# Compare Later Social vs Meta for Business 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Later Social and Meta for Business based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/152254-213257/Later-vs-Facebook

---

# Later Social vs Meta for Business Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Later SocialMeta for Business2/4 selected

[Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

[## Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

Starting Price

$25.00

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [398 reviews](#user-reviews)

Positive

347

Neutral

37

Negative

14

[## Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

3.7

Reviews Sentiment

Based on [2,373 reviews](#user-reviews)

Positive

2,095

Neutral

221

Negative

57

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

### Cloud Campaign

4.9 (159)

* * *

Starting Price

$49.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### monday.com

4.6 (6,029)

* * *

Starting Price

$9.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

94%

of reviewers  
rated it above 4 stars

* * *

### HubSpot Marketing Hub

4.5 (6,229)

* * *

Starting Price

$15.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

### Nuelink

4.7 (89)

* * *

Starting Price

$18.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,271 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

59%Fit

Missing features

Feature ratings

Social Media Integration

4.3

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

3.0

\--%Fit

Missing features

Feature ratings

Social Media Integration

NA

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

NA

User satisfaction

User satisfaction

4.4

User reviews[398](https://www.capterra.com/p/152254/Later/reviews/)

Ease of use

4.4

Functionality

4.3

Value for money

4.3

Customer support

4.3

User satisfaction

4.4

User reviews[2,373](https://www.capterra.com/p/213257/Facebook/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

3.7

Price starts from

Price starts from

$25Not provided by vendor

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes, Later is a visual social marketing platform that helps manage and grow their social media.

Best for

Not provided by vendor

## User reviews

Pros & cons

HO

Hanna O.

Multimedia Manager

> "I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6565175)

ML

Maddison L.

Senior Project Manager

> "At what point you were able to leave comments - this feature going away felt like a loss."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___7084149)

MT

Maria T.

Publicist

> "The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6045380)

LB

Lauren B.

Lead Content Creator

> "It lacks many intuitive functionalities I discovered while trying new services, so I switched to"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6778571)

JO

Jennifer O.

Principal

> "It keeps our social media on time and allows us to review many posts at once so we can be sure our posts are cohesive yet varied as well as..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6118551)

VD

Valentina D.

owner

> "Their lack of flexibility in customer service is concerning."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6415489)

MI

Michelle I.

CEO / Founder

> "There are so many platforms available for scheduling to social media now, but what we love about Later is that it was the first to be allowed by IG..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5084825)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4780130)

MT

Maria T.

Publicist

> "Later's auto-publishing feature has become an indispensable tool for anyone serious about maximizing their social media impact without the hassle..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6045380)

VR

Verified Reviewer

Computer Engineer

> "May not offer as many advanced scheduling and automation features as some other social media management platforms on the market and may experience..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4755290)

MT

Mikenzie T.

Owner/Founder

> "I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4872611)

NCS

Nica Chesca S.

Social Media Manager

> "Sometimes I get my social media profiles disconnected and its a bit hassle when it happens since you go back and forth again in the process of..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3821723)

HM

Hannah M.

Marketing Coordinator

> "What I like most about Later is how visual and intuitive it is."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___7008678)

YL

Yas L.

Marketing Manager

> "So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan,..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4735576)

NC

Nathan C.

Founder

> "They have some many features and my favorite is that I can schedule posts using the mobile app"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4978662)

JN

Jessica N.

Accounting assistant

> "What we least like is the fact that previously the platform allowed 30 posts for free per month and that number dropped to 10 posts only."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3607281)

Ali Andreina A.

Community Manager

> "I really like Later because I can create, schedule and publish content for all my clients' social networks."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

Arheer G.

Marketing Manager

> "Scheduling option for Instagram does not work. But I think this is a problem from Instagram wherein it does not allow auto-posting)"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4412617)

BR

Bryan R.

Marketing Director

> "Posting and Scheduling was fairly simple"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6488834)

TB

Thierry B.

IT engineer

> "I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4347925)

ER

Ellen R.

Assistant Manager

> "Later has helped me with our social media profiles, helped my time management and it has helped grow our social media presence by increasing our..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3740532)

CC

Carol C.

CEO

> "However because it is definitely pricier than other tools out there (especially if you need to post a lot or add teammates), it won't be the best..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3606018)

Melle P.

Creative Manager

> "Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4210164)

Simon M.

Media Head

> "The number of scheduled posts per month was too low for us to continue using Later for large scale organizations."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3661686)

Leighton F.

CEO

> "Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3796828)

Ali Andreina A.

Community Manager

> "The mobile app is not very good."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

CC

Carol C.

