--- title: "Compare Moz Pro vs Ahrefs 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Moz Pro and Ahrefs based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/152215-176340/Moz-Pro-vs-Ahrefs" page_type: "comparison" language: "en" publication_date: "2026-11-09" --- # Moz Pro vs Ahrefs Features and Cost Comparison Last updated November 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Moz ProAhrefs2/4 selected [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) [## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Starting Price $99.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [350 reviews](#user-reviews) Positive 320 Neutral 24 Negative 6 [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.7 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [585 reviews](#user-reviews) Positive 566 Neutral 13 Negative 6 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### HubSpot Marketing Hub 4.5 (6,262) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 7,125 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 80%Fit Feature ratings Keyword Rank Tracking 4.4 Keyword Tracking 4.3 Keyword Research Tools 4.5 Competitive Analysis 4.3 Dashboard 4.5 85%Fit High performer Feature ratings Keyword Rank Tracking 4.6 Keyword Tracking 4.4 Keyword Research Tools 4.7 Competitive Analysis 4.6 Dashboard 4.7 User satisfaction User satisfaction 4.5 User reviews[350](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.1 Customer support 4.5 User satisfaction 4.7 User reviews[585](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ease of use 4.5 Functionality 4.7 Value for money 4.2 Customer support 4.5 Price starts from Price starts from $99Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations. Best for Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises. ## User reviews Pros & cons DA Dave A. Owner > "Tools are ok although many similar free ones exist and much can be done with chatgpt or other LLM especially if you have a..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___7161334) DA Dave A. Owner > "I then got charged for a package that doesn't even exist $205/month and when I asked for a refund they said no." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___7161334) CB Claire B. Web Content Manager > "Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458) SC Sean C. Marketer > "On more than one occasion, the keyword and traffic stats weren't accurate" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___7042675) ML Marmi L. Content and Digital Marketing Specialist > "Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6601617) RM Rachel M. Digital Campaign Executive > "The interface can be confusing at times." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410) Apurva S. SEO Executive > "It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6242184) RM Rachel M. Digital Campaign Executive > "Moz Pro is expensive." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410) FI Ferdinand I. Digital brand manager > "I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4977373) VR Verified Reviewer Owner > "Finding things in the navigation set up can be a little challenging." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948) SK Sagar K. CMO > "It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806) Marco Genaro P. Founder > "I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127) JD Josias D. Social media manager > "The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4262128) Lindsey Raye P. VP of Marketing > "Cost of the subscription unfortunately was downside" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6173660) VR Verified Reviewer Owner > "The platform is robust and even after using it for a while, I'm still finding new features to explore." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948) Marco Genaro P. Founder > "Nevertheless, I wouldn't pay for it." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127) CB Claire B. Web Content Manager > "The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458) SA Saif A. Director > "The least thing i like about moz pro is there backlink database they dont have big database if you arr doing competetitor..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3474724) SS Somi S. Operations Manager > "We have been using it for some time and it has helped track our website ranking and to improve it over time." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4524738) SB Skyler B. Content Writer > "It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) SK Sagar K. CMO > "I am using Moz for improving our overall SEO including on-page and off-page SEO." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806) NS Nirav S. Manager > "None that I can think apart from their pricing which is super expensive" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493) DK Dip K. CEO > "Moz Pro is the best tool in SEO and Content Marketing that help us to audit our sites and make our site optimized with the..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3821532) SB Skyler B. Content Writer > "I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) WA Wasim A. Director > "I likes moz link explore option as it gives me overall value of domain and shows us the quality of backlinks with the help..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3919470) Mohammad A. Associate Manager > "We seo professionals need huge data to research and at this point MOZ made me very upset." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3403248) MS Moh S. Digital Marketing > "In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3730807) SB Skyler B. Content Writer > "The interface is outdated and clunky." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) NS Nirav S. Manager > "Good UI to track researched keywords with a single click3." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493) SU Sowmya U. Marketing > "There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2519368) Matthew B. Director Of Marketing And Advertising > "It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3386913) VR Verified Reviewer Facilitator > "For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2585391) Arika N. Manager > "The tool is very accurate when it comes to finding new keywords and their relevant volumes." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4506920) VR Verified Reviewer Business Analyst > "Not very easy to use, the User Interface can be overwhelming to new users" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3617718) SA Siddhant A. Marketing Head > "It has helped us analyse our SEO performance in real time" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4367592) VR Verified Reviewer Marketing and Graphics Coordinator > "For visual learners, it is not the best for laying out all the information." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2974155) SB Skyler B. Content Writer > "I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) SP Santosh P. Digital Marketer > "The weekly updates of Search Visibility are not ideal." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3162494) Jayant G. SEO Analyst > "The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3805898) DC Dunia C. Content Creator > "Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366) CC Christopher C. SEO Specialist > "Each feature is so well signposted and explained that even someone new to SEO can make sense of it." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4566364) DC Dunia C. Content Creator > "The backlink tool is not excellent, not even close to the market leader." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366) Mohammad A. Associate Manager > "It helps to find low competitive keywords by using their free browser extension." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3403248) RM Rachel M. Digital Campaign Executive > "The interface can be confusing at times." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410) VR Verified Reviewer CMO > "I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3536887) SB Skyler B. Content Writer > "The interface is outdated and clunky." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) HB Hari B. CEO > "I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3644241) DC Dunia C. Content Creator > "Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366) [View Reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Stephen M. Marketing Manager > "It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7085852) VR Verified Reviewer Marketing Manager and Business Development > "Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) VR Verified Reviewer Marketing Manager and Business Development > "For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) AH Amir H. E-Commerce Manager > "It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7106741) Hemkesh R. Senior Digital Marketing Team Lead > "It also supports team collaboration well, because multiple people can review the same data and reports easily." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) Narek S. CEO > "The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) VR Verified Reviewer Marketing Manager and Business Development > "Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) Deyan G. Managing Editor > "There's a joke running around that even thinking about ahrefs costs you a credit." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) Hemkesh R. Senior Digital Marketing Team Lead > "It is a reliable platform for rank tracking, competitor analysis and website management." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) TL Tony L. Marketing Manager > "which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) YG Yaacov G. team leader > "Such a vast set of data that covers so many domains and terms" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7173528) Narek S. CEO > "Usage is not recommended due to the high scam and confusion rate." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) AB Anastasia B. Head of Operations > "You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) SF Shahin F. Founder > "It felt like a sudden and unpleasant surprise, and the lack of proactive communication from Ahrefs didn't help." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6025286) PT Paul T. Managing Director > "My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7003107) Maddy O. Founder > "Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4478403) NC Nicole C. Content Specialist > "It helps me get all the information from websites and keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) JB Jon B. SEO Content Lead > "Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6207671) Deyan G. Managing Editor > "The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) DS David S. Director > "A solid web experience, unfortunately spoiled by a severe hike in prices over the years." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6175037) AB Anastasia B. Head of Operations > "This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) JRB Jyoti Ranjan B. Seo executive > "While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4708786) EH Erin H. SEO Copywriter > "The visibility over your websites' SEO and traffic performance is amazing." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) MV Mickey V. Financial Controller > "Ahrefs is quite expensive if you wish to use its most premium features." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6097853) EH Erin H. SEO Copywriter > "I also appreciate that you can view some performance data on a free plan." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) MP Max P. Director Of Growth > "Ahrefs still does not have a way to track map pack rankings, in any capacity." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) AB Anastasia B. Head of Operations > "It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Marco Genaro P. Founder > "I found it a bit expensive." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613) Safia M. Project Lead > "Also, has the best backlink tracking tool in the industry." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6652487) Chris N. SEO Manager > "The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4014610) VR Verified Reviewer SEO Analyst > "Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6463375) BPB Bed Prakash B. Engineer > "Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark,..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3253528) RW Rickilee W. Founder > "Helps create content that ranks well" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6635213) HS Hrayr S. Digital Marketer > "There is no ability to search keyword by region" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4725134) TL Tony L. Marketing Manager > "i liked the format of the way you can gain access to the information for the sites when you're needing the full stats." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) VR Verified Reviewer B2B Consultant > "Some features are quite hidden, and the main dashboard might be chaotic for first time users." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4683488) Edward N. Affiliate Marketing Specialist > "Its ability to analyze thousands of web pages at once provides marketers with valuable insights into their competition's link structure..