--- title: "HubSpot CRM vs Freshsales: Features and Cost Comparison 2026 | Capterra" description: "HubSpot CRM vs Freshsales: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision." source_url: "https://www.capterra.com/compare/152373-155563/HubSpot-CRM-vs-Freshsales" page_type: "comparison" language: "en" publication_date: "2026-11-09" --- # HubSpot CRM vs Freshsales Features and Cost Comparison Last updated November 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot CRMFreshsales2/4 selected [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4493)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4493)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) Starting Price $20.00/month Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Starting Price $11.00/month Starting Price $11.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [4,493 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Positive 4,165 Neutral 240 Negative 88 Positive 4,165 Neutral 240 Negative 88 Reviews Sentiment Based on [623 reviews](https://www.capterra.com/p/155563/Freshsales/reviews/) Positive 568 Neutral 32 Negative 23 Positive 568 Neutral 32 Negative 23 Best for (according to reviews) - **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors. - **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows. Best for (according to reviews) - **Business size**: Small businesses account for 492 reviews (79%), suggesting strong market traction in this segment compared to midsize and enterprise organizations. - **Industry**: Information technology and services (17%), computer software (10%), and marketing and advertising (8%) collectively represent 35% of reviews, indicating broad adoption across tech-driven sectors. - **Use cases**: CRM (72%), sales tracking (39%), and lead management (38%) are key, highlighting Freshsales' focus on sales process optimization. ## Reviewer verdict HubSpot CRM Reviewers find HubSpot CRM well-suited for businesses seeking a customizable and integrated CRM with strong sales and marketing management features. Users value its centralized contact database, detailed tracking, and automation capabilities, as well as its integrations with tools like Gmail, Microsoft Outlook, Zapier, WordPress, and Slack. They appreciate the comprehensive free plan for startups and small businesses, though some mention high costs for advanced features and occasional complexity in setup. Freshsales Freshsales users recommend it for those prioritizing ease of use, efficient lead management, and cost-effective CRM solutions. They highlight its user-friendly contact and sales pipeline management, intuitive lead scoring, and automation, along with its integration with Freshdesk for enhanced customer support. Reviewers find it competitively priced for small to medium-sized businesses, though they note some issues with email management and that advanced features may require higher-tier plans. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When comparing HubSpot CRM and Freshsales in the crm space, it's important to look beyond price and assess the specific features each one offers. This ensures that the choice you make aligns with your needs and prevents unnecessary costs. Here's a look at some key factors to consider and how these options compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 20,986 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. HubSpot CRM 86%Fit High performer Feature ratings Contact Database 4.5 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.4 Freshsales 77%Fit Feature ratings Contact Database 4.3 Contact Management 4.2 Lead Management 4.1 Sales Pipeline Management 4.2 Contact Database 4.5 (599) 4.3 (66) HubSpot CRM users appreciate its centralized and customizable contact database, which they say facilitates targeted marketing campaigns and personalized communication. They find it easy to import/export contacts, segment lists, and track interactions. However, some users report difficulties in managing duplicates and setting up specific functionalities. Freshsales users value its robust and user-friendly contact database, which they say allows for extensive customization and easy searching with various filters. They appreciate the ability to store comprehensive contact details and run campaigns. In general, users find HubSpot CRM's contact database highly customizable and integrated, while they value Freshsales for its ease of use and extensive customization options. Contact Management 4.5 (995) 4.2 (93) HubSpot CRM users find its contact management features efficient for organizing and tracking interactions, which they say has a clean interface and robust functionality. They appreciate the ability to assign contact owners, segment contacts, and track communication history. Some users mention it can be over-complicated for specific needs. Freshsales users highlight its ease of use and customization options for managing contacts. They appreciate the ability to track interactions, manage duplicate contacts, and customize fields. Overall, users value HubSpot CRM for its detailed tracking and segmentation capabilities, while they find Freshsales user-friendly and customizable for effective contact management. Lead Management 4.4 (936) 4.1 (70) HubSpot CRM users appreciate its intuitive lead management features, which they say help track the entire lifecycle of leads, assign tasks, and automate workflows. They find it effective for prioritizing and converting leads, though some mention setup difficulties. Freshsales users value its lead management for prioritizing high-potential leads through scoring and automating follow-ups. They appreciate the ability to add activities, notes, and reminders, and manage leads efficiently. In summary, users find HubSpot CRM's lead