CEO

> "Another feature that makes Later probably one of the best tools for social media is the ability to use User Generated Content (UGC) for your own..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3606018)

CL

Christine L.

communications specialist

> "Pretty annoying to constantly have to relink my social media accounts, also wish I could cue an Instagram carousel"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3634861)

Samantha C.

Owner/Photographer

> "Free and low cost options from later allows me to save time by auto posting and analytics show when my posts are best viewed as well!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4170161)

HS

Hazel S.

manager

> "having a problem with facebook integration, but not sure if it is on the facebook side or the later side."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4189992)

VR

Verified Reviewer

COO

> "Later was really great for us when we needed to schedule just a few social posts across a few different platforms."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5094306)

MP

Michael P.

Owner

> "If you're like me, you hate having to remember to post to social media every day or every week! "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3640379)

ER

Ellen R.

Assistant Manager

> "Being able to plan and automate our social posts in advance saves me a lot of time and ensures a consistent approach to our socials, which has..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3740532)

EA

Enis A.

Founder

> "In time, logging into my Later account became something I wanted to avoid rather than being a helper software."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4156843)

SC

Samantha C.

Owner

> "Later makes it easy to organize our content and publish it to our social media platforms in advance."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6085123)

VR

Verified Reviewer

CEO

> "I did not find it very easy to use and did not like that it rarely let me add tags in posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3563680)

Ali Andreina A.

Community Manager

> "There are many tutorials that can help you if you don't know how to configure an option."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

JR

Jillienne R.

Owner

> "It is costly to have unlimited edits."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4029470)

MR

Maggie R.

Marketing Coordinator

> "It has many of the same functions as more expensive content publishing and scheduling apps but is very reasonable, especially for small businesses..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4591268)

VR

Verified Reviewer

Freelancer

> "For a freelancer like me that manages anywhere from 3 - 4 brands at a time, this can get expensive very quickly."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2931532)

Ali Andreina A.

Community Manager

> "I don't need to be in the office to access the platform, that gives a lot of freedom."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

AM

Alberto M.

Digital Marketer

> "This only works for people who only manage one or a couple of brands. If you manage many then it can get very expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "My experience is at its best and I would advise anyone to try it at the beginning of the Free Trail, which has a duration of days and limited..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4780130)

EA

Enis A.

Founder

> "Found it overwhelming after a while and could not justify the cost."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4156843)

TB

Thierry B.

IT engineer

> "Due to that, I started to search for alternatives, and I've found out that these days, you can archive more than 90 percent of the same things..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4347925)

DM

Dale M.

Business Development Manager

> "Sometimes the failed posting isn't the most forgiving and doesn't warn you about posts that may have issues."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3380453)

Ali Andreina A.

Community Manager

> "Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

PM

Prashant M.

Front Office Manager

> "Cant Connect many Account on Free Account, Cant Schedule, and Post reel, There is No Option for Emoji in Caption "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2822042)

MI

Michelle I.

CEO / Founder

> "Seeing the feed right there on the dashboard is wonderful and something we've found specific to Later."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5084825)

MP

Madison P.

Content Partnerships Coordinator

> "This makes the work of our team difficult as we always publish content on the weekends."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3412280)

MM

Megan M.

Business Development

> "If you're a marketing agency, Later is a great tool for scheduling content .We use it both internally and for our clients."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3536273)

EY

Enes Y.

Information Technology

> "There is no feature that I dislike the most."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3572042)

MT

Monika T.

Receptionist

> "Super happy with the product and the familiarity helps comfort levels with taking control of social media accounts for marketing and customer..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4440520)

GM

Ghia M.

Copywriter

> "Adding multiple accounts can be ticky and off putting."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2899674)

NCS

Nica Chesca S.

Social Media Manager

> "It's something that I highly recommend for beginning in their social media career or a freelancer who needs to take their time back my scheduling..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3821723)

ZA

Zoe A.

Co-Owner

> "This is not great, and I've had to take down the blurry posted ones and go back and repost them."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3465050)

CL

Christine L.

communications specialist

> "Love being able to schedule out social media posts across platforms as well as the hashtag suggestion feature!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3634861)

Julian O.

Co-Founder

> "Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3230429)

DB

Donae B.

Writer

> "It helps me to provide links for my blog and other related features on my website."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3853161)

MT

Michele T.

Operations Manager

> "The only con about this is a functionally issue, it often disconnects our Instagram page, so we have to re-sync it about twice a month."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2816198)

VR

Verified Reviewer

Lead Digital Marketing

> "Even suggestions for hashtags is a add on feature which helps to improve the engagement."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4144277)

ZA

Zoe A.

