--- title: "Compare CINC vs Lofty 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare CINC and Lofty based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty" page_type: "comparison" language: "en" --- # CINC vs Lofty Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CINCLofty2/4 selected [CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/) [Lofty](https://www.capterra.com/p/157457/Lofty/)[3.8 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) [## CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/) Starting Price $1000.00/month Value-for-Money 3.7 Functionality 4.2 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment AY SS JG Based on [249 reviews](#user-reviews) Positive 196 Neutral 23 Negative 30 [## Lofty](https://www.capterra.com/p/157457/Lofty/)[3.8 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) Starting Price Contact vendor Value-for-Money 3.9 Functionality 3.9 Ease of Use 3.9 Customer Service 3.4 Reviews Sentiment Based on [128 reviews](#user-reviews) Positive 89 Neutral 12 Negative 27 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Salesforce Sales Cloud 4.4 (18,810) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Zoho CRM 4.3 (6,999) * * * Starting Price $14.00 Per User,Per Month Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Wise Agent 4.4 (531) * * * Starting Price $49.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Thryv 4.2 (538) * * * Starting Price $99.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,674 reviews from real estate crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 79%Fit High performer Feature ratings Contact Database 4.3 For Real Estate 4.5 Contact Management 4.2 Lead Management 4.1 Alerts/Notifications 4.3 66%Fit Not enough reviews Feature ratings Contact Database \-- For Real Estate 3.8 Contact Management 3.9 Lead Management 3.7 Alerts/Notifications 3.8 User satisfaction User satisfaction 4.1 User reviews[249](https://www.capterra.com/p/152829/CINC/reviews/) Ease of use 4.2 Functionality 4.2 Value for money 3.7 Customer support 4.2 User satisfaction 3.8 User reviews[128](https://www.capterra.com/p/157457/Lofty/reviews/) Ease of use 3.9 Functionality 3.9 Value for money 3.9 Customer support 3.4 Price starts from Price starts from $1000Other, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Designed for the real estate this solution provides agents and teams the ability to capture leads, identify now & future business, nurture leads into clients, and grow overall conversion. Best for Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools. ## User reviews Pros & cons AY Andrew Y. Realtor > "CINC has great automations and awesome integrations such as being able to push leads to the Mojo..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695674) PO Patrick O. Real Estate Broker > "I also had to request multiple changes to the AI text and email language, which felt overly..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6826109) SS Sydney S. Executive Assistant > "I really like CINC it makes all my prospecting, lead follow up, and SOI calling easy on one..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681192) KH Ken H. Realtor > "Adding every listing update in notes makes it too time consuming to find previous contact notes." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691219) JG Judy G. Liaison - Dialer > "The system offers much to team members who want to grow their business and offer the best..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681206) JS Jackie S. Realtor Associate > "The mortgage calculator does not reflect accurate information by excluding the taxes in the..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687214) CL Cyril L. Agent > "Setting up leads for agents, it’s a great way to get new clients and usually also provides the..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686817) JW Jeff W. REALTOR, TEAM LEAD > "The mobile app is limited and then using the CINC website on Safari is even worse" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695259) EJ Eric J. Realtor > "If you are afraid to make a call then you will find ever way to build a wall and not use CINC. If..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333988) PM Peter M. Broker > "I think they spend too much effort developing improvements to the app rather than focusing on the..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683874) OC Oliver C. Salesperson > "I have a ton of past clients from CINC though which have lead to exponential repeat and referrals." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935) BB Brooke B. Realtor > "they don't connect you in real time to the client, the dialer is a pain to work" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687321) JG Judy G. Liaison - Dialer > "I also think the ability to document conversations and notes is very valuable." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681206) AL Art L. Realtor > "Template a little hard to navigate and the search is a little hard too" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007) CR Christina R. Realtor > "I want more videos on best practices and tricks and tips." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686843) CS Charisse S. REALTOR > "You need training... and account usage help which was not available when I started" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690932) AW Angela W. Owner > "Helps me stay consistent with sales and leads" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681044) NS Nina S. Affiliate Broker > "Technical difficulties with site makes it difficult to manage leads." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6696853) JK Jason K. Manager > "The ability to text, call, or email in one platform is perfect for finding the medium which best..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333247) PS Patrick S. Realtor > "Can’t seem to figure out how to pin a note from the mobile app." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691006) JS John S. Associate Realtor > "It is a complete way to contact your clients." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691133) BP Benjamin P. Operations Manager > "The request a showing feature we found is completely broken." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258) MH Mary H. REALTOR® > "I like the CRM and the ability to track when I've attempted contact with a client and our..