---
title: "HubSpot CRM vs Dynamics 365: Features and Cost Comparison 2026 | Capterra"
description: "HubSpot CRM vs Dynamics 365: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision."
source_url: "https://www.capterra.com/compare/152373-157279/HubSpot-CRM-vs-Dynamics-365"
page_type: "comparison"
language: "en"
---

# HubSpot CRM vs Dynamics 365 Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot CRMDynamics 3652/4 selected

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.4 (5858)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

[## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[## Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.4 (5858)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

Starting Price

$20.00/month

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Starting Price

$50.00/month

Starting Price

$50.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [4,487 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Positive

4,160

Neutral

239

Negative

88

Positive

4,160

Neutral

239

Negative

88

Reviews Sentiment

Based on [5,858 reviews](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

Positive

5,169

Neutral

553

Negative

136

Positive

5,169

Neutral

553

Negative

136

Best for (according to reviews)

-   **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment.
-   **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors.
-   **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows.

Best for (according to reviews)

-   **Business size**: Small businesses account for 47% of reviews (2,750), suggesting strong market traction in this segment compared to enterprise (16%) and midsize (14%) organizations.
-   **Industry**: Computer software, IT services, and education management together represent 23% of reviews, indicating adoption across technology and educational sectors.
-   **Use cases**: CRM (34%), business management (33%), and dashboard (17%) functions are frequently cited, highlighting its role in customer and operational management.

## Not a match? Find software alternatives tailored to your priorities.

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## Reviewer verdict

HubSpot CRM

HubSpot CRM users find it best for businesses seeking an intuitive, user-friendly CRM with customizable contact and lead management, especially valuing its integration with tools like Gmail, Outlook, Zapier, WordPress, and Slack. Reviewers appreciate its free plan for startups and small businesses, flexible tiered pricing, and effective sales pipeline visualization, though some mention challenges with advanced features and contact management at scale.

Dynamics 365

Dynamics 365 users consider it ideal for organizations needing advanced CRM capabilities, strong automation, and seamless integration with Microsoft products such as Outlook, Excel, and SharePoint. Reviewers highlight its robust data analysis, AI-driven insights, and comprehensive suite of business applications, though they note the complex licensing structure and steeper learning curve compared to alternatives.

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Features comparison

When looking at crm tools like HubSpot CRM and Dynamics 365, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\]

Key features rated by users

Features selected based on 22,592 reviews from CRM users.  
about the Fit Score methodology.

Fit Score methodology

To calculate the Fit Score, our proprietary methodology factors in the following:

  

-   The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used.
-   Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings.

  

Please note:

  

-   To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews.
-   If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation.

HubSpot CRM

86%Fit

High performer

Feature ratings

Contact Database

4.5

Contact Management

4.5

Lead Management

4.4

Sales Pipeline Management

4.4

Dynamics 365

82%Fit

Feature ratings

Contact Database

4.5

Contact Management

4.4

Lead Management

4.4

Sales Pipeline Management

4.4

Contact Database

4.5 (598)

4.5 (369)

HubSpot CRM users appreciate its centralized and customizable contact database, which they find effective for organizing and tracking contact information. They value the ability to create smart lists, add custom fields, and segment contacts for targeted marketing. However, some users mention difficulties in setting up and managing large databases, leading to complications and duplicates. Dynamics 365 users, on the other hand, highlight its centralized repository, customization options, and seamless integration with Microsoft tools. They appreciate its robust data analysis capabilities and focus on security and compliance. In general, users find HubSpot CRM's contact database user-friendly and customizable, while Dynamics 365 users value its integration and advanced data management features.

