# Compare HubSpot CRM vs ZoomInfo Operations 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare HubSpot CRM and ZoomInfo Operations based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/152373-253448/HubSpot-CRM-vs-ZoomInfo-Operations

---

# HubSpot CRM vs ZoomInfo Operations Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HubSpot CRMZoomInfo Operations2/4 selected

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[4.3 (105)](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

[## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [4,451 reviews](#user-reviews)

Positive

4,126

Neutral

239

Negative

86

[## ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[4.3 (105)](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.1

Customer Service

4.4

Reviews Sentiment

Based on [105 reviews](#user-reviews)

Positive

91

Neutral

11

Negative

3

## Summary

* * *

Key features rated by users

Features selected based on 5,794 reviews from lead management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

CRM

4.6

Contact Management

4.5

Lead Capture

4.3

Lead Generation

4.4

Prospecting Tools

4.3

\--%Fit

Missing features

Not enough reviews

Feature ratings

CRM

\--

Contact Management

NA

Lead Capture

2.0

Lead Generation

NA

Prospecting Tools

\--

User satisfaction

User satisfaction

4.5

User reviews[4,451](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.3

Customer support

4.4

User satisfaction

4.3

User reviews[105](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

Ease of use

4.1

Functionality

4.2

Value for money

4.1

Customer support

4.4

Price starts from

Price starts from

$20Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

Best for

OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

## User reviews

Pros & cons

VR

Verified Reviewer

Project specialist

> "Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7103301)

Nicole M.

Sales Enablement Consultant

> "The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721)

Katie C.

Growth Consultant

> "With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

DV

David V.

Lead Developer

> "Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7044831)

MS

Martina S.

VP

> "The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070390)

VR

Verified Reviewer

Owner

> "It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company that values building a..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549)

LF

Luis F.

Sales Development Rep

> "The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced features require..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6841473)

NJT

Nusrat Jahan T.

Customer Service Associate

> "A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7049571)

VM

Valentina M.

Sales and Marketing Manager

> "HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041)

KO

Katie O.

Admin Assistant

> "Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when your in the contacts..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6845163)

Hampson S.

Project Manager

> "Streamlined sales and marketing are achieved through HubSpot CRM's automation and email tracking features. While great for small businesses, advanced features come at a higher..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___6806342)

MS

Morgan S.

Customer Success Manager

> "I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a smaller..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6523804)

Zach P.

Marketing Coordinator

> "HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7106997)

Harry S.

Head of CSM

> "HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7070365)

VR

Verified Reviewer

Sales Coordinator

> "I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7075646)

VR

Verified Reviewer

Founder, Financial Advisor

> "It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7057552)

NS

Natalie S.

Senior immigration Advisor

> "I like because allows multiple integration such as calendar integrations, marketing tools integrations and social media integration."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6778484)

Sean H.

COO

> "Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434)

AW

Adam W.

Founder

> "I also integrated the APIs into my product workflow which made it incredibly easy to sync my SaaS product with my CRM."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7022335)

BK

Bea K.

Digital innovation Manager

> "I'm using the free version and it does not include fractures for automation and I cannot afford the paid version as my business is still under development."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6598802)

Derek H.

Account Manager

> "The fact we can have a shared database of contacts, see the latest activity across the team with them and assign them to various people has really changed how we operate."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6794116)

G-Anne B.

HR

> "Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6555665)

AR

Alejandro R.

Marketing Manager

> "Some of the most useful features include, call, email and meeting interactions’ logs which have saved me hours each week."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6775373)

MB

Mark B.

Owner

> "I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging to integrate into..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7011859)

OL

Ollie L.

RevOps Analyst

> "Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success)."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

Daljeet K.

Sales

> "The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6473149)

Brittni Harpole C.

Customer Service Representative

> "I like the available customer engagement tools especially the live chatting tool which makes it possible to share updates with customers quickly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6777523)

LT

London T.

