# Compare CINC vs Lofty 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare CINC and Lofty based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty

---

# CINC vs Lofty Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

CINCLofty2/4 selected

[CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.9 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

[## CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

Starting Price

$1000.00/month

Value-for-Money

3.7

Functionality

4.2

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

AY

MH

SS

Based on [249 reviews](#user-reviews)

Positive

196

Neutral

23

Negative

30

[## Lofty](https://www.capterra.com/p/157457/Lofty/)[3.9 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.9

Functionality

3.9

Ease of Use

3.9

Customer Service

3.5

Reviews Sentiment

Based on [127 reviews](#user-reviews)

Positive

89

Neutral

12

Negative

26

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Salesforce Sales Cloud

4.4 (18,790)

* * *

Starting Price

$25.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

90%

of reviewers  
rated it above 4 stars

* * *

### Zoho CRM

4.3 (6,982)

* * *

Starting Price

$14.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

85%

of reviewers  
rated it above 4 stars

* * *

### iHomefinder

4.2 (40)

* * *

Starting Price

$160.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

83%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### HubSpot CRM

4.5 (4,470)

* * *

Starting Price

$20.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,352 reviews from real estate crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

70%Fit

Missing features

Feature ratings

Contact Database

4.3

For Real Estate

4.5

Contact Management

4.2

Client Management

NA

Lead Management

4.1

58%Fit

Not enough reviews

Feature ratings

Contact Database

\--

For Real Estate

3.9

Contact Management

4.0

Client Management

\--

Lead Management

3.7

User satisfaction

User satisfaction

4.1

User reviews[249](https://www.capterra.com/p/152829/CINC/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

3.7

Customer support

4.2

User satisfaction

3.9

User reviews[127](https://www.capterra.com/p/157457/Lofty/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.9

Customer support

3.5

Price starts from

Price starts from

$1000Other, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Designed for the real estate this solution provides agents and teams the ability to capture leads, identify now & future business, nurture leads into clients, and grow overall conversion.

Best for

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

## User reviews

Pros & cons

AY

Andrew Y.

Realtor

> "CINC has great automations and awesome integrations such as being able to push leads to the Mojo dialer."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695674)

PO

Patrick O.

Real Estate Broker

> "I also had to request multiple changes to the AI text and email language, which felt overly aggressive and not aligned..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6826109)

MH

Mary H.

REALTOR®

> "I like the CRM and the ability to track when I've attempted contact with a client and our conversations."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6385002)

KH

Ken H.

Realtor

> "Adding every listing update in notes makes it too time consuming to find previous contact notes."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691219)

SS

Sydney S.

Executive Assistant

> "I really like CINC it makes all my prospecting, lead follow up, and SOI calling easy on one platform that meets the..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681192)

JS

Jackie S.

Realtor Associate

> "The mortgage calculator does not reflect accurate information by excluding the taxes in the payment."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687214)

JG

Judy G.

Liaison - Dialer

> "The system offers much to team members who want to grow their business and offer the best possible service to clients."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681206)

JW

Jeff W.

REALTOR, TEAM LEAD

> "The mobile app is limited and then using the CINC website on Safari is even worse"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695259)

CL

Cyril L.

Agent

> "Setting up leads for agents, it’s a great way to get new clients and usually also provides the details of what they..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686817)

PM

Peter M.

Broker

> "I think they spend too much effort developing improvements to the app rather than focusing on the core of lead..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683874)

EJ

Eric J.

Realtor

> "If you are afraid to make a call then you will find ever way to build a wall and not use CINC. If you understand the..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333988)

BB

Brooke B.

Realtor

> "they don't connect you in real time to the client, the dialer is a pain to work"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687321)

JA

Jan A.

Broker/Team Lead

> "I really like the ability to add team members and distribute the leads to each agent where they can have their own..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416)

AL

Art L.

Realtor

> "Template a little hard to navigate and the search is a little hard too"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007)

EH

Ethan H.

Branch Broker

> "I love the volume of leads they are able to provide and the quick notifications I received that allow me to begin..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4955618)

CS

Charisse S.

REALTOR

> "You need training... and account usage help which was not available when I started"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690932)

OC

Oliver C.

Salesperson

> "I have a ton of past clients from CINC though which have lead to exponential repeat and referrals."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935)

NS

Nina S.

Affiliate Broker

> "Technical difficulties with site makes it difficult to manage leads."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6696853)

JG

Judy G.

