# Compare Birdeye vs BigSpy 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Birdeye and BigSpy based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/152997-203036/BirdEye-vs-BigSpy

---

# Birdeye vs BigSpy Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BirdeyeBigSpy2/4 selected

[Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.7 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.8 (2,483)](https://www.capterra.com/p/203036/BigSpy/reviews/)

[## Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.7 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.7

Customer Service

4.6

Reviews Sentiment

Based on [701 reviews](#user-reviews)

Positive

659

Neutral

17

Negative

25

[## BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.8 (2,483)](https://www.capterra.com/p/203036/BigSpy/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.6

Functionality

4.8

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [2,483 reviews](#user-reviews)

Positive

2,417

Neutral

58

Negative

8

## Summary

* * *

Key features rated by users

Features selected based on 2,091 reviews from social media monitoring software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Automated Publishing

3.0

Social Media Integration

4.1

Multi-Channel Data Collection

5.0

Activity Tracking

NA

Content Library

NA

\--%Fit

Missing features

Feature ratings

Automated Publishing

NA

Social Media Integration

NA

Multi-Channel Data Collection

NA

Activity Tracking

4.7

Content Library

4.7

User satisfaction

User satisfaction

4.7

User reviews[701](https://www.capterra.com/p/152997/BirdEye/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.5

Customer support

4.6

User satisfaction

4.8

User reviews[2,483](https://www.capterra.com/p/203036/BigSpy/reviews/)

Ease of use

4.7

Functionality

4.8

Value for money

4.6

Customer support

4.7

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Birdeye is used by multi-location businesses, auto dealers, dental practices, financial services, healthcare, home services, legal firms, property managers, real estate, restaurants, and retailers.

Best for

adspy, free adspy tool, tiktok adspy, ad spy, ads spy, facebook ads examples, facebook ad spy, facebook ads library,turbo ad finder

## User reviews

Pros & cons

GY

Ghiwa Y.

IT manager

> "It’s a powerful and reliable platform that makes reputation management easier, strengthens customer communication, and improves online visibility...."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7052568)

IO

Isobella O.

Director

> "I received less than 10 reviews through Birdeye in the 5 months I was under contract, their system did not communicate with my booking system correctly..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6424797)

EP

Eric P.

VP of Sales

> "The core product does exactly what we need to help us capture more online reviews, communicate virtual and capture actionable insights. As we've been a..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886015)

MM

Matt M.

Vice President

> "Clients could not use the system due to constant bugs, outages and downtime, along with confusion about how to access services within the system in..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6338185)

BH

Bradley H.

Senior Business Intelligence Analyst

> "It helps our organization have a strong online presence while monitoring customer reviews and providing an easy and efficient way to respond."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7000111)

MR

Maura R.

Client Manager

> "For example, we have a client whose CRM is not compatible with Google and it is difficult to get names from them for reviews and can be quite tedious."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814624)

JC

Julie C.

Owner

> "We appreciate the auto-review request setup which allows us to resolve potential issues when customers have complaints offline."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6887613)

CS

Cap S.

Receptionist

> "We lost some important templates and our phone number at one point, which meant we missed a lot of correspondence from patients."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886026)

TQ

Thomas Q.

Digital Marketing Manager

> "This has produced significant results for client form generating positive reviews, to managing negative reviews, to responding to all reviews, to..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6329099)

BD

Bobby D.

CEO

> "I know it can be very complicated with a lot of tickets coming in but the communication and time to correct issues is a little tough sometimes."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6820331)

SV

Sammi V.

Senior Client Manager

> "It's also nice to be able to handle everything in one place including making qr codes, responding to reviews, track reviews, etc."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814630)

ST

Scott T.

President

> "After six months, we could no longer, in good conscience, allow our clients to continue using such a flawed system and attempted to terminate our..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6338092)

SL

Susana L.

Director of strategy

> "The platform makes it easy to request and respond to reviews, monitor listings, and track performance—all in one place."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814657)

EV

Ellie V.

