# Compare Birdeye vs Brandwatch 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Birdeye and Brandwatch based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/152997-277011/BirdEye-vs-Brandwatch --- # Birdeye vs Brandwatch Features and Cost Comparison Last updated April 29th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BirdeyeBrandwatch2/4 selected [Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) [## Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price Contact vendor Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [704 reviews](#user-reviews) Positive 662 Neutral 17 Negative 25 [## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 3.9 Ease of Use 4.1 Customer Service 4.4 Reviews Sentiment Based on [255 reviews](#user-reviews) Positive 216 Neutral 32 Negative 7 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,137 reviews from reputation management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 85%Fit High performer Feature ratings Negative Feedback Management 4.6 Review Request 4.6 Review Monitoring 4.7 Response Management 4.6 Reporting/Analytics 4.5 \--%Fit Missing features Not enough reviews Feature ratings Negative Feedback Management \-- Review Request NA Review Monitoring \-- Response Management 4.1 Reporting/Analytics 4.0 User satisfaction User satisfaction 4.7 User reviews[704](https://www.capterra.com/p/152997/BirdEye/reviews/) Ease of use 4.7 Functionality 4.6 Value for money 4.5 Customer support 4.6 User satisfaction 4.2 User reviews[255](https://www.capterra.com/p/277011/Brandwatch/reviews/) Ease of use 4.1 Functionality 3.9 Value for money 3.8 Customer support 4.4 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Birdeye is used by multi-location businesses, auto dealers, dental practices, financial services, healthcare, home services, legal firms, property managers, real estate, restaurants, and retailers. Best for Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## User reviews Pros & cons GY Ghiwa Y. IT manager > "It’s a powerful and reliable platform that makes reputation management easier, strengthens customer communication, and improves online visibility...." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7052568) IO Isobella O. Director > "I received less than 10 reviews through Birdeye in the 5 months I was under contract, their system did not communicate with my booking system correctly..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6424797) Steven L. Digital Marketing Director > "Their listings management and Ai search management tools are industry best and provide valauable insight along with action items to improve." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7145140) IW Isla W. Marketing Manager > "Sometimes navigating between different sections feels a bit clunky, and I find myself wishing it was faster to access certain features when I'm out of..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7129062) EP Eric P. VP of Sales > "The core product does exactly what we need to help us capture more online reviews, communicate virtual and capture actionable insights. As we've been a..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886015) MM Matt M. Vice President > "Clients could not use the system due to constant bugs, outages and downtime, along with confusion about how to access services within the system in..." [See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6338185) BH Bradley H. Senior Business Intelligence Analyst > "It helps our organization have a strong online presence while monitoring customer reviews and providing an easy and efficient way to respond." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7000111) MR Maura R. Client Manager > "For example, we have a client whose CRM is not compatible with Google and it is difficult to get names from them for reviews and can be quite tedious." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814624) JC Julie C. Owner > "We appreciate the auto-review request setup which allows us to resolve potential issues when customers have complaints offline." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6887613) CS Cap S. Receptionist > "We lost some important templates and our phone number at one point, which meant we missed a lot of correspondence from patients." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886026) TQ Thomas Q. Digital Marketing Manager > "This has produced significant results for client form generating positive reviews, to managing negative reviews, to responding to all reviews, to..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6329099) BD Bobby D. CEO > "I know it can be very complicated with a lot of tickets coming in but the communication and time to correct issues is a little tough sometimes." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6820331) SV Sammi V. Senior Client Manager > "It's also nice to be able to handle everything in one place including making qr codes, responding to reviews, track reviews, etc." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814630) ST Scott T. President > "After six months, we could no longer, in good conscience, allow our clients to continue using such a flawed system and attempted to terminate our..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6338092) SL Susana L. Director of strategy > "The platform makes it easy to request and respond to reviews, monitor listings, and track performance—all in one place." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814657) CV Clara V. HR Coordinator > "The reason we left was because of the price and a new marketing company we switched to. But it wasn’t worth leaving BirdEye." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7123285) LG Lauren G. Client Manager > "It is very accurate with when the review requests get sent out, and especially though integration, makes the process seamless." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6832615) EV Ellie V. Client Manager > "The only bad thing about Birdeye is that is doesn't integrate with all CRM systems." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6822439) GY Ghiwa Y. IT manager > "I really liked how simple it was to collect, track, and respond to reviews across multiple channels." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7052568) EP Eric P. VP of Sales > "However, we tried to work on some custom features that took much longer than expected." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886015) DV Dimos V. Leasing Director > "Great product that helps our marketing and leasing teams understand what is going on at our properties." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7000982) JR Jason R. manger > "The lack of customer service it seemed like you couldn't get a word and all they did was talk never really nothing listen" [See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6831173) ML Matthew L. Property Manager > "We are able to customize how/when we engage with our customers and it has been a delight to work with." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6885989) KE Katie E. Buyer > "When messaging a guest through the chat, pictures are slow to load." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6780445) CR Camila R. Case Manager > "It expedites response times and provides them the security of having their CM available" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7007343) HM Hattie M. Digital Marketing Strategy > "I think it would be nice if some of the review sites that Birdeye monitors were more seamless in how we could respond ( TripAdvisor), and sometimes,..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6133983) MR Maura R. Client Manager > "Some businesses like to send out the review requests themselves which can also be extremely advantageous for receiving reviews." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814624) SF Samantha F. Client Experience Manager > "Cannot input graphic into email campaigns." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6338406) SL Susana L. Director of strategy > "Birdeye has become a key part of our digital marketing strategy, especially for multi-location businesses." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814657) NN Noah N. Marketing Manager > "During most monthly meetings, they tried to upsell us on products that we didn't really need." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6724233) TR Tara R. Director > "Monitoring feedback, responding to customers, and boosting local SEO has never been easier." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6818258) Helene V. Office Head > "Also, remembering passwords and browsing several different websites is equally or more difficult than remembering reviews. If a review has a score of..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4878709) LG Lauren G. Client Manager > "The customer service is fast and dependable and the software is constantly being updated with features I didn't know I needed." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6832615) SC Steve C. Director > "The product is not fit for purpose, after sales support is deplorable, people don't respond, completely disregard or ignore question or concers and..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6082379) SV Sammi V. Senior Client Manager > "My clients find a ton of success from integration and bulk importing client lists." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814630) Nathan S. Director, Digital Strategy > "Eventually, we realized that we were not being synced to all directories and we chose a different grouping then what we originally were assigned." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6200510) JC Julie C. Owner > "Many of my clients have been using Birdeye for several years and have grown to love the easy communication with customers via the platform." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6887613) SC Steve C. Director > "All Spin - Brokers steer clearWe are a mortgage brokerage in Australia who were sold on this by slick sales staff who constantly bad mouthed their..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6082379) CS Cap S. Receptionist > "We get better responses throughout the day via Birdeye texting vs phone calls/emails." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886026) ES Evyn S. UX and SEO Specialist > "Sometimes it can be glitchy or take a while to load." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6213366) CR Camila R. Case Manager > "It has been a good experience, it makes my job easier and improves communication with clients, which is the most important thing in my role" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___7007343) MA Michelle A. Digital Marketing > "Birdeye is used for Local SEO to set up citations for our customers, but some of the citations are not there and not edited correctly." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3780773) SL Susana L. Director of strategy > "We’ve seen major improvements in our visibility across search engines and directories." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814657) JD Jared D. Director of Marketing > "We have since onboarded with the new software but are stuck paying BirdEye $1700+ month for a service we no longer need. " [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957155) CM Cara M. Senior Client Manager > "It is very simple to switch between accounts as I manage over 100 accounts within Birdeye." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814620) MK Michele K. Reputation Specialist > "Also, Help topics are not nearly detailed enough to describe why to click ON/OFF each setting option (for instance) - and what impact that would have..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3759197) NF Noy F. Owner > "The fast and great service I was able to use the app so fast and after two min was able to finish set up new account" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6862862) MM Matt M. Vice President > "Without a doubt the worst vendor we've worked with in our 12+ years in business." [See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6338185) DH Dan H. Director of Social Media > "We had a rocky start with the platform and account services really went above and beyond like we do with our clients to help our partnership succeed on..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6332126) EC Evan C. Director of Patient Engagement > "As stated above I was a bit disappointed with it results data from the surveys I sent out to customers. When using a rating scale system they compile..