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4507990) Anthony N. Reviewer > "Additionally, some users may find the software's interface to be cluttered and overwhelming." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450) GC Graeme C. Growth Marketer > "The in-depth analysis of backlinks, keywords, and competitors allows businesses to gain valuable insights into their SEO performance and..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476749) HG Harshit G. Digital Marketing Manager > "What is don't like about the product is that it doesn't give you much insight about the competition." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4570488) JL Jamila L. Digital Marketing Associate > "A must-have tool for any serious SEO professional, Ahrefs allows you to analyze and monitor backlinks and track your website's ranking..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476691) TL Tina L. SEO Executive > "Sometimes the data didn't update in time." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5015737) NC Nicole C. Content Specialist > "I like that the platform is easy to use, and you can understand every feature the app has to offer." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) LG Lukasz G. CEO > "at times I noticed discrepancies in positions, in the visibility analysis showed positions for words that in my region were not in such..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3882172) JV Jonas V. Head of Marketing > "It's a great all-in-one SEO tool that allows you to monitor keywords, analyze backlinks and competitors and find the best keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4193459) AS Abdul S. SEO Editor > "Pricing: I think newbies will find it difficult to afford unless they are working for a firm that is ready to bear the cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4492092) DHS Dedit Hery S. Developer > "I really like all the free tools." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7138929) RJ Ramona J. SEO Manager > "There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) Sarfaraz K. SEO Manager > "The wide range of features and data points available have enabled me to gain valuable insights into various aspects of my business and..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4345312) Rohit S. SEO Manager > "This toll is still a lot costlier to afford on monthly basis." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4590656) RB Ryan B. SEO Manager > "Helpful backlink analysis insights (even has basic insights on a free account)" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6457076) Francis P. seo content writer > "Perhaps one of the more difficult things about using SEO tools for the first time is that the terms in SEO can sound a bit too technical..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3810048) AK Arlen K. Director of Program Engagement > "It's great to have the ability to receive data that will focus and target our needs." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6112721) Mihaita V. SEO Specialist > "Pricing is mainly the obstacle for many individuals." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5055443) Safia M. Project Lead > "I've honestly learned how to use the tool via those." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6652487) CN Catherine N. Content Marketing Manager > "I'm not a technical SEO expert so I'm not using all the features." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4689418) JB Jon B. SEO Content Lead > "Keyword research section of the tool is pretty much perfect, especially in comparison to other leading tools." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6207671) IA Ibrahim A. Blogger > "Though ahrefs team provide a lot of its services for free even educational resources including SEO tutorials are available in their..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___2969949) Marco Genaro P. Founder > "Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613) NV Nat V. Writer > "I have hard times finding the flaws in the system." [See full review](https://www.capterra.com/p/176340/Ahrefs/#SoftwareAdvice___4265117) AB Anastasia B. Head of Operations > "They also have an informative YouTube channel, which can be useful to beginners." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MP Max P. Director Of Growth > "It's a huge capabilities gap in my opinion." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) BH Brittany H. Marketing Assistant > "As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. " [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6566521) SB Skyler B. Content Writer > "There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) Marco Genaro P. Founder > "They have unique features that are very useful to perform outreach campaigns." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613) Julien H. Product Designer > "This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3057758) Rohit S. SEO Manager > "The best features I like about this tool is its keywords rank tracking and backlinks tracking." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4590656) Moises A. Marketing Manager > "The starting price, not for companies, is high" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4218247) Pankaj R. Senior Seo Executive > "Experience the unmatched power of ahrefs with its extensive database providing all the essential elements for achieving superior..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4923687) RJ Ramona J. SEO Manager > "I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) Aditya B. Technical support associate > "It led to a really smooth process where we could actually check our competitors. Although, this was used for a short while but the..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4583616) JG Javier G. SEO > "The price is not suitable for freelance or small business companies, or at least if you don't have a one man SEO user, if it was the..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) SF Shahin F. Founder > "The user experience is intuitive and user-friendly, making it easy for us to navigate and gather valuable insights." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6025286) CN Catherine N. Content Marketing Manager > "For someone not familiar with technical SEO it can be overwhelming." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4689418) Elle D. Company owner > "It's good for those people who want all their tools in one place and I can see why it is the industry leader." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6300736) DE David E. Founder > "I won't recommend using it's keyword research tool" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5060114) Sarfaraz K. SEO Manager > "The intuitive user interface and scalability allow me to easily run reports that accurately reflect my current position." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4345312) MT Max T. CEO > "the software is reallly expensive, the basic price comes in at 99/month and this plan only offers you a limited amount of refreshs, if..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___2669215) Anthony N. Reviewer > "I like using Ahrefs because its comprehensive features help me improve my website's SEO and search engine visibility." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450) VR Verified Reviewer Content Marketer > "Ahrefs and its close competitors are so expensive." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4474344) Sarfaraz K. SEO Manager > "The intuitive user interface and scalability allow me to easily run reports that accurately reflect my current position." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4345312) Anthony N. Reviewer > "Additionally, some users may find the software's interface to be cluttered and overwhelming." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450) Faisal Faruque R. Digital Marketing Analyst > "Moreover, the tool is quite user friendly and the UI is very polished." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3375350) AK Aman K. Blogger > "There's no telephone support." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3823714) Md S. Founder > "It is user-friendly, has many features, and the interface is clear." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3646831) NN Nirav N. SEO Manager > "Customer support is not good" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3310885) Bethany C. Content Manager > "The layout/interface is clean and easy to read and understand." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3970924) Arheer G. Marketing Manager > "Customer support is not great" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3749724) [View Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) ## User interface [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) 4.47 (350) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) 4.71 (585) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Moz Pro Top features 22/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - AI Copilot - Alerts/Notifications - API - Application Management - Audit Management - Automated Scheduling - Backlink Monitoring - Benchmarking - Budget Control - Budgeting/Forecasting - Campaign Analytics - Campaign Management - Campaign Planning - Categorization/Grouping - Charting - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Conversion Tracking - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Event Scheduling - Generative AI - Geolocation - Goal Setting/Tracking - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Labeling - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management [See all features](https://www.capterra.com/p/152215/Moz-Pro/#features) Ahrefs 18/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - AI Copilot - Alerts/Notifications - API - Application Management - Audit Management - Automated Scheduling - Backlink Monitoring - Benchmarking - Budget Control - Budgeting/Forecasting - Campaign Analytics - Campaign Management - Campaign Planning - Categorization/Grouping - Charting - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Conversion Tracking - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Event Scheduling - Generative AI - Geolocation - Goal Setting/Tracking - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Labeling - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management [See all features](https://www.capterra.com/p/176340/Ahrefs/#features) ### Recognition Moz Pro is recognized as a top-rated tool in 3 Capterra Shortlist reports Ahrefs is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Moz Pro Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Ahrefs Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Moz Pro - By Moz - Located in United States - Founded in 2004 Ahrefs - By Ahrefs - Located in Singapore - Founded in 2010 ## Popular Comparisons [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.47 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) $99/month Price $139.95/month 4.3 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-152215/SEMrush-vs-Moz-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) $0 Price $139.95/month 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.47 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $99/month Price $349/year 4.3 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-152215/SEO-PowerSuite-vs-Moz-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,819)](https://www.capterra.com/p/169007/Wix/reviews/) $0 Price $17/month 4.7 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-176340/Wix-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.47 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,819)](https://www.capterra.com/p/169007/Wix/reviews/) $99/month Price $17/month 4.3 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/152215-169007/Moz-Pro-vs-Wix) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $0 Price $349/year 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-176340/SEO-PowerSuite-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.47 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $99/month Price $109/month 4.3 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-152215/AccuRanker-vs-Moz-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $0 Price $109/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-176340/AccuRanker-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.47 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (298)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $99/month Price $103.2/month 4.3 Features 4.6 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-152215/SE-Ranking-vs-Moz-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (298)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $0 Price $103.2/month 4.7 Features 4.6 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-176340/SE-Ranking-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.47 (350)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (219)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $99/month Price Contact vendor for pricing 4.3 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152215-210297/Moz-Pro-vs-Google-Search-Console) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.79 (237)](https://www.capterra.com/p/209021/Screpy/reviews/) $0 Price $5/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/176340-209021/Ahrefs-vs-Screpy)