Liaison - Dialer

> "I also think the ability to document conversations and notes is very valuable."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681206)

PS

Patrick S.

Realtor

> "Can’t seem to figure out how to pin a note from the mobile app."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691006)

LA

Lela A.

Your Realtor For Life

> "The ability to automate these marketing efforts saves me countless hours, freeing up time to focus on building strong..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944073)

BP

Benjamin P.

Operations Manager

> "The request a showing feature we found is completely broken."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258)

JA

Jan A.

Broker/Team Lead

> "The ability to text and email from the platform and add attachments and property listings is an important feature."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416)

LM

Lori M.

Realtor

> "While we like the overall lead gen, the cost just keeps going up. When you do not have a large team, it's hard to..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681825)

CR

Christina R.

Realtor

> "I want more videos on best practices and tricks and tips."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686843)

ML

Matthew L.

Realtor

> "most registering to site provide false numbers & emails\]-AI Alex system is repetitive and doesnt enhance dialogue..."

[See full review](https://www.capterra.com/p/152829/CINC/#SoftwareAdvice___4960457)

OL

Olivia L.

Owner

> "It allows me to host all leads in one place, and schedule follow-ups and reminders."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944519)

CL

Chase L.

CFO

> "The Facebook or Google PPC ads that CINC runs isn't too great at generating prospects who are likely to buy or sell in..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952401)

CL

Chase L.

CFO

> "I like the CRM side of CINC with action plans for easily navigating new buyers or sellers from signed agreement to..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952401)

PR

Patricia R.

Realtor

> "Sometimes dialer gets stuck and I have to reload"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681244)

AW

Angela W.

Owner

> "Helps me stay consistent with sales and leads"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681044)

MS

Matt S.

Owner

> "There should be some AI or auto-recognition of customers entering bad data in order to enter the site…or at least not..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952436)

AD

Annie D.

Realtor

> "From the introduction with \[sensitive content hidden\], implementation with \[sensitive content hidden\] and training..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4943819)

WA

Wade A.

Real Estate Broker

> "The amount of bad intell not being scrubbed and charged; I also do not like the fact that an extra charge is being..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4964211)

JK

Jason K.

Manager

> "The ability to text, call, or email in one platform is perfect for finding the medium which best suits each lead."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333247)

DH

Daniel H.

Realtor

> "there needs to be better vetting process before we get the leads."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681136)

JS

John S.

Associate Realtor

> "It is a complete way to contact your clients."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691133)

BP

Benjamin P.

Operations Manager

> "The amount of leads that actually turn into viable prospects is very low."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258)

DMB

D Michael B.

Team Leader

> "While we made good money utilizing CINC, I will continue to look for another platform that gives me a return on our..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952577)

BP

Benjamin P.

Operations Manager

> "So many people accidentally request showings its kind of crazy."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258)

KW

Kyle W.

Recruiter

> "The per lead cost and the reliability of CINC's system is critical to my business and I can rely on them 100% to..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340465)

KZ

Kimberlee Z.

Realtor

> "Text messages are limited and you are unable to put attachments from you phone them or attach listings."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952514)

NL

Nolan L.

Real Estate Agent

> "My experience has been great, it's helped me be much more organized and proficient in my business."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695500)

SC

Susan C.

Owner/Broker

> "Slow to roll out features, video is cumbersome, lead quality has become very low as more agents in area use CINC."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952429)

PjK

P j K.

Realtor

> "The filter capabilities are tremendous for organizing and categorizing contacts/leads"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4954699)

FC

Frank C.

Real Estate Associate

> "Minor loading issues."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695605)

JE

Jamie E.

Realtor

> "They have worked with me tirelessly to ensure I’m learning, applying and succeeding"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682888)

KD

Kira D.

Real Estate Broker

> "Can get a bit overwhelming to teach to other agents"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686848)

NS

Nina S.

Affiliate Broker

> "Cinc motivated me to begin a new found enthusiasm to grow my business."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6696853)

MH

Mary H.

REALTOR®

> "It just shows appointment expired."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6385002)

KA

Kenny A.

Real estate agent

> "This system has enabled me to launch and expand my real estate customer base and career."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6339580)

FC

Francine C.

Realtor

> "I was promised hand-holding and set up that I never got. When they changed templates they did not tell me they were..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4962040)

AL

Art L.

Realtor

> "I have been able to connect with 80% of the leads"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007)

LM

Laura M.

