# Compare CTM vs AppsFlyer 2026 | Capterra > Unsure of what to choose? Check Capterra to compare CTM and AppsFlyer based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/152004-156811/Call-tracking-software-vs-AppsFlyer --- # CTM vs AppsFlyer Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CTMAppsFlyer2/4 selected [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) [## CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $79.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment VB AM Based on [158 reviews](#user-reviews) Positive 149 Neutral 6 Negative 3 [## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [138 reviews](#user-reviews) Positive 135 Neutral 3 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Marketing Attribution Software Best performer 28 / 44 Only CTM - Alerts/Notifications - Campaign Management - Campaign Planning 19 / 44 Only AppsFlyer - A/B Testing - Attribution Modeling - Audience Targeting User satisfaction User satisfaction 4.7 User reviews[158](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.5 Customer support 4.6 User satisfaction 4.5 User reviews[138](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.3 Customer support 4.3 Price starts from Price starts from $79Usage Based, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations. Best for App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem. ## User reviews Pros & cons VB Vincent B. Marketing Director > "Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062826) SM Sean M. Director of Admissions > "CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356) AM Alejandra M. Digital Advertising Project Specialist > "It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) KJ Kelly J. Strategic Advisor > "It is hard to get customer service on the phone to help with any technical issues." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7139666) DH David H. Director, Marketing > "Their team built a custom script that pulls specific UTM parameters from our activity session data and logs them into our CRM, giving us..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178) JW Jared W. PPC Specialist > "You cant filter calls by campaign medium." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008979) AM Alejandra M. Digital Advertising Project Specialist > "I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) CD Colin D. Digital Marketing Strategist > "As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem"." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7016744) MM Mitchell M. Director of Paid Media > "It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062808) KJ Kelly J. Strategic Advisor > "Lack of customer service." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7139666) MD Max D. Director of Business Development > "Very robust a capable platform for managing calls. If you can dream it, call tracking metrics can make it happen." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7019155) LH Lynda H. Office Administrator > "The things I like least are probably more an issue of training and use, but I have had a lot of trouble with "forwarding" the line to my..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6176380) AG Arman G. CEO > "I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7134651) MM Meghan M. Director of Interactive and Web Development > "My operations team hates the wait time for Trust Center and setting up text message campaigns. But they do understand the reason for..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6164846) AM Alejandra M. Digital Advertising Project Specialist > "The insights we’ve gained have directly impacted our marketing performance and ROI." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) Himanshu J. Realestate Sales associate > "Pricing structure is bit expensive." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) OV Owen V. API Integrations Specialist > "This allows us to seamlessly integrate with other platforms including our CRM." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442) JP Jorge P. Digital Marketing Manager > "Sometimes, we want to share calls with our clients in a very simple manner for a quick listen without having the client log in to a..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3845218) EX Emilio X. Marketing > "The software provides a friendly interface that is easy to navigate and find the useful metrics." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7135172) CH Chris H. Software Developer > "Namely, not all endpoints and not all options within an endpoint are documented." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987) AM Alejandra M. Digital Advertising Project Specialist > "I highly recommend CTM to any business looking to take their call tracking and attribution to the next level." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) CH Chris H. Software Developer > "Their api documentation is lacking in some aspects." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987) Himanshu J. Realestate Sales associate > "It is working as advance tracking software for us to generate lead and to manage updates." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) NL Nick L. Marketing > "The user interface can feel cluttered at times." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6175652) OV Owen V. API Integrations Specialist > "These features are usually free of any additional cost and allows for a more sophisticated phone system." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442) MT Max T. Director of Client Services > "At times the software can be a bit difficult to navigate when it comes to user administration and access levels." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3826018) SM Sean M. Director of Admissions > "I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356) MV Matthew V. Director of Call Center Operations > "Changing from my old softphone had a lot of glitches." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810645) SB Shay B. CMO > "From account setup to onboarding and day-to-day operations, everything runs smoothly and reliably." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008076) AP Austin P. Marketing Consultatn > "The amount of hoops and "gotchas" to set up a simple number pool is horrifying. If your goal is to track inbound calls, you are better..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371) Himanshu J. Realestate Sales associate > "Perfectly integerable with other marketing tools to track and evaluate calls which are done by different marketing channels." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) MD Meira D. Marketing > "I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#SoftwareAdvice___3502101) SJ Sabrina J. Digital Marketing Coordinator > "Call recording has been a particularly beneficial feature, as it has helped our clients identify high-performing channels with longer..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926) KL Kaolhi L. B2B GROWTH MARKETING MANAGER > "However, it does cost money to get this service." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810295) SJ Sabrina J. Digital Marketing Coordinator > "We like that it allows us to efficiently track the results of our multichannel marketing campaigns by accurately attributing phone leads..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926) AP Austin P. Marketing Consultatn > "I've spent $$$$'s on call tracking softwares and can confidently say this is not the one to use." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371) MA Mike A. Owner > "I enjoys using this platform it was great visually and easy to maneuver through out wether using for phone calls or screening definitely..