---
title: "Compare HubSpot CRM vs Lofty 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare HubSpot CRM and Lofty based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/152373-157457/HubSpot-CRM-vs-Lofty"
page_type: "comparison"
language: "en"
---

# HubSpot CRM vs Lofty Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot CRMLofty2/4 selected

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.8 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

[## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [4,487 reviews](#user-reviews)

Positive

4,160

Neutral

239

Negative

88

[## Lofty](https://www.capterra.com/p/157457/Lofty/)[3.8 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.9

Functionality

3.9

Ease of Use

3.9

Customer Service

3.4

Reviews Sentiment

Based on [128 reviews](#user-reviews)

Positive

89

Neutral

12

Negative

27

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Zoho CRM

4.3 (6,999)

* * *

Starting Price

$14.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

85%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Salesforce Sales Cloud

4.4 (18,810)

* * *

Starting Price

$25.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

90%

of reviewers  
rated it above 4 stars

* * *

### Bitrix24

4.2 (1,005)

* * *

Starting Price

$69.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

82%

of reviewers  
rated it above 4 stars

* * *

### Thryv

4.2 (538)

* * *

Starting Price

$99.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

82%

of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,674 reviews from real estate crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

77%Fit

Missing features

Feature ratings

Contact Database

4.5

For Real Estate

NA

Contact Management

4.5

Lead Management

4.4

Alerts/Notifications

4.5

66%Fit

Not enough reviews

Feature ratings

Contact Database

\--

For Real Estate

3.8

Contact Management

3.9

Lead Management

3.7

Alerts/Notifications

3.8

User satisfaction

User satisfaction

4.5

User reviews[4,487](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.3

Customer support

4.4

User satisfaction

3.8

User reviews[128](https://www.capterra.com/p/157457/Lofty/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.9

Customer support

3.4

Price starts from

Price starts from

$20Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

Best for

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

## User reviews

Pros & cons

Andrea L.

Innovation Manager

> "The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks...."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7185209)

AM

Anna M.

Customer Service Agent

> "This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732)

ET

Edward T.

Founder and Marketing Strategist

> "Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7160031)

AD

Alexandre D.

Secretary General

> "Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275)

Andrea L.

Innovation Manager

> "HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing,..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7185209)

VR

Verified Reviewer

Owner

> "What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7120714)

CG

Christian G.

Marketing Operations Manager

> "I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management,..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7161384)

MD

Melodie D.

CEO

> "Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240)

AM

Anna M.

Customer Service Agent

> "I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732)

Nicole M.

Sales Enablement Consultant

> "The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721)

Estela G.

HR Assistant

> "It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758)

MS

Morgan S.

Customer Success Manager

> "I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6523804)

Andrea L.

Innovation Manager

> "Having all interactions, contacts, and deals in one place has increased visibility and made it easier to manage customer relationships throughout the sales..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7185209)

DV

David V.

Lead Developer

> "Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7044831)

VR

Verified Reviewer

Project specialist

> "Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7103301)

VR

Verified Reviewer

Owner

> "It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549)

Estela G.

HR Assistant

> "In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758)

ET

Edward T.

Founder and Marketing Strategist

> "In addition, deal stages are too difficult to customize with a lot of clicks."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7160031)

Katie C.

Growth Consultant

> "With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100%..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

ET

Edward T.

Founder and Marketing Strategist

> "Reporting becomes cumbersome if you are doing multiple pipelines."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7160031)

AR

Andres R.

Director

> "It has a free tier entry and it’s one of the quickest CRMs to get running,it also has a free plan which is great to get you started and using it"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7187470)

NJT

Nusrat Jahan T.

Customer Service Associate

> "A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7049571)

CG

Christian G.

Marketing Operations Manager

> "The platform is intuitive, scalable, and gives teams the tools they need to manage and optimize their marketing efforts effectively."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7161384)

BK

Bea K.

Digital innovation Manager

> "I'm using the free version and it does not include fractures for automation and I cannot afford the paid version as my business is still under development."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6598802)

CW

Connor W.

Account executive

> "What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7167415)

G-Anne B.

HR

> "Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6555665)

AD

Alexandre D.

