# Compare CTM vs Twilio 2026 | Capterra > Unsure of what to choose? Check Capterra to compare CTM and Twilio based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/152004-180158/Call-tracking-software-vs-Twilio-Communications-Platform --- # CTM vs Twilio Features and Cost Comparison Last updated May 7th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CTMTwilio2/4 selected [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) [## CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $79.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.5 Customer Service 4.6 Reviews Sentiment DH VB Based on [158 reviews](#user-reviews) Positive 149 Neutral 6 Negative 3 [## Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting Price $0.01 Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4 Reviews Sentiment Based on [502 reviews](#user-reviews) Positive 444 Neutral 26 Negative 32 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,488 reviews from sms marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Not enough reviews Feature ratings SMS Messaging 4.8 Mass Texting 4.7 Campaign Scheduling 5.0 Message Personalization NA Scheduled Messaging 4.2 71%Fit Missing features Feature ratings SMS Messaging 4.3 Mass Texting 4.3 Campaign Scheduling NA Message Personalization 4.4 Scheduled Messaging 4.4 User satisfaction User satisfaction 4.7 User reviews[158](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.5 Customer support 4.6 User satisfaction 4.4 User reviews[502](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.0 Price starts from Price starts from $79Usage Based, Per Month - Free version - Free trial Price starts from $0.01Usage Based, Not provided by vendor - Free version - Free trial Best for Best for CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations. Best for Twilio is used by developers, contact centers, customer service departments, marketing teams, healthcare providers, customer loyalty teams, sales orgs and more in over 180 countries. ## User reviews Pros & cons DH David H. Director, Marketing > "Their team built a custom script that pulls specific UTM parameters from our activity session data and logs them into our CRM, giving us..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178) SM Sean M. Director of Admissions > "CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356) VB Vincent B. Marketing Director > "Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062826) KJ Kelly J. Strategic Advisor > "It is hard to get customer service on the phone to help with any technical issues." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7139666) AM Alejandra M. Digital Advertising Project Specialist > "It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) JW Jared W. PPC Specialist > "You cant filter calls by campaign medium." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008979) AM Alejandra M. Digital Advertising Project Specialist > "I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) CD Colin D. Digital Marketing Strategist > "As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem"." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7016744) MM Mitchell M. Director of Paid Media > "It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7062808) KJ Kelly J. Strategic Advisor > "Lack of customer service." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7139666) MD Max D. Director of Business Development > "Very robust a capable platform for managing calls. If you can dream it, call tracking metrics can make it happen." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7019155) LH Lynda H. Office Administrator > "The things I like least are probably more an issue of training and use, but I have had a lot of trouble with "forwarding" the line to my..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6176380) AG Arman G. CEO > "I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7134651) MM Meghan M. Director of Interactive and Web Development > "My operations team hates the wait time for Trust Center and setting up text message campaigns. But they do understand the reason for..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6164846) AM Alejandra M. Digital Advertising Project Specialist > "The insights we’ve gained have directly impacted our marketing performance and ROI." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) Himanshu J. Realestate Sales associate > "Pricing structure is bit expensive." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) OV Owen V. API Integrations Specialist > "This allows us to seamlessly integrate with other platforms including our CRM." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442) JP Jorge P. Digital Marketing Manager > "Sometimes, we want to share calls with our clients in a very simple manner for a quick listen without having the client log in to a..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3845218) EX Emilio X. Marketing > "The software provides a friendly interface that is easy to navigate and find the useful metrics." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7135172) CH Chris H. Software Developer > "Namely, not all endpoints and not all options within an endpoint are documented." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987) AM Alejandra M. Digital Advertising Project Specialist > "I highly recommend CTM to any business looking to take their call tracking and attribution to the next level." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7129902) CH Chris H. Software Developer > "Their api documentation is lacking in some aspects." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157987) Himanshu J. Realestate Sales associate > "It is working as advance tracking software for us to generate lead and to manage updates." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) NL Nick L. Marketing > "The user interface can feel cluttered at times." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6175652) DH David H. Director, Marketing > "Very responsive and careful to listen and address issues related directly to our product and goals." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7049178) MT Max T. Director of Client Services > "At times the software can be a bit difficult to navigate when it comes to user administration and access levels." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3826018) OV Owen V. API Integrations Specialist > "These features are usually free of any additional cost and allows for a more sophisticated phone system." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7030442) MV Matthew V. Director of Call Center Operations > "Changing from my old softphone had a lot of glitches." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810645) SM Sean M. Director of Admissions > "I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7039356) AP Austin P. Marketing Consultatn > "The amount of hoops and "gotchas" to set up a simple number pool is horrifying. If your goal is to track inbound calls, you are better..