Contact Management

4.5 (994)

4.4 (611)

HubSpot CRM users find its contact management feature user-friendly and efficient, appreciating the clean interface, easy segmentation, and tracking of interactions. They value the ability to assign contact owners and view communication history, which they say helps in maintaining organized and up-to-date customer data. However, some users find it over-complicated and lacking certain functionalities. Dynamics 365 users appreciate its seamless integration with Microsoft applications, centralized data, and advanced analytics. They highlight its ability to track customer interactions, preferences, and history, which they say enhances personalized communication and customer relationships. Overall, users value HubSpot CRM for its intuitive interface and robust functionality, while Dynamics 365 users appreciate its integration and advanced tracking capabilities.

Lead Management

4.4 (932)

4.4 (405)

HubSpot CRM users appreciate its intuitive lead management, which they say helps track the entire lifecycle of leads. They value the ability to assign tasks, follow up with reminders, and track status, ensuring effective lead management. Users also highlight the customizable workflows and lead scoring features. However, some users mention difficulties in setup and integration. Dynamics 365 users, meanwhile, highlight its efficient lead tracking, nurturing, and conversion capabilities. They appreciate the advanced lead scoring, automated lead capture, and seamless integration with sales and marketing processes. In summary, users find HubSpot CRM's lead management intuitive and customizable, while Dynamics 365 users value its automation and integration features.

Sales Pipeline Management

4.4 (796)

4.4 (412)

HubSpot CRM users find its sales pipeline management user-friendly and visually appealing, appreciating the customizable stages and clear visualization of deals. They value the ability to track progress, forecast revenue, and collaborate with team members. However, some users find it limiting in customization and integration. Dynamics 365 users, on the other hand, highlight its ability to optimize sales processes with visibility into opportunities, forecasting accuracy, and automated workflows. They appreciate the visual representation, customization options, and integration with other modules. Overall, users find HubSpot CRM's sales pipeline management intuitive and visually helpful, while Dynamics 365 users value its optimization and integration capabilities.

## Pricing comparison

### Starting prices

HubSpot CRM

$20.00

Per User

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/)

Dynamics 365

$50.00

Per User

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/157279/Dynamics-365/pricing/)

### Value-for-money analysis

4.3 (4487)

4.1 (5858)

A comparison of how reviewers evaluate the value for money provided by both HubSpot CRM and Dynamics 365 indicates that HubSpot CRM reviewers find it offers a comprehensive free plan with essential features, while Dynamics 365 reviewers appreciate its extensive suite of integrated business applications. Reviewers appreciate HubSpot CRM's free version for startups and small businesses, noting that it includes core functionalities like contact management and email tracking. They value the ability to upgrade to more advanced features as the business grows, though some mention that the pricing for higher tiers can be steep. Users find the tiered subscription model flexible, allowing them to choose plans that fit their budget and needs. When it comes to Dynamics 365, reviewers highlight its comprehensive suite of applications covering various business areas such as sales, marketing, and finance. They appreciate its ability to streamline business processes and improve efficiency. However, some users note that the licensing structure can be complex and expensive, especially for small businesses. They also mention that the setup and customization process can be time-consuming and costly.

## Integrations

Popular Integrations

Compare available integrations between HubSpot CRM and Dynamics 365.

### AskNicely

HubSpot CRM

Dynamics 365

### Microsoft Outlook

HubSpot CRM

Dynamics 365

### Microsoft Excel

HubSpot CRM

Dynamics 365

### Microsoft 365

HubSpot CRM

Dynamics 365

### PandaDoc

HubSpot CRM

Dynamics 365

### Campaign Monitor by Marigold

HubSpot CRM

Dynamics 365

### LinkedIn for Business

HubSpot CRM

Dynamics 365

### Salesforce Sales Cloud

HubSpot CRM

Dynamics 365

Total Integrations

194

Gmail

Reviewers mention that integrating Gmail with HubSpot CRM allows for seamless email tracking and management, which they say helps in maintaining communication records, sending personalized emails, and capturing leads.

Microsoft Outlook

Users report that integrating Microsoft Outlook with HubSpot CRM ensures email tracking and logging, which they note helps in managing communications, saving correspondence, and updating leads efficiently.