Secretary General

> "Reporting tools provide me with visibility of our progress without having to wait for people to provide data to me."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275)

MD

Melodie D.

CEO

> "Instead, after nearly 10 months of work, countless meetings, and thousands of dollars in costs, we were left without a fully functional solution."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240)

MS

Martina S.

VP

> "The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070390)

MB

Mark B.

Owner

> "I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7011859)

AM

Anna M.

Customer Service Agent

> "Each time we use a new tool, this allows us to import our contact list from HubSpot."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732)

KO

Katie O.

Admin Assistant

> "Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6845163)

MD

Melodie D.

CEO

> "We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240)

MD

Melodie D.

CEO

> "Most frustrating was the lack of accountability when it became clear the platform was not meeting our needs."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240)

Estela G.

HR Assistant

> "Lead management is efficient, allowing you to track deals and sales progress clearly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758)

Harry S.

Head of CSM

> "HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070365)

Richard M.

Founder

> "HubSpot CRM is the best way for marketing teams to manage the leads and collaborate with sales."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7187560)

RV

Ravi V.

Quality Analyst

> "Most of the useful features are locked so you can only try them if you are will to way a heavy amount as they very pricey."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7017397)

LF

Luis F.

Sales Development Rep

> "The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6841473)

VR

Verified Reviewer

Founder, Financial Advisor

> "It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7057552)

AD

Alexandre D.

Secretary General

> "If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275)

Sean H.

COO

> "Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434)

SH

Sonia H.

Head of Ambient Products

> "Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6494065)

AH

Adele H.

Sales Specialist

> "That free plan is not enough for clear management of large contact lists, and subscriptions are pricey"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6751499)

AF

Andrea F.

Founder

> "We use the free version that is packed with robust features like contact management, email tracking, and a customizable sales pipeline, that makes the app..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6583000)

GF

Gareth F.

Managing Director

> "You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo)."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6625276)

VM

Valentina M.

Sales and Marketing Manager

> "HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041)

VR

Verified Reviewer

Sales Agent

> "Can be a bit confusing for beginners"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7117265)

Hampson S.

Project Manager

> "Streamlined sales and marketing are achieved through HubSpot CRM's automation and email tracking features. While great for small businesses, advanced features..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___6806342)

AZ

Arpad Z.

Senior software consultant

> "the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6550971)

Zach P.

Marketing Coordinator

> "HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7106997)

AR

Andres R.

Director

> "It can also get very expensive with the paid plans"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7187470)

CS

Christina S.

Area Director of Sales

> "Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6544349)

Arjun K.

Co-founder

> "Additionally, the Stripe integration for billing is sub-par - we cannot connect one hubspot account to multiple recurring subscriptions on stripe - so we had..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6101968)

VR

Verified Reviewer

Sales Coordinator

> "I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7075646)

OL

Ollie L.

RevOps Analyst

> "Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

SO

Scarlett O.

Business Development Specialist

> "I enjoyed the power it gave me as a user to view reports and the organic nature of its systems"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7158986)

DD

Dennis D.

Business Owner

> "The AI Integration is kind of annoying and I don\[t find it works very well."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257)

NS

Natalie S.

Senior immigration Advisor

> "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6778484)

Hannah K.

Vice President

> "The UI is not as intuitive as other CRM's."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7071282)

VR

Verified Reviewer

Head on Sales Operations

> "What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6552277)

Nicole M.

Sales Enablement Consultant

> "Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721)

CC

Chad C.

District Manager

> "HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6718342)

AQ

Anthony Q.

Customer Support Specialist

> "Despite the overall good communication of service disruptions mentioned in my overall experience, they do always end up causing road blocks in proceeding with..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6713949)

RD

Richard D.

Operations Manager

> "The ability to customize the stages of your deal workflow and customize the data logged for customers/deals/etc... is nice."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6584701)

KLF

Kam Ling F.

Founder

> "It currently allow sending up to 500 emails per day and it just send out 5-10 emails per minute which will damage the open rates."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6149814)

Ankith T.

Software Developer

> "What I like most about HubSpot CRM is how easy it is to keep track of customers and sales in one place."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7186763)

AL

Ariel L.