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371) SB Shay B. CMO > "From account setup to onboarding and day-to-day operations, everything runs smoothly and reliably." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7008076) MD Meira D. Marketing > "I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#SoftwareAdvice___3502101) Himanshu J. Realestate Sales associate > "Perfectly integerable with other marketing tools to track and evaluate calls which are done by different marketing channels." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6626994) KL Kaolhi L. B2B GROWTH MARKETING MANAGER > "However, it does cost money to get this service." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3810295) SJ Sabrina J. Digital Marketing Coordinator > "Call recording has been a particularly beneficial feature, as it has helped our clients identify high-performing channels with longer..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926) AP Austin P. Marketing Consultatn > "I've spent $$$$'s on call tracking softwares and can confidently say this is not the one to use." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#GetApp___2949371) SJ Sabrina J. Digital Marketing Coordinator > "We like that it allows us to efficiently track the results of our multichannel marketing campaigns by accurately attributing phone leads..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___6157926) AS Alexander S. PPC Analyst > "It's very difficult to dig in and get account-level information." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542) MA Mike A. Owner > "I enjoys using this platform it was great visually and easy to maneuver through out wether using for phone calls or screening definitely..." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7003921) AS Alexander S. PPC Analyst > "It's very silly compared to many alternative options out there." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___3487542) CM Corey M. Digital Strategist > "Easy integration & source tracking to Google Analytics & Google tag" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7032125) DV Dominic V. Business Intelligence Developer > "It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2353288) PJ Pedro J. Marketing coord > "It gives you all the information you need and it\`s easy to navigate once you set your agents." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7018721) TG Tiffany G. Operations Manager > "It goes really far in-depth and isn't easily understood how to do a simple task rather than such broad ones when using "reports"." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748453) WM Wendy M. Manager, Intake > "sensitive content hidden\] made us feel supported by responding quickly and following through until everything worked smoothly." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7014434) JS Jeff S. President > "The reporting and reports is not as clean and robust as others." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2748362) BM Brad M. Sales and Marketing Technologist > "It has been great, and much more affordable and user friendly than our old system." [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___7138053) JG Jean G. Chief Digital Officer > "Not easy to run multiple callcenters in one account (work in progress)" [See full review](https://www.capterra.com/p/152004/Call-tracking-software/#Capterra___2339905) [View Reviews](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) SS Shane S. CEO > "Twilio enabled quick and easy integration with my WordPress site to enable the notification of lead capture and form submissions." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6832103) Eric T. Director, DX > "When Twilio goes down or there are issues with a number, it is on the "user" to figure out what is broken." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7086351) DS David S. Vice President > "Twilio is very powerful and allows me to not only send bulk emails but also text." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7074898) EP Emanuele P. Software Engineer > "It's really expensive for basic services, but unfortunately it's the only way to have everything integrated in one place" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7051415) VR Verified Reviewer Software Engineer > "Anytime I have issues or questions with twilio development, I can easily reach out to the support and they will respond with solutions quickly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7082379) VR Verified Reviewer Backend Developer > "A few parts of the setup were confusing at first, especially while configuring some API settings." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7147106) WS William S. Director > "Twilio provides API access so you have full control over all your call data" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6850543) JC Jessica C. Customer service representative > "the amount of times there were issues receiving calls and or there were no calls coming in thru the lines without rebooting the system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7040475) Nikita V. Marketing Manager CRM > "Each sales managers operates in their own market and language, due to this setup many other tools were skipped and Twilio actually solved this issue for..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6356663) MT Mario T. Admin > "They are charging me for services I never used and previously blocked, such as long-distance and regular calls." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) Andrew B. Owner/ Operator > "You can get add-ons from GitHub, integrate into your website especially Shopify and answer calls with a number that you can bring with you or they..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) JS Josh S. IT Coordinator > "The configuration can be a little tedious getting the campaign and everything situated.. be prepared to configure it a couple of times." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6813991) Lydia L. Blow Mold Operator > "It allows us to collect our customer data and analyze them so as to achieve a better understanding of our customers at a more personal level." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6025564) CM Clancy M. CEO > "They allowed our start up to get scammed via toll fraud then when we disputed the payment they abruptly paused our account a month later without warning..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6378498) AS Arjan S. CEO > "The value for money is excellent, especially with the robust features for automating SMS and emails in India." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) MF Megan F. Owner Manager > "I do not like how hard it was to get our A2P registration set up and the back and forth with the support team, I don't like the cost on top of everything..