Later vs Instavast: Which is a better fit?

Nia: Hi. I'm Nia. I am a CEO of a marketing and advertising firm specializing in social media, and I give Later a four. When thinking about choosing Later, I was previously using Planoly and also Planable, and the interfaces of them were great. They were very aesthetically pleasing. But when thinking about an app, I wanted to go with something that was highly recommended by Instagram itself, had good API and the ones that I was considering at the time were not considered priority in that regard. And they were a little bit clunky, even though they did have a good aesthetic, and eventually settling on another platform after using Later that also fit that bill, but was a little bit more all-inclusive, was Metricool. So the reasons that I chose Later was that Instagram highly recommended it. And when you're working with Instagram, you want to choose a program that Instagram likes. I also chose Later because it worked really well with a lot of influencers. They had a lot of good UGC content, so I was able to see what the platform looked like ahead of time. And also I chose Later because their payment system, their pricing levels felt adequate and it felt like it would be a good price point for me at that point in my business. It was very easy for me to get started in Later. I have previously used other programs similar to Later, and this was me choosing one that I felt like would work the best therefore, it did take some transferring over from Planoly for some of my clients, making sure that the content that we'd already created was inputted easily. And also making sure that the spots where we could set up pre-customizations and just like buttons to click for each post and settings that I wanted for each post making sure that those were set up, were relatively easy. Everything was just simple and well laid out. I think the only thing that I struggled with occasionally was getting the photos to show up appropriately or to upload correctly, but that wasn't really an onboarding issue that just was a use issue. So when it comes to using Later for your business, I highly recommend making sure that if you're a social media manager and you have multiple clients, making sure that you know what your clients need, what tools, and then also making sure that you know what your business goals are and how that product will help you reach those goals. For me, with Later, I wanted something that would help me easily integrate with Instagram, would let me schedule posts that would schedule easily to business and professional accounts, and therefore, that was part of why I chose Later. Towards the end of using Later the reason why I chose other programs eventually was because I had so many clients that I outgrew the program, not the program, the software. So making sure that you know where you're in your business, what your goals are and how to reach them is really important when choosing a social media platform.