Co-Owner

> "I have been having a major issue with the pictures I've been scheduling through Later."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3465050)

Arheer G.

Marketing Manager

> "With multiple features that can help put Instagram stories and post, Later is a lot useful platform."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4412617)

AL

Anabelle L.

marketing

> "This only happen a couple of times, but when I import a photo into the media library to use for a post, the photo seems to lose quality. "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2719892)

PB

Peter B.

Manager

> "The freedom it gives to post when it's convenient for me and being able to schedule when a post appears"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4215942)

KR

Karel R.

Founder

> "Not easy to manage the carrousels in the freemium app."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3183616)

SM

Samantha M.

Marketing Coordinator

> "The main reason I use Later for Instagram publishing (we use another publishing tool for our other social sites) is for the ability to easily use..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2965735)

SZ

Stefano Z.

Owner

> "Prices have gone up, so it is a bit expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3313410)

MP

Madison P.

Content Partnerships Coordinator

> "The visual scheduling view makes scheduling content easy, and it's helpful to be able to visualize what your Instagram feed will look like with..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3412280)

AM

Alberto M.

Digital Marketer

> "However, it has gotten way too expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

Melle P.

Creative Manager

> "They also have a decent free plan with basic features and 10 free posts per month."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4210164)

RS

Rachel S.

Owner

> "I dont use enough to pay for it"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3007104)

DB

Donae B.

Writer

> "I also like the Instagram link in bio feature for posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3853161)

MKC

Melody Kay C.

Programs and Creatives Head

> "This is a bit of a hassle, especially when I'm editing graphics on my laptop."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2836721)

GS

Guido S.

Marketing Coordinator

> "Great scheduling software for posts if you don't need repeating posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3534083)

Rahel W.

Owner

> "I had a lot of problems with posting through the app when I was creating carousel posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2725223)

VR

Verified Reviewer

National Sales & Project Manager

> "I can schedule out my social media posts a month in advance which is always a good thing."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3542551)

CH

Corrina H.

Owner

> "Crashed frequently on me and can be frustrating to lose work I’m in the middle of which does not save time in those instances!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2295929)

VR

Verified Reviewer

Marketing Communications Manager

> "The free trial since I can schedule posts for free"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3619355)

NW

Nikki W.

Blogger

> "When I would create posts in the Later app, the app constantly crashed."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2245779)

[View Reviews](https://www.capterra.com/p/152254/Later/reviews/)

JM

Javier M.

Project Manager

> "Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6428599)

KA

Kelly A.

Author

> "Arbitrary account restrictions and threats. When I ask for an account report a bogus account is listed under my name. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

Duncan C.

Digital Solutions Lead

> "Overall, Meta for business is a valuble channel and tool to help me understand my brand and to control my marketing efforts"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6855217)

SM

Shannon M.

Service Data Analyst

> "I can receive messages from anyone but I am unable to message an individual or business first. When i want to reach out to another business..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

MN

Melissa N.

Owner operator

> "Meta business makes it easy to manage several pages and accounts at once across more than one social media."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

MN

Melissa N.

Owner operator

> "When I schedule videos to post them it doesn’t let me crop them which is sometimes annoying but not a huge deal"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

Aaron G.

Membership and Development Director

> "The ability to schedule our social media content easily is also a big draw for me."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6844652)

KA

Kelly A.

Author

> "Facebook's Meta is not responding to my request for a refund of $32. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

KR

Karel R.

Founder

> "The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

KA

Kelly A.

Author

> "They claim my author page was hacked and deleted it. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

VR

Verified Reviewer

Administrator

> "It simplifies the way business is conducted by advertising your product to the consumers more easily."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6857981)

Michael Z.

Owner

> "What I like least is how confusing and clunky the platform can be."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7131518)

KR

Karel R.

Founder

> "I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

KB

Kevin B.

Principal

> "The ease in which to make updates or changes to business information, like tax info, has been very challenging and/or confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6427595)

VR

Verified Reviewer

CEO

> "That I can use it to schedule my Facebook and IG posts ahead of time which helps my productivity"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6367615)

RT

Ronnie T.

CEO

> "At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

PB

Paige B.

Business Administration Support

> "Integrated with large social media platforms. When first using, Meta gives you a lot of support in setting up and how to use Meta."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6503673)

KR

Kimberly R.

Owner

> "The story feature of Meta is not quite as up to date as Instagram story ability."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

Atalay C.

Senior Manager, Paid social and SEM

> "Nevertheless, it will always be in our media plans as a platform where we get better results than all other paid social platforms."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6813752)

Loreta G.