Client Manager

> "The only bad thing about Birdeye is that is doesn't integrate with all CRM systems."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6822439)

LG

Lauren G.

Client Manager

> "It is very accurate with when the review requests get sent out, and especially though integration, makes the process seamless."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6832615)

KE

Katie E.

Buyer

> "When messaging a guest through the chat, pictures are slow to load."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6780445)

GY

Ghiwa Y.

IT manager

> "I really liked how simple it was to collect, track, and respond to reviews across multiple channels."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7052568)

EP

Eric P.

VP of Sales

> "However, we tried to work on some custom features that took much longer than expected."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886015)

DV

Dimos V.

Leasing Director

> "Great product that helps our marketing and leasing teams understand what is going on at our properties."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7000982)

JR

Jason R.

manger

> "The lack of customer service it seemed like you couldn't get a word and all they did was talk never really nothing listen"

[See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6831173)

ML

Matthew L.

Property Manager

> "We are able to customize how/when we engage with our customers and it has been a delight to work with."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6885989)

HM

Hattie M.

Digital Marketing Strategy

> "I think it would be nice if some of the review sites that Birdeye monitors were more seamless in how we could respond ( TripAdvisor), and sometimes,..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6133983)

CR

Camila R.

Case Manager

> "It expedites response times and provides them the security of having their CM available"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7007343)

SF

Samantha F.

Client Experience Manager

> "Cannot input graphic into email campaigns."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6338406)

MR

Maura R.

Client Manager

> "Some businesses like to send out the review requests themselves which can also be extremely advantageous for receiving reviews."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814624)

NN

Noah N.

Marketing Manager

> "During most monthly meetings, they tried to upsell us on products that we didn't really need."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6724233)

SL

Susana L.

Director of strategy

> "Birdeye has become a key part of our digital marketing strategy, especially for multi-location businesses."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814657)

Helene V.

Office Head

> "Also, remembering passwords and browsing several different websites is equally or more difficult than remembering reviews. If a review has a score of..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4878709)

TR

Tara R.

Director

> "Monitoring feedback, responding to customers, and boosting local SEO has never been easier."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6818258)

SC

Steve C.

Director

> "The product is not fit for purpose, after sales support is deplorable, people don't respond, completely disregard or ignore question or concers and..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6082379)

LG

Lauren G.

Client Manager

> "The customer service is fast and dependable and the software is constantly being updated with features I didn't know I needed."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6832615)

Nathan S.

Director, Digital Strategy

> "Eventually, we realized that we were not being synced to all directories and we chose a different grouping then what we originally were assigned."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6200510)

SV

Sammi V.

Senior Client Manager

> "My clients find a ton of success from integration and bulk importing client lists."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814630)

SB

Sean B.

Operations

> "Poor."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6763424)

JC

Julie C.

Owner

> "Many of my clients have been using Birdeye for several years and have grown to love the easy communication with customers via the platform."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6887613)

SC

Steve C.

Director

> "All Spin - Brokers steer clearWe are a mortgage brokerage in Australia who were sold on this by slick sales staff who constantly bad mouthed their..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6082379)

CS

Cap S.

Receptionist

> "We get better responses throughout the day via Birdeye texting vs phone calls/emails."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886026)

DP

Denise P.

Owner

> "customer service too many emails and too many rep changes as a partner a different rep every so many months"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4719251)

SB

Sean B.

Operations

> "Do yourself a favour, pay a consultant a couple of dollars to set up a custom integration like Birdeye for your business and you will be much much..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6763424)

OL

Orlando L.

President

> "All of our employees decided to use other platforms in order to work because the Birdeye platform was simply too messy."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4761113)

CR

Camila R.

Case Manager

> "It has been a good experience, it makes my job easier and improves communication with clients, which is the most important thing in my role"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7007343)

ES

Evyn S.

UX and SEO Specialist

> "Sometimes it can be glitchy or take a while to load."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6213366)

SL

Susana L.