Sales Representative

> "I don't like that it doesn't have the ability to manage larger companies so we had to switch to sales force when our company grew for better tools."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439749)

TC

Torey C.

Junior Golf Tournament Manager

> "Use it to track leads, make your content personable, and make team collaboration easier than evet."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168)

OL

Ollie L.

RevOps Analyst

> "Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to this."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

MC

Mary C.

Business Development

> "It also worked well collaboratively, allowing my team to work together to quickly ascertain the status of a given client and to share task between them."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6847237)

DD

Dennis D.

Business Owner

> "The AI Integration is kind of annoying and I don\[t find it works very well."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257)

OL

Ollie L.

RevOps Analyst

> "Workflows and automations are very powerful and enabled us to scale our marketing, sales and customer success processes."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6820018)

Hannah K.

Vice President

> "The UI is not as intuitive as other CRM's."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7071282)

GF

Gary F.

Owner

> "HubSpot CRM has been instrumental in aligning our sales and marketing efforts, providing us with a centralized platform to manage leads, automate tasks, and analyze performance."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6287070)

Nicole M.

Sales Enablement Consultant

> "Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6866721)

JP

James P.

Technical Director

> "The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6480305)

MA

Melissa A.

President

> "Hubspot has now disabled our account, through which we purchased a phone number, and now we can't receive those calls."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6398711)

DK

Dharya K.

Senior executive Sales

> "With robust automation capabilities, sales person can manage their pipelines more efficiently, prioritize leads, and track interactions with prospects."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6297999)

AL

Ariel L.

Director of Customer Support and Success

> "Some features/needs do not get prioritized due to multiple industries using the system."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6827670)

MI

Muresan I.

Consultant

> "HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439495)

RV

Ravi V.

Quality Analyst

> "Most of the useful features are locked so you can only try them if you are will to way a heavy amount as they very pricey."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7017397)

PS

Pereira S.

Informatics Engineer

> "Additionally, it has centralised all our data including cast project information, product design docs, contract and customer information making this information accessible to the..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6483330)

VR

Verified Reviewer

Owner

> "Customer Service Broken booking system and pushy sales tactics."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#GetApp___7023549)

JR

Joshua R.

Digital Strategy Manager

> "HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6378132)

SG

Sara G.

Content Strategist

> "It was almost too big — hard to find my way around to what I really needed for my client's specific use cases."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6762738)

SH

Sonia H.

Head of Ambient Products

> "Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6494065)

AZ

Anna Z.

Life and Career Coach, HR Consultant

> "Too many options when it comes to the deals/associations page--hard to navigate"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6768370)

TC

Torey C.

Junior Golf Tournament Manager

> "Use data fields that make emails personable and unique to each contact. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102168)

Katie C.

Growth Consultant

> "Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7102359)

AF

Andrea F.

Founder

> "We use the free version that is packed with robust features like contact management, email tracking, and a customizable sales pipeline, that makes the app accessible either to..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6583000)

FJ

Folajimi J.

Business Development

> "Experienced some bugs that disrupted work a bit but every software goes through it's fair share of disruptions"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6804836)

DD

Dennis D.

Business Owner

> "Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072257)

GR

Gaven R.

Hybrid Transformation Expert

> "Recently, I could not find out how to navigate to the meetings scheduler on the desktop."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6863715)

LS

Laura S.

SDR

> "It's great to keep track of my work as a salesperson, you can call your clients and record each interaction with them, really intuitive and visual as well."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6809325)

KK

Kylee K.

COO

> "it completely lacks functionality. if you want to do anything useful (eg charge customer, call customers) they will charge you a minimum of $2k/month."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6288759)

TVW

Tim Van W.

Senior Project Supervisor

> "It has ensured we have a very efficient communication platform to ensure smooth flow of information with our customers which has allowed us to build up very strong bonds with them."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6439182)

AH

Adele H.