Manager

> "Sometimes not working smoothly - not posting content, or some options not working."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6482600)

JK

James K.

Manager

> "Great social media management platform with an ease of use UI and strong capabilities over a range of features"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7019492)

KF

Kimberly F.

Office manager

> "I tried to change credit cards and had to go through too many steps to make it happen."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586374)

SE

Soumaya E.

freelancer

> "I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5052861)

SA

Samuel A.

Digital marketer

> "Payment can be very challenging, card selection and rejection occurs often"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6590731)

JL

Javier L.

Head of Marketing

> "Meta for Business offers a variety of features that can help businesses reach a broader audience, such as scheduling out posts, uploading..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

RH

Ronald H.

Owner

> "The ever changing software makes it hard to stay fresh on their tools - it's almost like it's planned to be that way."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

JL

Javier L.

Head of Marketing

> "I appreciate the platform’s ability to drive sales and increase brand awareness through custom ad creation, ad targeting, and robust..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

Dimitris K.

Managing Director

> "The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6496927)

MG

Milagros G.

Content creator

> "Overall is an application that allows me to have my business organized and everything in just one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6662744)

MaA

María A.

Marketing Director

> "It changes too quickly and sometimes it's hard to find the features we need."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

DT

Daniel T.

Co-owner

> "Allows us to broadcast updates to our followers, and help generate visibility"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586361)

ClI

Célia I.

performance marketing specialist

> "One drawback of Meta Ads is its changing algorithm and privacy policies, which can impact ad reach and performance."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

KR

Kimberly R.

Owner

> "I love that I can schedule posts ahead of time across Insta and FB business pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

WF

William F.

Marketing Manager

> "Weird quirks that make completing somewhat normal tasks difficult."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6568162)

RT

Ronnie T.

CEO

> "The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

MaA

María A.

Marketing Director

> "Sometimes it takes too long to load the features."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

RH

Ronald H.

Owner

> "Their ability to get my events in front of a broader audience is the main reason I use."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

SH

Sadie H.

Owner operator

> "I have no complaints about meta other than a handful of ordering issues customer have had in the past"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6773725)

HK

Harrison K.

Communications Director

> "I used a third-party social scheduler initially but eventually realized that the Meta Business Suite had everything I needed."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6749497)

JB

Jerrica B.

IT Manager

> "The initial layout for the suites can be a bit confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6371098)

ZG

Zakaria G.

online

> "What distinguishes this platform is the ease of use with the ability to reach a large and accurate audience, where you can choose the..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___4933011)

VG

Valerie G.

Business Owner

> "The hackers then charge advertising for their most likely fraudulent products to the payment-methods-on-file for small businesses they hack..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

AP

April P.

Senior Manager

> "It's great for us to schedule our posts and to balancing our marketing and commerce."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6798657)

MS

Manuellyna S.

Terapeuta Holística

> "the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6167813)

KG

Kim G.

Performance Marketing Manager

> "The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6487385)

VG

Valerie G.

Business Owner

> "They actually gave my Instagram username which I paid a consultant to grow to 3000 and manage content to a pervert looking for sex with..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

LT

Lisa T.

Manager

> "Meta for business I like how they kept track of how many people were interacting at our store."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6490310)

VG

Valerie G.

Business Owner

> "Then the hackers get to sell their fraudulant wares to Facebook and Instagram Users to victimize them (all on the small business victims..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

Jaime M.

Paid Media Senior

> "Easy way to generate quality traffic, depending on the market it can be very cheap."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6856994)

CM

Cynthia M.

Community Manager

> "You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6170951)

FA

Fabian A.

Civil Engineer

> "Allowing you connect and meet friends all around the world, i just one click"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6611107)

Royce C.

None

> "To many features that I couldn't use to develop a business"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6738064)

ClI

Célia I.

performance marketing specialist

> "Meta Ads, with its vast social media network encompassing Facebook, Instagram, and more, offers an expansive and diverse user base."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

AM

Adrian M.

Founder

> "Sometimes a little difficult to navigate."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6319971)

WT

WENDY T.

Marketer

> "It’s easy to use and gives me a good snapshot of my activity in one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6840704)

AB

Alina B.

Teacher

> "It’s pretty expensive, not everyone can afford to pay for those services"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6373161)

KA

Kylee A.

Communications Director

> "It’s very helpfuk for social media management."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6868331)

VR

Verified Reviewer

Web Developer & Marketer

> "However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5072897)

MM

Mallex M.

Sales officer

> "With Meta for Business I almost solve the problem of staying with the products in the store for long time because it help to reach more..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5062724)

LorriAnne K.

