# Compare Later Social vs Instagram 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Later Social and Instagram based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/152254-210721/Later-vs-Instagram

---

# Later Social vs Instagram Features and Cost Comparison

Last updated May 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Later SocialInstagram2/4 selected

[Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

[## Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

Starting Price

$25.00

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [398 reviews](#user-reviews)

Positive

347

Neutral

37

Negative

14

[## Instagram](https://www.capterra.com/p/210721/Instagram/)[4.7 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.7

Customer Service

4.1

Reviews Sentiment

Based on [5,164 reviews](#user-reviews)

Positive

4,939

Neutral

186

Negative

39

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## Summary

* * *

Key features rated by users

Features selected based on 6,268 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

59%Fit

Missing features

Feature ratings

Social Media Integration

4.3

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

3.0

78%Fit

Missing features

Feature ratings

Social Media Integration

4.6

Email Marketing

4.7

Post Scheduling

4.3

Campaign Planning

NA

Engagement Tracking

4.5

User satisfaction

User satisfaction

4.4

User reviews[398](https://www.capterra.com/p/152254/Later/reviews/)

Ease of use

4.4

Functionality

4.3

Value for money

4.3

Customer support

4.3

User satisfaction

4.7

User reviews[5,164](https://www.capterra.com/p/210721/Instagram/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.6

Customer support

4.1

Price starts from

Price starts from

$25Not provided by vendor

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes, Later is a visual social marketing platform that helps manage and grow their social media.

Best for

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

## User reviews

Pros & cons

HO

Hanna O.

Multimedia Manager

> "I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6565175)

ML

Maddison L.

Senior Project Manager

> "At what point you were able to leave comments - this feature going away felt like a loss."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___7084149)

MT

Maria T.

Publicist

> "The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6045380)

LB

Lauren B.

Lead Content Creator

> "It lacks many intuitive functionalities I discovered while trying new services, so I switched to"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6778571)

JO

Jennifer O.

Principal

> "It keeps our social media on time and allows us to review many posts at once so we can be sure our posts are cohesive yet varied as well as..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6118551)

VD

Valentina D.

owner

> "Their lack of flexibility in customer service is concerning."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6415489)

MI

Michelle I.

CEO / Founder

> "There are so many platforms available for scheduling to social media now, but what we love about Later is that it was the first to be allowed by IG..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5084825)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4780130)

MT

Maria T.

Publicist

> "Later's auto-publishing feature has become an indispensable tool for anyone serious about maximizing their social media impact without the hassle..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6045380)

VR

Verified Reviewer

Computer Engineer

> "May not offer as many advanced scheduling and automation features as some other social media management platforms on the market and may experience..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4755290)

MT

Mikenzie T.

Owner/Founder

> "I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4872611)

NCS

Nica Chesca S.

Social Media Manager

> "Sometimes I get my social media profiles disconnected and its a bit hassle when it happens since you go back and forth again in the process of..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3821723)

HM

Hannah M.

Marketing Coordinator

> "What I like most about Later is how visual and intuitive it is."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___7008678)

YL

Yas L.

Marketing Manager

> "So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan,..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4735576)

NC

Nathan C.

Founder

> "They have some many features and my favorite is that I can schedule posts using the mobile app"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4978662)

JN

Jessica N.

Accounting assistant

> "What we least like is the fact that previously the platform allowed 30 posts for free per month and that number dropped to 10 posts only."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3607281)

Ali Andreina A.

Community Manager

> "I really like Later because I can create, schedule and publish content for all my clients' social networks."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

Arheer G.

Marketing Manager

> "Scheduling option for Instagram does not work. But I think this is a problem from Instagram wherein it does not allow auto-posting)"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4412617)

BR

Bryan R.

Marketing Director

> "Posting and Scheduling was fairly simple"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6488834)

TB

Thierry B.

IT engineer

> "I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4347925)

ER

Ellen R.

Assistant Manager

> "Later has helped me with our social media profiles, helped my time management and it has helped grow our social media presence by increasing our..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3740532)

CC

Carol C.

CEO

> "However because it is definitely pricier than other tools out there (especially if you need to post a lot or add teammates), it won't be the best..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3606018)

Melle P.

Creative Manager

> "Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4210164)

Simon M.

Media Head

> "The number of scheduled posts per month was too low for us to continue using Later for large scale organizations."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3661686)

Leighton F.