Sales Specialist

> "That free plan is not enough for clear management of large contact lists, and subscriptions are pricey"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6751499)

Mary W.

Credit Control and Customer Relations Executive

> "It has been a very productive experience with HubSpot CRM. As a customer relations execute, it allows me and my team to effectively manage our customers information and details..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6285807)

GF

Gareth F.

Managing Director

> "You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo)."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6625276)

VR

Verified Reviewer

Director

> "It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team,..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7072235)

BL

Brent L.

Head of Marketing

> "It took a while to understand how to build reports for our business. And it was close to impossible to find support for integrations that could truly help us achieve results."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6299779)

CG

Constance G.

Team lead Enterprise

> "HubSpot streamlines sales processes with intuitive tools, making lead management and follow-ups effortless for sales teams"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6805675)

MB

Milly B.

Founder

> "The free plan is decent, but it has so many upsells and annoying branded things everywhere that it doesn't feel very professional using it."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6434845)

DV

David V.

Lead Developer

> "We've worked with other clients who had a designated hubspot team member and their organization/setups seemed to be much cleaner than what we experienced."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7044831)

RP

Ryan P.

Senior Account Executive

> "Notes and activity flow between contacts, companies, and deals is difficult to grasp and view pertinent info quickly."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6234305)

CS

Christina S.

Area Director of Sales

> "Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6544349)

FJ

Folajimi J.

Business Development

> "Taking inbound calls via HubSpot doesn't work great."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6804836)

PS

Pereira S.

Informatics Engineer

> "It enable us to track progress, seamlessly allocate resources and ensure that we complete our project tasks on time."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6483330)

VR

Verified Reviewer

Sales Agent

> "Can be a bit confusing for beginners"

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7117265)

PW

Paisley W.

Instructional Designer

> "I also really like how you can hide blank properties when you go into the more detail contact information."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7031847)

BD

Brendan D.

Senior Account Executive

> "You cant throttle emails so your domain will just get wrecked as spam unless you make every email a manual email."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6343274)

Brittni Harpole C.

Customer Service Representative

> "It also has powerful data safety features which offers a secure space for keeping customers data and information."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6777523)

NA

Nathan A.

CEO Founder

> "Everything was good, until I got the discount, it should have continued to function the same, but instead we had issues which pretty much forced us to pay the regular rate, which..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6443109)

VR

Verified Reviewer

Account Executive

> "It was easy to use, helped keep things organized, and worked well for day-to-day CRM needs. While some features felt a bit limited without upgrades, it still did a solid job for..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7085635)

AZ

Arpad Z.

Senior software consultant

> "the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6550971)

VR

Verified Reviewer

Head on Sales Operations

> "What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6552277)

Arjun K.

Co-founder

> "Additionally, the Stripe integration for billing is sub-par - we cannot connect one hubspot account to multiple recurring subscriptions on stripe - so we had to pursue 3rd party..."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6101968)

VM

Valentina M.

Sales and Marketing Manager

> "We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management."

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___6840041)

Sean H.

COO

> "Pros: Not yet experienced due to poor onboarding. "

[See full review](https://www.capterra.com/p/152373/HubSpot-CRM/#Capterra___7084434)

[View Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

DB

Diana B.

Founder

> "ZoomInfo is often considered the best prospecting tool if your team can afford it."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___6645977)

DB

Diana B.

Founder

> "In my tests, their emails come back as only 85% deliverable on average - and I would say 25% of the 85% are catch-alls."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___6645977)

NJ

Nacky J.

Senior Data Analyst

> "Data count of accounts and contacts are mostly within my satisfactory outcome."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___4642773)

KC

Kevin C.

Account Manager

> "It can also feel a bit overwhelming at first, making it harder for new users to get up to speed quickly."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___6304653)

Reunaldo P.

Senior Data Analyst

> "I appreciated how simple ZoomInfo OperationsOS was to use and navigate as well as how quickly it could provide me with the..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___4634828)

CE

Charles E.