Director of strategy

> "We’ve seen major improvements in our visibility across search engines and directories."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814657)

MA

Michelle A.

Digital Marketing

> "Birdeye is used for Local SEO to set up citations for our customers, but some of the citations are not there and not edited correctly."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3780773)

CM

Cara M.

Senior Client Manager

> "It is very simple to switch between accounts as I manage over 100 accounts within Birdeye."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814620)

JD

Jared D.

Director of Marketing

> "We have since onboarded with the new software but are stuck paying BirdEye $1700+ month for a service we no longer need. "

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957155)

NF

Noy F.

Owner

> "The fast and great service I was able to use the app so fast and after two min was able to finish set up new account"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6862862)

MK

Michele K.

Reputation Specialist

> "Also, Help topics are not nearly detailed enough to describe why to click ON/OFF each setting option (for instance) - and what impact that would have..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3759197)

DH

Dan H.

Director of Social Media

> "We had a rocky start with the platform and account services really went above and beyond like we do with our clients to help our partnership succeed on..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6332126)

MM

Matt M.

Vice President

> "Without a doubt the worst vendor we've worked with in our 12+ years in business."

[See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6338185)

OL

Orlando L.

President

> "You can link your third-party review pages (Facebook, Google, BBB, etc.) and have one single link that provides the customer the opportunity to review..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4761113)

EC

Evan C.

Director of Patient Engagement

> "As stated above I was a bit disappointed with it results data from the surveys I sent out to customers. When using a rating scale system they compile..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3578231)

LS

Lisa S.

Executive Assitant

> "The chatbot engages visitors effectively, providing them instant, personalized responses, while the dashboard gives us a panoramic view of all customer..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957126)

ST

Scott T.

President

> "Onboarding was a nightmare."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6338092)

SB

Sammy B.

Client Manager

> "The ease of use and the ability to manage multiple clients in one easy spot has made my job a lot easier!"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6823117)

AH

Anne H.

Broker

> "Well, they did NOT help and did NOT solve the problem!!!"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6439946)

JR

Jason R.

manger

> "In my opinion, there's several other services out there far more beneficial the experience I had it was very overpriced for what I was paying for."

[See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6831173)

AW

Alan W.

Marketing Director

> "could not think of anything at this time however since it requires I write something, I Ould have to say the asking for reviews after I already..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3747842)

TR

Tara R.

Director

> "The system is powerful yet easy to use, helping us generate and manage reviews seamlessly."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6818258)

CL

Craig L.

Director

> "Did not notify on the roll over and I missed out by a few day."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6036251)

AJ

Abby J.

Project Manager

> "They offer applicable information, high quality tools, and an ever-changing range of product offerings."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6329161)

TF

Tom F.

Managing Member

> "cost it is expensive and sometimes hard to learn and connect everything"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6195125)

WK

Wendy K.

Marketing

> "BirdEye helps to build a reputation and maintain it."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6885987)

KS

Kristen S.

Specialist

> "Some of our customers complained about the birdeye reps that would call them."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6054375)

SA

Sara A.

Social Media Manager

> "It is great that Birdeye enhances our continuous monitoring and control over all our accounts."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6408736)

VR

Verified Reviewer

VP Marketing

> "They blame internal mismanagement for their problems and I'm sure that's correct."

[See full review](https://www.capterra.com/p/152997/BirdEye/#GetApp___4899687)

GB

Gus B.

PM

> "One of the most commendable aspects of Birdeye is its ability to consolidate a large numbers of customer messages in a single, user-friendly dashboard."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957156)

BS

Ben S.

Owner

> "We asked for an internal/team chat so we can communicate in private with our team members but it seems like no one had the notifications."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3613888)

SW

Sean W.

Hospital Manager

> "I like the Birdeye helps build our online reputation"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886181)

DN

Deborah N.

Orthodontisit

> "Also one of the Birdeye employees was badgering me to sign a two year contract instead of our usual one year contract. And he charged my credit card..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4191288)

DK

David K.

