# HubSpot CRM vs CINC: Features and Cost Comparison 2026 | Capterra > HubSpot CRM vs CINC: Which real estate crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/152373-152829/HubSpot-CRM-vs-CINC --- # HubSpot CRM vs CINC Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot CRMCINC2/4 selected [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (248)](https://www.capterra.com/p/152829/CINC/reviews/) [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (248)](https://www.capterra.com/p/152829/CINC/reviews/) Starting Price $20.00/month Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Starting Price $1000.00/month Starting Price $1000.00/month Value-for-Money 3.7 Functionality 4.2 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [4,458 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Positive 4,133 Neutral 239 Negative 86 Positive 4,133 Neutral 239 Negative 86 Reviews Sentiment EJ AY JK Based on [248 reviews](https://www.capterra.com/p/152829/CINC/reviews/) Positive 196 Neutral 23 Negative 29 Positive 196 Neutral 23 Negative 29 Best for (according to reviews) - **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors. - **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows. Best for (according to reviews) - **Business size**: Small businesses account for 221 reviews, representing 88% of feedback, indicating strong adoption among this segment. - **Industry**: Real estate dominates with 239 reviews, making up 99% of industry feedback, highlighting focused usage in this sector. - **Use cases**: CRM (18%), sales acceleration (11%), and sales tracking (10%) are key functions, together covering nearly 40% of user feedback. ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict HubSpot CRM HubSpot CRM users find it best for comprehensive contact and lead management, appreciating its intuitive interface, detailed interaction tracking, and customizable alerts. Reviewers highlight its strong integration with third-party tools and other HubSpot products, as well as its flexible pricing and accessible free plan, which they say suits startups and growing businesses. However, some users mention that advanced features can be costly and the pricing structure complex. CINC CINC users consider it best for real estate professionals seeking effective lead generation and client management, valuing its instant notifications, reminders, and integrated tools that support real estate transactions. Reviewers appreciate its detailed lead insights and ease of tracking conversations, though they note challenges with lead quality, high costs, and occasional technical issues with notifications and contact verification. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When comparing HubSpot CRM and CINC in the real estate crm space, it's important to look beyond price and assess the specific features each one offers. This ensures that the choice you make aligns with your needs and prevents unnecessary costs. Here's a look at some key factors to consider and how these options compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 5,867 reviews from Real Estate CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. HubSpot CRM 87%Fit High performer Feature ratings Contact Management 4.5 Lead Management 4.4 Alerts/Notifications 4.5 Interaction Tracking 4.4 CINC 78%Fit Feature ratings Contact Management 4.2 Lead Management 4.2 Alerts/Notifications 4.3 Interaction Tracking 4.1 Contact Management 4.5 (980) 4.2 (138) HubSpot CRM users appreciate its clean interface for storing and organizing customer data. They find it easy to segment, tag, and track interactions. They value the ability to assign an 'Owner' to a contact and see communication history, which they say helps avoid duplicate outreach. Users also highlight the centralized database, user-friendly interface, and robust functionality for managing contacts efficiently. Meanwhile, CINC users find it helpful for tracking conversations and staying in touch with contacts. They appreciate the reminders and the ability to log and maintain notes. However, some users mention issues with verifying phone numbers and emails. Overall, HubSpot CRM users value its comprehensive contact management features, while CINC users appreciate its ease of tracking and reminders, despite some limitations in contact verification. Lead Management 4.4 (921) 4.2 (151) HubSpot CRM users find its lead management intuitive and effective, saying that it helps them track the entire lifecycle of leads with features like task assignment, follow-up reminders, and lead scoring. They appreciate the ability to segment contacts, automate workflows, and track lead progress in real-time. On the other hand, CINC users value its lead management system for tracking and organizing leads, indicating that it reveals insightful details about each lead and optimizes opportunities. However, some users report issues with fake or non-valid contact information. In general, users think HubSpot CRM offers a comprehensive lead management experience with robust automation, while CINC users appreciate its detailed lead insights and organization, despite some challenges with lead quality. Alerts/Notifications 4.5 (74) 4.3 (124) HubSpot CRM users appreciate the timely and accurate alerts and notifications, which they say help them stay organized and respond promptly to client updates and activity statuses. They value the ability to personalize notifications and the integration with their workflow. CINC users also find the alerts and notifications valuable, especially for instant lead notifications and reminders for follow-ups. However, some