--- title: "Compare HubSpot CRM vs Salesforce Starter 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Salesforce Starter and HubSpot CRM based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/152373-227088/HubSpot-CRM-vs-Salesforce-Starter" page_type: "comparison" language: "en" --- # Salesforce Starter vs HubSpot CRM Features and Cost Comparison Last updated September 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce StarterHubSpot CRM2/4 selected [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.4 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.4 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) Starting Price $25.00/month Value-for-Money 4 Functionality 4.2 Ease of Use 4 Customer Service 4.1 Reviews Sentiment Based on [226 reviews](#user-reviews) Positive 200 Neutral 18 Negative 8 [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [4,487 reviews](#user-reviews) Positive 4,160 Neutral 239 Negative 88 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,596 reviews from crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Feature ratings Data Security NA Contact Management 4.7 Activity Dashboard 4.4 Contact Database 4.8 Data Import/Export 4.4 82%Fit Feature ratings Data Security 4.2 Contact Management 4.5 Activity Dashboard 4.4 Contact Database 4.5 Data Import/Export 4.3 User satisfaction User satisfaction 4.4 User reviews[226](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) Ease of use 4.0 Functionality 4.2 Value for money 4.0 Customer support 4.1 User satisfaction 4.5 User reviews[4,487](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.3 Customer support 4.4 Price starts from Price starts from $25Per User, Per Month - Free version - Free trial Price starts from $20Per User, Per Month - Free version - Free trial Best for Best for Salesforce Starter supports small and medium sized business with a simple CRM for marketing, sales, and service. Best for The HubSpot CRM is built for growing teams to attract, engage and delight customers. ## User reviews Pros & cons BK Blerta K. Language Instructor > "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7138877) RL Rico L. AE > "Sometimes the reporting can track figures incorrectly, but not sure if that is an internal issue." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7067755) VR Verified Reviewer App Developer > "What I liked most about Salesforce Starter was how easy it made CRM setup—intuitive interface, guided onboarding, and..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7098838) Khilah B. Owner > "I do not particularly like that there are so many features that can be used but the price to upgrade is a bit much for a..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7076699) VR Verified Reviewer Salesforce Consultant > "It gives you the exposure to find out what you need as you continue to grow." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7123343) VR Verified Reviewer Advisor > "Customization options are basic." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7107416) RS Rob S. Managing Director > "Its intuitive design, responsiveness, and simplicity in implementation make it a standout choice in the market. Whether you're..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5085157) BK Blerta K. Language Instructor > "Not as easy as Starter label suggests." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7138877) VR Verified Reviewer Advisor > "Slight learning curve early, but useful once workflows are set." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7107416) MHS Mohammed Hareez S. Customer Success representative > "To be honest there is nothing i dislike about salesforce but sometimes its bit slow" [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6681865) Jeff T. AE > "Best CRM on the market i have enjoyed using it throughout my career at multiple companies" [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7091777) PB Phoebe B. Payroll Administrator > "Response was time consuming." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7088055) James W. Revenue Operations Manager > "Extremely customisable, has a wide range of features and functionality, extremely powerful In the amount of automations and..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5084445) HML Hector Manuel L. Bookings Office Admin > "Export data might require some experience using this app. If not used to work with SF you might find a little bit frustrated..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4768423) PW Peggie W. Acct Resolution > "Compact and streamlined which goes well with small business." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6582490) JW Janet W. Project Manager > "That they moved to lightning and it is not as good as classic" [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6030896) DV Donovan V. Retirement Benefit Analyst II > "Salesforce starter is a great tool that we're able to utilize in our workplace." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6649475) LD Lisa D. Billing Administrator > "I don't like the email functionality or the notes / tasks available. " [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4839430) VR Verified Reviewer CEO > "Salesforce is great because you can work to keep track of real-time user and purchase analytics, customer support, customer..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4456584) CG Clayton G. Database Manager > "It is up to us as employees to make the software work the most productive for us, and that should not be expected from us when..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#SoftwareAdvice___3264312) NB Nichole B. Owner > "It is easy to set up, use, maintain and set sales goals with it." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6630138) PC Patrick C. Financial Planner > "It took too much of my time and the only way to get customer service is to hire a third party vendor to help with all aspects..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3715765) PB Phoebe B. Payroll Administrator > "Overall experience was okay and easy to navigate. " [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7088055) RS Roberto S. Project Manager > "If you're not an admin, is difficult to know the rules behind the dashboard reports and automated emails." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3548806) NB Nichole B. Owner > "It was easy to install, easy to use, and made managing sales a breeze." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6630138) PC Patrick C. Financial Planner > "As it can be an expensive and time consuming set-up, it was not necessary for me to have such a customizable software. " [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3715765) VR Verified Reviewer Business Operations Analyst > "It offers a range of tools and features, and can be highly customizable to fit the specific needs of businesses of various..