# Compare Moz Pro vs SEOptimer 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Moz Pro and SEOptimer based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/152215-249834/Moz-Pro-vs-SEOptimer

---

# Moz Pro vs SEOptimer Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Moz ProSEOptimer2/4 selected

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

[SEOptimer](https://www.capterra.com/p/249834/SEOptimer/)[4.7 (3)](https://www.capterra.com/p/249834/SEOptimer/#reviews)

[## Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.5 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

Starting Price

$99.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [349 reviews](#user-reviews)

Positive

320

Neutral

24

Negative

5

[## SEOptimer](https://www.capterra.com/p/249834/SEOptimer/)[4.7 (3)](https://www.capterra.com/p/249834/SEOptimer/#reviews)

Starting Price

$29.00/month

Value-for-Money

4.5

Functionality

4.7

Ease of Use

5

Customer Service

4

Reviews Sentiment

Based on [3 reviews](#user-reviews)

Positive

3

Neutral

0

Negative

0

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### HubSpot Marketing Hub

4.5 (6,217)

* * *

Starting Price

$15.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### SE Ranking

4.7 (297)

* * *

Starting Price

$103.20

Other,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

### Semrush

4.6 (2,315)

* * *

Starting Price

$139.95

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Similarweb

4.6 (251)

* * *

Starting Price

$125.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

## Summary

* * *

Key features rated by users

Features selected based on 6,790 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

SEO Management

4.6

Keyword Rank Tracking

4.4

Keyword Tracking

4.6

Keyword Research Tools

4.6

Competitive Analysis

4.3

\--%Fit

Not enough reviews

Feature ratings

SEO Management

4.5

Keyword Rank Tracking

4.0

Keyword Tracking

5.0

Keyword Research Tools

4.5

Competitive Analysis

\--

User satisfaction

User satisfaction

4.5

User reviews[349](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.1

Customer support

4.5

User satisfaction

4.7

User reviews[3](https://www.capterra.com/p/249834/SEOptimer/#reviews)

Ease of use

5.0

Functionality

4.7

Value for money

4.5

Customer support

4.0

Price starts from

Price starts from

$99Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations.

Best for

Small businesses, freelancers, & digital marketing agencies.

## User reviews

Pros & cons

Apurva S.

SEO Executive

> "It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6242184)

SC

Sean C.

Marketer

> "On more than one occasion, the keyword and traffic stats weren't accurate"

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___7042675)

CB

Claire B.

Web Content Manager

> "Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458)

RM

Rachel M.

Digital Campaign Executive

> "The interface can be confusing at times."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410)

ML

Marmi L.

Content and Digital Marketing Specialist

> "Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6601617)

RM

Rachel M.

Digital Campaign Executive

> "Moz Pro is expensive."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6578410)

FI

Ferdinand I.

Digital brand manager

> "I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4977373)

SA

Saif A.

Director

> "The least thing i like about moz pro is there backlink database they dont have big database if you arr doing competetitor..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3474724)

DK

Dip K.

CEO

> "Moz Pro is the best tool in SEO and Content Marketing that help us to audit our sites and make our site optimized with the..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3821532)

VR

Verified Reviewer

Owner

> "Finding things in the navigation set up can be a little challenging."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948)

WA

Wasim A.

Director

> "I likes moz link explore option as it gives me overall value of domain and shows us the quality of backlinks with the help of..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3919470)

SB

Skyler B.

Content Writer

> "It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245)

MS

Moh S.

Digital Marketing

> "In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to find..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3730807)

Marco Genaro P.

Founder

> "I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127)

SK

Sagar K.

CMO

> "It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806)

Lindsey Raye P.

VP of Marketing

> "Cost of the subscription unfortunately was downside"

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6173660)

SB

Skyler B.

Content Writer

> "I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional issues..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245)

SB

Skyler B.

Content Writer

> "I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245)

JD

Josias D.

Social media manager

> "The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4262128)

Marco Genaro P.

Founder

> "Nevertheless, I wouldn't pay for it."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6054127)

VR

Verified Reviewer

Owner

> "The platform is robust and even after using it for a while, I'm still finding new features to explore."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6044948)

SB

Skyler B.

Content Writer

> "The interface is outdated and clunky."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3594245)

Jayant G.

SEO Analyst

> "The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3805898)

NS

Nirav S.

Manager

> "None that I can think apart from their pricing which is super expensive"

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493)

CB

Claire B.

Web Content Manager

> "The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___6095458)

VR

Verified Reviewer

Business Analyst

> "Not very easy to use, the User Interface can be overwhelming to new users"

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3617718)

SS

Somi S.

Operations Manager

> "We have been using it for some time and it has helped track our website ranking and to improve it over time."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4524738)

VR

Verified Reviewer

Marketing and Graphics Coordinator

> "For visual learners, it is not the best for laying out all the information."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2974155)

VR

Verified Reviewer

CMO

> "I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3536887)

SP

Santosh P.

