# Compare HubSpot CRM vs Lofty 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare HubSpot CRM and Lofty based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/152373-157457/HubSpot-CRM-vs-Lofty

---

# HubSpot CRM vs Lofty Features and Cost Comparison

Last updated April 30th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot CRMLofty2/4 selected

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.9 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

[## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [4,458 reviews](#user-reviews)

Positive

4,133

Neutral

239

Negative

86

[## Lofty](https://www.capterra.com/p/157457/Lofty/)[3.9 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.9

Functionality

3.9

Ease of Use

3.9

Customer Service

3.5

Reviews Sentiment

LA

Based on [127 reviews](#user-reviews)

Positive

89

Neutral

12

Negative

26

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## Summary

* * *

Key features rated by users

Features selected based on 2,324 reviews from real estate crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

77%Fit

Missing features

Feature ratings

Contact Database

4.5

For Real Estate

NA

Contact Management

4.5

Client Management

4.5

Lead Management

4.4

58%Fit

Not enough reviews

Feature ratings

Contact Database

\--

For Real Estate

3.9

Contact Management

4.0

Client Management

\--

Lead Management

3.7

User satisfaction

User satisfaction

4.5

User reviews[4,458](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.3

Customer support

4.4

User satisfaction

3.9

User reviews[127](https://www.capterra.com/p/157457/Lofty/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.9

Customer support

3.5

Price starts from

Price starts from

$20Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

Best for

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

## User reviews

Pros & cons

VR

Verified Reviewer

Project specialist

> "Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7103301)

Nicole M.

Sales Enablement Consultant

> "The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721)

Katie C.

Growth Consultant

> "With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

AM

Anna M.

Customer Service Agent

> "This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732)

AM

Anna M.

Customer Service Agent

> "I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732)

NJT

Nusrat Jahan T.

Customer Service Associate

> "A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7049571)

Estela G.

HR Assistant

> "It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758)

KO

Katie O.

Admin Assistant

> "Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when your in the contacts..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6845163)

MS

Martina S.

VP

> "The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070390)

VR

Verified Reviewer

Owner

> "What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7120714)

LF

Luis F.

Sales Development Rep

> "The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced features require..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6841473)

MS

Morgan S.

Customer Success Manager

> "I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6523804)

Estela G.

HR Assistant

> "In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758)

Harry S.

Head of CSM

> "HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070365)

VM

Valentina M.

Sales and Marketing Manager

> "HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041)

DV

David V.

Lead Developer

> "Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7044831)

Zach P.

Marketing Coordinator

> "HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7106997)

VR

Verified Reviewer

Owner

> "It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company that values building..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549)

VR

Verified Reviewer

Sales Coordinator

> "I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7075646)

VR

Verified Reviewer

Founder, Financial Advisor

> "It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7057552)

OL

Ollie L.

RevOps Analyst

> "Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success)."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

Sean H.

COO

> "Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434)

AM

Anna M.

Customer Service Agent

> "Each time we use a new tool, this allows us to import our contact list from HubSpot."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732)

BK

Bea K.

Digital innovation Manager

> "I'm using the free version and it does not include fractures for automation and I cannot afford the paid version as my business is still under development."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6598802)

Estela G.

HR Assistant

> "Lead management is efficient, allowing you to track deals and sales progress clearly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758)

G-Anne B.

HR

> "Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6555665)

TC

Torey C.

Junior Golf Tournament Manager

> "Use it to track leads, make your content personable, and make team collaboration easier than evet."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168)

MB

Mark B.

Owner

> "I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging to integrate into..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7011859)

MC

Mary C.

Business Development

> "It also worked well collaboratively, allowing my team to work together to quickly ascertain the status of a given client and to share task between them."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6847237)

Daljeet K.

Sales

> "The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6473149)

OL

Ollie L.

RevOps Analyst

> "Workflows and automations are very powerful and enabled us to scale our marketing, sales and customer success processes."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

LT

London T.