CEO

> "Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3796828)

AM

Alberto M.

Digital Marketer

> "This only works for people who only manage one or a couple of brands. If you manage many then it can get very expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

CC

Carol C.

CEO

> "Another feature that makes Later probably one of the best tools for social media is the ability to use User Generated Content (UGC) for your own..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3606018)

Ali Andreina A.

Community Manager

> "The mobile app is not very good."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

Samantha C.

Owner/Photographer

> "Free and low cost options from later allows me to save time by auto posting and analytics show when my posts are best viewed as well!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4170161)

CL

Christine L.

communications specialist

> "Pretty annoying to constantly have to relink my social media accounts, also wish I could cue an Instagram carousel"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3634861)

VR

Verified Reviewer

COO

> "Later was really great for us when we needed to schedule just a few social posts across a few different platforms."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5094306)

HS

Hazel S.

manager

> "having a problem with facebook integration, but not sure if it is on the facebook side or the later side."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4189992)

ER

Ellen R.

Assistant Manager

> "Being able to plan and automate our social posts in advance saves me a lot of time and ensures a consistent approach to our socials, which has..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3740532)

MP

Michael P.

Owner

> "If you're like me, you hate having to remember to post to social media every day or every week! "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3640379)

SC

Samantha C.

Owner

> "Later makes it easy to organize our content and publish it to our social media platforms in advance."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6085123)

EA

Enis A.

Founder

> "In time, logging into my Later account became something I wanted to avoid rather than being a helper software."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4156843)

Ali Andreina A.

Community Manager

> "There are many tutorials that can help you if you don't know how to configure an option."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

VR

Verified Reviewer

CEO

> "I did not find it very easy to use and did not like that it rarely let me add tags in posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3563680)

MR

Maggie R.

Marketing Coordinator

> "It has many of the same functions as more expensive content publishing and scheduling apps but is very reasonable, especially for small businesses..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4591268)

JR

Jillienne R.

Owner

> "It is costly to have unlimited edits."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4029470)

Ali Andreina A.

Community Manager

> "I don't need to be in the office to access the platform, that gives a lot of freedom."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

VR

Verified Reviewer

Freelancer

> "For a freelancer like me that manages anywhere from 3 - 4 brands at a time, this can get expensive very quickly."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2931532)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "My experience is at its best and I would advise anyone to try it at the beginning of the Free Trail, which has a duration of days and limited..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4780130)

EA

Enis A.

Founder

> "Found it overwhelming after a while and could not justify the cost."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4156843)

TB

Thierry B.

IT engineer

> "Due to that, I started to search for alternatives, and I've found out that these days, you can archive more than 90 percent of the same things..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4347925)

AM

Alberto M.

Digital Marketer

> "However, it has gotten way too expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

Ali Andreina A.

Community Manager

> "Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

DM

Dale M.

Business Development Manager

> "Sometimes the failed posting isn't the most forgiving and doesn't warn you about posts that may have issues."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3380453)

MI

Michelle I.

CEO / Founder

> "Seeing the feed right there on the dashboard is wonderful and something we've found specific to Later."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5084825)

PM

Prashant M.

Front Office Manager

> "Cant Connect many Account on Free Account, Cant Schedule, and Post reel, There is No Option for Emoji in Caption "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2822042)

MM

Megan M.

Business Development

> "If you're a marketing agency, Later is a great tool for scheduling content .We use it both internally and for our clients."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3536273)

MP

Madison P.

Content Partnerships Coordinator

> "This makes the work of our team difficult as we always publish content on the weekends."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3412280)

MT

Monika T.

Receptionist

> "Super happy with the product and the familiarity helps comfort levels with taking control of social media accounts for marketing and customer..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4440520)

EY

Enes Y.

Information Technology

> "There is no feature that I dislike the most."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3572042)

NCS

Nica Chesca S.

Social Media Manager

> "It's something that I highly recommend for beginning in their social media career or a freelancer who needs to take their time back my scheduling..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3821723)

GM

Ghia M.

Copywriter

> "Adding multiple accounts can be ticky and off putting."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2899674)

CL

Christine L.

communications specialist

> "Love being able to schedule out social media posts across platforms as well as the hashtag suggestion feature!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3634861)

ZA

Zoe A.