Brand Manager

> "Birdeye is filled with features that are beneficial for any business and essential for ours!"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814622)

Eric R.

Owner

> "they are doing nothing to contribute to the value of their initial offering."

[See full review](https://www.capterra.com/p/152997/BirdEye/#GetApp___6202269)

SM

Samantha M.

Senior Client Manager

> "The support team has a great response time and is usually able to solve problems quickly"

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6821157)

MB

Miranda B.

Client Strategy Specialist

> "I have heard from everybody on the team and even noticed it during our onboarding, there is a giant delay between when something is clicked to when it..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3537393)

AM

Alex M.

Director of Marketing

> "Embracing Birdeye across all properties we manage, our property management company has witnessed a substantial surge in employee engagement with our..."

[See full review](https://www.capterra.com/p/152997/BirdEye/#GetApp___4891426)

SL

Sarah L.

Closing Coordinator

> "It's hard to remove spam reviews, notifications stopped working but they were able to fix it same day."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3873238)

KO

Krystina O.

Client Manager

> "Review requests are my favorite thing about Birdeye."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6823119)

LB

Lisa B.

Book Keeper

> "Again not playing phone tag, calling a customer just to have to leave a message and the customer call back when I am unavailable. "

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3611606)

GB

Gus B.

PM

> "Its superior chatbot technology aids in dynamic customer interaction, while the comprehensive dashboard effectively consolidates customer messages."

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957156)

JD

Jared D.

Director of Marketing

> "Shame on me for not memorizing their agreement. "

[See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957155)

[View Reviews](https://www.capterra.com/p/152997/BirdEye/reviews/)

KC

Kent C.

Head of tech

> "The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching,..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

Abhishek C.

Media buyer

> "The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues......."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7079655)

Karen J.

GERENTE GENERAL

> "I run a marketing agency and BigSpy has helped me better understand my clients and their competitors, allowing me to create more effective..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7086910)

KO

Kostiantyn O.

Consultant

> "The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

Jeremie C.

CEO

> "i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7071116)

MM

Marcio M.

Senior Media Buyer

> "Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Pavel S.

CEO

> "It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118199)

MIA

Md Imran A.

administrator

> "this tool is not covering many of the countries and does not support refunds."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6849984)

Gabriela B.

Creatives

> "Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

VR

Verified Reviewer

disenger

> "While BigSpy offers a comprehensive platform for ad intelligence, I found the interface to be somewhat cluttered and overwhelming at times."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6413550)

MB

Milagros B.

Digital Marketer

> "It allowed me to analyze competitors, discover trends, and better understand what types of creatives are currently working."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7050368)

DI

DENIS I.

Manager

> "Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

Gabriela B.

Creatives

> "The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

MM

Marcio M.

Senior Media Buyer

> "Additionally, the platform can be a bit slow to load some data, especially for broader searches."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

KC

Kent C.

Head of tech

> "For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

VR

Verified Reviewer

Strategic Business Consultant

> "The free version is quite limited in features, which can be frustrating if you're just starting out and trying to explore the tool's potential."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6474767)

Gabriela B.

Creatives

> "Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

QSH

Quang Son H.

Mr

> "The pricing is a bit higher and the interface is rather heavy, so it sometimes experiences lag and stuttering."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6569753)

DW

Didik W.

Head

> "The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

SD

Sandip D.

CEO

> "Its quite expensive and has limitations in regards to specific platform which you want to spy for."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6238553)

AR

Ananda R.

Owner

> "Users can explore ads by category, platform, or specific criteria, making it useful for competitive research. While the tool is powerful, new..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6569812)

LM

Lorena M.

Campaign Manager

> "There's locked content and Im not sure if it allows to see estimate budgets"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6691656)

MB

Mahesh B.

owner

> "Targeting particular sectors, ad kinds, or geographical areas is made simple by the extensive filtering options, which also provide excellent..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6476755)

MA

Manuel A.

Ceo

> "Finally, occasional lag in loading times can slow down the research process."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6409778)

MB

Milagros B.

