EnjoyHQ vs UserTesting: Which is a better fit?

Kristen: Hi, I'm Kristen, I'm Delight Marketing Manager. I give UserTesting a five out of five rating. For more reviews like this, you can click below. So we were facing a redesign for our website for our company. Originally we used focus groups and in-depth interviews to consult with our customers and see what the best journey would be. But we needed something that provided a little bit more about the why behind what we were seeing behaviors through Google Analytics and some other pieces that we use. So UserTesting provided us the perfect opportunity to take a look at why our customers were flowing through a website the way they were and how we can redesign our website to make it even better for them and to meet their needs and also exceed their needs. We chose UserTesting because it provided us the broadest most variety of panelists for us to run our test through, to talk to, to interview. We provide for some customers that are in many different segments. So we look at actually educators. So we wanted to talk to a variety of elementary, a variety of middle school, a variety of high school, and a variety of college educators. Sometimes that can be really difficult to find. UserTesting offered us the widest variety in each of those categories, so we were really excited to talk to those panelists. When we got started with UserTesting, it was really easy to implement across our team. We have a small research team consisting of myself and some designers, but we also have a lot of stakeholders for which we wanted to consult and talk to about a result and actually show our results too. So some features that UserTesting offered that were really helpful to us included building highlight reels, being able to tag individual pieces, and combining those highlight reels in such a way that was automated so that way we can share those out with stakeholders. We shared them out with our CEO, our CMO. So that way, we could sit down and take a look at maybe one question that we were asking, and then we saw the different panelists interact with that question. We could talk about what we saw and then devised a solution for that. Then as we devised solutions and implemented our solutions, we could keep on testing those. So it built this iterative process that was almost organic when we got started with this. So we've been really happy with it. It's been something that has been easy to bring other departments into, especially the conversation of what is happening on the screen, what are users doing besides what they're actually saying. It's very helpful to see how they're interacting with our website because sometimes a user will say, I'm doing this right now. But then they go up to the top nav, click on something different, and then investigating why are they clicking on it? Is it the word that's resonating with them? Is it something that they're looking for that they're not finding? And having those active conversations within our team. It really helps to support our project at that time, which was redesigning our website and getting that up and online and actually feeling comfortable enough that this was going to be successful and then seeing that success actually happen. If this is something you're looking to employ, I would strongly recommend having watch parties with your team, taking a look at highlight reels, maybe even offering some food, opening it up to other departments. Having those open vulnerable conversations between the teams really helped us be effective. It was very exciting. It also developed some empathy across teams too. What I saw was other departments saying, what do you think about this? Can we test this on our website? I heard our tech support service teams, I've heard our customers are struggling with this. Can we test and see why? Can we make some changes? So implementing those work watch parties was really effective. It also helped us to communicate across the board as well, and saving those highlight reels and sharing them. We share them through Slack channels too, to engage other departments that maybe couldn't attend the watch parties. So there's a lot you can do with the UserTesting. It saved us a lot of money in the long run. It's more open than having focus groups or IDIs, and it's something that's pretty essential to our testing right now.