Co-Owner

> "This is not great, and I've had to take down the blurry posted ones and go back and repost them."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3465050)

DB

Donae B.

Writer

> "It helps me to provide links for my blog and other related features on my website."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3853161)

Julian O.

Co-Founder

> "Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3230429)

VR

Verified Reviewer

Lead Digital Marketing

> "Even suggestions for hashtags is a add on feature which helps to improve the engagement."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4144277)

MT

Michele T.

Operations Manager

> "The only con about this is a functionally issue, it often disconnects our Instagram page, so we have to re-sync it about twice a month."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2816198)

Arheer G.

Marketing Manager

> "With multiple features that can help put Instagram stories and post, Later is a lot useful platform."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4412617)

ZA

Zoe A.

Co-Owner

> "I have been having a major issue with the pictures I've been scheduling through Later."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3465050)

PB

Peter B.

Manager

> "The freedom it gives to post when it's convenient for me and being able to schedule when a post appears"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4215942)

AL

Anabelle L.

marketing

> "This only happen a couple of times, but when I import a photo into the media library to use for a post, the photo seems to lose quality. "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2719892)

SM

Samantha M.

Marketing Coordinator

> "The main reason I use Later for Instagram publishing (we use another publishing tool for our other social sites) is for the ability to easily use..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2965735)

KR

Karel R.

Founder

> "Not easy to manage the carrousels in the freemium app."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3183616)

MP

Madison P.

Content Partnerships Coordinator

> "The visual scheduling view makes scheduling content easy, and it's helpful to be able to visualize what your Instagram feed will look like with..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3412280)

SZ

Stefano Z.

Owner

> "Prices have gone up, so it is a bit expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3313410)

Melle P.

Creative Manager

> "They also have a decent free plan with basic features and 10 free posts per month."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4210164)

RS

Rachel S.

Owner

> "I dont use enough to pay for it"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3007104)

FC

Fabien C.

Webmaster

> "Allows to plan posts, pratical calendar system, media management, easy to use, analytics"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3520120)

MKC

Melody Kay C.

Programs and Creatives Head

> "This is a bit of a hassle, especially when I'm editing graphics on my laptop."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2836721)

DB

Donae B.

Writer

> "I also like the Instagram link in bio feature for posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3853161)

Rahel W.

Owner

> "I had a lot of problems with posting through the app when I was creating carousel posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2725223)

GS

Guido S.

Marketing Coordinator

> "Great scheduling software for posts if you don't need repeating posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3534083)

CH

Corrina H.

Owner

> "Crashed frequently on me and can be frustrating to lose work I’m in the middle of which does not save time in those instances!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2295929)

AM

Alberto M.

Digital Marketer

> "It is the go-to solution for all of your social media scheduling needs."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

NW

Nikki W.

Blogger

> "When I would create posts in the Later app, the app constantly crashed."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2245779)

[View Reviews](https://www.capterra.com/p/152254/Later/reviews/)

Adarsh D.

Lawyer

> "The huge userbase of Instagram and certain features like public stories make it much easier to get views from a variety of audience. When it comes to messaging, the..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

SA

Shaikh A.

Freelancer

> "First it about the login system which i like to be more convenient for the user, second the watch history and saved options of this app is not good even my saved reel got..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7090799)

DN

Dalton N.

Artist

> "Also having the helpful tabs where I can go and view and managing my profile performance and seeing what kinda of people are liking and view my content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

Adarsh D.

Lawyer

> "The messaging feature have much to improve in Instagram, it focus too much on restrictions. Despite having filtering and request, it gives further restrictions based on..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052889)

ET

Eldho T.

battery test technician

> "The app's design features a clean, white background and a signature square grid, prioritising high-quality imagery and video"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7122426)

VR

Verified Reviewer

Tier III Technician

> "The algorithm for Instagram is a little unpredictable and is harder to reach the intended audience compared to alternatives like TikTok."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

JG

Jessica G.

Realtor

> "It’s a powerful tool for building relationships, showcasing listings, and growing my brand in a more personal way. While it takes consistency and effort, it’s been worth..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7132598)

Ben K.

managing director

> "Limited organic reach,organic visibility has decreased over time, often pushing users toward paid promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7106103)

DN

Dalton N.