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4605252) NN Nomava N. Freelancer > "For a limited business, over there is too much to sort through for everything we need." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3209891) AD Alexis D. Operations Direcot > "It is very handy even though it needs some expertise to set it up but don't let this stop you, their resources library is..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4745886) JW JAMES W. Sales Engineer > "Too many unused fields that muddy up the screen and info can get lost in all the blank fields." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2786888) MHS Mohammed Hareez S. Customer Success representative > "My overall experience is wonderful with salesforce" [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6681865) MK Mayank K. Assistant Manager - Digital Marketing > "Role Hierarchy & Permission sets are difficult to understand and multiple roles assigning can be difficult." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2779825) JL Judith L. office manager > "it is good, I like it but it is pricely." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6814031) NZB Nastazija Zivaljevic B. Customer Support Specialist > "There are too many features, which at times are repetitive and sometimes not easy to find/ not distinct enough to know what to..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2966383) Rick K. Owner > "We've been super happy with it and my personal favorite part is being able to do so much from my phone." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5091696) VR Verified Reviewer HR Lead > "I also think that the knowledge articles are very hard to work with and its not really clear when they're published or in..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2909707) Julio Cesar M. SALES MANAGER > "Basically, all my days at work depens on salesforce, very efficient at the moment, it also helps me out to improve my sales..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4650211) MB Matthew B. Digital Engagement Officer > "It can be difficult to resolve problems without having to search for help topics." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2789605) JW Janet W. Project Manager > "It was much more intuitive and easier to locate information." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6030896) ED Elizabeth D. Marketing > "This product is not designed for the Financial Services industry." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2898851) Rick K. Owner > "It's been part of the reason we've been able to stay so organized." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5091696) PS Paul S. Chief Engineer > "My biggest issue with Salesforce is that it is so big." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3007447) RS Rob S. Managing Director > "I highly recommend it to anyone looking to enhance their customer relationship management processes." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5085157) HW Heather W. Compliance Analyst > "It is overwhelming at first to get a handle on the software." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3006744) JM Jeremy M. Administrative Assistant > "We have salesforce for NON profits and we love keeping track of all of our fellowship members" [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4596998) BK Blerta K. Language Instructor > "Not as easy as Starter label suggests." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7138877) VR Verified Reviewer Quality Systems Manager > "Salesforce Essentials is the best way to provide better service to our customers." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4933814) PC Patrick C. Financial Planner > "It took too much of my time and the only way to get customer service is to hire a third party vendor to help with all aspects..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3715765) NN Nomava N. Freelancer > "Moreover, with this tool, I can complete all my tasks without any delay so that I am not disturbed while doing my work and my..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3209891) VR Verified Reviewer HR Lead > "I also think that the knowledge articles are very hard to work with and its not really clear when they're published or in..." [See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2909707) [View Reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) Andrea L. Innovation Manager > "The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks...." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7185209) AM Anna M. Customer Service Agent > "This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732) ET Edward T. Founder and Marketing Strategist > "Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7160031) AD Alexandre D. Secretary General > "Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275) Andrea L. Innovation Manager > "HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing,..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7185209) VR Verified Reviewer Owner > "What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7120714) CG Christian G. Marketing Operations Manager > "I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management,..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7161384) MD Melodie D. CEO > "Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240) AM Anna M. Customer Service Agent > "I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732) Nicole M. Sales Enablement Consultant > "The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721) Estela G. HR Assistant > "It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758) MS Morgan S. Customer Success Manager > "I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6523804) Andrea L. Innovation Manager > "Having all interactions, contacts, and deals in one place has increased visibility and made it easier to manage customer relationships throughout the sales..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7185209) DV David V. Lead Developer > "Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. " [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7044831) VR Verified Reviewer Project specialist > "Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7103301) VR Verified Reviewer Owner > "It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549) Estela G. HR Assistant > "In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758) ET Edward T. Founder and Marketing Strategist > "In addition, deal stages are too difficult to customize with a lot of clicks." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7160031) Katie C. Growth Consultant > "With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100%..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359) ET Edward T. Founder and Marketing Strategist > "Reporting becomes cumbersome if you are doing multiple pipelines." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7160031) AR Andres R. Director > "It has a free tier entry and it’s one of the quickest CRMs to get running,it also has a free plan which is great to get you started and using it" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7187470) NJT Nusrat Jahan T. Customer Service Associate > "A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7049571) CG Christian G. Marketing Operations Manager > "The platform is intuitive, scalable, and gives teams the tools they need to manage and optimize their marketing efforts effectively." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7161384) BK Bea K. Digital innovation Manager > "I'm using the free version and it does not include fractures for automation and I cannot afford the paid version as my business is still under development." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6598802) CW Connor W. Account executive > "What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7167415) G-Anne B. HR > "Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6555665) AD Alexandre D. Secretary General > "Reporting tools provide me with visibility of our progress without having to wait for people to provide data to me." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275) MD Melodie D. CEO > "Instead, after nearly 10 months of work, countless meetings, and thousands of dollars in costs, we were left without a fully functional solution." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240) MS Martina S. VP > "The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070390) MB Mark B. Owner > "I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7011859) AM Anna M. Customer Service Agent > "Each time we use a new tool, this allows us to import our contact list from HubSpot." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732) KO Katie O. Admin Assistant > "Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6845163) MD Melodie D. CEO > "We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240) MD Melodie D. CEO > "Most frustrating was the lack of accountability when it became clear the platform was not meeting our needs." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240) Estela G. HR Assistant > "Lead management is efficient, allowing you to track deals and sales progress clearly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758) Harry S. Head of CSM > "HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070365) Richard M. Founder > "HubSpot CRM is the best way for marketing teams to manage the leads and collaborate with sales." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7187560) RV Ravi V. Quality Analyst > "Most of the useful features are locked so you can only try them if you are will to way a heavy amount as they very pricey." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7017397) LF Luis F. Sales Development Rep > "The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6841473) VR Verified Reviewer Founder, Financial Advisor > "It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7057552) AD Alexandre D. Secretary General > "If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275) Sean H. COO > "Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434) SH Sonia H. Head of Ambient Products > "Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6494065) AH Adele H. Sales Specialist > "That free plan is not enough for clear management of large contact lists, and subscriptions are pricey" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6751499) AF Andrea F. Founder > "We use the free version that is packed with robust features like contact management, email tracking, and a customizable sales pipeline, that makes the app..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6583000) GF Gareth F. Managing Director > "You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo)." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6625276) VM Valentina M. Sales and Marketing Manager > "HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041) VR Verified Reviewer Sales Agent > "Can be a bit confusing for beginners" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7117265) Hampson S. Project Manager > "Streamlined sales and marketing are achieved through HubSpot CRM's automation and email tracking features. While great for small businesses, advanced features..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___6806342) AZ Arpad Z. Senior software consultant > "the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6550971) Zach P. Marketing Coordinator > "HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7106997) AR Andres R. Director > "It can also get very expensive with the paid plans" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7187470) CS Christina S. Area Director of Sales > "Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6544349) Arjun K. Co-founder > "Additionally, the Stripe integration for billing is sub-par - we cannot connect one hubspot account to multiple recurring subscriptions on stripe - so we had..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6101968) VR Verified Reviewer Sales Coordinator > "I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7075646) OL Ollie L. RevOps Analyst > "Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018) SO Scarlett O. Business Development Specialist > "I enjoyed the power it gave me as a user to view reports and the organic nature of its systems" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7158986) DD Dennis D. Business Owner > "The AI Integration is kind of annoying and I don\[t find it works very well." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257) NS Natalie S. Senior immigration Advisor > "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6778484) Hannah K. Vice President > "The UI is not as intuitive as other CRM's." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7071282) VR Verified Reviewer Head on Sales Operations > "What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6552277) Nicole M. Sales Enablement Consultant > "Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721) CC Chad C. District Manager > "HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6718342) AQ Anthony Q. Customer Support Specialist > "Despite the overall good communication of service disruptions mentioned in my overall experience, they do always end up causing road blocks in proceeding with..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6713949) RD Richard D. Operations Manager > "The ability to customize the stages of your deal workflow and customize the data logged for customers/deals/etc... is nice." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6584701) KLF Kam Ling F. Founder > "It currently allow sending up to 500 emails per day and it just send out 5-10 emails per minute which will damage the open rates." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6149814) Ankith T. Software Developer > "What I like most about HubSpot CRM is how easy it is to keep track of customers and sales in one place." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7186763) AL Ariel L. Director of Customer Support and Success > "Some features/needs do not get prioritized due to multiple industries using the system." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6827670) AW Adam W. Founder > "I also integrated the APIs into my product workflow which made it incredibly easy to sync my SaaS product with my CRM." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7022335) VR Verified Reviewer Owner > "Customer Service Broken booking system and pushy sales tactics." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549) Derek H. Account Manager > "The fact we can have a shared database of contacts, see the latest activity across the team with them and assign them to various people has really changed how..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6794116) SG Sara G. Content Strategist > "It was almost too big — hard to find my way around to what I really needed for my client's specific use cases." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6762738) AR Alejandro R. Marketing Manager > "Some of the most useful features include, call, email and meeting interactions’ logs which have saved me hours each week." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6775373) AZ Anna Z. Life and Career Coach, HR Consultant > "Too many options when it comes to the deals/associations page--hard to navigate" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6768370) OL Ollie L. RevOps Analyst > "Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success)." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018) VR Verified Reviewer DATA ANALYST > "For small firms, it can be expensive, and the free version has fewer functionality." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6633080) Brittni Harpole C. Customer Service Representative > "I like the available customer engagement tools especially the live chatting tool which makes it possible to share updates with customers quickly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6777523) Katie C. Growth Consultant > "Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359) TC Torey C. Junior Golf Tournament Manager > "Use it to track leads, make your content personable, and make team collaboration easier than evet." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168) AF Andrea F. Founder > "For a small team like ours, the cost of scaling to paid plans is expensive compared to other options." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6583000) RV Ravi V. Quality Analyst > "The interface is easy to understand and the free plan is also helpful in getting started and testing how things work in the CRM" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7017397) Hannah K. Vice President > "The UI is not as intuitive as other CRM's." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7071282) KA Khyan A. SDR > "The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7098942) Katie C. Growth Consultant > "Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359) VR Verified Reviewer Sales Agent > "Clean and user friendly dashboard" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7117265) PS Pawel S. Head of Retail > "Not as intuitive and ui needs improving." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6613662) FC Florencia C. Product Onboarding Specialist > "What I appreciate most about HubSpot CRM is how intuitive and easy it is to use, even for people without a technical background." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6808021) BS Bonile S. Business Development > "Not the easiest to implement." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___4120813) NS Natalie S. Senior immigration Advisor > "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6778484) MB Mark B. Owner > "I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7011859) AW Adam W. Founder > "I also integrated the APIs into my product workflow which made it incredibly easy to sync my SaaS product with my CRM." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7022335) Harry S. Head of CSM > "HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070365) EB Eric B. Agent, Principle > "The integration with third party softwares make this CRM a cruicial tool to online businesses and campaigns." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6636828) HI Harieth I. Sales representative > "the integration with other apps could be at times a little tedious." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6660345) VP Vikas P. Director > "Hubspot has an amazing number of integrations and the apps it doesn't have native integrations for, it is very easy to automate using tools such a Zapier and..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6702465) SB Stephan B. Digital Marketing Manager > "Lacks some integrations that could really set it over the top." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6655194) DL Darlene L. Estimator-Estimating Coordinator > "I use HubSpot daily and it is very easy to use and to manage all my information in one place. " [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#SoftwareAdvice___7118668) VL Valerian L. Support > "I think HubSpot isn't quite easy to use." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___5076152) AP Alexandra P. Retirement Plan Consultant > "I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7126360) BD Brendan D. Sales > "It was a little difficult to get used to, but not much worse than any other CRM." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___4030543) JC Joel C. Customer Success Manager > "I found Hubspot very easy to pick up and was using it daily after only an hour of playing around with the system." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6555695) BV Bart V. Office Manager > "HubSpot is not the easiest tool to use." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___4890387) Eric T. Managing Member > "HubSpot CRM is incredibly easy to spin up and begin using. " [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7083063) Mehandi I. Sales & Marketing Automation Specialist > "there is no any aspect of the product which I have found difficult to use." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___3446426) MD Melodie D. CEO > "We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7166240) Nicole M. Sales Enablement Consultant > "Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721) AD Alexandre D. Secretary General > "If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7172275) NA Nathan A. CEO Founder > "Everything was good, until I got the discount, it should have continued to function the same, but instead we had issues which pretty much forced us to pay the..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6443109) SH Sonia H. Head of Ambient Products > "Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6494065) AL Ariel L. Director of Customer Support and Success > "Support can be challenging to work with at times." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6827670) VM Valentina M. Sales and Marketing Manager > "HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041) SA Shriyani A. Assistant manager > "The least thing which no one like in this customer relationship management software is its features which hard to find." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___5085898) [View Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) ## User interface 4.40 (226) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) 4.51 (4,487) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important Adaptive Learning 120 Important Salesforce Starter 22/50 - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - AI Text Generation - Alerts/Notifications - API - Audience Targeting - Autonomous Task Execution - Batch Processing - Brand Tracking - Breadth of Partner Applications - Business Card/Badge Scanning - Calendar Management - Calendar/Reminder System - Calendar Sync - Call Center Features - Campaign Management - Case Management - Channel Management - Collaboration Tools - Commission Management - Communication Management - Contact Database - Contact Management - Content Management - Contract/License Management - CRM - Cross-system Integration - Customer Contract Management - Customer Database - Customer Engagement - Customer Journey Mapping - Customer Segmentation - Customer Social Profiles - Customer Support - Customer Support Portal - Customizable Fields - Customizable Reports - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Security - Data Visualization - Deal Management - Decision Making - Desktop Integration - Document & Content Mgmt. - Document Management [See all features](https://www.capterra.com/p/227088/Salesforce-Starter/#features) HubSpot CRM Top features 49/50 - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - AI Text Generation - Alerts/Notifications - API - Audience Targeting - Autonomous Task Execution - Batch Processing - Brand Tracking - Breadth of Partner Applications - Business Card/Badge Scanning - Calendar Management - Calendar/Reminder System - Calendar Sync - Call Center Features - Campaign Management - Case Management - Channel Management - Collaboration Tools - Commission Management - Communication Management - Contact Database - Contact Management - Content Management - Contract/License Management - CRM - Cross-system Integration - Customer Contract Management - Customer Database - Customer Engagement - Customer Journey Mapping - Customer Segmentation - Customer Social Profiles - Customer Support - Customer Support Portal - Customizable Fields - Customizable Reports - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Security - Data Visualization - Deal Management - Decision Making - Desktop Integration - Document & Content Mgmt. - Document Management [See all features](https://www.capterra.com/p/152373/HubSpot-CRM/#features) ### Recognition Salesforce Starter is recognized as a top-rated tool in 2 Capterra Shortlist reports HubSpot CRM is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support Salesforce Starter Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos HubSpot CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Salesforce Starter - By Salesforce - Located in United States - Founded in 2003 HubSpot CRM - By HubSpot - Located in United States - Founded in 2012 ## Popular Comparisons [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) $25/month Price $25/month 4.2 Features 4.4 4.0 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-227088/Salesforce-vs-Salesforce-Starter) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) $20/month Price $25/month 4.4 Features 4.4 4.4 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-152373/Salesforce-vs-HubSpot-CRM) [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $25/month Price $14/month 4.2 Features 4.3 4.0 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/155928-227088/Zoho-CRM-vs-Salesforce-Starter) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $20/month Price $14/month 4.4 Features 4.3 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM) [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (744)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $25/month Price $7/year 4.2 Features 4.5 4.0 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/204998-227088/Bigin-by-Zoho-CRM-vs-Salesforce-Starter) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (744)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $20/month Price $7/year 4.4 Features 4.5 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM) [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (625)](https://www.capterra.com/p/210630/Kylas/reviews/) $25/month Price $250/month 4.2 Features 4.7 4.0 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/210630-227088/Kylas-vs-Salesforce-Starter) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (625)](https://www.capterra.com/p/210630/Kylas/reviews/) $20/month Price $250/month 4.4 Features 4.7 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/152373-210630/HubSpot-CRM-vs-Kylas) [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,858)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $25/month Price $50/month 4.2 Features 4.3 4.0 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/157279-227088/Dynamics-365-vs-Salesforce-Starter) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,858)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $20/month Price $50/month 4.4 Features 4.3 4.4 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/152373-157279/HubSpot-CRM-vs-Dynamics-365) [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) vs [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (826)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) $25/month Price $20/month 4.2 Features 4.3 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152769-227088/eWay-CRM-vs-Salesforce-Starter) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (826)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) $20/month Price $20/month 4.4 Features 4.3 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-152769/HubSpot-CRM-vs-eWay-CRM)