Everything

> "I didn't even know there was a hacker, letting me use the account for social media interactions, while he was running ads that I was forced..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065724)

RC

Regina C.

Real Estate Agent

> "Overall the experience is good because it’s so much to learn about running your business and it helps you make money."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6846468)

DC

David C.

IT Engineer

> "Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5059897)

MB

Morgan B.

Director of Operations

> "Its a necessary part of most full scale marketing campaigns because you can achieve great results."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6540963)

CJ

Connor J.

Owner

> "While advertising on the platform since 2016 I have experienced several ad account suspensions, business manager suspensions, ad..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3994713)

LB

Lewis B.

Marketing Head

> "Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6180471)

Pedro L.

CEO

> "We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6172219)

SM

Shannon M.

Service Data Analyst

> "What I like the most is how easy it is to market my business and how easy it is to create ads for my business."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

DD

Derek D.

Marketing Manager

> "It is hard to get help with technical issues"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6550128)

RT

Ronnie T.

CEO

> "By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

Imanol Alfonso P.

CTO AND FOUNDER

> "Very difficult to integrate everything well."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6676152)

VR

Verified Reviewer

Marketing Director

> "It's perfect for marketers who work with multiple accounts because you can be an admin of an unlimited amount of accounts."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6259983)

Shrina K.

Clinic owner

> "Customer service is awful, if you want anything solved you just go down several rabbit holes and have to answer the same questions multiple..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169743)

NG

Nancy G.

Graphic designer

> "Being able to schedule several days or week's worth of posts on both Facebook and Instagram has been a huge time saver."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073062)

KL

Kayla L.

CFO

> "Sometimes the algorithm is off and the sponsored content doesn't get seen by the customer base we were expecting"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5068636)

ClI

Célia I.

performance marketing specialist

> "This enables precise audience targeting, making it an ideal platform to reach potential customers."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

DH

Daja H.

Owner Service provider

> "One thing that wasn’t simple is setting up my catalog to add products to my online shop."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169523)

VQ

Vigdalia Q.

Content creator

> "I enjoy using Meta for Business to have all the company's social media managed and controlled at once."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6235024)

Betsy C.

Spanish teacher

> "Also you don´t have an overall view of your social media feed and the calendar is confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6176325)

Princewill E.

Digital Marketing

> "I can easily create ads, analyse reports, manage pages, schedule and publish posts and manage customer support on the pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3662467)

VR

Verified Reviewer

Marketing Manager

> "It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6140525)

[View Reviews](https://www.capterra.com/p/213257/Facebook/reviews/)

## User interface

[Later Social](https://www.capterra.com/p/152254/Later/)

4.43 (398)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

4.43 (2,373)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Later Social

Top features

18/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/152254/Later/#features)

Meta for Business

13/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/213257/Facebook/#features)

### Recognition

Later Social is recognized as a top-rated tool in 3 Capterra Shortlist reports

Meta for Business is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Later Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Meta for Business

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Later Social

-   By Later
-   Located in Canada
-   Founded in 2014

Meta for Business

-   By Meta
-   Located in United States
-   Founded in 2018

## Popular Comparisons

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,166)](https://www.capterra.com/p/210721/Instagram/reviews/)

$25

Price

Contact vendor for pricing

4.3

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-210721/Later-vs-Instagram)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,166)](https://www.capterra.com/p/210721/Instagram/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$25

Price

$5

4.3

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152254-210733/Later-vs-Snapchat)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

Contact vendor for pricing

Price

$5

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210733-213257/Snapchat-vs-Facebook)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,420)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$25

Price

$15/month

4.3

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-159351/Later-vs-Zoho-Social)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,420)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-213257/Zoho-Social-vs-Facebook)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,799)](https://www.capterra.com/p/214056/Twitter/reviews/)

$25

Price

Contact vendor for pricing

4.3

Features

4.4

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152254-214056/Later-vs-Twitter)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,799)](https://www.capterra.com/p/214056/Twitter/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.4

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/213257-214056/Facebook-vs-Twitter)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Jasper](https://www.capterra.com/p/217242/Jasper/)[4.78 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/)

$25

Price

$29/month

4.3

Features

4.7

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-217242/Later-vs-Jasper)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$249/month

4.4

Features

4.3

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-213257/HootSuite-vs-Facebook)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$25

Price

$15/month

4.3

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/152254-171840/Later-vs-HubSpot-Marketing)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

Contact vendor for pricing

Price

$6/month

4.4

Features

4.3

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-213257/Buffer-vs-Facebook)