Director of Business Development

> "One downside is the constant increase in costs, and the AI feature is not as refined as we would like"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340066)

JR

John R.

Agent

> "I love the connection between website and CRM"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683226)

AM

Andrea M.

Realtor

> "I received majority of bad information."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686810)

JO

Jacquelyn O.

Broker Associate

> "Its comprehensive platform that allows me to step up my game in my business."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333566)

ED

Elizabeth D.

Client Relations manager

> "Lack of ability to search by key words in clients"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6344166)

JR

Jo R.

Realtor

> "The clean CRM and the pretty websites. "

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686839)

CG

Christine G.

Broker

> "I do get notifications, so I can quickly jump in and intervene, but I've had to deal with very inappropriate responses."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4954132)

PW

Perry W.

Salesperson

> "Helps me keep organized"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687023)

JK

Jason K.

Manager

> "It is impossible to use the app and see what you need to do on any given day without spending a minute adjusting..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333247)

BC

Bob C.

Realtor

> "Good communication with my rep if I need it."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691959)

PO

Patrick O.

Real Estate Broker

> "Unfortunately, the issues persisted."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6826109)

AM

Andrea M.

Realtor

> "I had high hopes of receiving a good amount of leads."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686810)

KB

Keni B.

realtor

> "I also wish they had a better check & balance of the bogus clients (Mickey Mouse was a lead that was sent to me)..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4943912)

LM

Laura M.

Director of Business Development

> "The platform ease of use, customer database and our strong relationship with the account manager have made it our sole..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340066)

LV

Lisa V.

Realtor

> "Cumbersome to initially set up and learn, hard to separate the really good high quality leads from the crap dead..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4953352)

RB

Rhonda B.

Team Lead

> "I really like the AI feature that aids in contacting the leads that are not responding."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4961765)

WP

Warrick P.

Broker Sales

> "However, well over 20% of the phone numbers are for non-existent people."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333693)

CV

Cara V.

Agent

> "The fact that my Phone rings the moment a lead fills out there number is by far the best feature."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4970753)

CV

Cara V.

Agent

> "Sometimes not impressed with the robotic sounding automated Texts and Emails"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4970753)

SG

Stephanie G.

Associated Broker

> "I feel the new auto-checking of phone numbers and emails is great."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6344792)

LV

Lisa V.

Realtor

> "Disappointing.... as I've been unable to convert any of these leads into checks after 6 months of follow-up and hard..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4953352)

JA

Jan A.

Broker/Team Lead

> "The amount of analytics and details about each lead is so helpful."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416)

MF

Manny F.

REALTOR

> "Sometimes I don't get notified on some alerts that come through the system"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4950135)

OC

Oliver C.

Salesperson

> "I definitely got a great ROI from having used it and I can honestly say it launched my career."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935)

HJ

Heather J.

Marketing Director

> "The only thing I haven't liked so far is the number of people to interface with during the implementation process."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944708)

DA

Deborah A.

Broker Owner

> "easy to navigate, with a clean and intuitive design."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681064)

JWZ

Jack W Z.

Broker / sales associate

> "The canned messages are out dated and sound way to Scripted."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944216)

[View Reviews](https://www.capterra.com/p/152829/CINC/reviews/)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

JE

Jenn E.

realtor

> "Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7090523)

RR

Rolanda R.

Agent

> "It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

SC

Shannon C.

Listing Specialist

> "Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

Robert C.

Chief Executive Officer

> "Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

BJ

Bob J.

Team Lead

> "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089)

RR

Rolanda R.

Agent

> "The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

TM

Tavarus M.

REALTOR®

> "The SEO features of the agent website are also challenging and do not function the way they are advertised,..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AW

Allie W.

Agent Success Manager

> "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

TP

Tabatha P.

REALTOR

> "Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

TM

Tavarus M.

REALTOR®

> "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

ZO

Zach O.

Broker

> "Not being able to have my mass emails go to all contacts that are merged together."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086791)

RF

Rachel F.

Loan Officer

> "I like that I can share the platform with my lending partners and it gives them the ability to follow up with their..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086780)

MR

Meghan R.

Realtor

> "There's not enough room here to cover the endless number of issues I've had with the it and there is never any..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

TM

Tavarus M.

REALTOR®

> "The AI tools are a nice addition and show promise, especially for content assistance and automation, even though..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

TM

Tavarus M.

REALTOR®

> "The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AK

Anthony K.