Digital Marketer

> "The weekly updates of Search Visibility are not ideal."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3162494)

SK

Sagar K.

CMO

> "I am using Moz for improving our overall SEO including on-page and off-page SEO."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4211806)

Mohammad A.

Associate Manager

> "We seo professionals need huge data to research and at this point MOZ made me very upset."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3403248)

HB

Hari B.

CEO

> "I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3644241)

VR

Verified Reviewer

Test Engineer

> "As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#GetApp___2080308)

Adnan A.

SEO Blogging

> "Its the best tool for keyword research and backlinks audit."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3817249)

SU

Sowmya U.

Marketing

> "There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2519368)

NS

Nirav S.

Manager

> "Good UI to track researched keywords with a single click3."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4364493)

VR

Verified Reviewer

Demand Generation Manager

> "Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2392854)

Matthew B.

Director Of Marketing And Advertising

> "It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3386913)

VR

Verified Reviewer

Facilitator

> "For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2585391)

Arika N.

Manager

> "The tool is very accurate when it comes to finding new keywords and their relevant volumes."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4506920)

TJ

Tim J.

Lead Content Specialist

> "It was difficult to use and hard to understand exactly how all the features throughout the software worked without extensive..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2444119)

PP

Phil P.

Managing Director

> "Moz has already been a leader in SEO technology, and our advertising agency is now licensing the software to improve our..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2792642)

VR

Verified Reviewer

MarCom consultant

> "At some points, it did not show results/data for some of the keyphrases I input."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2422624)

SA

Siddhant A.

Marketing Head

> "It has helped us analyse our SEO performance in real time"

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4367592)

Anyi C.

Freelance

> "I recommend you see a tutorial before purchasing a plan, since the tool is a bit complex and it will take you a while to..."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2086091)

Muneeb K.

Digital Marketing Lead

> "It is also very easy to differentiate spammy sites by using their spam score tool."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3495281)

DC

Dunia C.

Content Creator

> "Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366)

MD Rafiul I.

Best Keyword Tool in the Market

> "I love to use Moz for DA, and extension spam score purposes."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3613757)

DC

Dunia C.

Content Creator

> "The backlink tool is not excellent, not even close to the market leader."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2774366)

VR

Verified Reviewer

Business Analyst

> "Can see how to improve each webpage of the website"

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___3617718)

VR

Verified Reviewer

Partner

> "Interface can be clunky in spots."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2421181)

CC

Christopher C.

SEO Specialist

> "Each feature is so well signposted and explained that even someone new to SEO can make sense of it."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___4566364)

Brendon R.

Digital Marketing

> "I don't use the majority of them and they are more obnoxious than useful."

[See full review](https://www.capterra.com/p/152215/Moz-Pro/#Capterra___2440225)

[View Reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

Not enough reviews

## User interface

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)

4.48 (349)

[SEOptimer](https://www.capterra.com/p/249834/SEOptimer/)

4.67 (3)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

Moz Pro

Top features

25/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/152215/Moz-Pro/#features)

SEOptimer

22/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/249834/SEOptimer/#features)

### Recognition

No recognitions have been awarded to Moz Pro

No recognitions have been awarded to SEOptimer

### Deployment & support

Moz Pro

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

SEOptimer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Moz Pro

-   By Moz
-   Located in United States
-   Founded in 2004

SEOptimer

-   By SEOptimer
-   Located in Hong Kong SAR China
-   Founded in

## Popular Comparisons

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4.6

[View full comparison](https://www.capterra.com/compare/152215-210297/Moz-Pro-vs-Google-Search-Console)

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

vs

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

$99/month

Price

$103.2/month

4.3

Features

4.6

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/142169-152215/SE-Ranking-vs-Moz-Pro)

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

vs

[SpyFu](https://www.capterra.com/p/156579/SpyFu/)[4.45 (145)](https://www.capterra.com/p/156579/SpyFu/reviews/)

$99/month

Price

$39/month

4.3

Features

4.3

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152215-156579/Moz-Pro-vs-SpyFu)

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

vs

[Wincher](https://www.capterra.com/p/202420/Wincher/)[4.82 (109)](https://www.capterra.com/p/202420/Wincher/reviews/)

$99/month

Price

€49/month

4.3

Features

4.7

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/152215-202420/Moz-Pro-vs-Wincher)

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[4.48 (349)](https://www.capterra.com/p/152215/Moz-Pro/reviews/)

vs

[Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/)[4.87 (133)](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/reviews/)

$99/month

Price

$259/year

4.3

Features

4.8

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/152215-185765/Moz-Pro-vs-Screaming-Frog-SEO-Spider)