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6649987) VR Verified Reviewer Outreach Director > "For the kind of work I do, I am happy to have a resource that makes it possible, even if it feels difficult." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6865179) VR Verified Reviewer CTO > "Overall, it feels more like a developer tax than a reliable communication platform." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) RA Rahman A. Marketing Specialist > "It’s helped us get to customers more quickly and more directly, especially when email is simply ignored." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6793859) GS Gaurav S. Director > "Not meant for Canada as 70% of outbound calls show as Spam to the receiver and causes loss of leads." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6405062) ZS Zoltan S. Developer > "The cost was very low compared to other options I saw and handled bulk API requests very well" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6625963) VR Verified Reviewer CTO > "The worst part of Twilio is its support model." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) James C. Director of Digital Marketing > "good platform for mass SMS blasts to reach a wide audience" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) JB Justin B. Manager > "For a company that markets itself as developer-friendly with seamless integration, their customer onboarding experience contradicts this promise entirely." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VR Verified Reviewer VP of Marketing > "Our devs like their clear docs." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) JB Justin B. Manager > "Meanwhile, my purchased toll-free number remained unusable, returning busy signals when called." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VR Verified Reviewer Lead Egineer > "SMS sending is easy with multiple numbers with multiple countries" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6685305) JB Justin B. Manager > "The lack of internal communication between support teams resulted in days of back-and-forth for what should have been a simple implementation." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VL Vinicius L. Software Engineer > "Twillio SMS sending stands out for it's efficiency." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6699580) MT Mario T. Admin > "Customer service is terrible; they don't understand that they have a responsibility for the options they give us." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) VR Verified Reviewer CDO > "I like the company proposition, how there are tutorials and thorough documentation for everything that you will rarely talk to support about an error for..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) PG Paul G. Programmer > "Do not use this company for text messaging." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) SG Steven G. Production Supervisor > "I wish it was a bit more stable, but the fact it allows hundreds of CCRs/CCAs/sales reps to be on calls simultaneously is a huge plus." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6000651) VR Verified Reviewer VP of Marketing > "You often feel ripped off, and pay for things you don't need." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) VR Verified Reviewer Senior Frontend Engineer. > "I find their customer service team very responsive to queries and inquiries and I love how Twilio has SDK's in my favorite programming language." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6148613) MO Meghann O. Customer Success Manager > "Overall it feels like we're stuck using them because they integrate and have international numbers." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6575656) RC Rachel C. Customer Support Lead > "It's easy to find call and message records without too much trouble." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6419918) PG Paul G. Programmer > "They wasted two months of development time for our company." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) EF Ed F. Owner > "I like that Twillio integrates with my CRM" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6618704) Nikita V. Marketing Manager CRM > "Sometimes reliability issues arise, the pricing felt jumpy too." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6356663) CP Charlie P. Director > "Easy to customise the message content and deploy instantly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6568341) LC Luke C. CEO > "The Twilio console and services more broadly are highly unreliable." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6751311) DB Diana B. Founder > "Everything works together quite nicely, and their pricing is quite good for what you get." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) VR Verified Reviewer CEO > "Twilio suspended my account for weeks on an error through their system and through numerous emails, they took their time to unsuspend it while my..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) AkG Ajay kumar G. Full Stack Developer > "Two things motivate me to use Twilio one is, compare to other SMS Platform it's very easy to get the payed API Key and and minimum of code." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6109809) Tanya D. Head > "Being a global service provider based in the US, they do not take into account the time zone differences and the customer support response time is..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5063552) AG Adarsh G. Analyst > "the software offers a range of communication channels, including voice, SMS, and chat, making it a comprehensive solution for businesses of all sizes." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4632940) BA Brent A. Lead Developer > "The process to get a verified campaign, brand, and messaging service is dismal despite even after 8 months of working with their new system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6123416) Efezino U. Managing Director & Software Developer > "Features: Twilio offers a range of advanced features, including tracking and analytics, voice recognition, and integration with other tools and services." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4333116) James C. Director of Digital Marketing > "not a ton of support and working with carriers can be tricky" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) Matthew K. Director of IT > "It works well, and is relatively inexpensive." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7018144) JB Justin B. Manager > "This experience makes me question their operational efficiency and customer-centric approach." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) AM Aseel M. Account > "I benefited a lot from the application, as it provided me with many functions and capabilities that helped me greatly in performing the work and..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) Muhammad Aamer K. full stack developer > "so the sms sent is from twilio's own username i do not know why is twilio not allowing to use a custom sender name in all countries but yes this is the..