Zapier

Reviewers state that integrating Zapier with HubSpot CRM automates workflows and connects various apps, which they indicate saves time and enhances the management of sales and marketing processes.

WordPress

Users say that integrating WordPress with HubSpot CRM captures website leads and automates customer flow, which they note aids in lead generation, list building, and seamless website integration.

Slack

Users mention that integrating Slack with HubSpot CRM provides real-time notifications and updates, which they say helps in tracking communications, managing leads, and streamlining workflows.

HubSpot CRM Integrations (194)

-   [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/)
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-   [ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/)
-   [AdRoll](https://www.capterra.com/p/179140/AdRoll/)
-   [Aircall](https://www.capterra.com/p/184709/Aircall/)
-   [AllClients](https://www.capterra.com/p/125248/AllClients/)
-   [AnyMeeting](https://www.capterra.com/p/118310/AnyMeeting/)
-   [Apollo.io](https://www.capterra.com/p/158696/Apollo/)
-   [Asana](https://www.capterra.com/p/184581/Asana-PM/)
-   [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)
-   [Atomic AI](https://www.capterra.com/p/166956/Atomic-AI/)
-   [Attribution](https://www.capterra.com/p/147753/Attribution/)
-   [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)
-   [Azuqua](https://www.capterra.com/p/136073/Azuqua/)
-   [Bedrock Data](https://www.capterra.com/p/156578/BedrockData/)
-   [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/)
-   [Bidsketch](https://www.capterra.com/p/127734/Bidsketch/)
-   [BigContacts](https://www.capterra.com/p/102669/BigContacts/)
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-   [Brightcove](https://www.capterra.com/p/182078/Video-Marketing-Suite/)
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-   [ClearVoice](https://www.capterra.com/p/152968/ClearVoice/)
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-   [Clio](https://www.capterra.com/p/105428/Clio/)
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-   [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)
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-   [Typeform](https://www.capterra.com/p/137289/Typeform/)
-   [Uberflip](https://www.capterra.com/p/124885/Uberflip/)
-   [Unbounce](https://www.capterra.com/p/145639/Unbounce/)
-   [Vidyard](https://www.capterra.com/p/125653/Vidyard/)
-   [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/)
-   [Wave](https://www.capterra.com/p/178021/Wave-Apps/)
-   [weclapp](https://www.capterra.com/p/163180/Weclapp/)
-   [Wishpond](https://www.capterra.com/p/145745/Wishpond/)
-   [Wistia](https://www.capterra.com/p/82313/Wistia/)
-   [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)
-   [Woopra](https://www.capterra.com/p/155465/Woopra/)
-   [WordPress](https://www.capterra.com/p/131687/WordPress/)
-   [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/)
-   [WorkflowMax](https://www.capterra.com/p/226306/WorkflowMax/)
-   [Workplace from Meta](https://www.capterra.com/p/168669/Workplace/)
-   [Wufoo](https://www.capterra.com/p/224990/Wufoo/)
-   [Xero](https://www.capterra.com/p/120109/Xero/)
-   [Zapier](https://www.capterra.com/p/130182/Zapier/)
-   [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/)
-   [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)
-   [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)
-   [Zoho Books](https://www.capterra.com/p/163115/Zoho-Books/)
-   [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)
-   [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/)
-   [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)
-   [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)
-   [Zoomph](https://www.capterra.com/p/135403/Zoomph/)

Total Integrations

24

Microsoft Outlook

Reviewers mention that Dynamics 365 integrates seamlessly with Outlook, which they note helps manage emails, calendars, and contacts efficiently, enhancing communication and lead tracking.

Microsoft Excel

Users report that Dynamics 365 integrates well with Excel, citing that it facilitates data import/export, report generation, and detailed data analysis, making it essential for business operations.

Microsoft SharePoint

Reviewers state that Dynamics 365 integrates smoothly with SharePoint, which they say enables efficient document management, secure storage, and collaboration, enhancing overall business workflow.

Dynamics 365 Integrations (24)

-   [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/)
-   [airSlate SignNow](https://www.capterra.com/p/154418/SignNow/)
-   [Ameyo](https://www.capterra.com/p/85852/Ameyo/)
-   [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)
-   [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)
-   [Docusign](https://www.capterra.com/p/121506/Docusign/)
-   [Five9](https://www.capterra.com/p/132405/Five9/)
-   [Gainsight CS](https://www.capterra.com/p/148980/Gainsight/)
-   [InsideView](https://www.capterra.com/p/178108/Apex/)
-   [Lattice Engines](https://www.capterra.com/p/167480/Predictive-Insights-Platform/)
-   [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)
-   [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)
-   [Microsoft Azure](https://www.capterra.com/p/16365/Azure/)
-   [Microsoft Excel](https://www.capterra.com/p/176574/Excel/)
-   [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)
-   [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)
-   [Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/)
-   [Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)
-   [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/)
-   [PROS Smart CPQ](https://www.capterra.com/p/79260/PROS-Smart-CPQ/)
-   [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)
-   [Sana Commerce](https://www.capterra.com/p/139645/Sana-Commerce/)
-   [SOFT4Spaces](https://www.capterra.com/p/169422/SOFT4-RealEstate/)
-   [Tacton CPQ](https://www.capterra.com/p/58632/Tacton-Configurator/)

For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know.

## How does the user experience compare on HubSpot CRM vs Dynamics 365?

### Overall rating

4.5 (4487)

4.4 (5858)

### User interface

HubSpot CRM

Dynamics 365

### Customer service and support

HubSpot CRM

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Dynamics 365

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

## What users say about the pros and cons of HubSpot CRM vs Dynamics 365

When it comes to crm tools, HubSpot CRM and Dynamics 365 are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about HubSpot CRM and Dynamics 365 to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate HubSpot CRM for its traditional yet customizable CRM features, integration with third-party software, and the ability to manage and automate various business operations. They also value its sales and marketing management capabilities, noting its seamless integration with other HubSpot tools and user-friendly interface. Additionally, reviewers highlight its customer support features, including comprehensive reporting tools and centralized customer interaction management. Meanwhile, Dynamics 365 users praise its seamless integration with other Microsoft products, robust CRM management capabilities, and powerful task management tools, which include AI-driven insights and automation for improved productivity. When it comes to cons, HubSpot CRM users mention its potentially high cost for advanced features, limitations in email management, and challenges with contact management. At the same time, Dynamics 365 users point out its complex and expensive licensing structure, a difficult-to-navigate user interface, and a steep learning curve. \[[2](#source-item-2)\]

Pros

HubSpot CRM

Andrea L

Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years.

“The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations.“

July 15, 2026

ET

Edward T

Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“

June 1, 2026

Dynamics 365

Manish C

Microsoft AdminAccounting, 201 - 500 employeesUsed the software for: 6-12 months.

“It offers strong customization, centralized administration, and scalable cloud capabilities, which make managing users, workflows, and data efficient.“

April 29, 2026

Andrea L

Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: 1-2 years.

“It provides a centralized view of customers, invoices, transactions, and business data, making it easier to manage day-to-day operations efficiently.“

July 20, 2026

Cons

HubSpot CRM

AM

Anna M

Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years.

“This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“

April 23, 2026

AD

Alexandre D

Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“

June 21, 2026

Dynamics 365

Vaibhav C

AnalystFinancial Services, 51 - 200 employeesUsed the software for: More than 2 years.

“Another limitation is the lack of functionality to clearly distinguish between a quick “hi/hello” phone call and a more meaningful business conversation - both tend to be logged in the same way, which can be misleading when reviewing client engagement.“

February 9, 2026

Zakaria G

AQAInformation Technology and Services, 201 - 500 employeesUsed the software for: Less than 6 months.

“The interface can feel slow and overly complex at times, and advanced customization often requires significant setup and technical knowledge“

May 16, 2026

* * *

Sources

1.  Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

* * *

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