Artist

> "Been using Instagram for a very long time for my personal profile page only recently have I switched over to making content on my own, but so far my past experience with..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054066)

DM

Demi M.

Community Manager

> "Growing on Instagram without paying is getting harder and harder, even with SEO and analytics work, you need clean content that people like, that stirs up debate to be..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865572)

Sasha B.

For family and friends

> "I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my life..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7000602)

Hannah K.

Vice President

> "I dislike that you are at times battling an algorithm that favours consistent quantity of posts rather than quality."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

VC

Vicente C.

Quality Technician

> "It lets you quickly post photos, videos, and stories, while also exploring contents from friends, influencers and brands."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7099747)

Bryan J.

Democratic Presidential Candidate

> "The main reason why I didn't like Instagram that much was the fact that is had so much spam on it , I could not tell if some profiles were real or not."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7079031)

MB

Manpreet B.

Council Liaision

> "A powerful social media tool that gives you access to information, tricks, tips, as well as a way of connection to family/friends and influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003551)

FB

Felix B.

CEO

> "Messaging is another issue — it’s basic and unorganized, especially if you manage more than one account. And every time I get used to the layout, they randomly change it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

RP

RITIK P.

Researcher

> "Good, i love the light theme of instagram , app is so smooth and fast ,it help me to connect with my loveones and i spent more then 3 hours daily on instagram"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7057870)

VR

Verified Reviewer

Digital Philanthropy Officer

> "It would constantly rearrange the formatting of the app and would be tedious to get used to it when you least expect it."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7052991)

LT

Layla T.

Content Creator

> "Free platform where you can quickly build a brand presence by posting video and carousel content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7133182)

KP

Kennedy P.

Master Esthetician

> "I do not like the search engine, I feel it could be more effective when it comes to searching for accounts or just overall searching, and i feel as though it is hard to..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6827840)

VR

Verified Reviewer

Tier III Technician

> "They have features like stories, reels and direct message which is very versatile for both personal use and content creation/marketing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076888)

MaD

Marceli aparecida D.

Design

> "The Instagram algorithm can be frustrating, as it doesn't always show posts in chronological order, which can cause users to miss important updates from their contacts,..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6391209)

SS

Samin S.

Support Services Specialist

> "The algorithm does a great job recommending content I actually enjoy, and the ability to follow creators, brands, and interests makes the app feel very personalized."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

SV

Stephen V.

Artist

> "There is really nothing that I don’t like about instagram except that some of the videos and reels could be longer."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7131937)

RJB

Rigo Jean B.

Digital Marketing Associate

> "The platform makes it easy to publish content, analyze engagement, and build brand awareness for our retail business."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7069227)

MW

Mauricio W.

Senior Sales Executive at WhiteWater, Inc.

> "Over time, it can be difficult to keep conversations structured and to find important information again."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7078936)

JH

Jamie H.

Executive Vice President at FEVO

> "It’s effective for showcasing products, running campaigns, and maintaining continuous interaction with customers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145315)

NS

Nathan S.

freelancer

> "What I don´t like about Instagram is that sometimes if you have a draft of a large post with a lot of photos and writing, it will fail to post and it will continue to..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6369455)

DM

Dennis M.

Senior Frontend Engineer

> "Short videos are entertaining and engaging and i can add effects, such as music and filters to make my video more appealing."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6825288)

DC

Dan C.

Health and Life Coach

> "You can get caught in a rabbit hole by letting your mind keep taking in the dopamine hits."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7105537)

DM

Daniel M.

Owner

> "It offers intuitive tools for content creation—like Stories, Reels, and carousels—that make it easy to share both personal moments and professional work."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955)

JB

Joshua B.

Lead Carpenter

> "Im not the type to post pictures of my everyday life and let people speak on me and my life experiences."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

Hannah K.

Vice President

> "Love the app not just for personal social media connections, but also for business marketing, networking, advertising, and collaboration."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7076882)

JB

Joshua B.

Lead Carpenter

> "Some users like to belittle, downgrade or outright disrespect peoples posts or pictures."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7045692)

VR

Verified Reviewer

Manager

> "overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts over..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6630796)

SS

Samin S.

Support Services Specialist

> "There are quite a few ads, and sometimes the algorithm can feel repetitive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

AA

Abby A.

Fitness Coach

> "The meta-data analytics feature helps me to understand what's happening and take better decisions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

RG

Ravina G.