Director of Customer Support and Success

> "Some features/needs do not get prioritized due to multiple industries using the system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6827670)

AW

Adam W.

Founder

> "I also integrated the APIs into my product workflow which made it incredibly easy to sync my SaaS product with my CRM."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7022335)

VR

Verified Reviewer

Owner

> "Customer Service Broken booking system and pushy sales tactics."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549)

Derek H.

Account Manager

> "The fact we can have a shared database of contacts, see the latest activity across the team with them and assign them to various people has really changed how..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6794116)

SG

Sara G.

Content Strategist

> "It was almost too big — hard to find my way around to what I really needed for my client's specific use cases."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6762738)

AR

Alejandro R.

Marketing Manager

> "Some of the most useful features include, call, email and meeting interactions’ logs which have saved me hours each week."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6775373)

AZ

Anna Z.

Life and Career Coach, HR Consultant

> "Too many options when it comes to the deals/associations page--hard to navigate"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6768370)

OL

Ollie L.

RevOps Analyst

> "Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success)."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

VR

Verified Reviewer

DATA ANALYST

> "For small firms, it can be expensive, and the free version has fewer functionality."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6633080)

Brittni Harpole C.

Customer Service Representative

> "I like the available customer engagement tools especially the live chatting tool which makes it possible to share updates with customers quickly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6777523)

Katie C.

Growth Consultant

> "Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

TC

Torey C.

Junior Golf Tournament Manager

> "Use it to track leads, make your content personable, and make team collaboration easier than evet."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168)

AF

Andrea F.

Founder

> "For a small team like ours, the cost of scaling to paid plans is expensive compared to other options."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6583000)

RV

Ravi V.

Quality Analyst

> "The interface is easy to understand and the free plan is also helpful in getting started and testing how things work in the CRM"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7017397)

Hannah K.

Vice President

> "The UI is not as intuitive as other CRM's."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7071282)

KA

Khyan A.

SDR

> "The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7098942)

Katie C.

Growth Consultant

> "Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

VR

Verified Reviewer

Sales Agent

> "Clean and user friendly dashboard"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7117265)

PS

Pawel S.

Head of Retail

> "Not as intuitive and ui needs improving."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6613662)

FC

Florencia C.

Product Onboarding Specialist

> "What I appreciate most about HubSpot CRM is how intuitive and easy it is to use, even for people without a technical background."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6808021)

BS

Bonile S.

Business Development

> "Not the easiest to implement."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___4120813)

NS

Natalie S.

Senior immigration Advisor

> "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6778484)

MB

Mark B.

Owner

> "I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7011859)

AW

Adam W.

Founder

> "I also integrated the APIs into my product workflow which made it incredibly easy to sync my SaaS product with my CRM."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7022335)

Harry S.

Head of CSM

> "HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070365)

EB

Eric B.

Agent, Principle

> "The integration with third party softwares make this CRM a cruicial tool to online businesses and campaigns."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6636828)

HI

Harieth I.

Sales representative

> "the integration with other apps could be at times a little tedious."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6660345)

VP

Vikas P.

Director

> "Hubspot has an amazing number of integrations and the apps it doesn't have native integrations for, it is very easy to automate using tools such a Zapier and..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6702465)

SB

Stephan B.

Digital Marketing Manager

> "Lacks some integrations that could really set it over the top."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6655194)

DL

Darlene L.

Estimator-Estimating Coordinator

> "I use HubSpot daily and it is very easy to use and to manage all my information in one place. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#SoftwareAdvice___7118668)

VL

Valerian L.

Support

> "I think HubSpot isn't quite easy to use."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___5076152)

AP

Alexandra P.

Retirement Plan Consultant

> "I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7126360)

BD

Brendan D.

Sales

> "It was a little difficult to get used to, but not much worse than any other CRM."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___4030543)

JC

Joel C.

Customer Success Manager

> "I found Hubspot very easy to pick up and was using it daily after only an hour of playing around with the system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6555695)

BV

Bart V.

Office Manager

> "HubSpot is not the easiest tool to use."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___4890387)

Eric T.