management comprehensive and automation-friendly, while they value Freshsales for its efficient lead prioritization and follow-up automation. Sales Pipeline Management 4.4 (799) 4.2 (78) HubSpot CRM users appreciate its customizable and visually clear sales pipeline management, which they say helps track deals, forecast revenue, and manage sales stages. They find it user-friendly and effective for monitoring progress, though some mention limitations in customization. Freshsales users value its structured approach to sales pipeline management, which they say has customizable deal stages and automated follow-ups. They appreciate the ability to track progress, set priorities, and manage deals efficiently. Overall, users find HubSpot CRM's sales pipeline management visually clear and customizable, while they value Freshsales for its structured tracking and automation features. ## Pricing comparison ### Starting prices HubSpot CRM $20.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) Freshsales $11.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/155563/Freshsales/pricing/) ### Value-for-money analysis 4.3 (4493) 4.4 (623) A comparison of how reviewers evaluate the value for money provided by both HubSpot CRM and Freshsales indicates that HubSpot CRM reviewers find it offers a comprehensive free plan and flexible pricing tiers, while Freshsales reviewers appreciate its competitive pricing and cost-effective features. Reviewers find HubSpot CRM's free version beneficial for startups and small businesses, offering essential features like contact management and email tracking. They appreciate the intuitive user interface and the ability to scale up with more advanced, albeit pricier, plans. However, some users mention that the cost of advanced features can be high, and the pricing structure is complex, which can be a drawback for smaller businesses. When it comes to Freshsales, reviewers appreciate its competitive pricing and the comprehensive set of features available even in the free version. They find it cost-effective for small to medium-sized businesses and value the ability to scale as needed. However, some users note that the subscription-based model can become expensive with multiple users, and certain advanced features are only available in higher-priced tiers. ## Integrations Popular Integrations Compare available integrations between HubSpot CRM and Freshsales. ### Microsoft Outlook HubSpot CRM Freshsales ### Slack HubSpot CRM Freshsales ### Aircall HubSpot CRM Freshsales ### ActiveCampaign HubSpot CRM Freshsales ### Microsoft Power BI HubSpot CRM Freshsales ### AdRoll HubSpot CRM Freshsales ### AskNicely HubSpot CRM Freshsales ### Bidsketch HubSpot CRM Freshsales Total Integrations 187 Gmail Reviewers mention that integrating Gmail with HubSpot CRM allows for seamless email tracking and management, which they say helps in maintaining communication records, sending personalized emails, and capturing leads. Microsoft Outlook Users report that integrating Microsoft Outlook with HubSpot CRM ensures email tracking and logging, which they note helps in managing communications, saving correspondence, and updating leads efficiently. Zapier Reviewers state that integrating Zapier with HubSpot CRM automates workflows and connects various apps, which they indicate saves time and enhances the management of sales and marketing processes. WordPress Users say that integrating WordPress with HubSpot CRM captures website leads and automates customer flow, which they note aids in lead generation, list building, and seamless website integration. Slack Users mention that integrating Slack with HubSpot CRM provides real-time notifications and updates, which they say helps in tracking communications, managing leads, and streamlining workflows. HubSpot CRM Integrations (187) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [Accelo](https://www.capterra.com/p/225762/Accelo/) - [Act!](https://www.capterra.com/p/175860/Act/) - [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) - [AdRoll](https://www.capterra.com/p/179140/AdRoll/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [AllClients](https://www.capterra.com/p/125248/AllClients/) - [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/) - [Apollo.io](https://www.capterra.com/p/158696/Apollo/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/) - [Atomic AI](https://www.capterra.com/p/166956/Atomic-AI/) - [Attribution](https://www.capterra.com/p/147753/Attribution/) - [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) - [Azuqua](https://www.capterra.com/p/136073/Azuqua/) - 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[Nimble](https://www.capterra.com/p/123032/Nimble/) - [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/) - [Olark](https://www.capterra.com/p/125957/Olark/) - [OnceHub](https://www.capterra.com/p/122968/ScheduleOnce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [Ortto](https://www.capterra.com/p/131879/Autopilot/) - [Outreach](https://www.capterra.com/p/159318/Outreach/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [Paycove](https://www.capterra.com/p/161202/Paycove/) - [PersistIQ](https://www.capterra.com/p/143625/PersistIQ/) - [PhoneWagon](https://www.capterra.com/p/157630/PhoneWagon/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Pipeline CRM](https://www.capterra.com/p/75608/PipelineDeals/) - [Podio](https://www.capterra.com/p/128631/Podio/) - [Powtoon](https://www.capterra.com/p/140321/PowToon/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [Proposify](https://www.capterra.com/p/133332/Proposify/) - [Pure