Farmer

> "I also feel a little worried about my own photos because with AI these days, photos can be manipulated in any way."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

KN

Kyle N.

Owner

> "I like that I can use this platform as a way to share valuable and entertaining videos and images to my target my customers who are using the app for consuming content..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6408427)

FB

Felix B.

CEO

> "The app feels cluttered lately — like they’re cramming in way too many features: Reels, Shopping, Threads… it’s just overwhelming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

Shelby D.

Digital Marketing Specialist

> "I also like that it supports both photos and videos, making it versatile for sharing content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7134479)

AA

Abby A.

Fitness Coach

> "Quality content is now being neglected in favor of shorts and brain-rot content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7064089)

SY

Shivani Y.

Social media

> "It's really user-friendly and comes with a ton of features and tools, like the ability to send direct messages to someone, utilize hashtags to increase the number of..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6417873)

KG

Karen G.

Account Manager

> "One thing that is dislike is that i cant create collages in the app itself from my story."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6826635)

CF

Colin F.

Physical therapist

> "Has allowed me to look for content and utilize algorithm to find content automatically"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7102488)

Iman G.

Student

> "One thing that bugs me out is ability to get blue tick (which tells if an account is official one or not) just by paying monthly charges."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6683908)

MG

Milagros G.

Content creator

> "It is an application that allows me to stay in touch with what is currently happening in the world and share my life through the networks with those who are far from me."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6659365)

LT

Layla T.

Content Creator

> "As with any social media platform, it can become toxic and time consuming."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7133182)

RA

Rama A.

Freelance Graphic Designer

> "I’ve adjusted my content strategy a lot, and Instagram always adapts well to how I present my design work."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7054586)

LL

Lindsay L.

Social Media Manager

> "Algorithm sometimes shows too much random stuff and not enoughs from peoples you actuallys follows ."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823275)

DS

Denisa S.

Doctor

> "That it has visual storytelling, where people express themselves creatively through photos and videos, even reels, making it fun, fresh and interactive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6725304)

DM

Daniel M.

Owner

> "Trends can lead to a lot of similar or recycled content, reducing originality"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6823955)

MB

Marcela B.

Empreendedora

> "It's an application that allows us to follow the lives of people we like and follow in some way and also allows us to learn about products through influencers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6441940)

EP

Eduardo P.

Trainer

> "Is not as free as it may sound, there are a lot of bans and censorship if you do not agree with globalist and colevtivist ideas. Plus I have the feeling that my..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6766642)

VR

Verified Reviewer

Senior Sales Development Representative

> "With high user engagement and robust ad targeting, Instagram is a top platform for building brand awareness and driving sales."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7003143)

VR

Verified Reviewer

Self-Employed

> "The app has had me addicted with short form content and low-brow media which is not conducive to a healthy lifestyle."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6699495)

ST

Sean T.

Content Creator

> "With intuitive and flexible image options, it makes sharing content easy and beautiful. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7134629)

SK

Sanaa K.

Chief Clinic Manager

> "The algorithm can make it hard to see posts from friends, and ads/sponsored content feel increasingly intrusive."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6682127)

JH

Jamie H.

Executive Vice President at FEVO

> "Instagram remains a relevant platform for maintaining visibility and building stronger audience engagement."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7145315)

JU

Juliet U.

Case manager

> "Too much updates on the app now makes it confusing cause you have to figure out what new features are."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7042030)

Dana P.

CVOM

> "Its super easy to share multiple different formats of content with friends, colleagues, as well as professionally with clients."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7138445)

RG

Ravina G.

Farmer

> "Some fake ads also appear, which can lead to scams—something I have experienced myself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7011274)

Kassidy K.

Chiropractor

> "There are some nuances to figure out (such as views and making sure we reach our target market) but overall great product"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098682)

NS

NOAH S.

Landscape Business Owner

> "I have a hard time finding any customization for a recently viewed option..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6849723)

Shelby D.

Digital Marketing Specialist

> "The help forms are useful as well if you ever need assistance troubleshooting issues."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7134479)

KH

Kaitlyn H.

Baker

> "I don't like how content isn't reviewed as much as it should be, and comments aren't being reviewed as much as they should be."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6852325)

LD

Laura D.