Managing Member

> "HubSpot CRM is incredibly easy to spin up and begin using. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7083063)

Mehandi I.

Sales & Marketing Automation Specialist

> "there is no any aspect of the product which I have found difficult to use."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___3446426)

MD

Melodie D.

CEO

> "We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240)

Nicole M.

Sales Enablement Consultant

> "Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721)

AD

Alexandre D.

Secretary General

> "If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275)

NA

Nathan A.

CEO Founder

> "Everything was good, until I got the discount, it should have continued to function the same, but instead we had issues which pretty much forced us to pay the..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6443109)

SH

Sonia H.

Head of Ambient Products

> "Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6494065)

AL

Ariel L.

Director of Customer Support and Success

> "Support can be challenging to work with at times."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6827670)

VM

Valentina M.

Sales and Marketing Manager

> "HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041)

SA

Shriyani A.

Assistant manager

> "The least thing which no one like in this customer relationship management software is its features which hard to find."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___5085898)

[View Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

JE

Jenn E.

realtor

> "Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7090523)

RR

Rolanda R.

Agent

> "It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running smoothly."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

BJ

Bob J.

Team Lead

> "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional,..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089)

Robert C.

Chief Executive Officer

> "Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

SC

Shannon C.

Listing Specialist

> "Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific third-party tool,..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

RR

Rolanda R.

Agent

> "The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

TM

Tavarus M.

REALTOR®

> "The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AW

Allie W.

Agent Success Manager

> "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

TP

Tabatha P.

REALTOR

> "Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me reminders to my..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

TM

Tavarus M.

REALTOR®

> "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

ZO

Zach O.

Broker

> "Not being able to have my mass emails go to all contacts that are merged together."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086791)

RF

Rachel F.

Loan Officer

> "I like that I can share the platform with my lending partners and it gives them the ability to follow up with their leads."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086780)

MR

Meghan R.

Realtor

> "There's not enough room here to cover the endless number of issues I've had with the it and there is never any quick..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

TM

Tavarus M.

REALTOR®

> "The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

TM

Tavarus M.

REALTOR®

> "The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AK

Anthony K.

REALTOR

> "Also allows for AI assistance and help to create content and ideas on how to reach clients."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086812)

BT

Billy T.

owner

> "I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087335)

TM

Tavarus M.

REALTOR®

> "Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

VR

Verified Reviewer

Team Lead

> "The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me I got..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7043066)

TM

Tavarus M.

REALTOR®

> "I also appreciate the control over branding, landing pages, and long-term nurture campaigns."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

Robert C.

Chief Executive Officer

> "I also run into bugs from time to time, and support, while helpful, can be slow to respond."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

RC

RIck C.

Owner Broker

> "great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI feature."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086782)

APO

Alfonso Paul O.

Listing Agent

> "when I was speaking with sales person her told me so many things I would be getting for the price to find out it was not true...."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

SP

Shane P.

Broker

> "I'm able to integrate several system into one to make it an all in one system."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980)

MR

Meghan R.

Realtor

> "AI assistant is robotic, unable to be instructed and unreliable."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

AW

Allie W.

Agent Success Manager

> "What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

AD

Anita D.

Agent

> "My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SF

Suzanne F.

Director of Operations

> "I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RD

Rebecca D.

Realtor

> "The app does not show you 90% of desktop functions either and the website looks like crap on the phone with elelements out of..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

TP

Tabatha P.

REALTOR

> "Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

MR

Meghan R.

Realtor

> "Sadly, this amount of time is not unusual. "

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

Joseph B.

Inside Sales Agent

> "I like the interface for listings."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7154104)

LP

Lori P.

Owner and Team Leader

> "I have used multiple CRMs and this is by far the worst customer service ever."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

AD

Anita D.

Agent

> "What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber disruptions."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

LR

Luis R.

Realtor

> "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly how it..."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

DH

Damian H.

Broker Associate

> "I like the posting and 3 line dialers."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

APO

Alfonso Paul O.

Listing Agent

> "they are add on's I was not expecting. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

SF

Suzanne F.

Director of Operations

> "It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RD

Rebecca D.