Business Operations Manager

> "Unable to create accounts and then associate them to campaigns within the same upload, similar to the functionality available for..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2299123)

CE

Charles E.

Business Operations Manager

> "We use it to improve data Quality, mass list uploads, nightly automated cleanses, and record deduplication."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2299123)

IE

Istvan E.

Revenue Ops

> "Please let me edit the time zone of the scheduling interface, none of our departments are located in the EDT timezone but the UI..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308633)

VR

Verified Reviewer

Director, Revenue Operations

> "Allows you to easily manage CRM data in bulk; improving overall hygiene, preventing duplicate records, and saving time from manual..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298719)

IE

Istvan E.

Revenue Ops

> "The current import feature makes too many calls to the API so we cannot use it and have to pay for a very expensive alternative tool."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308633)

AB

Alex B.

Senior Salesforce Administrator

> "Ringlead packages together a lot of features that can be purchased individually as separate products from other vendors. If you're..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308913)

AS

Andrew S.

Marketing Automation Platform Manager

> "It requires some backend updates to all contacts in marketing automation and is not as automated and is not easy as advertised."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2338901)

CE

Charles E.

Business Operations Manager

> "Lead to account matching and conversion is a particularly helpful project to reduce duplicate accounts sales reps may create when..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2299123)

VR

Verified Reviewer

Sales Operations Specialist

> "Unfortunately a lot of the data we were able to bringing from Everstring is duplicative of what we already had in our SFDC instance."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2434361)

LA

LUKE A.

CDR

> "Allowing you to select multiple contacts to get information on, then directly import in Salesforce is a great feature and much prefer..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2235801)

OT

Olivier T.

Marketing Analytics

> "You don't know the sort of details you will get until you connect it and start running task (for enrichment specifically), you may..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308601)

PT

Paul T.

Sales

> "Capture is an essential tool that conveniently brings automation in qualifying the missing details for leads with minimal data..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2246318)

NM

Nicol M.

Email Marketing Manager

> "It is not a viable solution for preventing/deleting duplicates in Marketo."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298726)

JT

Jackie T.

Global Sales & Operations Mgr

> "We onboarded RingLead as a tool to help with the business cards that we got from conferences, but now it is a huge part of our Lead..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308670)

IE

Istvan E.

Revenue Ops

> "Failures to handle records could be displayed more prominently after a job runs and also why they failed."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308633)

JT

Jackie T.

Global Sales & Operations Mgr

> "It makes me really confident in using Ringlead as a tool since we can easily trouble shoot and have a ton of visibility into the data..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308670)

BT

Bill T.

Inside Sales Rep

> "The condensed screen (although you can alter it) isn't the most streamlined user friendly tool out there. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245539)

JD

Jessica D.

Manager

> "this program is easy to use, it is straightforward and very helpful."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___3711604)

KP

Kathy P.

Principle Data Analyst, Data Governance

> "The interface is less then intuitive, and I find that I spend more time clicking around looking for what I want than I would like to"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2309109)

BT

Bill T.

Inside Sales Rep

> "Also- your able to store 1000 contacts at any given time, this is nice simply to fall back on/ remind you of older contacts (when..."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245539)

GE

Gabrielle E.

SDR

> "Sometimes the data is incorrect and there have been a few occasions that the emails have been incorrect as well."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226703)

GE

Gabrielle E.

SDR

> "Being able to quickly capture leads on LinkedIn and export them to SalesForce is a huge bonus and makes my job more effecient."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226703)

ZS

Zachary S.

BDR

> "Clunky UI makes it cumbersome at times to navigate"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226941)

RW

Robert W.

Digital Marketing Manager

> "RingLead helped us remove duplicates and clean up our database for better marketing and sales alignment. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226641)

VR

Verified Reviewer

BDR

> "Emails are often incorrect and mobile numbers arent always reliable."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2223064)

JT

Jackie T.