Client Success Specialist

> "Instagram is a great social media tool to share photos and videos about your passions, creations, and interests, and collaborate and share with other like-minded people."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6774177)

FB

Felix B.

CEO

> "I also hate that I barely see posts from people I actually follow because of the algorithm."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6865211)

SA

Saniya A.

Life coach

> "You get to meet so many people from different walks of life and learn from them as well as give out to the community yourself."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7085991)

RS

Ryan S.

Director

> "Lots of spam accounts private messaging offering fake promotions and promotions to buy followers."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6536875)

VR

Verified Reviewer

Author

> "I also love the function of posting in general, including the different ways you are able to frame your photos."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6875550)

NW

Nathaniel W.

Ceo

> "That a common instance that instagram chooses to show things that I’m not interested in or advertising"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6881075)

RC

Rutherford C.

Graphics designer

> "Instagram has been helping me a lot in terms of watching reels,skits,live stream etc."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6818791)

TC

Torey C.

Junior Golf Tournament Manager

> "Instagram can become repetitive. "

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7058342)

Winjoy N.

IT

> "I love how easy it is to use especially for beginners and also the fact that it suggests to you accounts of people you might know which helps to find your friends"

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7098274)

ES

Emilee S.

Program Manager

> "I feel like more and more I keep seeing ads or suggestions for things I do not like or feel are appropriate on my timeline."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6800546)

SS

Samin S.

Support Services Specialist

> "Instagram is an easy and fun platform to use for connecting with friends, sharing photos, and discovering new content."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___7048527)

GV

Genna V.

Personal assistant

> "The most annoying part is that Instagram doesn’t have a swipe up feature that carries through from Instagram so we provide links to content in other ways when combining..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6056530)

DA

Darisa A.

creator

> "The platform is visually appealing and user-friendly, making it great for sharing life moments, creative work, and business promotions."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___6829618)

SA

Serag A.

Army officer

> "The Instagram application may not have any defects related to efficiency, ability, effectiveness, or method of use, but the only problem with this application is that it..."

[See full review](https://www.capterra.com/p/210721/Instagram/#Capterra___4980222)

[View Reviews](https://www.capterra.com/p/210721/Instagram/reviews/)

## User interface

[Later Social](https://www.capterra.com/p/152254/Later/)

4.43 (398)

[Instagram](https://www.capterra.com/p/210721/Instagram/)

4.68 (5,164)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Later Social

18/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/152254/Later/#features)

Instagram

18/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/210721/Instagram/#features)

### Recognition

Later Social is recognized as a top-rated tool in 3 Capterra Shortlist reports

No recognitions have been awarded to Instagram

### Deployment & support

Later Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Instagram

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Later Social

-   By Later
-   Located in Canada
-   Founded in 2014

Instagram

-   By Meta
-   Located in United States
-   Founded in 2018

## Popular Comparisons

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$25

Price

$5

4.3

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152254-210733/Later-vs-Snapchat)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,798)](https://www.capterra.com/p/214056/Twitter/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210721-214056/Instagram-vs-Twitter)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

$25

Price

Contact vendor for pricing

4.3

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152254-213257/Later-vs-Facebook)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$25

Price

$15/month

4.3

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-159351/Later-vs-Zoho-Social)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[monday.com](https://www.capterra.com/p/147657/monday-com/)[4.57 (6,028)](https://www.capterra.com/p/147657/monday-com/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/147657-210721/monday-com-vs-Instagram)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,798)](https://www.capterra.com/p/214056/Twitter/reviews/)

$25

Price

Contact vendor for pricing

4.3

Features

4.4

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152254-214056/Later-vs-Twitter)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[NiceJob](https://www.capterra.com/p/142037/NiceJob/)[4.86 (203)](https://www.capterra.com/p/142037/NiceJob/reviews/)

Contact vendor for pricing

Price

$75/month

4.6

Features

4.8

4.7

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/142037-210721/NiceJob-vs-Instagram)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Jasper](https://www.capterra.com/p/217242/Jasper/)[4.78 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/)

$25

Price

$29/month

4.3

Features

4.7

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-217242/Later-vs-Jasper)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

Contact vendor for pricing

Price

$5

4.6

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210721-210733/Instagram-vs-Snapchat)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$25

Price

$15/month

4.3

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/152254-171840/Later-vs-HubSpot-Marketing)

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$249/month

4.6

Features

4.3

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)