Digital Marketer

> "What I liked the most about BigSpy is the huge variety of ads it shows and how easy it is to filter by platform, country, or product type."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7050368)

VR

Verified Reviewer

Desenvolvedor de Hardware/Firmware

> "occasional glitches and technical issues with the platform, the limited availability of data for some countries or social media platforms, and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4773910)

MM

Marcio M.

Senior Media Buyer

> "The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Igor G.

CEO

> "If you have broad request, you need to scroll through tons of garbage ads"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6403136)

MM

Marcio M.

Senior Media Buyer

> "The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

SS

Sanjay S.

Chief executive

> "Has a confusing pricing plan structure."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6776036)

VR

Verified Reviewer

Operation Manager

> "BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6876214)

Elijah W.

manager

> "Lack of timely updating of data and inaccurate data"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6638692)

DW

Didik W.

Head

> "The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

AG

Abhay G.

Manager

> "too many filters may deliver different results as it can confuse the user"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6443446)

KC

Kent C.

Head of tech

> "Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

WG

Witoon G.

Branding

> "One aspect that I found slightly challenging is the pricing structure of BigSpy. While the platform offers different subscription plans, the..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

KO

Kostiantyn O.

Consultant

> "The filtering options allow quick access to top-performing ads, and it’s a great tool for finding creative inspiration from successful..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

AQ

Ananda Q.

Myself

> "My local coin isn't strong as dollar, so even the cheapest plan is really expensive for me."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6293760)

AM

Anass M.

Manager

> "igSpy’s user-friendly interface and powerful search features make it a valuable tool for anyone looking to gain insights into ad strategies..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6438515)

YY

Youssef Y.

engineer

> "the free version is too limited and the plans are expensive"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6408354)

AZ

Ahmed Z.

VP

> "This extensive database enables users to explore and analyze a wide range of ad types and industries."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6317213)

AZ

Azza Z.

Senior Digital marketing

> "Overwhelming and no tutorial to understand how that works"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6772615)

KO

Kostiantyn O.

Consultant

> "BigSpy provides a large amount of ad data across major platforms like Facebook and Instagram, making it easy to track competitors."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

JG

Jyri G.

CEO

> "Perhaps their database of scraped ads is not full."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6345371)

Gabriela B.

Creatives

> "It makes it easier to get a broader view of what’s working across different channels."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

MAA

Mohammad Anas A.

Owner

> "it only offers 3 free queries per day and does not allow us to use it with out transacting a dollar."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6097876)

OA

Oluwayomi A.

ceo

> "Perfect for studying how top sellers structure their campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7033376)

RS

Ryan S.

ceo

> "However, the platform's limitation in covering certain social media platforms was a drawback, as it hindered a comprehensive analysis."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4932819)

Gabriela B.

Creatives

> "I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

DJ

Divyanshu J.

Owner

> "Additionally, while BigSpy covers major social media platforms, it lacked coverage for some niche platforms that I use for specific campaigns"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4946445)

AH

Ansar H.

CEO

> "The user-friendly interface and advanced filtering options make it easy to uncover top-performing ads, boosting overall campaign performance."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6458182)

CM

Chitalu M.

Multimedia Designer

> "Not a modern looking UI-Search results not always accurate-Many user barriers, such as pop ups, when using platform"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4805205)

VR

Verified Reviewer

Marketing Director

> "The UI feels clean and easy to use, similar to SocialPeta, and I’m planning to explore the features more deeply over time."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7104969)

MA

Mohsin A.

Manager

> "slow uploading and lots of options makes it overwhelmed"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6563357)

SRD

Soumya Ranjan D.

CEO

> "for its competitive ad intelligence features, comprehensive ad tracking capabilities, and user-friendly interface."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6402671)

AD

Alexandru D.

Marketing

> "For newcomers or those not used to data analysis, the sheer volume of ads and information available on BigSpy can be overwhelming."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6185440)

DI

DENIS I.