Global Sales & Operations Mgr

> "One thing in particular, for the webform submissions, it is awesome to see what errors come up and all the detail that is provided."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308670)

KP

Kathy P.

Principle Data Analyst, Data Governance

> "Our marketing team initially brought Ringlead in house, but were having some problems understanding and using the tool. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2309109)

AO

Angela O.

Business Development

> "The most important element when choosing Capture was the integration functionality with SF and LinkedIn Sales Navigator."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2217494)

MV

Marcelo V.

Inside Sales Representative

> "I had several problems with importing leads from a particular website which is this one \[SENSITIVE CONTENT HIDDEN\]"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245612)

AS

ANDREW S.

SDR

> "Being able to get some numbers that i was unable to find before, and personal emails helped generate more prospecting efforts"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226736)

RV

Roberto V.

SDR

> "The name fields are not adapted to French and Spanish markets."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2235917)

SP

Scott P.

Head of CRM

> "One of the first recommendations I make when working on a new Salesforce org is implementing a solution for data hygiene."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2315818)

AS

Andrew S.

Marketing Automation Platform Manager

> "We came with a very specific business case and were assured and essentially sold on a false premise."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2338901)

NM

Nicol M.

Email Marketing Manager

> "RingLead does a decent job at restricting/preventing duplicates from being created in Salesforce."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298726)

EG

ELLEN G.

Senior Sales Dev

> "Just an inefficient product that requires too many steps to get the job done."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226846)

PE

Paul E.

Sales Operations

> "You can also work on both Sandbox and Production effortlessly and refresh the connection immediately."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308620)

MF

Morgan F.

Marketing Operations Specialist

> "It took a while for me to learn the in's and out's of the product."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2308613)

SP

Scott P.

Head of CRM

> "Their pricing is inline with what they offer and their tool is customizable enough to fit most use cases."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2315818)

SH

Steve H.

AE

> "Call functionality is not what we see as valuable"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2250509)

KM

Kirstin M.

Senior Sales Director, North America Mid-Enterprise

> "Capture helps me to get leads uploaded into Salesforce in a very effortless manner."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245556)

AS

Andrew S.

Marketing Automation Platform Manager

> "We didn't end up using it because at that point it wasn't adding any value."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2338901)

MV

Marcelo V.

Inside Sales Representative

> "Capture 3.0 helps me to achieve easily my weekly outsource lead target."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2245612)

LR

Lindsay R.

Account Executive

> "Cost - I have 0 insight into how much we pay b/c"

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226928)

NT

Nick T.

Senior Data Engineer

> "It is helping us to not only remove duplicates but also to maintain good data hygiene."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2298704)

JM

James M.

Salesforce Administrator

> "The deduplication is the part that's difficult to master."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2310182)

KP

Kathy P.

Principle Data Analyst, Data Governance

> "I spent quite a bit of time with the team figuring out what we need and creating templates so that it will be easier for the users. "

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2309109)

DS

Derek S.

Sales

> "From time to time the cell phones will be wrong but oh well."

[See full review](https://www.capterra.com/p/253448/ZoomInfo-Operations/#Capterra___2226593)

[View Reviews](https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews/)

## User interface

4.51 (4,451)

[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)

4.26 (105)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

HubSpot CRM

Top features

35/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/152373/HubSpot-CRM/#features)

ZoomInfo Operations

23/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/253448/ZoomInfo-Operations/#features)

### Recognition

No recognitions have been awarded to HubSpot CRM

No recognitions have been awarded to ZoomInfo Operations

### Deployment & support

HubSpot CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

ZoomInfo Operations

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

HubSpot CRM

-   By HubSpot
-   Located in United States
-   Founded in 2012

ZoomInfo Operations

-   By ZoomInfo
-   Located in United States
-   Founded in 2000

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