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6090319) Suzi L. Project Manager > "It also offers a variety of ways to get in touch, including phone, text, video, and electronic mail, so that each user's experience can be tailored to..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4697335) DB Diana B. Founder > "It can be very overwhelming to use if you're not an advanced A2P communications user." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) AM Aseel M. Account > "I found many advantages of making voice calls and sending text messages through the application and using them in the performance of the company's work,..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) Kim L. Franchise Owner > "The initial setup of a phone number for use with Twilio was a little confusing as it wasn't clear that I could only select the phone number through..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4976316) Ahmed A. Founder, Biomedical Engineer & Data Scientist > "Twilio's platform also provides a variety of features such as call routing, message personalization, 2-way messaging, contact management, online voice..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4496334) VR Verified Reviewer CEO > "Twilio has very bad customer service. If your app, website or product depends on its service like API or SMS, I would look somewhere else like Plivo or..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) FM FAUZIA M. Owner > "Easy to integrate with your setup." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6713914) LC Leifur C. Software Engineer > "Twilio is a disaster of a product, and I would never ever use it again, it randomly stopped working and I got a Forbidden error that really had no..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5014987) Josip L. Athletic coach > "Choosing the phone number from which you will send a message is sometimes a better solution since you can then also receive messages and for example,..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3799769) VR Verified Reviewer COO > "There is no chat support for all customers (you have to pay for this support type in addition to the contracted service)." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) DG Disha G. Associate Business Development Manager > "It helps companies connect and make meaningful relationships with users internationally." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4826131) ZH Zachary H. Operations Support > "Somewhat costly for higher usage customers." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6324430) Andrew B. Owner/ Operator > "I also have it embedded in my website for a chat option that more people actually use." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) AS Arjan S. CEO > "It took some time to fully grasp all the functionalities." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) PX Phill X. Personal Trainer > "Great product, I use it to remind clients of appointments, send bulk messages as well as automated reminders to myself." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4351060) MA Mohamad A. manager > "charging without providing service , scam" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6710380) VR Verified Reviewer IT Manager > "Everything from creating an account, setting up services, integrating with other systems (PBX and CRM), funding and managing services has been nearly..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3649716) RH Robert H. CTO > "They poorly explained the contract and even made promises that were not true. After we inked a volume deal with them, the support from sales became..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4985892) AA Armando A. Marketing Manager > "Twilio is simply the most compatible SMS platform out there and basically a ''must-have'' for a lot of businesses." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6246537) EB Ewa B. Marketing Team Lead > "When having unstable internet connectivity,I find it difficult to make or receive phone calls with Twilio." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6287823) VR Verified Reviewer Marketing Consultant > "Their phone number rental and call fees are very reasonable too making it affordable for anyone to create a telecoms presence in almost any country." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4149613) VR Verified Reviewer CDO > "A lot of bureaucracy and long wait times are not suitable for businesses looking for a solution." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) AA Anish A. Software Development Engineer > "We use Twilio to buy virtual numbers and connect with our customer support center which helps us save tons of time" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4752420) VR Verified Reviewer COO > "The ticket response time lasts an average of 24 hours. If it's an important issue your company will suffer the consequences." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) AJ Abhinav J. Developer > "Twilio is a great tool with a lot of Custom Features that can be plugged in to solve various business problems and provide value addition to Businesses." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3559199) Marty W. Founder > "It is kind of a pain in the neck to set up." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6540913) [View Reviews](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) ## User interface 4.65 (158) 4.39 (502) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit 2-Way Messaging 207 Important Activity Tracking 150 Important AI Copilot 120 Important CTM Top features 20/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/152004/Call-tracking-software/#features) Twilio 17/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#features) ### Recognition CTM is recognized as a top-rated tool in 3 Capterra Shortlist reports Twilio is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support CTM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Twilio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details CTM - By CallTrackingMetrics - Located in United States - Founded in 2010 Twilio - By Twilio - Located in United States - Founded in 2008 ## Popular Comparisons [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) vs [800.com](https://www.capterra.com/p/208208/800-com/)[4.70 (327)](https://www.capterra.com/p/208208/800-com/reviews/) $79/month Price $149/month 4.6 Features 4.6 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/152004-208208/Call-tracking-software-vs-800-com) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [SlickText](https://www.capterra.com/p/155430/SlickText-com/)[4.84 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/) $0.0079 Price $29/month 4.5 Features 4.7 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155430-180158/SlickText-com-vs-Twilio-Communications-Platform) 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