Sales Representative

> "I don't like that it doesn't have the ability to manage larger companies so we had to switch to sales force when our company grew for better tools."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439749)

JP

James P.

Technical Director

> "The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6480305)

OL

Ollie L.

RevOps Analyst

> "Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to this."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

MI

Muresan I.

Consultant

> "HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439495)

DD

Dennis D.

Business Owner

> "The AI Integration is kind of annoying and I don\[t find it works very well."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257)

PS

Pereira S.

Informatics Engineer

> "Additionally, it has centralised all our data including cast project information, product design docs, contract and customer information making this information accessible to..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6483330)

Hannah K.

Vice President

> "The UI is not as intuitive as other CRM's."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7071282)

JR

Joshua R.

Digital Strategy Manager

> "HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6378132)

Nicole M.

Sales Enablement Consultant

> "Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721)

SH

Sonia H.

Head of Ambient Products

> "Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6494065)

MA

Melissa A.

President

> "Hubspot has now disabled our account, through which we purchased a phone number, and now we can't receive those calls."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6398711)

TC

Torey C.

Junior Golf Tournament Manager

> "Use data fields that make emails personable and unique to each contact. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168)

AL

Ariel L.

Director of Customer Support and Success

> "Some features/needs do not get prioritized due to multiple industries using the system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6827670)

AF

Andrea F.

Founder

> "We use the free version that is packed with robust features like contact management, email tracking, and a customizable sales pipeline, that makes the app accessible either to..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6583000)

RV

Ravi V.

Quality Analyst

> "Most of the useful features are locked so you can only try them if you are will to way a heavy amount as they very pricey."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7017397)

DD

Dennis D.

Business Owner

> "Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257)

Katie C.

Growth Consultant

> "Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

TVW

Tim Van W.

Senior Project Supervisor

> "It has ensured we have a very efficient communication platform to ensure smooth flow of information with our customers which has allowed us to build up very strong bonds with..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439182)

GR

Gaven R.

Hybrid Transformation Expert

> "Recently, I could not find out how to navigate to the meetings scheduler on the desktop."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6863715)

Hampson S.

Project Manager

> "Streamlined sales and marketing are achieved through HubSpot CRM's automation and email tracking features. While great for small businesses, advanced features come at a higher..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___6806342)

AH

Adele H.

Sales Specialist

> "That free plan is not enough for clear management of large contact lists, and subscriptions are pricey"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6751499)

VR

Verified Reviewer

Director

> "It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072235)

GF

Gareth F.

Managing Director

> "You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo)."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6625276)

CS

Christina S.

Area Director of Sales

> "Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6544349)

MB

Milly B.

Founder

> "The free plan is decent, but it has so many upsells and annoying branded things everywhere that it doesn't feel very professional using it."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6434845)

PS

Pereira S.

Informatics Engineer

> "It enable us to track progress, seamlessly allocate resources and ensure that we complete our project tasks on time."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6483330)

VR

Verified Reviewer

Sales Agent

> "Can be a bit confusing for beginners"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7117265)

NS

Natalie S.

Senior immigration Advisor

> "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6778484)

BD

Brendan D.

Senior Account Executive

> "You cant throttle emails so your domain will just get wrecked as spam unless you make every email a manual email."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6343274)

VR

Verified Reviewer

Account Executive

> "It was easy to use, helped keep things organized, and worked well for day-to-day CRM needs. While some features felt a bit limited without upgrades, it still did a solid job..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7085635)

NA

Nathan A.

CEO Founder

> "Everything was good, until I got the discount, it should have continued to function the same, but instead we had issues which pretty much forced us to pay the regular rate,..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6443109)

VR

Verified Reviewer

Head on Sales Operations

> "What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6552277)

AZ

Arpad Z.

Senior software consultant

> "the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6550971)

VM

Valentina M.

Sales and Marketing Manager

> "We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041)

Arjun K.

Co-founder

> "Additionally, the Stripe integration for billing is sub-par - we cannot connect one hubspot account to multiple recurring subscriptions on stripe - so we had to pursue 3rd..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6101968)

CC

Chad C.

District Manager

> "HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6718342)

Sean H.

COO

> "Pros: Not yet experienced due to poor onboarding. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434)

Daljeet K.

Sales

> "I liked HubSpot CRM for its user-friendly interface, powerful free tier, seamless integration with other HubSpot tools, and strong customization options."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6473149)

CG

Charles G.

CEO

> "After this experience, I even sold my HubSpot shares."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7089677)

Zach P.

Marketing Coordinator

> "The HubSpot team also provides great resources and customer support if you are part of their paid service."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7106997)

AQ

Anthony Q.

Customer Support Specialist

> "Despite the overall good communication of service disruptions mentioned in my overall experience, they do always end up causing road blocks in proceeding with work."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6713949)

RD

Richard D.

Operations Manager

> "The ability to customize the stages of your deal workflow and customize the data logged for customers/deals/etc... is nice."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6584701)

KLF

Kam Ling F.

Founder

> "It currently allow sending up to 500 emails per day and it just send out 5-10 emails per minute which will damage the open rates."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6149814)

Gabriel S.

Senior Digital Strategist

> "The tool itself is extremely valuable to any larger business that needs to track and apply consumer data and would be an excellent asset for any marketing manager."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6855266)

CG

Charles G.

CEO

> "I don’t believe this sales culture is ROI-positive in the long run."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7089677)

Katie C.

Growth Consultant

> "I appreciate a CRM system that allows for flexibility and customization."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

VR

Verified Reviewer

Owner

> "Customer Service Broken booking system and pushy sales tactics."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549)

ML

Matt L.

service coordinator

> "the reminders for tasks are very usefull and we are constantly loading our crm with information and it continues to allow us to with no backlash."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6837227)

VR

Verified Reviewer

Digital Marketing Manager

> "The fact that the landing page templates are not easily customizable."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6329086)

[View Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

JE

Jenn E.

realtor

> "Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7090523)

RR

Rolanda R.

Agent

> "It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

SC

Shannon C.

Listing Specialist

> "Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific third-party..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

Robert C.

Chief Executive Officer

> "Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

BJ

Bob J.

Team Lead

> "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089)

RR

Rolanda R.

Agent

> "The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

TM

Tavarus M.

REALTOR®

> "The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AW

Allie W.

Agent Success Manager

> "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

TP

Tabatha P.

REALTOR

> "Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me reminders to..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

TM

Tavarus M.

REALTOR®

> "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

ZO

Zach O.

Broker

> "Not being able to have my mass emails go to all contacts that are merged together."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086791)

RF

Rachel F.

Loan Officer

> "I like that I can share the platform with my lending partners and it gives them the ability to follow up with their..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086780)

MR

Meghan R.

Realtor

> "There's not enough room here to cover the endless number of issues I've had with the it and there is never any quick..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

TM

Tavarus M.

REALTOR®

> "The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

TM

Tavarus M.

REALTOR®

> "The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AK

Anthony K.

REALTOR

> "Also allows for AI assistance and help to create content and ideas on how to reach clients."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086812)

BT

Billy T.

owner

> "I think what is missing is having programmers working with an agent and watch what they use and what they do not use and..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087335)

TM

Tavarus M.

REALTOR®

> "Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

Robert C.

Chief Executive Officer

> "I also run into bugs from time to time, and support, while helpful, can be slow to respond."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

TM

Tavarus M.

REALTOR®

> "I also appreciate the control over branding, landing pages, and long-term nurture campaigns."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

VR

Verified Reviewer

Team Lead

> "The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7043066)

RC

RIck C.

Owner Broker

> "great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086782)

APO

Alfonso Paul O.