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6385002) LM Lori M. Realtor > "While we like the overall lead gen, the cost just keeps going up. When you do not have a large..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681825) KW Kyle W. Recruiter > "The per lead cost and the reliability of CINC's system is critical to my business and I can rely..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340465) PR Patricia R. Realtor > "Sometimes dialer gets stuck and I have to reload" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681244) NL Nolan L. Real Estate Agent > "My experience has been great, it's helped me be much more organized and proficient in my business." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695500) DH Daniel H. Realtor > "there needs to be better vetting process before we get the leads." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681136) JE Jamie E. Realtor > "They have worked with me tirelessly to ensure I’m learning, applying and succeeding" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682888) BP Benjamin P. Operations Manager > "The amount of leads that actually turn into viable prospects is very low." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258) NS Nina S. Affiliate Broker > "Cinc motivated me to begin a new found enthusiasm to grow my business." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6696853) BP Benjamin P. Operations Manager > "So many people accidentally request showings its kind of crazy." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258) KA Kenny A. Real estate agent > "This system has enabled me to launch and expand my real estate customer base and career." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6339580) FC Frank C. Real Estate Associate > "Minor loading issues." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695605) AL Art L. Realtor > "I have been able to connect with 80% of the leads" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007) KD Kira D. Real Estate Broker > "Can get a bit overwhelming to teach to other agents" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686848) JR John R. Agent > "I love the connection between website and CRM" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683226) LM Laura M. Director of Business Development > "One downside is the constant increase in costs, and the AI feature is not as refined as we would..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340066) JO Jacquelyn O. Broker Associate > "Its comprehensive platform that allows me to step up my game in my business." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333566) AM Andrea M. Realtor > "I received majority of bad information." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686810) JR Jo R. Realtor > "The clean CRM and the pretty websites. " [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686839) ED Elizabeth D. Client Relations manager > "Lack of ability to search by key words in clients" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6344166) PW Perry W. Salesperson > "Helps me keep organized" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687023) JK Jason K. Manager > "It is impossible to use the app and see what you need to do on any given day without spending a..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333247) BC Bob C. Realtor > "Good communication with my rep if I need it." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691959) PO Patrick O. Real Estate Broker > "Unfortunately, the issues persisted." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6826109) AM Andrea M. Realtor > "I had high hopes of receiving a good amount of leads." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686810) WP Warrick P. Broker Sales > "However, well over 20% of the phone numbers are for non-existent people." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333693) LM Laura M. Director of Business Development > "The platform ease of use, customer database and our strong relationship with the account manager..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340066) DC Dhanwant C. Realtor > "very very expensive monthly fixed cost plus it is USD so for users in Canada it is very very high..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6348365) JA Jan A. Broker/Team Lead > "I really like the ability to add team members and distribute the leads to each agent where they..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416) ML Matthew L. Realtor > "most registering to site provide false numbers & emails\]-AI Alex system is repetitive and doesnt..." [See full review](https://www.capterra.com/p/152829/CINC/#SoftwareAdvice___4960457) EH Ethan H. Branch Broker > "I love the volume of leads they are able to provide and the quick notifications I received that..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4955618) CL Chase L. CFO > "The Facebook or Google PPC ads that CINC runs isn't too great at generating prospects who are..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952401) SG Stephanie G. Associated Broker > "I feel the new auto-checking of phone numbers and emails is great." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6344792) KA Kenny A. Real estate agent > "I would say that a negative that could happen in the future would be moving towards an AI..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6339580) LA Lela A. Your Realtor For Life > "The ability to automate these marketing efforts saves me countless hours, freeing up time to..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944073) MS Matt S. Owner > "There should be some AI or auto-recognition of customers entering bad data in order to enter the..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952436) JA Jan A. Broker/Team Lead > "The ability to text and email from the platform and add attachments and property listings is an..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416) DK Denis K. Lead gen > "Costumer service is horrible." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6825899) OC Oliver C. Salesperson > "I definitely got a great ROI from having used it and I can honestly say it launched my career." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935) AM Andrea M. Realtor > "Waste of money." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686810) DA Deborah A. Broker Owner > "easy to navigate, with a clean and intuitive design." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681064) WA Wade A. Real Estate Broker > "The amount of bad intell not being scrubbed and charged; I also do not like the fact that an..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4964211) OC Oliver C. Salesperson > "Great dashboard on the CRM and easy to navigate." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935) RC Regina C. Realtor > "Sometimes it doesn’t show properly on an excel sheet" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333371) OL Olivia L. Owner > "It allows me to host all leads in one place, and schedule follow-ups and reminders." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944519) BW Brenna W. Internet Sales manager > "does not show you automatic duplicate clients right away" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333217) JG Jessica G. Realtor > "The ROI has been worth it and will continue to use to grow my reach!" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690902) CF Chris F. Realtor > "The costs are too expensive for the conversion rate." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333386) PM Peter M. Broker > "great support and training." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683874) JM Joel M. Principal Broker and Owner > "Some lead territories aren’t working but that isn’t their fault" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6348535) JE Jamie E. Realtor > "The customer support is outstanding!!!" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682888) KZ Kimberlee Z. Realtor > "Text messages are limited and you are unable to put attachments from you phone them or attach..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952514) JR Jennifer R. Associate Broker > "The platform is easy to use and understand, especially for a non-tekkie person like me!" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682648) TO Tasha O. Broker > "With all the changes on the site it’s hard to keep up with" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6339693) PS Patrick S. Realtor > "Easy to use." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691006) CC Courtney C. ISA Managing Partner > "I have leads messaging me all the time now complaining about things not working." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340917) BB Brooke B. Realtor > "The database is user friendly and mostly easy to understand." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687321) RM Richard M. team owner > "lead quality has slipped dramatically over time." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6339976) JC Joe C. Realtor > "Its easy to use, inputs, the website is easy to maneuver and fast (if you have excellent RAM and..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952549) AL Art L. Realtor > "Template a little hard to navigate and the search is a little hard too" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007) DO Douglas O. Real Estate Agent > "Also love the clean look of the website and simplicity." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4943848) HJ Heather J. Marketing Director > "The only thing I haven't liked so far is the number of people to interface with during the..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944708) JR John R. Agent > "I love the connection between website and CRM" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683226) HJ Heather J. Marketing Director > "The only thing I haven't liked so far is the number of people to interface with during the..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944708) JO Jacquelyn O. Broker Associate > "Its comprehensive platform that allows me to step up my game in my business." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333566) PjK P j K. Realtor > "Integration with our team's CRM was not available. " [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4954699) RK Rene K. Team Lead > "Its a very robust and comprehensive program. " [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333548) TG Tristan G. Agent > "Annoying trying to connect" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333471) DO Douglas O. Real Estate Agent > "I love how everything is integrated and the options I have. " [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4943848) AL Art L. Realtor > "Template a little hard to navigate and the search is a little hard too" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007) DA Deborah A. Broker Owner > "easy to navigate, with a clean and intuitive design." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681064) JR John R. Sales > "Not at all easy to use and way to much admin oversight." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6348380) OC Oliver C. Salesperson > "Great dashboard on the CRM and easy to navigate." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935) SC Sarah C. Realtor > "so many come in it is hard to keep up" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952617) JR Jennifer R. Associate Broker > "The platform is easy to use and understand, especially for a non-tekkie person like me!" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682648) DK Denis K. Lead gen > "Costumer service is horrible." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6825899) PS Patrick S. Realtor > "Easy to use." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691006) ML Matthew L. Realtor > "I think they should let the customer out immediately knowing the poor quality system theyre..." [See full review](https://www.capterra.com/p/152829/CINC/#SoftwareAdvice___4960457) BC Bob C. Realtor > "Good communication with my rep if I need it." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691959) FC Francine C. Realtor > "I advise customer service that I was promised these things in the beginning and they told me that..." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4962040) JE Jamie E. Realtor > "The customer support is outstanding!!!" [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682888) JR Jeremy R. Realtor > "Support sucks." [See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4591931) [View Reviews](https://www.capterra.com/p/152829/CINC/reviews/) LA Luis A. Agent > "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784) JE Jenn E. realtor > "Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7090523) RR Rolanda R. Agent > "It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running smoothly." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882) BJ Bob J. Team Lead > "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional,..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089) Robert C. Chief Executive Officer > "Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609) SC Shannon C. Listing Specialist > "Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific third-party tool,..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864) RR Rolanda R. Agent > "The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882) TM Tavarus M. REALTOR® > "The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583) AW Allie W. Agent Success Manager > "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900) TP Tabatha P. REALTOR > "Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me reminders to my..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783) TM Tavarus M. REALTOR® > "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583) ZO Zach O. Broker > "Not being able to have my mass emails go to all contacts that are merged together." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086791) RF Rachel F. Loan Officer > "I like that I can share the platform with my lending partners and it gives them the ability to follow up with their leads." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086780) MR Meghan R. Realtor > "There's not enough room here to cover the endless number of issues I've had with the it and there is never any quick..." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468) TM Tavarus M. REALTOR® > "The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583) TM Tavarus M. REALTOR® > "The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583) AK Anthony K. REALTOR > "Also allows for AI assistance and help to create content and ideas on how to reach clients." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086812) BT Billy T. owner > "I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087335) TM Tavarus M. REALTOR® > "Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583) VR Verified Reviewer Team Lead > "The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me I got..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7043066) TM Tavarus M. REALTOR® > "I also appreciate the control over branding, landing pages, and long-term nurture campaigns." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583) Robert C. Chief Executive Officer > "I also run into bugs from time to time, and support, while helpful, can be slow to respond." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609) RC RIck C. Owner Broker > "great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI feature." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086782) APO Alfonso Paul O. Listing Agent > "when I was speaking with sales person her told me so many things I would be getting for the price to find out it was not true...." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786) SP Shane P. Broker > "I'm able to integrate several system into one to make it an all in one system." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980) MR Meghan R. Realtor > "AI assistant is robotic, unable to be instructed and unreliable." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468) AW Allie W. Agent Success Manager > "What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900) RD Rebecca D. Realtor > "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274) AD Anita D. Agent > "My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880) RD Rebecca D. Realtor > "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274) SF Suzanne F. Director of Operations > "I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777) RD Rebecca D. Realtor > "The app does not show you 90% of desktop functions either and the website looks like crap on the phone with elelements out of..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274) TP Tabatha P. REALTOR > "Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783) MR Meghan R. Realtor > "Sadly, this amount of time is not unusual. " [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468) Joseph B. Inside Sales Agent > "I like the interface for listings." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7154104) LP Lori P. Owner and Team Leader > "I have used multiple CRMs and this is by far the worst customer service ever." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892) AD Anita D. Agent > "What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber disruptions." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880) LR Luis R. Realtor > "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly how it..." [See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959) DH Damian H. Broker Associate > "I like the posting and 3 line dialers." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799) APO Alfonso Paul O. Listing Agent > "they are add on's I was not expecting. " [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786) SF Suzanne F. Director of Operations > "It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay!" [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777) RD Rebecca D. Realtor > "They use too much AI for customer service and are probably OUTSOURCING as well overseas. " [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274) SC Shannon C. Listing Specialist > "Lofty has Automation that actually helps the agents leverage!" [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864) LP Lori P. Owner and Team Leader > "I've never had so many problems with email." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892) DH Damian H. Broker Associate > "The email and text functions are fantastic." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799) RT Robert T. Team Owner > "The worse part about Chime/ now Lofty isn't the lack of "hiccups" in the system or the over selling. " [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527) PM Paula M. Marketing Manager > "I think the menu is clear to navigate and makes sense to a user of any skill level." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778) LP Lori P. Owner and Team Leader > "Horrible, horrible, horrible." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892) PM Paula M. Marketing Manager > "I have been able to solve all issues with their assistance." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778) LP Lori P. Owner and Team Leader > "What a waste of time and money." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892) AR Amanda R. Realtor > "I love that the AI intelligence writes texts and emails for you." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6811410) LP Lori P. Owner and Team Leader > "Horrible." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892) SF Suzanne F. Director of Operations > "The agents like the lead management as well." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777) IP Iva P. Broker- Associate > "When you sign, "it is all free and no contract etc" when you ask to cancel there us suddenly a One time Monthly Fee of $500..." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4328801) LS Lynn S. REALTOR® > "The support is also top notch." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086824) KM Kevin M. Owner > "Very frustrating the time on hold is horrible and they still don't have answers" [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625) RT Robert T. Team Owner > "The interface seem much more friendly than my other CRM, I liked how it ranks and helps ID lead activity and it is pretty..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527) KM Kevin M. Owner > "The support team is very little help." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625) EF Eric F. Partner > "AI chatbox was helpful and affordable, however you get what you pay for." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6645040) NB Nolan B. Broker Owner > "It is hard to use any of the feature if you can't get a response from tech support." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4284168) KL Katy L. Realtor > "I loved the aesthetic, features and learning curve." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7089929) JP Joshua P. Realtor > "I've been with Chime for 2 years, Admittedly it started out well but quickly started to go down hill. When I was first..." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627) SL Shawn L. Realtor > "Would highly recomend there service" [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087455) RD Rebecca D. Realtor > "Despise it." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274) SF Suzanne F. Director of Operations > "Support has been helpful." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777) RR Ron R. Managing broker > "Complete waste of sunken cost money plus all the organic leads we lost." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903) SK Susan K. Realtor > "They make everything easy for me" [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086931) JP Joshua P. Realtor > "Way too many tech issues for this system to be relaible" [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627) PM Paula M. Marketing Manager > "I really appreciate the interface being user friendly." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778) JP Joshua P. Realtor > "Its nearly impossible to talk to someone in the US besides someone in Sales." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627) AD Anita D. Agent > "This feature I have high regard for and is value for the money. " [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880) LR Luis R. Realtor > "I use it every day and can get frustrated that simple things don't always work as they should." [See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959) JT Jacob T. Consumer > "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there credit..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295) RR Ron R. Managing broker > "Try calling support or sales after you sign up and they will not answer!!" [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903) EO Erica O. Manager > "I like that it gives people a second chance and the ablility to earn credit ." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4261880) LR Luis R. Realtor > "Texts will suddenly be invalidated." [See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959) VR Verified Reviewer CEO > "The credit builder account is the best feature about this software, I truly believe that this software can help build the..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3389900) VR Verified Reviewer nyb > "I don't want my money in a GLICH. " [See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909) TS Thaine S. Managing Broker > "We love the integration of "Listing Discovery" which is basically an MLS interface that is very convenient for creating..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287) MS Michael S. Agent > "I've had many, many problems and customer support is awful to deal with." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4551505) LA Luis A. Agent > "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784) LR Luis R. Realtor > "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly how it..." [See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959) AW Allie W. Agent Success Manager > "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900) TS Thaine S. Managing Broker > "The Curaytor provided Website has poor navigation between listings (the "Prev" and "Next" are hidden unless you scroll down..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287) TM Tavarus M. REALTOR® > "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583) LR Luis R. Realtor > "I use it every day and can get frustrated that simple things don't always work as they should." [See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959) PM Paula M. Marketing Manager > "I think the menu is clear to navigate and makes sense to a user of any skill level." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778) BJ Bob J. Team Lead > "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional,..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089) LA Luis A. Agent > "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784) Robert C. Chief Executive Officer > "I also run into bugs from time to time, and support, while helpful, can be slow to respond." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609) SP Shane P. Broker > "I'm able to integrate several system into one to make it an all in one system." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980) LP Lori P. Owner and Team Leader > "I have used multiple CRMs and this is by far the worst customer service ever." [See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892) JT Jacob T. Consumer > "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there credit..." [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295) RD Rebecca D. Realtor > "They use too much AI for customer service and are probably OUTSOURCING as well overseas. " [See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274) [View Reviews](https://www.capterra.com/p/157457/Lofty/reviews/) ## User interface [CINC](https://www.capterra.com/p/152829/CINC/) 4.14 (249) [Lofty](https://www.capterra.com/p/157457/Lofty/) 3.84 (128) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features CINC 24/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Appointment Management - Autonomous Task Execution - Calendar Management - Campaign Management - Client Management - Client/Property Matching - CMA Management - Commission Management - Contact & Account Management - Contact Database - Contact Management - Cross-system Integration - Customer Database - Customizable Fields - Data Import/Export - Data Synchronization - Decision Making - Document Management - Drag & Drop - Email Marketing - Email Templates - Email Tracking - Forecasting & Reporting - For Real Estate - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Listing Management - Marketing Automation - Mobile Access - Multi-step Planning - Natural Language Interaction - Omnichannel Outreach - Pipeline Management - Proactive Assistance - Property Database - Real-Time Data - Referral Tracking [See all features](https://www.capterra.com/p/152829/CINC/#features) Lofty Top features 34/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Appointment Management - Autonomous Task Execution - Calendar Management - Campaign Management - Client Management - Client/Property Matching - CMA Management - Commission Management - Contact & Account Management - Contact Database - Contact Management - Cross-system Integration - Customer Database - Customizable Fields - Data Import/Export - Data Synchronization - Decision Making - Document Management - Drag & Drop - Email Marketing - Email Templates - Email Tracking - Forecasting & Reporting - For Real Estate - Generative AI - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Listing Management - Marketing Automation - Mobile Access - Multi-step Planning - Natural Language Interaction - Omnichannel Outreach - Pipeline Management - Proactive Assistance - Property Database - Real-Time Data - Referral Tracking [See all features](https://www.capterra.com/p/157457/Lofty/#features) ### Recognition CINC is recognized as a top-rated tool in 2 Capterra Shortlist reports No recognitions have been awarded to Lofty ### Deployment & support CINC Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Lofty Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details CINC - By Commissions - Located in United States - Founded in 2011 Lofty - By Lofty - Located in China - Founded in 2016 ## Popular Comparisons [CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/) vs [HouseJet](https://www.capterra.com/p/201552/Market-Maker/)[4.29 (402)](https://www.capterra.com/p/201552/Market-Maker/reviews/) $1000/month Price $0one time 4.2 Features 4.3 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152829-201552/CINC-vs-Market-Maker) [Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) vs [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.41 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/) Contact vendor for pricing Price Contact vendor for pricing 3.9 Features 4.3 3.9 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/157457-176447/Lofty-vs-BoldTrail) [CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/) vs [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.41 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/) $1000/month Price Contact vendor for pricing 4.2 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/152829-176447/CINC-vs-BoldTrail) [Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) vs [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/) Contact vendor for pricing Price $129/month 3.9 Features 3.9 3.9 Ease of Use 3.8 [View full comparison](https://www.capterra.com/compare/152143-157457/Top-Producer-CRM-vs-Lofty) [CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/) vs [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/) $1000/month Price $129/month 4.2 Features 3.9 4.2 Ease of Use 3.8 [View full comparison](https://www.capterra.com/compare/152143-152829/Top-Producer-CRM-vs-CINC) [Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) vs [Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/) Contact vendor for pricing Price $34.99/month 3.9 Features 4.6 3.9 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/151826-157457/Sell-Do-vs-Lofty) [CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/) vs [Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/) $1000/month Price $34.99/month 4.2 Features 4.6 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/151826-152829/Sell-Do-vs-CINC) [Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) vs [BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/) Contact vendor for pricing Price $1000/month 3.9 Features 4.4 3.9 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/151892-157457/BoomTown-vs-Lofty) [CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/) vs [BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/) $1000/month Price $1000/month 4.2 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/151892-152829/BoomTown-vs-CINC) [Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Contact vendor for pricing Price $20/month 3.9 Features 4.4 3.9 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-157457/HubSpot-CRM-vs-Lofty) [CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $1000/month Price $20/month 4.2 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-152829/HubSpot-CRM-vs-CINC) [Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) Contact vendor for pricing Price $25/month 3.9 Features 4.4 3.9 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-157457/Salesforce-vs-Lofty)