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XM for Customer Experience vs Contentsquare: Which is a better fit?

Updated on September 15th, 2024
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Summary
Key features rated by users
Features selected based on 2,918 reviews from Customer Experience users.
% Fit
Not enough reviews
Feature ratings
Negative Feedback Management
4.9
Surveys & Feedback
4.8
Real-Time Notifications
4.5
Reporting/Analytics
4.7
Customizable Forms
3.5
% Fit
Missing features
Not enough reviews
Feature ratings
Negative Feedback Management
NA
Surveys & Feedback
NA
Real-Time Notifications
3.8
Reporting/Analytics
4.8
Customizable Forms
NA
User satisfaction
4.6
User reviews250
Ease of use
4.4
Functionality
4.5
Value for money
4.5
Customer support
4.7
4.8
User reviews117
Ease of use
4.4
Functionality
4.7
Value for money
4.4
Customer support
4.9
Price starts from
Yearly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Businesses of all sizes and industries looking to deliver unrivaled customer experiences at scale. Businesses of all sizes and industries looking to deliver unrivaled customer experience

Brands who offer products or services on websites, mobile or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Eduardo L
Administrator
4.0

Eduardo: Hi, my name is Eduardo. I'm a travel agent, and I give Qualtrics Customer XM four out of five stars. For more reviews like this, click below. We use Qualtrics to measure customer satisfaction and recent trends on travel destinations, hotels, and preferred airlines for our customers. We also use it afterwards, when the customer comes back from their travel, we use it to measure feedback of our group as a whole and of our team here at our travel company. The thing I like most about Qualtrics is it gives you a lot of room to really do what you wish. You can ask any type of questions for the customers, and you get trends so you can see graphs and all this in real-time. So you can really put it all together and you get a broader view of what your customer really wants and what they think of your team. The thing I least like about Qualtrics, and this is why I gave four stars, not five, is really the interface and the velocity of the service you get. It's not unusual for you to have glitches. And just the interface, it doesn't look like it's up-to-date with current trends and technology. It looks a little bit outdated. So that's the thing I would change, I would try to make it a little bit more appealing to our customers.

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video-98ce0979-0345-4b7c-c45c-08d994eeebe0
tim s
Consultant
5.0

Tim S. : My name is Tim. I'm the customer experience analyst. My rating for Contentsquare is five stars. For more video reviews like this, please click below. We began using Contentsquare because of the multitude of things that it does. We were using a bunch of different tools, whether it be Adobe Analytics, Google Analytics, Hotjar, things like that. What we found was that we could bring many of those use cases into Contentsquare and get to the results quicker and easier. Contentsquare is a best in class customer experience tool. I love that we can look at things like journey analysis and zoning analysis very quickly. So with journey analysis, I can at how my traffic is doing, but page by page. So we can review what different segments of traffic are doing and what their behaviors are. Are they performing the way we want? Then with zoning analysis, which is the other tool that I use more often than not, we're able to a look at heat maps and different behavioral analyses on the page itself. It's not just about clicks, it's about hovers. It's about whether somebody saw something on the page. We can determine specific behaviors that we want to do, and then model that across other segments. Contentsquare, it does require some development implementation. For us, we used our tag manager to implement, so it's not just a code snippet. Especially in today's technology environment where companies are using things like react, and we're having single page applications, it becomes a little more complex to integrate, but it wasn't terrible. It wasn't any harder or any different than any other analytic solution, but it isn't something that on a large-scale site you're going to implement in a day with one tag, but it was fairly easy. Our developers tackled it pretty quickly, and we manage everything through our tagging solutions, so it's fairly optimal as well. If you're looking for software like Contentsquare or a customer experience tool such as Contentsquare, I'd recommend shopping around and finding what's going to fit your company's needs the best. When I say that Contentsquare is a best in class enterprise level piece of software, it is not for everybody, but it does what it says it does, and it does it really well. If that's what you're looking for, and you're serious about looking at customer experience analytics, then Contentsquare very well could be an enterprise level platform for you.

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User interface
152924 video thumbnail}
1 Video
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1 Video
152924
5 screenshots
161591
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Access Controls/Permissions
207
Important
Alerts/Notifications
388
Important

XM for Customer Experience

Top Features
39/39
  • Access Controls/Permissions
  • Alerts/Notifications
  • API
  • Collaboration Tools
  • CRM
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Language
  • Negative Feedback Management
  • NPS Survey Structure
  • Predictive Analytics
  • Real-Time Analytics
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting/Analytics
  • Sentiment Analysis
  • Social Media Integration
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management
See All features
Hide Customer Experience Software Features -

Contentsquare

19/39
Show Customer Experience Software Features +
XM for Customer Experience
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Contentsquare
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
XM for Customer Experience
  • By Qualtrics
  • Located in United States
  • Founded in 2013
Contentsquare
  • By ContentSquare
  • Located in France
  • Founded in 2012
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