Listing Agent

> "when I was speaking with sales person her told me so many things I would be getting for the price to find out it was not..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

SP

Shane P.

Broker

> "I'm able to integrate several system into one to make it an all in one system."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980)

MR

Meghan R.

Realtor

> "AI assistant is robotic, unable to be instructed and unreliable."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

AW

Allie W.

Agent Success Manager

> "What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

MR

Meghan R.

Realtor

> "Sadly, this amount of time is not unusual. "

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

AD

Anita D.

Agent

> "My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SF

Suzanne F.

Director of Operations

> "I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

TP

Tabatha P.

REALTOR

> "Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

RD

Rebecca D.

Realtor

> "The app does not show you 90% of desktop functions either and the website looks like crap on the phone with elelements..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

AD

Anita D.

Agent

> "What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber disruptions."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

APO

Alfonso Paul O.

Listing Agent

> "they are add on's I was not expecting. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

DH

Damian H.

Broker Associate

> "I like the posting and 3 line dialers."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

LP

Lori P.

Owner and Team Leader

> "I have used multiple CRMs and this is by far the worst customer service ever."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

LR

Luis R.

Realtor

> "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly..."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

SC

Shannon C.

Listing Specialist

> "Lofty has Automation that actually helps the agents leverage!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

KM

Kevin M.

Owner

> "Very frustrating the time on hold is horrible and they still don't have answers"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

DH

Damian H.

Broker Associate

> "The email and text functions are fantastic."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

KM

Kevin M.

Owner

> "The support team is very little help."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

PM

Paula M.

Marketing Manager

> "I think the menu is clear to navigate and makes sense to a user of any skill level."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

RD

Rebecca D.

Realtor

> "They use too much AI for customer service and are probably OUTSOURCING as well overseas. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

PM

Paula M.

Marketing Manager

> "I have been able to solve all issues with their assistance."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

LP

Lori P.

Owner and Team Leader

> "I've never had so many problems with email."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "The agents like the lead management as well."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RT

Robert T.

Team Owner

> "The worse part about Chime/ now Lofty isn't the lack of "hiccups" in the system or the over selling. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

LS

Lynn S.

REALTOR®

> "The support is also top notch."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086824)

LP

Lori P.

Owner and Team Leader

> "Horrible, horrible, horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

KL

Katy L.

Realtor

> "I loved the aesthetic, features and learning curve."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7089929)

LP

Lori P.

Owner and Team Leader

> "What a waste of time and money."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SL

Shawn L.

Realtor

> "Would highly recomend there service"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087455)

LP

Lori P.

Owner and Team Leader

> "Horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "Support has been helpful."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

IP

Iva P.

Broker- Associate

> "When you sign, "it is all free and no contract etc" when you ask to cancel there us suddenly a One time Monthly Fee of..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4328801)

SK

Susan K.

Realtor

> "They make everything easy for me"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086931)

VR

Verified Reviewer

nyb

> "I don't want my money in a GLICH. "

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

PM

Paula M.

Marketing Manager

> "I really appreciate the interface being user friendly."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

NB

Nolan B.

Broker Owner

> "It is hard to use any of the feature if you can't get a response from tech support."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4284168)

AD

Anita D.

Agent

> "This feature I have high regard for and is value for the money. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

JP

Joshua P.

Realtor

> "I've been with Chime for 2 years, Admittedly it started out well but quickly started to go down hill. When I was first..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

AR

Amanda R.

Realtor

> "I love that the AI intelligence writes texts and emails for you."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6811410)

JT

Jacob T.

Consumer

> "Sometimes it can be difficult to get in touch with support and spot me can be a little tricky"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

RT

Robert T.

Team Owner

> "The interface seem much more friendly than my other CRM, I liked how it ranks and helps ID lead activity and it is..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

VR

Verified Reviewer

nyb

> "i don't like anything about chime."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

EF

Eric F.

