# Compare Moz Pro vs Ahrefs 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Moz Pro and Ahrefs based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/152215-176340/Moz-Pro-vs-Ahrefs --- # Moz Pro vs Ahrefs Features and Cost Comparison Last updated April 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Moz ProAhrefs2/4 selected [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) [## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Starting Price $99.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [349 reviews](#user-reviews) Positive 320 Neutral 24 Negative 5 [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.7 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [583 reviews](#user-reviews) Positive 564 Neutral 13 Negative 6 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### HubSpot Marketing Hub 4.5 (6,228) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Semrush 4.6 (2,317) * * * Starting Price $139.95 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * Highest Rated ### Surfer 4.9 (421) * * * Starting Price $182.00 Other Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ### Screaming Frog SEO Spider 4.9 (133) * * * Starting Price $259.00 Flat Rate,Per Year Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,862 reviews from seo software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.4 Keyword Tracking 4.6 Keyword Research Tools 4.6 Competitive Analysis 4.3 85%Fit High performer Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.4 Keyword Research Tools 4.7 Competitive Analysis 4.6 User satisfaction User satisfaction 4.5 User reviews[349](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.1 Customer support 4.5 User satisfaction 4.7 User reviews[583](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ease of use 4.5 Functionality 4.7 Value for money 4.2 Customer support 4.5 Price starts from Price starts from $99Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations. Best for Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises. ## User reviews Pros & cons CB Claire B. Web Content Manager > "Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458) SC Sean C. Marketer > "On more than one occasion, the keyword and traffic stats weren't accurate" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___7042675) ML Marmi L. Content and Digital Marketing Specialist > "Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6601617) RM Rachel M. Digital Campaign Executive > "The interface can be confusing at times." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410) FI Ferdinand I. Digital brand manager > "I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4977373) RM Rachel M. Digital Campaign Executive > "Moz Pro is expensive." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410) Apurva S. SEO Executive > "It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6242184) VR Verified Reviewer Owner > "Finding things in the navigation set up can be a little challenging." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948) DK Dip K. CEO > "Moz Pro is the best tool in SEO and Content Marketing that help us to audit our sites and make our site optimized with the..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3821532) SB Skyler B. Content Writer > "It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) WA Wasim A. Director > "I likes moz link explore option as it gives me overall value of domain and shows us the quality of backlinks with the help..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3919470) Marco Genaro P. Founder > "I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127) MS Moh S. Digital Marketing > "In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3730807) Lindsey Raye P. VP of Marketing > "Cost of the subscription unfortunately was downside" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6173660) SK Sagar K. CMO > "It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806) SB Skyler B. Content Writer > "I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) SB Skyler B. Content Writer > "I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) Marco Genaro P. Founder > "Nevertheless, I wouldn't pay for it." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127) JD Josias D. Social media manager > "The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4262128) SB Skyler B. Content Writer > "The interface is outdated and clunky." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245) VR Verified Reviewer Owner > "The platform is robust and even after using it for a while, I'm still finding new features to explore." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948) SA Saif A. Director > "The least thing i like about moz pro is there backlink database they dont have big database if you arr doing competetitor..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3474724) Jayant G. SEO Analyst > "The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3805898) NS Nirav S. Manager > "None that I can think apart from their pricing which is super expensive" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493) CB Claire B. Web Content Manager > "The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458) VR Verified Reviewer Business Analyst > "Not very easy to use, the User Interface can be overwhelming to new users" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3617718) SS Somi S. Operations Manager > "We have been using it for some time and it has helped track our website ranking and to improve it over time." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4524738) VR Verified Reviewer Marketing and Graphics Coordinator > "For visual learners, it is not the best for laying out all the information." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2974155) VR Verified Reviewer CMO > "I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3536887) SP Santosh P. Digital Marketer > "The weekly updates of Search Visibility are not ideal." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3162494) SK Sagar K. CMO > "I am using Moz for improving our overall SEO including on-page and off-page SEO." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806) Mohammad A. Associate Manager > "We seo professionals need huge data to research and at this point MOZ made me very upset." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3403248) HB Hari B. CEO > "I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3644241) SU Sowmya U. Marketing > "There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2519368) Adnan A. SEO Blogging > "Its the best tool for keyword research and backlinks audit." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3817249) VR Verified Reviewer Demand Generation Manager > "Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2392854) NS Nirav S. Manager > "Good UI to track researched keywords with a single click3." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493) VR Verified Reviewer Facilitator > "For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2585391) Matthew B. Director Of Marketing And Advertising > "It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3386913) TJ Tim J. Lead Content Specialist > "It was difficult to use and hard to understand exactly how all the features throughout the software worked without..." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2444119) Arika N. Manager > "The tool is very accurate when it comes to finding new keywords and their relevant volumes." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4506920) VR Verified Reviewer MarCom consultant > "At some points, it did not show results/data for some of the keyphrases I input." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2422624) SA Siddhant A. Marketing Head > "It has helped us analyse our SEO performance in real time" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4367592) DC Dunia C. Content Creator > "Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366) MD Rafiul I. Best Keyword Tool in the Market > "I love to use Moz for DA, and extension spam score purposes." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3613757) DC Dunia C. Content Creator > "The backlink tool is not excellent, not even close to the market leader." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366) VR Verified Reviewer Business Analyst > "Can see how to improve each webpage of the website" [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3617718) VR Verified Reviewer Partner > "Interface can be clunky in spots." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2421181) CC Christopher C. SEO Specialist > "Each feature is so well signposted and explained that even someone new to SEO can make sense of it." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4566364) Brendon R. Digital Marketing > "I don't use the majority of them and they are more obnoxious than useful." [See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2440225) [View Reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Stephen M. Marketing Manager > "It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7085852) VR Verified Reviewer Marketing Manager and Business Development > "Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) VR Verified Reviewer Marketing Manager and Business Development > "For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process,..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) AH Amir H. E-Commerce Manager > "It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7106741) Hemkesh R. Senior Digital Marketing Team Lead > "It also supports team collaboration well, because multiple people can review the same data and reports easily." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) TL Tony L. Marketing Manager > "which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) VR Verified Reviewer Marketing Manager and Business Development > "Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) Narek S. CEO > "The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) Hemkesh R. Senior Digital Marketing Team Lead > "It is a reliable platform for rank tracking, competitor analysis and website management." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) Deyan G. Managing Editor > "There's a joke running around that even thinking about ahrefs costs you a credit." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) AB Anastasia B. Head of Operations > "You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MP Max P. Director Of Growth > "Ahrefs still does not have a way to track map pack rankings, in any capacity." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) AB Anastasia B. Head of Operations > "This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your domain's SEO..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Chris N. SEO Manager > "The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4014610) AB Anastasia B. Head of Operations > "It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Narek S. CEO > "Usage is not recommended due to the high scam and confusion rate." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) VR Verified Reviewer SEO Analyst > "Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6463375) TL Tina L. SEO Executive > "Sometimes the data didn't update in time." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5015737) PT Paul T. Managing Director > "My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7003107) SF Shahin F. Founder > "It felt like a sudden and unpleasant surprise, and the lack of proactive communication from Ahrefs didn't help." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6025286) NC Nicole C. Content Specialist > "It helps me get all the information from websites and keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) LG Lukasz G. CEO > "at times I noticed discrepancies in positions, in the visibility analysis showed positions for words that in my region were not in such good positions..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3882172) TL Tony L. Marketing Manager > "i liked the format of the way you can gain access to the information for the sites when you're needing the full stats." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) Maddy O. Founder > "Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4478403) Deyan G. Managing Editor > "The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) RJ Ramona J. SEO Manager > "There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) RB Ryan B. SEO Manager > "Helpful backlink analysis insights (even has basic insights on a free account)" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6457076) JB Jon B. SEO Content Lead > "Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6207671) EH Erin H. SEO Copywriter > "The visibility over your websites' SEO and traffic performance is amazing." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) DS David S. Director > "A solid web experience, unfortunately spoiled by a severe hike in prices over the years." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6175037) EH Erin H. SEO Copywriter > "I also appreciate that you can view some performance data on a free plan." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) JRB Jyoti Ranjan B. Seo executive > "While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4708786) Safia M. Project Lead > "Also, has the best backlink tracking tool in the industry." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6652487) Francis P. seo content writer > "Perhaps one of the more difficult things about using SEO tools for the first time is that the terms in SEO can sound a bit too technical and daunting..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3810048) AB Anastasia B. Head of Operations > "They also have an informative YouTube channel, which can be useful to beginners." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MV Mickey V. Financial Controller > "Ahrefs is quite expensive if you wish to use its most premium features." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6097853) BH Brittany H. Marketing Assistant > "As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. " [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6566521) Mihaita V. SEO Specialist > "Pricing is mainly the obstacle for many individuals." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5055443) NC Nicole C. Content Specialist > "I like that the platform is easy to use, and you can understand every feature the app has to offer." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) IA Ibrahim A. Blogger > "Though ahrefs team provide a lot of its services for free even educational resources including SEO tutorials are available in their YouTube channel..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___2969949) RW Rickilee W. Founder > "Helps create content that ranks well" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6635213) MP Max P. Director Of Growth > "It's a huge capabilities gap in my opinion." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) Pankaj R. Senior Seo Executive > "Experience the unmatched power of ahrefs with its extensive database providing all the essential elements for achieving superior website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4923687) SB Skyler B. Content Writer > "There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) DHS Dedit Hery S. Developer > "I really like all the free tools." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7138929) Julien H. Product Designer > "This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3057758) Elle D. Company owner > "It's good for those people who want all their tools in one place and I can see why it is the industry leader." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6300736) RJ Ramona J. SEO Manager > "I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and even more..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) SM Shweta M. Marketing and Sales Manager > "Apart from that I have been using this for multiple projects and with its free plan, it gives me pretty decent insights on my site." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5087065) JG Javier G. SEO > "The price is not suitable for freelance or small business companies, or at least if you don't have a one man SEO user, if it was the case I will go..