REALTOR

> "Also allows for AI assistance and help to create content and ideas on how to reach clients."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086812)

BT

Billy T.

owner

> "I think what is missing is having programmers working with an agent and watch what they use and what they do not..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087335)

TM

Tavarus M.

REALTOR®

> "Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

Robert C.

Chief Executive Officer

> "I also run into bugs from time to time, and support, while helpful, can be slow to respond."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

TM

Tavarus M.

REALTOR®

> "I also appreciate the control over branding, landing pages, and long-term nurture campaigns."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

VR

Verified Reviewer

Team Lead

> "The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7043066)

RC

RIck C.

Owner Broker

> "great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086782)

APO

Alfonso Paul O.

Listing Agent

> "when I was speaking with sales person her told me so many things I would be getting for the price to find out it..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

AW

Allie W.

Agent Success Manager

> "What really stands out is how it supports both daily agent activity and long-term growth without feeling..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

MR

Meghan R.

Realtor

> "AI assistant is robotic, unable to be instructed and unreliable."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

AD

Anita D.

Agent

> "My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

MR

Meghan R.

Realtor

> "Sadly, this amount of time is not unusual. "

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

SF

Suzanne F.

Director of Operations

> "I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

TP

Tabatha P.

REALTOR

> "Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

AD

Anita D.

Agent

> "What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

RD

Rebecca D.

Realtor

> "The app does not show you 90% of desktop functions either and the website looks like crap on the phone with..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SP

Shane P.

Broker

> "I'm able to integrate several system into one to make it an all in one system."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980)

APO

Alfonso Paul O.

Listing Agent

> "they are add on's I was not expecting. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

DH

Damian H.

Broker Associate

> "I like the posting and 3 line dialers."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

LP

Lori P.

Owner and Team Leader

> "I have used multiple CRMs and this is by far the worst customer service ever."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

LR

Luis R.

Realtor

> "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and..."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

SC

Shannon C.

Listing Specialist

> "Lofty has Automation that actually helps the agents leverage!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

RD

Rebecca D.

Realtor

> "They use too much AI for customer service and are probably OUTSOURCING as well overseas. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

DH

Damian H.

Broker Associate

> "The email and text functions are fantastic."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

LP

Lori P.

Owner and Team Leader

> "I've never had so many problems with email."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

PM

Paula M.

Marketing Manager

> "I think the menu is clear to navigate and makes sense to a user of any skill level."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

RT

Robert T.

Team Owner

> "The worse part about Chime/ now Lofty isn't the lack of "hiccups" in the system or the over selling. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

PM

Paula M.

Marketing Manager

> "I have been able to solve all issues with their assistance."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

LP

Lori P.

Owner and Team Leader

> "Horrible, horrible, horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

Joseph B.

Inside Sales Agent

> "I like the interface for listings."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7154104)

LP

Lori P.

Owner and Team Leader

> "What a waste of time and money."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "The agents like the lead management as well."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

LP

Lori P.

Owner and Team Leader

> "Horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

LS

Lynn S.

REALTOR®

> "The support is also top notch."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086824)

IP

Iva P.

Broker- Associate

> "When you sign, "it is all free and no contract etc" when you ask to cancel there us suddenly a One time Monthly Fee..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4328801)

KL

Katy L.

Realtor

> "I loved the aesthetic, features and learning curve."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7089929)

VR

Verified Reviewer

nyb

> "I don't want my money in a GLICH. "

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

SL

Shawn L.

Realtor

> "Would highly recomend there service"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087455)

KM

Kevin M.

Owner

> "Very frustrating the time on hold is horrible and they still don't have answers"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

SF

Suzanne F.

Director of Operations

> "Support has been helpful."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

KM

Kevin M.

Owner

> "The support team is very little help."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

SK

Susan K.

Realtor

> "They make everything easy for me"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086931)

NB

Nolan B.

Broker Owner

> "It is hard to use any of the feature if you can't get a response from tech support."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4284168)

PM

Paula M.

Marketing Manager

> "I really appreciate the interface being user friendly."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

JP

Joshua P.

Realtor

> "I've been with Chime for 2 years, Admittedly it started out well but quickly started to go down hill. When I was..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

AD

Anita D.

Agent

> "This feature I have high regard for and is value for the money. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

JT

Jacob T.

Consumer

> "Sometimes it can be difficult to get in touch with support and spot me can be a little tricky"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

AR

Amanda R.

Realtor

> "I love that the AI intelligence writes texts and emails for you."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6811410)

VR

Verified Reviewer

nyb

> "i don't like anything about chime."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

RT

Robert T.