Partner

> "AI chatbox was helpful and affordable, however you get what you pay for."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6645040)

RD

Rebecca D.

Realtor

> "Despise it."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

JT

Jacob T.

Consumer

> "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

TS

Thaine S.

Managing Broker

> "The Curaytor provided Website has poor navigation between listings (the "Prev" and "Next" are hidden unless you scroll..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

TS

Thaine S.

Managing Broker

> "We love the integration of "Listing Discovery" which is basically an MLS interface that is very convenient for creating..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

TS

Thaine S.

Managing Broker

> "You can only text to one recipient at a time which is not convenient when sending a text to a couple (Chime states they..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

VR

Verified Reviewer

System Engineer

> "I like the software too because it's helps in streaming sales funnels"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3753407)

AH

Ali H.

Listing Coordinator

> "Chime tends to crash after every update."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3539306)

VR

Verified Reviewer

System Engineer

> "It's has digital marketing tools and AI powered automation."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3753407)

RR

Ron R.

Managing broker

> "Complete waste of sunken cost money plus all the organic leads we lost."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903)

EO

Erica O.

Manager

> "I like that it gives people a second chance and the ablility to earn credit ."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4261880)

AS

Akeesah S.

Entrepreneur

> "That's it doesn't offer much and some times it doesn't honor the invitation"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3800813)

[View Reviews](https://www.capterra.com/p/157457/Lofty/reviews/)

## User interface

4.52 (4,458)

[Lofty](https://www.capterra.com/p/157457/Lofty/)

3.86 (127)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

HubSpot CRM

37/45

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   Commission Management
-   Contact Database
-   Contact Management
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Mobile Access
-   Omnichannel Outreach
-   Pipeline Management
-   Property Database
-   Real-Time Data
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Segmentation
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/152373/HubSpot-CRM/#features)

Lofty

Top features

38/45

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   Commission Management
-   Contact Database
-   Contact Management
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Mobile Access
-   Omnichannel Outreach
-   Pipeline Management
-   Property Database
-   Real-Time Data
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Segmentation
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/157457/Lofty/#features)

### Recognition

HubSpot CRM is recognized as a top-rated tool in 3 Capterra Shortlist reports

No recognitions have been awarded to Lofty

### Deployment & support

HubSpot CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lofty

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

HubSpot CRM

-   By HubSpot
-   Located in United States
-   Founded in 2012

Lofty

-   By Lofty
-   Located in China
-   Founded in 2016

## Popular Comparisons

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,782)](https://www.capterra.com/p/61368/Salesforce/reviews/)

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[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[CINC](https://www.capterra.com/p/152829/CINC/)[4.15 (248)](https://www.capterra.com/p/152829/CINC/reviews/)

Contact vendor for pricing

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$1000/month

3.9

Features

4.2

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$20/month

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$14/month

4.4

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Ease of Use

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[View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.42 (563)](https://www.capterra.com/p/176447/BoldTrail/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157457-176447/Lofty-vs-BoldTrail)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$20/month

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$7/year

4.4

Features

4.5

4.4

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

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[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

Contact vendor for pricing

Price

$129/month

3.9

Features

3.9

3.9

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/152143-157457/Top-Producer-CRM-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$20/month

Price

$50/month

4.4

Features

4.3

4.4

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/152373-157279/HubSpot-CRM-vs-Dynamics-365)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

Contact vendor for pricing

Price

$34.99/month

3.9

Features

4.6

3.9

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-157457/Sell-Do-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

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$20/month

Price

$20/month

4.4

Features

4.3

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-152769/HubSpot-CRM-vs-eWay-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

Contact vendor for pricing

Price

$1000/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/151892-157457/BoomTown-vs-Lofty)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$20/month

Price

$19/month

4.4

Features

4.3

4.4

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Contact vendor for pricing

Price

$14/month

3.9

Features

4.3

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-157457/Zoho-CRM-vs-Lofty)