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7003921) AS Alexander S. PPC Analyst > "It's very difficult to dig in and get account-level information." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542) CM Corey M. Digital Strategist > "Easy integration & source tracking to Google Analytics & Google tag" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7032125) AS Alexander S. PPC Analyst > "It's very silly compared to many alternative options out there." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542) PJ Pedro J. Marketing coord > "It gives you all the information you need and it\`s easy to navigate once you set your agents." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7018721) DV Dominic V. Business Intelligence Developer > "It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2353288) WM Wendy M. Manager, Intake > "sensitive content hidden\] made us feel supported by responding quickly and following through until everything worked smoothly." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7014434) TG Tiffany G. Operations Manager > "It goes really far in-depth and isn't easily understood how to do a simple task rather than such broad ones when using "reports"." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748453) BM Brad M. Sales and Marketing Technologist > "It has been great, and much more affordable and user friendly than our old system." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7138053) JS Jeff S. President > "The reporting and reports is not as clean and robust as others." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748362) DH David H. Director, Marketing > "Very responsive and careful to listen and address issues related directly to our product and goals." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178) JG Jean G. Chief Digital Officer > "Not easy to run multiple callcenters in one account (work in progress)" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2339905) [View Reviews](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) AT Alex T. User Acquisition Analyst > "It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___7073712) PL Prateek L. Manager, Performance Marketing > "Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6428404) AB Asli B. Growth Specialist > "The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424650) Rishabh C. Business Development Manager > "The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412167) CL Chi L. User Acquisition Specialist > "Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407119) ST Sandro T. Reporting > "Occasional delays in data processing and syncing can also hinder real-time analysis." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) Rafael G. Data Insights AdTech Manager > "Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842) VR Verified Reviewer Director of Account Management > "There were also instances where the customer support response time was slower than expected, which impacted the resolution of..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131) ST Sandro T. Reporting > "AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) TMG Tahir Mutlu G. Digital Marketing Specialist > "Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) MK Mikail K. Media Manager > "Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414947) VR Verified Reviewer Digital Marketing Specialist > "It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115) RK Rajat K. Operations Anayst > "Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009) JMC Juan Manuel C. Head of Growth > "SKAN metrics cannot be added to the custom dashboard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407761) AS Amanda S. Senior Media Analyst > "After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement,..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931) AL Adrianna L. Digital Media Specialist > "Can often glitch when trying to save filter templates" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349026) LZ Lena Z. Growth Marketing Manager > "The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) VR Verified Reviewer Director of Account Management > "Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131) DO Dwight O. Digital Media Buyer > "What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base,..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717) AA Arman A. SR Growth marketing > "Its complicated to get daily bases data when you download it" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424676) CDC Carla Daniela C. UA > "The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6416912) DO Dwight O. Digital Media Buyer > "Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717) AB Amit B. Marketing Director > "It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675) II Ilko I. CEO > "These days clicks/installs are insufficient, which is a report based on 5 Years of experience." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6423803) SV Sarah V. Mobile Marketing Specialist > "The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475) AB Amit B. Marketing Director > "The audiences created stops syncing at times." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675) Rafael G. Data Insights AdTech Manager > "Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842) VR Verified Reviewer Manager > "back dated reports not available and late response from support" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425711) WJ Wu J. Senior Data Analysis Manager > "There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424271) AB Abhay B. Account Manager > "Not accessible for all the networks, use access is very riskey, no sampling" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424655) CG Crystal G. Senior Account Manager > "The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6410161) ST Sandro T. Reporting > "The initial setup and configuration process can be complex and time-consuming." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) DIO Dwight Irvin O. Business Development Manager > "I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) VR Verified Reviewer Digital Marketing Specialist > "I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115) TV Tanishq V. Marketing intern > "Overall, the Appsflyer application is very useful as it releases my stress when it comes to prepare the overall report of the..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414521) SV Sarah V. Mobile Marketing Specialist > "I think the price ends up being unaffordable for many companies." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475) RH Rehmath H. Client Solutions Lead - Apps > "Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6426647) MP Mukesh P. Product Manager > "There is less clarity on AF rejects the conversations." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420805) VR Vikas R. Manager- Business operations > "Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424370) DIO Dwight Irvin O. Business Development Manager > "It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) AlL Angélica L. Paid Media Analyst > "to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425690) KG Kim G. Performance Marketing Manager > "The support doesn't always reply in time." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349463) LZ Lena Z. Growth Marketing Manager > "As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) YH Yavor H. Media buyer > "The customer support probably needs improving" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407615) VD Vikaskumar D. Deputy Manager > "Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485) HK Hardik K. Campaign Manager > "Data doesn't look boring at all. " [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549) HK Hardik K. Campaign Manager > "The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549) RK Rajat K. Operations Anayst > "Customer support could have been better." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009) JZ Jialin Z. Ads Operations > "One of the features I appreciate is the ability to customize the dashboard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407486) TMG Tahir Mutlu G. Digital Marketing Specialist > "It's very frustrating during busy hours" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) UY Uday Y. Data analyst > "My expericane is Good with apps flyer it has helped me for understanding the Reports better" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412741) VR Verified Reviewer Account Manager > "Partner onboarding process is hard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414432) AS Amanda S. Senior Media Analyst > "We also have ongoing support from the account management team, so all our questions and needs are covered." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931) VR Verified Reviewer UA team lead > "The platform is expensive, the dashboards are very slow to load, not very convenient for reporting" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6279434) VD Vikaskumar D. Deputy Manager > "Data is easily viewable & even setting any campaign with appsflyer is very easy" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485) IM Ilan M. Media Buyer > "This does not have all export data features we want." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255243) YH Yakir H. Social Acquisition > "Also their solutions for iOS attribution I believe are above and beyond what competitors offer." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6377303) MB Mohammad B. Field and digital marketing manager > "Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining the..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260) DIO Dwight Irvin O. Business Development Manager > "I also love their Knowledgebase and the free courses that help users get familiar with the platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) IM Ido M. BDM > "I find it a little bit difficult to go through the publishers ststistics." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255245) NH Nina H. Head of Performance Marketing > "Relatively simple user interface with customizable dashboards." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409826) PH Paula H. Paid UA Manager > "The message we got from their salesperson was basically "pay now or you won't have this back"." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) LZ Lena Z. Growth Marketing Manager > "It has easy API integration with our dashboards." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) PH Paula H. Paid UA Manager > "Bad customer service and an attitude that they really don't care for their clients." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) VM Vivian M. Growth analyst > "It is a complete tool, with a good interface and solutions that help us a lot" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6415226) AJ Ariel J. affilete > "the customer service is is hard to reach sometimes" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6285147) GC Gabriel C. Assistant Marketing Manager > "AppsFlyer provides a lot of information to make good choices." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425695) AA Avner A. Product manager > "Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3527251) SM Sam M. Performance Marketing Manager > "Appsflyer is a great MMP for mobile games." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407838) VR Verified Reviewer Digital Marketing Manager > "Just the fact that the software is super expensive and have to use it properly to justify the ROI." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593) PB Piyush B. Associate Manager > "My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424751) MB Mohammad B. Field and digital marketing manager > "The user-interface is a bit difficult for starters to use" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260) TMG Tahir Mutlu G. Digital Marketing Specialist > "Appsflyer's interface is difficult to understand at first, but then it becomes very easy." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) Adir R. Director of Growth > "The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___2927655) [View Reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/) ## User interface 4.65 (158) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) 4.54 (138) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features CTM Top features 28/44 - A/B Testing - Activity Dashboard - Advertising Management - Affiliate Management - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Attribution Modeling - Audience Targeting - Behavior Tracking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Channel Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross Channel Attribution - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Dashboard Creation - Data Import/Export - Engagement Tracking - Generative AI - Lead Capture - Lead Management - Lead Qualification - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Multi-Touch Attribution - Performance Metrics - Predictive Analytics - Reporting/Analytics - ROI Tracking - Social Media Integration - Third-Party Integrations - Visitor Tracking - Website Analytics [See all features](https://www.capterra.com/p/152004/Call-tracking-software/#features) AppsFlyer 19/44 - A/B Testing - Activity Dashboard - Advertising Management - Affiliate Management - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Attribution Modeling - Audience Targeting - Behavior Tracking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Channel Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross Channel Attribution - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Dashboard Creation - Data Import/Export - Engagement Tracking - Generative AI - Lead Capture - Lead Management - Lead Qualification - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Multi-Touch Attribution - Performance Metrics - Predictive Analytics - Reporting/Analytics - ROI Tracking - Social Media Integration - Third-Party Integrations - Visitor Tracking - Website Analytics [See all features](https://www.capterra.com/p/156811/AppsFlyer/#features) ### Recognition CTM is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to AppsFlyer ### Deployment & support CTM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos AppsFlyer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details CTM - By CallTrackingMetrics - Located in United States - Founded in 2010 AppsFlyer - By AppsFlyer - Located in United States - Founded in 2011 ## Popular Comparisons [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) vs [800.com](https://www.capterra.com/p/208208/800-com/)[4.71 (336)](https://www.capterra.com/p/208208/800-com/reviews/) $79/month Price $149/month 4.6 Features 4.6 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/152004-208208/Call-tracking-software-vs-800-com) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [Dreamdata](https://www.capterra.com/p/197705/Dreamdata-io/)[4.84 (55)](https://www.capterra.com/p/197705/Dreamdata-io/reviews/) $0 Price $0 4.4 Features 4.8 4.5 Ease of Use 4.6 [View full 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