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3578231) LS Lisa S. Executive Assitant > "The chatbot engages visitors effectively, providing them instant, personalized responses, while the dashboard gives us a panoramic view of all customer..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957126) ST Scott T. President > "Onboarding was a nightmare." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6338092) SB Sammy B. Client Manager > "The ease of use and the ability to manage multiple clients in one easy spot has made my job a lot easier!" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6823117) AH Anne H. Broker > "Well, they did NOT help and did NOT solve the problem!!!" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6439946) JR Jason R. manger > "In my opinion, there's several other services out there far more beneficial the experience I had it was very overpriced for what I was paying for." [See full review](https://www.capterra.com/p/152997/BirdEye/#SoftwareAdvice___6831173) SB Sean B. Operations > "Poor." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6763424) TR Tara R. Director > "The system is powerful yet easy to use, helping us generate and manage reviews seamlessly." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6818258) AW Alan W. Marketing Director > "could not think of anything at this time however since it requires I write something, I Ould have to say the asking for reviews after I already..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3747842) AJ Abby J. Project Manager > "They offer applicable information, high quality tools, and an ever-changing range of product offerings." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6329161) CL Craig L. Director > "Did not notify on the roll over and I missed out by a few day." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6036251) WK Wendy K. Marketing > "BirdEye helps to build a reputation and maintain it." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6885987) TF Tom F. Managing Member > "cost it is expensive and sometimes hard to learn and connect everything" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6195125) SA Sara A. Social Media Manager > "It is great that Birdeye enhances our continuous monitoring and control over all our accounts." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6408736) KS Kristen S. Specialist > "Some of our customers complained about the birdeye reps that would call them." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6054375) GB Gus B. PM > "One of the most commendable aspects of Birdeye is its ability to consolidate a large numbers of customer messages in a single, user-friendly dashboard." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957156) VR Verified Reviewer VP Marketing > "They blame internal mismanagement for their problems and I'm sure that's correct." [See full review](https://www.capterra.com/p/152997/BirdEye/#GetApp___4899687) SW Sean W. Hospital Manager > "I like the Birdeye helps build our online reputation" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6886181) BS Ben S. Owner > "We asked for an internal/team chat so we can communicate in private with our team members but it seems like no one had the notifications." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3613888) SB Sean B. Operations > "Do yourself a favour, pay a consultant a couple of dollars to set up a custom integration like Birdeye for your business and you will be much much..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6763424) DN Deborah N. Orthodontisit > "Also one of the Birdeye employees was badgering me to sign a two year contract instead of our usual one year contract. And he charged my credit card..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4191288) DK David K. Brand Manager > "Birdeye is filled with features that are beneficial for any business and essential for ours!" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6814622) Eric R. Owner > "they are doing nothing to contribute to the value of their initial offering." [See full review](https://www.capterra.com/p/152997/BirdEye/#GetApp___6202269) SM Samantha M. Senior Client Manager > "The support team has a great response time and is usually able to solve problems quickly" [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6821157) MB Miranda B. Client Strategy Specialist > "I have heard from everybody on the team and even noticed it during our onboarding, there is a giant delay between when something is clicked to when it..." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3537393) AM Alex M. Director of Marketing > "Embracing Birdeye across all properties we manage, our property management company has witnessed a substantial surge in employee engagement with our..." [See full review](https://www.capterra.com/p/152997/BirdEye/#GetApp___4891426) SL Sarah L. Closing Coordinator > "It's hard to remove spam reviews, notifications stopped working but they were able to fix it same day." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3873238) KO Krystina O. Client Manager > "Review requests are my favorite thing about Birdeye." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___6823119) LB Lisa B. Book Keeper > "Again not playing phone tag, calling a customer just to have to leave a message and the customer call back when I am unavailable. " [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___3611606) GB Gus B. PM > "Its superior chatbot technology aids in dynamic customer interaction, while the comprehensive dashboard effectively consolidates customer messages." [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957156) JD Jared D. Director of Marketing > "Shame on me for not memorizing their agreement. " [See full review](https://www.capterra.com/p/152997/BirdEye/#Capterra___4957155) [View Reviews](https://www.capterra.com/p/152997/BirdEye/reviews/) FM Flynn M. Social Media and Marketing Coordinator > "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) AD Aneri D. Student > "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) MM Monica M. Social Media and Design Producer > "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799) FM Flynn M. Social Media and Marketing Coordinator > "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) RT Ruth T. Social Media Coordinator > "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591) MM Monica M. Social Media and Design Producer > "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799) JH Jordan H. Social Media Coordinator > "The process of connecting channels and having to refresh and stabilise the connection was not user friendly." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) AD Aneri D. Student > "We had to build this visualization externally, which added unnecessary work." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) AD Aneri D. Student > "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) TS Tanya S. Digital marketing and Conversion specalist > "Sentiment analysis can also be inconsistent, especially for non-English content." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021) JH Jordan H. Social Media Coordinator > "I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) VR Verified Reviewer Communications officer > "Linked In sentiment not being included when exporting engage reports." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607) AD Aneri D. Student > "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) AH Antonia H. Social Media and Reputation Manager > "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) MD Matisse D. Comms > "Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711) CH Chris H. Marketing Manager > "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800) GL George L. Data and Insights Manager > "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220) QK Quinlyn K. Client Executive > "Customization comes at the cost of complexity." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) AD Aneri D. Student > "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) JA Joseph A. Digital Marketing Specialist > "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821) QK Quinlyn K. Client Executive > "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) MB Megan B. Co-founder > "The coverage of video content is poor." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207) Vishakha P. Social Media Manager > "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214) MD Matisse D. Comms > "If I had to name one downside, it would be the cost." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) AH Antonia H. Social Media and Reputation Manager > "Missing calendar overview for clients, with confusing links." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) PW Poppy W. Social Media Specialist > "Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7149436) MS Manon S. Associate software engineer > "It occasionally took longer than expected to update our social media analytics." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889) FM Flynn M. Social Media and Marketing Coordinator > "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) AH Antonia H. Social Media and Reputation Manager > "Continuous error messages when trying to connect Facebook accounts." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) KL Kristen L. Head of Insights > "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585) Marina C. President > "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461) TS Tanya S. Digital marketing and Conversion specalist > "Reporting and export features work well for sharing insights across teams." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021) Michael S. Social Media Manager > "The biggest issue I have is when I publish content natively through a social media site." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624) AN Amber N. Manager, Strategic Insights > "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569) VR Verified Reviewer Growth Manager > "I have been using the standard package, but it was too expensive" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561) AZ Alex Z. Digital Strategy Consultant > "It really helps organize the mentions for the period into distinct categories." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315) Felix Daniel G. CEO > "One of the things I disliked the least was the initial learning curve." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) JH Jordan H. Social Media Coordinator > "I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) EM Elisa M. Marketing Manager > "It has been a little "glitchy" at times also" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836) GL George L. Data and Insights Manager > "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220) NO Nathan O. Assistant Director for Digital Marketing > "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771) FM Flynn M. Social Media and Marketing Coordinator > "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) RC Royce C. Social Media Planner > "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991) AD Aneri D. Student > "Brandwatch is a sophisticated and capable tool that meaningfully supported our research." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) ES Eilis S. Head of Marketing > "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201) NG Nica G. Student > "It is a great resource that provides amazing insights to support research." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457) ES Eilis S. Head of Marketing > "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201) QK Quinlyn K. Client Executive > "Our customer service rep has always been responsive and willing to help tackle issues." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) HS Hannah S. Marketing Generalist > "The reporting system isn't the best." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743) CH Chris H. Marketing Manager > "It offered valuable insights into brand perception, competitor monitoring, & market trends." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800) OO Obinna O. Internet entrepreneur > "Brandwatch is expensive for small businesses." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487) NG Nica G. Student > "The easy downloadable graphs made my research very easy." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457) DG Dawn G. Owner > "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868) AH Antonia H. Social Media and Reputation Manager > "The tool has great potential, especially with its features that could support social media management and analytics." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) LW Leslie W. Senior Communications Associate > "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. " [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820) JH Jordan H. Social Media Coordinator > "The concept of social listening was great, and I'm excited to see how the platform builds this out." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DG Dawn G. Owner > "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet issues,..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868) Felix Daniel G. CEO > "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) RV Robin V. Communication officer > "There is a big delay from when the first comment is visible within Falcon from when it's done." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051) AN Amber N. Manager, Strategic Insights > "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569) LK Lucelia K. Online Projectmanager > "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195) Jose C. bachelor > "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829) NE Nina E. marketing assistant > "the mail was scheduled - and i receive an email from falcon that the mail could not be posted." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) JH Jordan H. Social Media Coordinator > "Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) NG Nicole G. Social Media Manger > "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704) Nikola H. Research and Analytics Specialist > "Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6335099) David S. Marketing Specialist > "Also no ability to pull in instagram DMs." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2434728) Felix Daniel G. CEO > "With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) NE Nina E. marketing assistant > "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) JH Jordan H. Social Media Coordinator > "I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DH Daniela H. Social Media Manager > "The community management tool is pretty useless." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223) GF Gaston F. Social Strategy > "Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4819185) HV Haley V. Marketing & Communications employee > "I don't like the errors." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716) Marina C. President > "What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461) NE Nina E. marketing assistant > "very poor reliability !!!" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) [View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/) ## User interface 4.68 (704) 4.22 (255) ### Features Birdeye 27/35 - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Automated Responses - Brand Management - Competitive Analysis - CRM Integration - Customer Advocacy - Customer Experience Management - Customizable Fields - Customizable Reports - Employee Advocacy - Engagement Tracking - Generative AI - Hashtag Tracking - Keyword Tracking - Media Monitoring - Multi-Channel Distribution - Negative Feedback Management - Predictive Analytics - Reporting/Analytics - Response Management - Review Monitoring - Review Request - Review Sharing - Scoring - Search/Filter - Sentiment Analysis - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - White Label - Widgets [See all features](https://www.capterra.com/p/152997/BirdEye/#features) Brandwatch 27/35 - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Automated Responses - Brand Management - Competitive Analysis - CRM Integration - Customer Advocacy - Customer Experience Management - Customizable Fields - Customizable Reports - Employee Advocacy - Engagement Tracking - Generative AI - Hashtag Tracking - Keyword Tracking - Media Monitoring - Multi-Channel Distribution - Negative Feedback Management - Predictive Analytics - Reporting/Analytics - Response Management - Review Monitoring - Review Request - Review Sharing - Scoring - Search/Filter - Sentiment Analysis - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - White Label - Widgets [See all features](https://www.capterra.com/p/277011/Brandwatch/#features) ### Recognition Birdeye is recognized as a top-rated tool in 5 Capterra Shortlist reports Brandwatch is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Birdeye Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Brandwatch Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Birdeye - By Birdeye - Located in United States - Founded in 2012 Brandwatch - By Cision - Located in United States - Founded in 1867 ## Popular Comparisons [Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.68 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) vs [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,204)](https://www.capterra.com/p/169618/Trustpilot/reviews/) Contact vendor for pricing Price $299/month 4.6 Features 4.4 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152997-169618/BirdEye-vs-Trustpilot) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,204)](https://www.capterra.com/p/169618/Trustpilot/reviews/) Contact vendor for pricing Price $299/month 3.9 Features 4.4 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/169618-277011/Trustpilot-vs-Brandwatch) [Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.68 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) vs [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 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comparison](https://www.capterra.com/compare/121701-152997/HootSuite-vs-BirdEye) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) Contact vendor for pricing Price $249/month 3.9 Features 4.3 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-277011/HootSuite-vs-Brandwatch) [Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.68 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) vs [Doctible](https://www.capterra.com/p/187669/Doctible/)[4.80 (265)](https://www.capterra.com/p/187669/Doctible/reviews/) Contact vendor for pricing Price $249/month 4.6 Features 4.8 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/152997-187669/BirdEye-vs-Doctible) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 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