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) OM Ollie M. SEO Consultant > "Great layout to easily understand the domain rating, organic traffic numbers and keyword rankings in just a few clicks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6010089) DE David E. Founder > "I won't recommend using it's keyword research tool" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5060114) Carlos Orlando R. TSU > "It has given me valuable information on keywords, links, competitors and the overall performance of my website." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4905956) Marco Genaro P. Founder > "I found it a bit expensive." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613) Paweł J. SEO Expert > "Ahrefs has a very large database containing all the required elements for effective website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4910500) BPB Bed Prakash B. Engineer > "Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark, sometime we..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3253528) VR Verified Reviewer SEO Copywriter > "Great technical SEO audit features and keyword position tracking monitoring and reporting." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___5041788) MP Michael P. Owner > "The only thing I would say is that there is definitely a learning curve when it comes to this software, however that is really an overall SEO issue..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3818712) AP Andrew P. Senior Web Developer & SEO Specialist > "The abundance of information, tools at your disposable which gives you a clear path to put plans into action." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5078609) HS Hrayr S. Digital Marketer > "There is no ability to search keyword by region" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4725134) Monica M. Dott.ssa > "I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5069075) VR Verified Reviewer CEO > "It's really expensive compared to other tools out there" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4966338) Edward N. Affiliate Marketing Specialist > "Its ability to analyze thousands of web pages at once provides marketers with valuable insights into their competition's link structure and helps them..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4507990) VR Verified Reviewer B2B Consultant > "Some features are quite hidden, and the main dashboard might be chaotic for first time users." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4683488) GC Graeme C. Growth Marketer > "The in-depth analysis of backlinks, keywords, and competitors allows businesses to gain valuable insights into their SEO performance and take action..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476749) Anthony N. Reviewer > "Additionally, some users may find the software's interface to be cluttered and overwhelming." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450) JL Jamila L. Digital Marketing Associate > "A must-have tool for any serious SEO professional, Ahrefs allows you to analyze and monitor backlinks and track your website's ranking and performance." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476691) VR Verified Reviewer ios developer > "The UX/UI I find it terrible and all on one page you have to scroll endlessly it feels like." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3760113) DK Dip K. CEO > "It offers helpful features such as its Site Explorer, which allows us to see our competitors' keyword positions and other useful data." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3746793) SA Saif A. Director > "Ahrefs is recently introduced it's version 2.0 which is complex and not good to use, I really don't like 2.0" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3821863) KV Kevin V. Product manager > "It's good for keyword research, competition analysis, evaluating strengths and weaknesses." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6018302) HG Harshit G. Digital Marketing Manager > "What is don't like about the product is that it doesn't give you much insight about the competition." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4570488) Varsha G. Website Manager > "the most amazing feature I like is backlink analysis, Keyword Search - Because it helps me to understand what are the top most backlinks for any..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3727614) AS Abdul S. SEO Editor > "Pricing: I think newbies will find it difficult to afford unless they are working for a firm that is ready to bear the cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4492092) JG Javier G. SEO > "From my point of view is the tool that got the biggest development in the SEO market Tool, started with backlinking monitoring to became one of the..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) MS Megha S. Marketing Specialist > "The software is not available for free for trial purposes." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3836921) SB Skyler B. Content Writer > "I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) Muhammad I. Freelancer > "I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3661789) JV Jonas V. Head of Marketing > "It's a great all-in-one SEO tool that allows you to monitor keywords, analyze backlinks and competitors and find the best keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4193459) Bethany C. Content Manager > "The only real concern I've come across so far is that they provide so much information, it's hard to process it all. But, I guess that's a pro, not a..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3970924) [View Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) ## User interface [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) 4.48 (349) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) 4.71 (583) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Moz Pro Top features 25/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/152215/Moz-Pro/#features) Ahrefs 22/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/176340/Ahrefs/#features) ### Recognition Moz Pro is recognized as a top-rated tool in 3 Capterra Shortlist reports Ahrefs is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Moz Pro Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Ahrefs Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Moz Pro - By Moz - Located in United States - Founded in 2004 Ahrefs - By Ahrefs - Located in Singapore - Founded in 2010 ## Popular Comparisons [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $99/month Price $139.95/month 4.3 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-152215/SEMrush-vs-Moz-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $0 Price $139.95/month 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $99/month Price $349/year 4.3 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-152215/SEO-PowerSuite-vs-Moz-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $0 Price $349/year 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-176340/SEO-PowerSuite-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) $99/month Price $17/month 4.3 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/152215-169007/Moz-Pro-vs-Wix) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) $0 Price $17/month 4.7 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-176340/Wix-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $99/month Price $109/month 4.3 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-152215/AccuRanker-vs-Moz-Pro) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $0 Price $109/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-176340/AccuRanker-vs-Ahrefs) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $99/month Price $5/month 4.3 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/152215-209021/Moz-Pro-vs-Screpy) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $0 Price $5/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/176340-209021/Ahrefs-vs-Screpy) [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $99/month Price Contact vendor for pricing 4.3 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152215-210297/Moz-Pro-vs-Google-Search-Console) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $0 Price Contact vendor for pricing 4.7 Features 4.7 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/176340-210297/Ahrefs-vs-Google-Search-Console)