Chat](https://www.capterra.com/p/141708/Pure-Chat/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/) - [Qwilr](https://www.capterra.com/p/143254/Qwilr/) - [Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/) - [Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/) - [Robly](https://www.capterra.com/p/149327/Robly/) - [Salesflare](https://www.capterra.com/p/149522/Salesflare/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) - [Salesmate](https://www.capterra.com/p/156234/Salesmate/) - [SalesSeek](https://www.capterra.com/p/138211/SalesSeek/) - [Semrush](https://www.capterra.com/p/151962/SEMrush/) - [SendGrid](https://www.capterra.com/p/204113/SendGrid/) - [ServiceM8](https://www.capterra.com/p/110711/ServiceM8/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Slemma](https://www.capterra.com/p/153269/Slemma/) - [Smartling](https://www.capterra.com/p/151866/Smartling/) - [Stitch Labs](https://www.capterra.com/p/139349/Stitch-Labs/) - [Stripe Payments](https://www.capterra.com/p/123889/Stripe/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Taboola](https://www.capterra.com/p/156009/Taboola/) - [Teamgate](https://www.capterra.com/p/139094/Teamgate/) - [Teamleader](https://www.capterra.com/p/153190/Teamleader/) - [Teamwork Desk](https://www.capterra.com/p/143754/Teamwork-Desk/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [Toky](https://www.capterra.com/p/156115/Toky/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Uberflip](https://www.capterra.com/p/124885/Uberflip/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [Vidyard](https://www.capterra.com/p/125653/Vidyard/) - [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/) - [Wave](https://www.capterra.com/p/178021/Wave-Apps/) - [weclapp](https://www.capterra.com/p/163180/Weclapp/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/) - [WorkflowMAX](https://www.capterra.com/p/226306/WorkflowMax/) - [Workplace from Meta](https://www.capterra.com/p/168669/Workplace/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) - [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) - [Zoomph](https://www.capterra.com/p/135403/Zoomph/) Total Integrations 4 Freshdesk Users report that integrating Freshsales with Freshdesk allows seamless ticket management and customer support, which they note enhances post-sales communication and provides a comprehensive view of client interactions. Freshsales Integrations (4) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) - [Slack](https://www.capterra.com/p/135003/Slack/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on HubSpot CRM vs Freshsales? ### Overall rating 4.5 (4493) 4.5 (623) ### User interface HubSpot CRM Freshsales ### Customer service and support HubSpot CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Freshsales Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of HubSpot CRM vs Freshsales These crm software solutions have been evaluated by verified reviewers on Capterra. Check out what real users say about HubSpot CRM and Freshsales to find out which one would work best for your needs. Users appreciate HubSpot CRM for its comprehensive CRM functionalities, which they find reliable and customizable. They value its sales and marketing management features, noting its integration with other HubSpot tools and its ability to streamline processes. Additionally, reviewers highlight its customer support capabilities, citing efficient communication and strong relationship-building tools. Meanwhile, Freshsales users commend its lead tracking features, mentioning intuitive lead scoring and automation. They also find its CRM software comprehensive and affordable, and they appreciate its integration capabilities with various tools and platforms. When it comes to cons, HubSpot CRM users mention its high pricing for advanced features and limitations in email and contact management. At the same time, Freshsales users report issues with email management, billing practices, and persistent bugs in the software. \[[2](#source-item-2)\] Pros HubSpot CRM Andrea L Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years. “The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations.“ July 15, 2026 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 Freshsales AS Ade S Client repBanking, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Fresh sales used under fresh works is a good application for documenting sales pitches, client information and documents.“ July 11, 2025 Bo K Customer Service AmbassadorBanking, 10,001+ employeesUsed the software for: 1-2 years. “Creating several marketing campaigns in a short time is also another best feature of Freshsales, the team can work on them and generate reports to high management and even it can give you a prediction of a campaign over a time line.“ November 24, 2023 Cons HubSpot CRM AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“ June 21, 2026 Jeff W OwnerAutomotive, 11 - 50 employeesUsed the software for: Less than 6 months. “After signing, we discovered that implementation was considerably more complicated than we had been led to expect and that obtaining the level of assistance we understood would be available could require thousands of dollars in additional services.“ July 31, 2026 Freshsales S. A Operations ManagerHospitality, 2 - 10 employeesUsed the software for: 1-2 years. “It wasn't made crystal clear when we signed up and in hindsight it's a bit too much of a risk for us, we're in tourism so we work hard on weekends.“ February 26, 2026 S. A Operations ManagerHospitality, 2 - 10 employeesUsed the software for: 1-2 years. “The big issue for us was learning that a key functionality promised in the sales process actually needed a much more expensive plan.“ February 26, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between HubSpot CRM and Freshsales? Talk to a Capterra advisor for free and get results within 15 minutes. 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