users report issues with notifications not being forwarded to their email or phone. Overall, users think both platforms provide useful alerts and notifications, with HubSpot CRM users highlighting its customization and integration, while CINC users appreciate the instant notifications and reminders, despite some technical issues. Interaction Tracking 4.4 (407) 4.1 (92) HubSpot CRM users find its interaction tracking feature comprehensive and efficient, saying that it allows them to track all interactions with customers, log conversations, and view detailed reports. They appreciate the integration with emails and other communication channels, which they say helps them stay organized and informed. CINC users also value the ability to track interactions, leave notes, and monitor client activity. They find it useful for picking up where they left off in conversations and determining client engagement. However, some users mention the need for additional features like a chat function. In summary, users value HubSpot CRM's detailed and integrated interaction tracking, while CINC users appreciate its tracking capabilities and ease of use, despite some feature requests. ## Pricing comparison ### Starting prices HubSpot CRM $20.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) CINC $1000.00 Other (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152829/CINC/pricing/) ### Value-for-money analysis 4.3 (4458) 3.7 (248) A comparison of how reviewers evaluate the value for money provided by both HubSpot CRM and CINC indicates that HubSpot CRM reviewers find it offers a comprehensive free plan and flexible pricing options, while CINC reviewers appreciate its effectiveness despite its higher cost. Reviewers appreciate HubSpot CRM's free version, which they say includes essential features like contact management and email tracking, making it accessible for startups and small businesses. They also value the tiered subscription model, which they find allows for scalability as business needs grow. However, some users mention that advanced features can be expensive, and the pricing structure can be complex. With regard to CINC, reviewers find it offers good value for money, noting its effectiveness in generating leads and supporting real estate transactions. They appreciate the quality of service and the convenience of integrated tools. However, many users feel that the cost is high, especially when compared to competitors, and some mention frequent price increases and additional charges, which they say can be prohibitive for smaller businesses. ## How does the user experience compare on HubSpot CRM vs CINC? ### Overall rating 4.5 (4458) 4.1 (248) ### User interface HubSpot CRM CINC ### Customer service and support HubSpot CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat CINC Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of HubSpot CRM vs CINC HubSpot CRM and CINC are two options for real estate crm software users to meet their business needs. Both products have been reviewed on Capterra. Check out what real users say about HubSpot CRM vs CINC to find the best fit for you. Users appreciate HubSpot CRM for its comprehensive CRM functions, including automatic data gathering and third-party integrations, which they find beneficial for managing business operations and customer relationships. They also value its sales and marketing management capabilities, noting its seamless integration with other HubSpot tools and its effectiveness in streamlining sales and marketing processes. Meanwhile, CINC users highlight its CRM management features, such as useful functions and seamless integrations, and commend its client management capabilities, which they say help in capturing leads and maintaining strong client relationships. However, when it comes to cons, HubSpot CRM users often mention its high pricing for advanced features and complex pricing structure. At the same time, CINC users express concerns about lead management, citing issues with lead quality and difficulties in managing leads effectively. \[[2](#source-item-2)\] Pros HubSpot CRM Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 CINC EJ Eric J RealtorReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “If you are afraid to make a call then you will find ever way to build a wall and not use CINC. If you understand the power of calling then this program is your best buddy to keep you organized and lead you to the finish line of creating a sale.“ June 7, 2024 AY Andrew Y RealtorReal Estate, 11 - 50 employeesUsed the software for: More than 2 years. “CINC has great automations and awesome integrations such as being able to push leads to the Mojo dialer.“ February 18, 2025 Cons HubSpot CRM Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 DV David V Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. “ November 13, 2025 CINC PO Patrick O Real Estate BrokerReal Estate, Self-employedUsed the software for: More than 2 years. “I also had to request multiple changes to the AI text and email language, which felt overly aggressive and not aligned with my client communication style.“ June 3, 2025 KH Ken H RealtorReal Estate, 11 - 50 employeesUsed the software for: More than 2 years. “Adding every listing update in notes makes it too time consuming to find previous contact notes.“ February 14, 2025 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from real estate crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between HubSpot CRM and CINC? Talk to a Capterra advisor for free and get results within 15 minutes. 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