Realtor

> "They use too much AI for customer service and are probably OUTSOURCING as well overseas. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SC

Shannon C.

Listing Specialist

> "Lofty has Automation that actually helps the agents leverage!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

LP

Lori P.

Owner and Team Leader

> "I've never had so many problems with email."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

DH

Damian H.

Broker Associate

> "The email and text functions are fantastic."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

RT

Robert T.

Team Owner

> "The worse part about Chime/ now Lofty isn't the lack of "hiccups" in the system or the over selling. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

PM

Paula M.

Marketing Manager

> "I think the menu is clear to navigate and makes sense to a user of any skill level."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

LP

Lori P.

Owner and Team Leader

> "Horrible, horrible, horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

PM

Paula M.

Marketing Manager

> "I have been able to solve all issues with their assistance."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

LP

Lori P.

Owner and Team Leader

> "What a waste of time and money."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

AR

Amanda R.

Realtor

> "I love that the AI intelligence writes texts and emails for you."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6811410)

LP

Lori P.

Owner and Team Leader

> "Horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "The agents like the lead management as well."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

IP

Iva P.

Broker- Associate

> "When you sign, "it is all free and no contract etc" when you ask to cancel there us suddenly a One time Monthly Fee of $500..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4328801)

LS

Lynn S.

REALTOR®

> "The support is also top notch."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086824)

KM

Kevin M.

Owner

> "Very frustrating the time on hold is horrible and they still don't have answers"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

RT

Robert T.

Team Owner

> "The interface seem much more friendly than my other CRM, I liked how it ranks and helps ID lead activity and it is pretty..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

KM

Kevin M.

Owner

> "The support team is very little help."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

EF

Eric F.

Partner

> "AI chatbox was helpful and affordable, however you get what you pay for."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6645040)

NB

Nolan B.

Broker Owner

> "It is hard to use any of the feature if you can't get a response from tech support."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4284168)

KL

Katy L.

Realtor

> "I loved the aesthetic, features and learning curve."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7089929)

JP

Joshua P.

Realtor

> "I've been with Chime for 2 years, Admittedly it started out well but quickly started to go down hill. When I was first..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

SL

Shawn L.

Realtor

> "Would highly recomend there service"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087455)

RD

Rebecca D.

Realtor

> "Despise it."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SF

Suzanne F.

Director of Operations

> "Support has been helpful."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RR

Ron R.

Managing broker

> "Complete waste of sunken cost money plus all the organic leads we lost."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903)

SK

Susan K.

Realtor

> "They make everything easy for me"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086931)

JP

Joshua P.

Realtor

> "Way too many tech issues for this system to be relaible"

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

PM

Paula M.

Marketing Manager

> "I really appreciate the interface being user friendly."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

JP

Joshua P.

Realtor

> "Its nearly impossible to talk to someone in the US besides someone in Sales."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

AD

Anita D.

Agent

> "This feature I have high regard for and is value for the money. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

LR

Luis R.

Realtor

> "I use it every day and can get frustrated that simple things don't always work as they should."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

JT

Jacob T.

Consumer

> "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there credit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

RR

Ron R.

Managing broker

> "Try calling support or sales after you sign up and they will not answer!!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903)

EO

Erica O.

Manager

> "I like that it gives people a second chance and the ablility to earn credit ."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4261880)

LR

Luis R.

Realtor

> "Texts will suddenly be invalidated."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

VR

Verified Reviewer

CEO

> "The credit builder account is the best feature about this software, I truly believe that this software can help build the..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3389900)

VR

Verified Reviewer

nyb

> "I don't want my money in a GLICH. "

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

TS

Thaine S.

Managing Broker

> "We love the integration of "Listing Discovery" which is basically an MLS interface that is very convenient for creating..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

MS

Michael S.

Agent

> "I've had many, many problems and customer support is awful to deal with."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4551505)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

LR

Luis R.

Realtor

> "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly how it..."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

AW

Allie W.

Agent Success Manager

> "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

TS

Thaine S.

Managing Broker

> "The Curaytor provided Website has poor navigation between listings (the "Prev" and "Next" are hidden unless you scroll down..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

TM

Tavarus M.