Team Owner

> "The interface seem much more friendly than my other CRM, I liked how it ranks and helps ID lead activity and it is..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

RD

Rebecca D.

Realtor

> "Despise it."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

EF

Eric F.

Partner

> "AI chatbox was helpful and affordable, however you get what you pay for."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6645040)

RR

Ron R.

Managing broker

> "Complete waste of sunken cost money plus all the organic leads we lost."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903)

JT

Jacob T.

Consumer

> "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

AS

Akeesah S.

Entrepreneur

> "That's it doesn't offer much and some times it doesn't honor the invitation"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3800813)

VR

Verified Reviewer

System Engineer

> "I like the software too because it's helps in streaming sales funnels"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3753407)

JP

Joshua P.

Realtor

> "Way too many tech issues for this system to be relaible"

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

VR

Verified Reviewer

System Engineer

> "It's has digital marketing tools and AI powered automation."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3753407)

JP

Joshua P.

Realtor

> "Its nearly impossible to talk to someone in the US besides someone in Sales."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

EO

Erica O.

Manager

> "I like that it gives people a second chance and the ablility to earn credit ."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4261880)

LR

Luis R.

Realtor

> "I use it every day and can get frustrated that simple things don't always work as they should."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

[View Reviews](https://www.capterra.com/p/157457/Lofty/reviews/)

## User interface

[CINC](https://www.capterra.com/p/152829/CINC/)

4.14 (249)

[Lofty](https://www.capterra.com/p/157457/Lofty/)

3.86 (127)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

CINC

27/45

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   Commission Management
-   Contact Database
-   Contact Management
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Mobile Access
-   Omnichannel Outreach
-   Pipeline Management
-   Property Database
-   Real-Time Data
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Segmentation
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/152829/CINC/#features)

Lofty

Top features

38/45

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Appointment Management
-   Calendar Management
-   Campaign Management
-   Client Management
-   Client/Property Matching
-   Commission Management
-   Contact Database
-   Contact Management
-   Customer Database
-   Customizable Fields
-   Data Import/Export
-   Data Synchronization
-   Document Management
-   Drag & Drop
-   Email Marketing
-   Email Templates
-   Email Tracking
-   For Real Estate
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Mobile Access
-   Omnichannel Outreach
-   Pipeline Management
-   Property Database
-   Real-Time Data
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Segmentation
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/157457/Lofty/#features)

### Recognition

CINC is recognized as a top-rated tool in 2 Capterra Shortlist reports

No recognitions have been awarded to Lofty

### Deployment & support

CINC

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lofty

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

CINC

-   By Commissions
-   Located in United States
-   Founded in 2011

Lofty

-   By Lofty
-   Located in China
-   Founded in 2016

## Popular Comparisons

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[HouseJet](https://www.capterra.com/p/201552/Market-Maker/)[4.28 (392)](https://www.capterra.com/p/201552/Market-Maker/reviews/)

$1000/month

Price

$0one time

4.2

Features

4.3

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152829-201552/CINC-vs-Market-Maker)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.41 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157457-176447/Lofty-vs-BoldTrail)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.41 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/)

$1000/month

Price

Contact vendor for pricing

4.2

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/152829-176447/CINC-vs-BoldTrail)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

Contact vendor for pricing

Price

$129/month

3.9

Features

3.9

3.9

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/152143-157457/Top-Producer-CRM-vs-Lofty)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

$1000/month

Price

$129/month

4.2

Features

3.9

4.2

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/152143-152829/Top-Producer-CRM-vs-CINC)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

Contact vendor for pricing

Price

$34.99/month

3.9

Features

4.6

3.9

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-157457/Sell-Do-vs-Lofty)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

$1000/month

Price

$34.99/month

4.2

Features

4.6

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-152829/Sell-Do-vs-CINC)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

Contact vendor for pricing

Price

$1000/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/151892-157457/BoomTown-vs-Lofty)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

$1000/month

Price

$1000/month

4.2

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/151892-152829/BoomTown-vs-CINC)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,470)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Contact vendor for pricing

Price

$20/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-157457/HubSpot-CRM-vs-Lofty)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,470)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$1000/month

Price

$20/month

4.2

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-152829/HubSpot-CRM-vs-CINC)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,790)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Contact vendor for pricing

Price

$25/month

3.9

Features

4.4

3.9

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-157457/Salesforce-vs-Lofty)