Manager

> "The tool helps analyze ad strategies and discover creative ideas for my own campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

VR

Verified Reviewer

Owner

> "UI is kind of difficult nowadays as I am using this for long time."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6314545)

DW

Didik W.

Head

> "BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

DtA

Demétrius A.

Manager

> "Ugly layout, remember an early internet site"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6509413)

VR

Verified Reviewer

Strategic Business Consultant

> "The ability to see ad creatives and engagement metrics is a huge plus for planning marketing strategies."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6474767)

JB

Jacob B.

None

> "The free trial is just the same ads repeated."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6691131)

ME

MOSTAPHA E.

vent

> "BigSpy's ad creatives library offers a wealth of inspiration for designing effective ad campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6295847)

BA

Bella A.

CSR

> "confusing pages, and high rate pays."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6456071)

AK

Ajay K.

Digital Marketing executive

> "The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6457006)

RP

Ricardo P.

Editor

> "While BigSpy offers a comprehensive range of features, a few users have found the user interface to be a bit overwhelming or complex."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4822205)

PS

Philipp S.

Senior Growth Consultant

> "Highly relevant to get inspiration for own creative development."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7093342)

VV

Viktoriia V.

CEO

> "For example, sometimes the search results can be a bit limited, especially for less popular keywords or niches."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4771580)

KW

Kayla W.

Digital Ad Optimizer

> "I am able to find and look the competitors' ad and konw about how the performance it is, That's very important for me."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6372090)

RH

Robert H.

Owner

> "Very little experience so far, I haven't even watched one ad (because I wasn't able to set all my preferences and search without running into..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6075365)

DI

DENIS I.

Manager

> "This helps me track and analyze current advertising campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

SK

Shalin K.

Co-founder

> "It's a bit clumsy at the moment."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6472698)

DI

DENIS I.

Manager

> "The Pro version offers even more comprehensive features, and I’m considering purchasing it for more in-depth data analysis."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

AD

Alex D.

Founder

> "The cost quite too much, it take me quite long time to consider"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6368214)

WG

Witoon G.

Branding

> "Furthermore, BigSpy offers a wide range of ad intelligence tools that enable me to monitor and analyze the advertising strategies of my..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

TT

Tobias T.

Owner

> "One needs to pay, and there is no option to select ads in the Danish language."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4965450)

AD

Alexandru D.

Marketing

> "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6185440)

ES

Eduardo S.

Analyst

> "Additionally, the learning curve for some of the more advanced features was a bit steep, so it might be challenging for beginners."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4963027)

VZ

Vadym Z.

buyer

> "The platform is user-friendly and offers a vast database of ads across various platforms."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6320122)

VR

Verified Reviewer

manager

> "exporting data too dirty, i need it to be clean enough so can be easily analized"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4816374)

[View Reviews](https://www.capterra.com/p/203036/BigSpy/reviews/)

## User interface

4.68 (701)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)

4.79 (2,483)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Birdeye

Top features

34/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/152997/BirdEye/#features)

BigSpy

7/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/203036/BigSpy/#features)

### Recognition

No recognitions have been awarded to Birdeye

No recognitions have been awarded to BigSpy

### Deployment & support

Birdeye

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

BigSpy

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Birdeye

-   By Birdeye
-   Located in United States
-   Founded in 2012

BigSpy

-   By BigSpy
-   Located in United States
-   Founded in

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[Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.68 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/)

vs

[Reputation](https://www.capterra.com/p/167624/Reputation-com/)[4.39 (184)](https://www.capterra.com/p/167624/Reputation-com/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.3

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/152997-167624/BirdEye-vs-Reputation-com)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.79 (2,483)](https://www.capterra.com/p/203036/BigSpy/reviews/)

vs

[Lyfpit](https://www.capterra.com/p/228116/Lyfpit/)[4.58 (138)](https://www.capterra.com/p/228116/Lyfpit/reviews/)

$9/month

Price

$9/month

4.8

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/203036-228116/BigSpy-vs-Lyfpit)