REALTOR®

> "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

LR

Luis R.

Realtor

> "I use it every day and can get frustrated that simple things don't always work as they should."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

PM

Paula M.

Marketing Manager

> "I think the menu is clear to navigate and makes sense to a user of any skill level."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

BJ

Bob J.

Team Lead

> "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional,..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

Robert C.

Chief Executive Officer

> "I also run into bugs from time to time, and support, while helpful, can be slow to respond."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

SP

Shane P.

Broker

> "I'm able to integrate several system into one to make it an all in one system."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980)

LP

Lori P.

Owner and Team Leader

> "I have used multiple CRMs and this is by far the worst customer service ever."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

JT

Jacob T.

Consumer

> "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there credit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

RD

Rebecca D.

Realtor

> "They use too much AI for customer service and are probably OUTSOURCING as well overseas. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

[View Reviews](https://www.capterra.com/p/157457/Lofty/reviews/)

## User interface

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

4.51 (4,487)

[Lofty](https://www.capterra.com/p/157457/Lofty/)

3.84 (128)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

HubSpot CRM

Top features

37/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Autonomous Task Execution
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   CMA Management
-   Commission Management
-   Contact & Account Management
-   Contact Database
-   Contact Management
-   Cross-system Integration
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Decision Making
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   Forecasting & Reporting
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Listing Management
-   Marketing Automation
-   Mobile Access
-   Multi-step Planning
-   Natural Language Interaction
-   Omnichannel Outreach
-   Pipeline Management
-   Proactive Assistance
-   Property Database
-   Real-Time Data
-   Referral Tracking

[See all features](https://www.capterra.com/p/152373/HubSpot-CRM/#features)

Lofty

34/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Autonomous Task Execution
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   CMA Management
-   Commission Management
-   Contact & Account Management
-   Contact Database
-   Contact Management
-   Cross-system Integration
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Decision Making
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   Forecasting & Reporting
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Listing Management
-   Marketing Automation
-   Mobile Access
-   Multi-step Planning
-   Natural Language Interaction
-   Omnichannel Outreach
-   Pipeline Management
-   Proactive Assistance
-   Property Database
-   Real-Time Data
-   Referral Tracking

[See all features](https://www.capterra.com/p/157457/Lofty/#features)

### Recognition

HubSpot CRM is recognized as a top-rated tool in 5 Capterra Shortlist reports

No recognitions have been awarded to Lofty

### Deployment & support

HubSpot CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lofty

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

HubSpot CRM

-   By HubSpot
-   Located in United States
-   Founded in 2012

Lofty

-   By Lofty
-   Located in China
-   Founded in 2016

## Popular Comparisons

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$20/month

Price

$25/month

4.4

Features

4.4

4.4

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-152373/Salesforce-vs-HubSpot-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

Contact vendor for pricing

Price

$1000/month

3.9

Features

4.2

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$20/month

Price

$14/month

4.4

Features

4.3

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.41 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157457-176447/Lofty-vs-BoldTrail)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (744)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$20/month

Price

$7/year

4.4

Features

4.5

4.4

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

Contact vendor for pricing

Price

$129/month

3.9

Features

3.9

3.9

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/152143-157457/Top-Producer-CRM-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (625)](https://www.capterra.com/p/210630/Kylas/reviews/)

$20/month

Price

$250/month

4.4

Features

4.7

4.4

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/152373-210630/HubSpot-CRM-vs-Kylas)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

Contact vendor for pricing

Price

$34.99/month

3.9

Features

4.6

3.9

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-157457/Sell-Do-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,858)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$20/month

Price

$50/month

4.4

Features

4.3

4.4

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/152373-157279/HubSpot-CRM-vs-Dynamics-365)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

Contact vendor for pricing

Price

$1000/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/151892-157457/BoomTown-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (826)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

$20/month

Price

$20/month

4.4

Features

4.3

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-152769/HubSpot-CRM-vs-eWay-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Contact vendor for pricing

Price

$25/month

3.9

Features

4.4

3.9

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-157457/Salesforce-vs-Lofty)