--- title: "Compare Geckoboard vs Google Analytics 360 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Geckoboard and Google Analytics 360 based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/153066-177042/Geckoboard-vs-Google-Analytics" page_type: "comparison" language: "en" --- # Geckoboard vs Google Analytics 360 Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: GeckoboardGoogle Analytics 3602/4 selected [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.7 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.7 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) Starting Price $44.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment Based on [123 reviews](#user-reviews) Positive 117 Neutral 4 Negative 2 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,101 reviews](#user-reviews) Positive 7,825 Neutral 253 Negative 23 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Lucky Orange 4.7 (267) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Looker 4.5 (286) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Zoho Analytics 4.4 (361) * * * Starting Price $30.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 91% of reviewers rated it above 4 stars * * * ### Heap 4.5 (42) * * * Starting Price $24000.00 Per Year Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,567 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 73%Fit Missing features Feature ratings Real-Time Data 5.0 Workflow Management NA Multiple Data Sources 4.8 Reporting/Analytics 4.4 Activity Tracking 4.5 64%Fit Missing features Feature ratings Real-Time Data 4.6 Workflow Management NA Multiple Data Sources 4.2 Reporting/Analytics 4.7 Activity Tracking NA User satisfaction User satisfaction 4.7 User reviews[123](https://www.capterra.com/p/153066/Geckoboard/reviews/) Ease of use 4.6 Functionality 4.3 Value for money 4.3 Customer support 4.8 User satisfaction 4.7 User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $44Other, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Designed for team leads in small and medium sized online businesses, who want to increase the visibility of KPIs, focus their team on their goals and react to changes in data faster. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons SWRS Steven W R S. Managing Director > "We have a few board that keep the team on point and quite a few more that I as a business owner make..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7004657) MB Mike B. Software Engineer > "After using the platform for an extended period, I had to reconfigure or completely rebuild several..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7051126) MB Mike B. Software Engineer > "The API integrations work smoothly, and the customer support team is consistently responsive and helpful." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7051126) PS Patrick S. IT Manager > "If it was setup by someone else it can be a bit of a pain to straighten out the configuration of others who..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6693905) PS Patrick S. IT Manager > "It works well for our team to have their data and metrics viewable in the department offices." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6693905) EE Eric E. Care Support Lead > "There was a PipeDrive report I wanted to use on our office Geckoboard, but I couldn't find a way to upload..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7000458) William L. Group COO > "Excellent dashboard with brilliant functionality and ability to personalise each and every element, great..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6147681) NJ Nick J. Lead > "Customizing the look and feel is not possible." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6489169) Hayden G. Operations Manager > "Really positive and helped the business considerably with realtime live tracking." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7034640) JSN JASMEET SINGH N. DETAILER AND ESTIMATOR > "Not much features to design a Dashboard." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6285425) Wayne L. Contact Centre Manager > "The dynamic views and the quality of information available in real-time are excellent." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6873925) VR Verified Reviewer CRO > "At some point it's not sophisticated enough - if you organisation gets bigger, it's hard to have everybody..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4585767) MB Mike B. Software Engineer > "I would definitely recommend it to anyone needing a clear and reliable way to present data." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7051126) Pedro L. CEO > "It lacks some important functionalities that other platforms have" [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6208735) Terence B. CEO > "Just there ready to help in any way even going into your dashboard to look at what is not working and fix..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6204210) AM Ally M. Customer Operations Specialist > "Not being able to label correctly." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6133779) SWRS Steven W R S. Managing Director > "Geckoboard is a very powerful business management tool." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7004657) NJ Nick J. Lead > "With our subscription this is not possible." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6489169) PS Patrick S. IT Manager > "The platform is easy to setup and use on a plethora of devices." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6693905) TO Tina O. Salesforce Admin > "It is a bit slow when edit each component" [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4665471) SWRS Steven W R S. Managing Director > "So easy to have the information you need whenever you need it." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7004657) RY Robert Y. Founder > "I had quite the opposite experience with Geckoboard and I couldn't be happier." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6226969) JK Josh K. Digital Editor > "I like the ability to share to TV, I like the different widgets available, I like that you can pull data..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4778663) Mizanur Rahman M. CEO > "Some of the integrations do not have enough support." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4568710) RY Robert Y. Founder > "I am already seeing many more possibilities I can utilize Geckoboard for to make our company better." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6226969) KA Kristian A. CEO > "Its lack of API information from the sources?" [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4373342) NM Nitin M. Associate Product Manager > "The website was simple to navigate, and I didn't need any special skills to set up and show my data." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6275638) NH Nicolas H. Co-founder > "The custom widgets are pretty hard to communicate with - need custom endpoints. Plus it misses pie charts." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___3580474) MC Mads C. Frontend Developer > "How simple it is to connect different data sources, and visualize them fast." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6199914) Dan I. CEO > "Some of the widget creation is a bit repetitive especially of data moves in an excel spreadsheet." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___3580365) MC Mads C. Frontend Developer > "I love how simple it is to use. That you can connect data from so many different sources in an easy way." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6199914) VR Verified Reviewer CEO > "Text on tiles is very small, not the best solution if you want to show the numbers on large TVs." [See full review](https://www.capterra.com/p/153066/Geckoboard/#GetApp___3551359) AM Ally M. Customer Operations Specialist > "The UI is easy to understand and you can create boards within minutes!" [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6133779) SC Samuel C. Senior Manager > "Addictive dashboard that you can't keep your eyes off!" [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4702859) VR Verified Reviewer web developper > "at first it can be impressive because you have many widgets, but it's not that hard, but if you have any..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4869424) VR Verified Reviewer CEO > "refreshing takes a long time specially if you use salesforce reports/data. " [See full review](https://www.capterra.com/p/153066/Geckoboard/#GetApp___3551359) AK Agnieszka K. Head of Customer Success > "Its simplicity and no hassle whatsoever to set it up." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6029109) VR Verified Reviewer Digital Marketing Manager > "Outside of presenting goals, this tool doesn't have a whole lot of other uses." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___3542071) NC Nathan C. Project Management > "How easy it is to change and add widgets" [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6323714) VR Verified Reviewer Director > "They shopify integration is a little lacking." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___3583784) KA Kristian A. CEO > "For now we are not use it, but we will use it again if there are more connectors to Office365, The platform..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4373342) VR Verified Reviewer CEO > "I feel like I need to get out of this platform now, as I dont think their platform is worth few hundreds a..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#GetApp___3551359) VR Verified Reviewer CRO > "Easy to use data orchestration tool- Easy to define goals/KPIs used by the whole leadership team and ppl-..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4585767) NJ Nick J. Lead > "Customizing the look and feel is not possible." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6489169) Mizanur Rahman M. CEO > "The ease of use and customization options, make it simple to create visually appealing and informative..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4568710) MB Mike B. Software Engineer > "After using the platform for an extended period, I had to reconfigure or completely rebuild several..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___7051126) BO Barry O. Head of Customer Operations > "I particularly like the customisation element as it allows me to tailor my boards to my exact..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___3575392) Mizanur Rahman M. CEO > "Some of the integrations do not have enough support." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4568710) JZ Jakub Z. CTO > "Great looking widgets make it simple to keep track of anything you need." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4705207) VR Verified Reviewer Director > "They shopify integration is a little lacking." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___3583784) VR Verified Reviewer Tech Support > "The visualization is clear and simple, and new features are added all the time." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4695710) RY Robert Y. Founder > "I had quite the opposite experience with Geckoboard and I couldn't be happier." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6226969) RY Robert Y. Founder > "at Geckoboard made setting everything up very easy." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6226969) AM Ally M. Customer Operations Specialist > "Not being able to label correctly." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6133779) MSS Martin Stigaard S. Head of marketing > "What we like the most about Geckoboard is that it is SO easy to use, it's easy to set up and in an..." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___4692004) NJ Nick J. Lead > "With our subscription this is not possible." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6489169) RN Robert N. Office Administrator > "Easy set up and easy to use." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___6158346) VR Verified Reviewer Digital Marketing Manager > "Outside of presenting goals, this tool doesn't have a whole lot of other uses." [See full review](https://www.capterra.com/p/153066/Geckoboard/#Capterra___3542071) [View Reviews](https://www.capterra.com/p/153066/Geckoboard/reviews/) BD Bharati D. Director > "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) YN Yasmine N. Customer Services Manager > "It's customization is also limited and is not available in free version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) SP Sonu P. Systems Analyst > "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) BD Bharati D. Director > "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) BD Bharati D. Director > "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) IW Isla W. Digital Marketing Specialist > "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) John J. CEO > "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) YN Yasmine N. Customer Services Manager > "The product also helps us in campaign management and real-time user interaction tracking." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) SP Sonu P. Systems Analyst > "The platform also offers strong scalability and handles large volumes of traffic data very efficiently." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) SP Sonu P. Systems Analyst > "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) BE Ben E. Marketing and communications executive > "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) PS Piyush S. Business Development Executive > "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) MK Manuel K. CEO > "some website behavior cannot be tracked because people do not agree to the cookie policy" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) LG Lyndsey G. Curriculum designer, teacher > "Google Analytics allows tracking for everything you need to know about your website data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489) AM Atul M. Author > "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VC Vishal C. Marketing > "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437) RJ Royce J. Technology and Process Manager > "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) AA Akshay A. Software Review > "There isn't much capability for segmentation and advanced analysis." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) BM Bharath M. Marketing > "It lacks in giving access to real or raw data" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) PG Phillip G. Director of Information Services > "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778) MS Mara S. Head Of Marketing Strategy > "Great interface, especially for those accustomed to Google Ads, and pro features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913) LA Lukasz A. Owner > "Constant changes to the interface, unnecessary, making work difficult, irritating." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VR Verified Reviewer CMO > "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) MS Mert S. HW DESIGN ENGINEER > "I like the interface and the easiness of use of this software." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264) DL Derek L. IT Mgr > "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673) VR Verified Reviewer Supply Admin > "I like that Google Analytics has a very nice interface" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399) Abu M. Admin > "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Senior account director > "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) DK Devender K. COO > "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009) JK Jordan K. Fleet and Customer Operations Executive > "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916) VR Verified Reviewer Digital Marketing Manager > "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790) MS Marwah S. Project Manager > "It is a google product so it is easily connected to google email, google search console and google ads." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LK Liam K. CMO > "I like live reports, you can see all users and the location." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) Marlin H. Systems programmer > "It gives you everything you need in one place and makes it very easy to access what you need when you need it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) LA Lukasz A. Owner > "Sometimes it looks like developers are forcing changes just to change something, without any need from users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VN Victoria N. Corporate Communications Coordinator > "Customization is also a great experience for me." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427) SR Sergio R. CEO > "Difficult to use and complex to understand" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Mansi R. social media Strategist > "they have very limited support, we often need to deal with 3rd party if there any problem." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AM Atul M. Author > "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) Himanshu S. Web Analyst > "The only thing to complain about this product is its customer care support." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/) 4.65 (123) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,101) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Geckoboard Top features 31/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/153066/Geckoboard/#features) Google Analytics 360 21/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition Geckoboard is recognized as a top-rated tool in 3 Capterra Shortlist reports No recognitions have been awarded to Google Analytics 360 ### Deployment & support Geckoboard Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Geckoboard - By Geckoboard - Located in United Kingdom - Founded in 2011 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.65 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) $44/month Price $10/month 4.3 Features 4.5 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/153066-176586/Geckoboard-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.65 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) $44/month Price $15/month 4.3 Features 4.5 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/153066-208764/Geckoboard-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.65 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) vs [Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,489)](https://www.capterra.com/p/19319/JIRA/reviews/) $44/month Price $7.91/month 4.3 Features 4.4 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/19319-153066/JIRA-vs-Geckoboard) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.65 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) vs [Datadog](https://www.capterra.com/p/135453/Datadog-Cloud-Monitoring/)[4.57 (368)](https://www.capterra.com/p/135453/Datadog-Cloud-Monitoring/reviews/) $44/month Price $15/month 4.3 Features 4.5 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/135453-153066/Datadog-Cloud-Monitoring-vs-Geckoboard) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.65 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/) $44/month Price Contact vendor for pricing 4.3 Features 4.3 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/153066-190616/Geckoboard-vs-Data-Studio) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/)[4.65 (123)](https://www.capterra.com/p/153066/Geckoboard/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) $44/month Price Contact vendor for pricing 4.3 Features 4.4 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/153066-169053/Geckoboard-vs-Looker) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)