# Compare HubSpot CRM vs Apptivo 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Apptivo and HubSpot CRM based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/152373-228915/HubSpot-CRM-vs-Apptivo --- # Apptivo vs HubSpot CRM Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ApptivoHubSpot CRM2/4 selected [Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) Starting Price $15.00/month Value-for-Money 4.7 Functionality 4.3 Ease of Use 4.2 Customer Service 4.7 Reviews Sentiment Based on [708 reviews](#user-reviews) Positive 643 Neutral 51 Negative 14 [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [4,458 reviews](#user-reviews) Positive 4,133 Neutral 239 Negative 86 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 17,542 reviews from crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 69%Fit Not enough reviews Feature ratings Data Security \-- Contact Management 4.6 Lead Management 4.6 Sales Pipeline Management 4.5 Activity Dashboard 3.3 75%Fit Missing features Feature ratings Data Security NA Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.4 Activity Dashboard 4.4 User satisfaction User satisfaction 4.4 User reviews[708](https://www.capterra.com/p/228915/Apptivo/reviews/) Ease of use 4.2 Functionality 4.3 Value for money 4.7 Customer support 4.7 User satisfaction 4.5 User reviews[4,458](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.3 Customer support 4.4 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $20Per User, Per Month - Free version - Free trial Best for Best for Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies. Best for The HubSpot CRM is built for growing teams to attract, engage and delight customers. ## User reviews Pros & cons Linda S. Owner > "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053) HO Herman O. Business Analyst > "The receiving email functionality is not great and we will continue using Outlook." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5030807) TLC Theresa L C. Executive Director > "Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4949005) SKV Sumit Kumar V. Tech Lead > "Little bit costly and performance is average." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5022187) MZ Maira Z. Director of Sales > "We required significant system customizations and most were successfully implemented. While we have trouble resolving..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813) VR Verified Reviewer sole trader > "Having paid for a years sub, I tried using Apptivo and just couldn't get on with it. " [See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375) Linda S. Owner > "It's like a seamless extension of my experience at Google, making my CRM journey that much smoother." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053) VR Verified Reviewer sole trader > "I am self employed and was going through a lot of personal strain and worry at the time. " [See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375) SK Sal K. CEO > "This program with all its functionalities helps to manage my company." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4950429) SW Scott W. Principal > "The android app is not ideal." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513) SS Sagnik S. ceo > "very easy to used" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6385593) MM Michael M. CTO > "System updates on the hosted version are not communicated so we don't know when updates happen." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3826321) TM Tracie M. Certified Wedding Planner > "We have been searching for a software to take over bridal lead follow-up and my assistant found this and although it has..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3676993) ML Michele L. Project Manager > "The inability to report on fields that live in different apps." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4646815) AM Anda M. marketing manager > "marketing tools, customer help the way the people helped me" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4885592) KE Kristin E. marketing consultant > "The \[SENSITIVE CONTENT\] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking cats..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3329032) Andrei P. Data Scientist > "The great thing about Apptivo is that it can scale and reach other areas/departments as your company growths. " [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3827293) VR Verified Reviewer sole trader > "I didn't like it at all and wanted a refund. " [See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375) VS Veronica S. Consultant > "The settings interface within each app makes it very easy to learn how to customize basic field, views, and list options..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192) AB Amy B. Marketing Manager > "A little clunky at times, desktop app doesn't have full functionality." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4380911) VS Veronica S. Consultant > "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192) RI Robert I. Energy Reporting Team Lead / Software Support > "Custom reporting capabilities are limited." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4779434) DR Daniel R. Head of Regional Development > "It is an easy to use product and has the flexibility to customise" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4898292) AO Amanda O. CEO > "sometimes it gives some errors and hangs and it is not possible to support it at the time" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4428247) AT Alan T. Director > "Any CRM has its glitches, The customer service from Apptivo is always a click away, professional courteous and efficient..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3605869) SG Suzie G. Associate > "I would find it hard to rely on it if it were solely for accounts purposes and not targets." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3619466) MR Masud R. Human Resource Manager > "It is a great help desk solution and makes customer success easy" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6129273) VR Verified Reviewer sole trader > "Not pleasant to interact with. " [See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375) DB Dawn B. Marketing Manager > "It has moved on from being a simple contact and email marketing system to a business tool that helps our internal..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3237277) SP Saijal P. CEO > "I was charged and then harassed for more money and when I didn't pay they locked me out of my account." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262) MS Marc S. Director > "My configuration support rep ("\[sensitive content hidden\]") has been a tremendous help in custom configuration..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4573743) VR Verified Reviewer sole trader > "Buying it was a mistake." [See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375) Linda S. Owner > "One of the key selling points is its ease of use." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053) Minsu K. CEO > "Importing new addresses is difficult." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129) MG Mitch G. Director > "Apptivo is a fantastic system which incorporates many areas of our business in to one system." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4626592) JF Jack F. President > "Sometimes support doesn't know how to fix things and they have to get others involved." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448) MO Mallard O. COO > "Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781) SP Saijal P. CEO > "I've asked repeatedly to be refunded for the several months I couldn't use the program but I've received no response." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262) SW Scott W. Principal > "Very customizable." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513) MZ Maira Z. Director of Sales > "Outlook integration is less user-friendly / flexible than ideal." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813) JN James N. Owner > "The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3764060) SW Steve W. Managing Director > "Has also been difficult training some of staff on the system." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3836563) DS Daniel S. Developer > "Integration with existing business functions was seamless with the help of customer support." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4787145) LS Liam S. Vehicle adaptation engineer > "The work orders and how everything is long winded and just backwards." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3704767) PY Puja Y. Sales Coordinator > "Apptivo makes the tedious task easier, that saves lot of time and paper work." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4611269) RB Richard B. Director > "Some documentation is out of date, eg." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351492) AT Andy T. Owner. Impact Speaker > "Improved the professionalism of my email campaigns while saving me time." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944) MH Michele H. Accountant > "Customer help kept repeating the same thing which didn't help." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950) PT Paula T. Director Client Services > "Really helpful and fast responsive chat and support." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554) Don L. Chief Revenue Officer > "The other "top CRM Solutions" have forgotten what salespeople are REALLy looking for in their CRM tool and as a result,..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2913691) AT Andy T. Owner. Impact Speaker > "Video library is impressive for teaching the software." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944) FG Fabricio G. Delegate Sales Manager > "Please, any time you finalize a task, log a call, send an email you need to wait several seconds, a lot until the..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2239124) PT Paula T. Director Client Services > "So glad to have the feature" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4849554) TP Tiphanie P. Marketing Manager > "For now, I would say the layering is a little strange." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3786889) ML Matthew L. Business Development Manager Fire Training Solutions > "I can customize any app the way I want to." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4312551) AJ Al J. VP > "Just a lot to learn in the beginning as with any CRM. While it may be intuitive for some for those who are not CRM..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424) Minsu K. CEO > "It is useful for keeping connections up to date and relevant." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129) BG Becki G. Sales assistant > "Slow to load screens" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3687254) CF Clare F. Director/Consultant > "Apptivo's team we feel that we now have a simple and detailed way to manage our clients projects and keep up to date with..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3117244) MH Michele H. Accountant > "Gave up on the connection." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950) GK GILLIAN K. FINANVCE & OFFICE MANAGER > "I also love the sales ledger side, with the email templates for sending out invoices to customers." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927) JD Jason D. Software Architect > "Import functionality for Orders is not available yet." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3136585) AJ Al J. VP > "I like that once you become familiar with the various CRM features it is very customizable to the way you business..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424) TM Ted M. Owner > "All the required fields in that app make the functionality not work for my business, so I create invoices on another..." [See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359) AT Andy T. Owner. Impact Speaker > "Questions are quickly answered by 24/7 customer service." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944) PL Paula L. Owner > "You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite. " [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156) HB Heath B. IT Manager > "Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM system,..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2974615) GK GILLIAN K. FINANVCE & OFFICE MANAGER > "Sometimes we have problems with Xero integrations." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927) SG Sai G. Manager > "repeating UI patterns is making usability very easy." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3642600) TP Tanya P. IT Director > "Integration with Calendar has been problematic." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3043561) LS Lori S. Senior Project Manager > "It is also very flexible so it can suit your business the way you do business" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3750103) TH Timothy H. Member > "hard to set-up." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3978698) JS Jacquleyn S. Marketing Director > "SENSITIVE CONTENT\] was wonderful and completed what needed to be done and worked with his programers to resolve it." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3744346) TM Ted M. Owner > "The import process was time-consuming based on the amount of data I had to bring over and the fact that my old CRM didn't..." [See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2262359) JF Jack F. President > "I it easy to add contacts and it is easy to track activities." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448) CR Chris R. Director > "Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with the..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2834661) MO Mallard O. COO > "It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the product,..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781) CV Carlos V. Managing Partner > "Then the Newsletter app for campaigns also has a lot of problems." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3431246) ER Elizabeth R. President > "My experience with Apptivo is that it has allowed me and my team to become much more efficient in terms of quoting,..." [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2684769) CS Camila S. Administrative Assistant > "It is too manual, need more automized features" [See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3493188) [View Reviews](https://www.capterra.com/p/228915/Apptivo/reviews/) VR Verified Reviewer Project specialist > "Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7103301) Nicole M. Sales Enablement Consultant > "The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721) Katie C. Growth Consultant > "With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359) AM Anna M. Customer Service Agent > "This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732) AM Anna M. Customer Service Agent > "I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732) NJT Nusrat Jahan T. Customer Service Associate > "A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7049571) Estela G. HR Assistant > "It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758) KO Katie O. Admin Assistant > "Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when your in the contacts..