lines, and if you hit enter by accident, you lost your credit point." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3051778) Andreas B. Freelancer > "By using SurferSEO, I can benefit from higher website traffic and increased online visibility, leading to more business opportunities and..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4772615) DO Daphne O. Director > "The keyword research feature is not my favorite, however, the keyword planner makes up for this weakness" [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3461732) Mariana K. Senior Content Marketer > "It allows me to see where my articles are ranking against competitors and helps me quickly identify areas that need improvement." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810) Dominika T. Owner > "I was confused about the main product and was perplexed about what would be the best for me." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3862093) NW Nathan W. Owner > "There is also the "optimize" feature which helps in getting a better SEO score. " [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6292432) VR Verified Reviewer Affiliate marketeer > "You aren't able to create a new shareable link of your content editor article." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3183610) JF Jacob F. Owner > "I have been utilizing Surfer SEO for a while now and it has proven to be an invaluable tool for gaining insight into the search engine..." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065) DV Dennis V. Founder & Digital Marketing Director > "Noticed that I can't add images at Jarvis when connected to Surfer." [See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2963977) [View Reviews](https://www.capterra.com/p/218703/Surfer/reviews/) ## User interface 4.63 (2,323) [Surfer](https://www.capterra.com/p/218703/Surfer/) 4.86 (422) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Semrush Top features 37/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Surfer 24/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/218703/Surfer/#features) ### Recognition No recognitions have been awarded to Semrush Surfer is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Surfer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Surfer - By Surfer - Located in Poland - Founded in ## 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