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6845163) MS Martina S. VP > "The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070390) VR Verified Reviewer Owner > "What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7120714) LF Luis F. Sales Development Rep > "The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced features require..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6841473) MS Morgan S. Customer Success Manager > "I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6523804) Estela G. HR Assistant > "In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758) Harry S. Head of CSM > "HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070365) VM Valentina M. Sales and Marketing Manager > "HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041) DV David V. Lead Developer > "Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. " [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7044831) Zach P. Marketing Coordinator > "HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7106997) VR Verified Reviewer Owner > "It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company that values building..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549) VR Verified Reviewer Sales Coordinator > "I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7075646) VR Verified Reviewer Founder, Financial Advisor > "It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7057552) OL Ollie L. RevOps Analyst > "Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success)." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018) Sean H. COO > "Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434) AM Anna M. Customer Service Agent > "Each time we use a new tool, this allows us to import our contact list from HubSpot." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7136732) BK Bea K. Digital innovation Manager > "I'm using the free version and it does not include fractures for automation and I cannot afford the paid version as my business is still under development." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6598802) Estela G. HR Assistant > "Lead management is efficient, allowing you to track deals and sales progress clearly." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7134758) G-Anne B. HR > "Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6555665) TC Torey C. Junior Golf Tournament Manager > "Use it to track leads, make your content personable, and make team collaboration easier than evet." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168) MB Mark B. Owner > "I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging to integrate into..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7011859) MC Mary C. Business Development > "It also worked well collaboratively, allowing my team to work together to quickly ascertain the status of a given client and to share task between them." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6847237) Daljeet K. Sales > "The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6473149) OL Ollie L. RevOps Analyst > "Workflows and automations are very powerful and enabled us to scale our marketing, sales and customer success processes." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018) LT London T. Sales Representative > "I don't like that it doesn't have the ability to manage larger companies so we had to switch to sales force when our company grew for better tools." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439749) JP James P. Technical Director > "The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6480305) OL Ollie L. RevOps Analyst > "Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to this." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018) MI Muresan I. Consultant > "HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439495) DD Dennis D. Business Owner > "The AI Integration is kind of annoying and I don\[t find it works very well." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257) PS Pereira S. Informatics Engineer > "Additionally, it has centralised all our data including cast project information, product design docs, contract and customer information making this information accessible to..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6483330) Hannah K. Vice President > "The UI is not as intuitive as other CRM's." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7071282) JR Joshua R. Digital Strategy Manager > "HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6378132) Nicole M. Sales Enablement Consultant > "Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721) SH Sonia H. Head of Ambient Products > "Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6494065) MA Melissa A. President > "Hubspot has now disabled our account, through which we purchased a phone number, and now we can't receive those calls." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6398711) TC Torey C. Junior Golf Tournament Manager > "Use data fields that make emails personable and unique to each contact. " [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168) AL Ariel L. Director of Customer Support and Success > "Some features/needs do not get prioritized due to multiple industries using the system." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6827670) AF Andrea F. Founder > "We use the free version that is packed with robust features like contact management, email tracking, and a customizable sales pipeline, that makes the app accessible either to..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6583000) RV Ravi V. Quality Analyst > "Most of the useful features are locked so you can only try them if you are will to way a heavy amount as they very pricey." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7017397) DD Dennis D. Business Owner > "Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257) Katie C. Growth Consultant > "Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359) TVW Tim Van W. Senior Project Supervisor > "It has ensured we have a very efficient communication platform to ensure smooth flow of information with our customers which has allowed us to build up very strong bonds with..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439182) GR Gaven R. Hybrid Transformation Expert > "Recently, I could not find out how to navigate to the meetings scheduler on the desktop." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6863715) Hampson S. Project Manager > "Streamlined sales and marketing are achieved through HubSpot CRM's automation and email tracking features. While great for small businesses, advanced features come at a higher..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___6806342) AH Adele H. Sales Specialist > "That free plan is not enough for clear management of large contact lists, and subscriptions are pricey" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6751499) VR Verified Reviewer Director > "It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072235) GF Gareth F. Managing Director > "You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo)." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6625276) CS Christina S. Area Director of Sales > "Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6544349) MB Milly B. Founder > "The free plan is decent, but it has so many upsells and annoying branded things everywhere that it doesn't feel very professional using it." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6434845) PS Pereira S. Informatics Engineer > "It enable us to track progress, seamlessly allocate resources and ensure that we complete our project tasks on time." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6483330) VR Verified Reviewer Sales Agent > "Can be a bit confusing for beginners" [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7117265) NS Natalie S. Senior immigration Advisor > "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6778484) BD Brendan D. Senior Account Executive > "You cant throttle emails so your domain will just get wrecked as spam unless you make every email a manual email." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6343274) VR Verified Reviewer Account Executive > "It was easy to use, helped keep things organized, and worked well for day-to-day CRM needs. While some features felt a bit limited without upgrades, it still did a solid job..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7085635) NA Nathan A. CEO Founder > "Everything was good, until I got the discount, it should have continued to function the same, but instead we had issues which pretty much forced us to pay the regular rate,..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6443109) VR Verified Reviewer Head on Sales Operations > "What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6552277) AZ Arpad Z. Senior software consultant > "the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6550971) VM Valentina M. Sales and Marketing Manager > "We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041) Arjun K. Co-founder > "Additionally, the Stripe integration for billing is sub-par - we cannot connect one hubspot account to multiple recurring subscriptions on stripe - so we had to pursue 3rd..." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6101968) CC Chad C. District Manager > "HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6718342) Sean H. COO > "Pros: Not yet experienced due to poor onboarding. " [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434) Daljeet K. Sales > "I liked HubSpot CRM for its user-friendly interface, powerful free tier, seamless integration with other HubSpot tools, and strong customization options." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6473149) CG Charles G. CEO > "After this experience, I even sold my HubSpot shares." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7089677) Zach P. Marketing Coordinator > "The HubSpot team also provides great resources and customer support if you are part of their paid service." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7106997) AQ Anthony Q. Customer Support Specialist > "Despite the overall good communication of service disruptions mentioned in my overall experience, they do always end up causing road blocks in proceeding with work." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6713949) RD Richard D. Operations Manager > "The ability to customize the stages of your deal workflow and customize the data logged for customers/deals/etc... is nice." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6584701) KLF Kam Ling F. Founder > "It currently allow sending up to 500 emails per day and it just send out 5-10 emails per minute which will damage the open rates." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6149814) Gabriel S. Senior Digital Strategist > "The tool itself is extremely valuable to any larger business that needs to track and apply consumer data and would be an excellent asset for any marketing manager." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6855266) CG Charles G. CEO > "I don’t believe this sales culture is ROI-positive in the long run." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7089677) Katie C. Growth Consultant > "I appreciate a CRM system that allows for flexibility and customization." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359) VR Verified Reviewer Owner > "Customer Service Broken booking system and pushy sales tactics." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549) ML Matt L. service coordinator > "the reminders for tasks are very usefull and we are constantly loading our crm with information and it continues to allow us to with no backlash." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6837227) VR Verified Reviewer Digital Marketing Manager > "The fact that the landing page templates are not easily customizable." [See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6329086) [View Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) ## User interface 4.43 (708) 4.52 (4,458) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Apptivo 35/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/228915/Apptivo/#features) HubSpot CRM 35/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/152373/HubSpot-CRM/#features) ### Recognition Apptivo is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value CRMSoftware (2022)  HubSpot CRM is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Apptivo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos HubSpot CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Apptivo - By Apptivo - Located in United States - Founded in 2018 HubSpot CRM - By HubSpot - Located in United States - Founded in 2012 ## Popular Comparisons [Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,782)](https://www.capterra.com/p/61368/Salesforce/reviews/) $15/month Price $25/month 4.3 Features 4.4 4.2 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-228915/Salesforce-vs-Apptivo) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,782)](https://www.capterra.com/p/61368/Salesforce/reviews/) $20/month Price $25/month 4.4 Features 4.4 4.4 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-152373/Salesforce-vs-HubSpot-CRM) [Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $15/month Price $14/month 4.3 Features 4.3 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/155928-228915/Zoho-CRM-vs-Apptivo) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,973)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) $20/month Price $14/month 4.4 Features 4.3 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM) [Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $15/month Price $7/year 4.3 Features 4.5 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/204998-228915/Bigin-by-Zoho-CRM-vs-Apptivo) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $20/month Price $7/year 4.4 Features 4.5 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM) [Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $15/month Price $50/month 4.3 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/157279-228915/Dynamics-365-vs-Apptivo) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,822)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $20/month Price $50/month 4.4 Features 4.3 4.4 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/152373-157279/HubSpot-CRM-vs-Dynamics-365) [Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (573)](https://www.capterra.com/p/210630/Kylas/reviews/) $15/month Price $250/month 4.3 Features 4.7 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/210630-228915/Kylas-vs-Apptivo) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) $20/month Price $20/month 4.4 Features 4.3 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-152769/HubSpot-CRM-vs-eWay-CRM) [Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/) vs [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) $15/month Price $20/month 4.3 Features 4.3 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152769-228915/eWay-CRM-vs-Apptivo) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) vs [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/) $20/month Price $19/month 4.4 Features 4.3 4.4 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM)