# Compare Buyapowa vs Referral Factory 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Buyapowa and Referral Factory based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/153180-218230/Buyapowa-vs-Referral-Factory

---

# Buyapowa vs Referral Factory Features and Cost Comparison

Last updated March 24th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BuyapowaReferral Factory2/4 selected

[Buyapowa](https://www.capterra.com/p/153180/Buyapowa/)[4.6 (80)](https://www.capterra.com/p/153180/Buyapowa/reviews/)

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (150)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

[## Buyapowa](https://www.capterra.com/p/153180/Buyapowa/)[4.6 (80)](https://www.capterra.com/p/153180/Buyapowa/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

OB

OB

Based on [80 reviews](#user-reviews)

Positive

79

Neutral

0

Negative

1

[## Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[4.8 (150)](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

Starting Price

$95.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [150 reviews](#user-reviews)

Positive

148

Neutral

1

Negative

1

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Tremendous

4.8 (453)

* * *

Starting Price

$0.00

Flat Rate

Free Trial

Free Version

* * *

User rating

98%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Trackdesk

4.8 (139)

* * *

Starting Price

$249.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### Referral Rock

4.6 (98)

* * *

Starting Price

$175.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Post Affiliate Pro

4.7 (686)

* * *

Starting Price

$129.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

## Summary

* * *

Key features rated by users

Features selected based on 1,538 reviews from referral software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

83%Fit

High performer

Feature ratings

Referral Tracking

4.5

Conversion Tracking

4.6

Affiliate Management

5.0

Rewards Management

4.6

Campaign Management

4.4

88%Fit

High performer

Feature ratings

Referral Tracking

4.8

Conversion Tracking

4.6

Affiliate Management

4.7

Rewards Management

4.8

Campaign Management

4.8

User satisfaction

User satisfaction

4.6

User reviews[80](https://www.capterra.com/p/153180/Buyapowa/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.5

Customer support

4.8

User satisfaction

4.8

User reviews[150](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.7

Customer support

4.9

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$95Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Buyapowa works with large brands across ISPs and mobile telecommunications, streaming & services, energy, insurance, banking & credit unions etc. across 27 countries and in 21 languages and counting.

Best for

No-code referral software for mid-size and large companies to launch a white-labeled customer referral program, ask for referrals, track results, and automate rewards for successful referrals.

## User reviews

Pros & cons

OB

Olivia B.

Marketing Manager

> "The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences."

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___7078693)

CS

Callum S.

Commercial Analyst

> "The only problem we're having is that we are not seeing the sales through the referral programme that we were expecting to see which requires more investigation."

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___4800810)

OB

Olivia B.

Marketing Manager

> "Its reporting dashboard provides clear, actionable insights, making it simple to track referrals, engagement, and ROI to optimise future campaigns."

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___7078693)

CS

Callum S.

Commercial Analyst

> "The analytics tool could be more flexible, the reporting we get isn't as detailed as we would like"

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___4800810)

MCR

Maria Claudia R.

Marketing Manager

> "They listened to what we needed, supported us through implementation, and even delivered a customized training guide for our customer-facing teams, which made go-live feel organized and..."

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___7067851)

EM

Elena M.

Digital Manager

> "The management customers claims is difficult ( platform information about rewards&clients is not usful) and changes of the content of the campaign is not very agile The rewards payment..."

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___4633686)

OB

Olivia B.

Marketing Manager

> "The standout feature is the account management team - always responsive, proactive, and committed to helping us set objectives and continuously improve our program."

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___7078693)

TS

Thomas S.

Senior Sales Structure Associate

> "Few reports availableNot great analytics toolThe platform would benefit from more flexibility and customization"

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___4800669)

Amna Q.

Analytics

> "The team is incredibly responsive, helpful, and willing to go above and beyond when we need support, even on tight timelines. When we use the program actively, it performs well, and we..."

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___7058383)

JF

Jo F.

Marketing Manager

> "No ability to give a reason / contact referrer if you reject a referral"

[See full review](https://www.capterra.com/p/153180/Buyapowa/#Capterra___3850937)

[View Reviews](https://www.capterra.com/p/153180/Buyapowa/reviews/)

Nathan H.

Head of Marketing

> "We saw a big increase in referral business after launching our campaign, and the HubSpot integration made managing leads and follow-ups really straightforward."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061)

Nathan H.

Head of Marketing

> "Some of the customisation options felt a bit limited, especially when trying to tweak the design beyond the basics."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6860061)

SJC

Samantha Jade C.

Behaviour Consultant

> "The analytics feature was the feature I appreciated the most; it is clear to see how customers are responding to referrals allowing you to make changes to enhance the..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284691)

Tristan M.

Insurance agent

> "When trying to operate on the mobile browser , it tends to conflict with properly adjusting to the parameters of the iPhone !"

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284003)

VR

Verified Reviewer

Marketing Director

> "Tracks and fulfills referrals for you with lots of good integrations."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7047694)

Clyde Reb C.

Administrative Assistant

> "I would love to create unique referral codes but unfortunately, I was told that they are only auto-generated for now."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347145)

Dima G.

engineer

> "The platform offers a comprehensive solution for implementing and managing referral programs, empowering businesses to leverage the power of word-of-mouth marketing..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4854596)

TC

Tom C.

Brand Engagement Manager

> "Some of the UI for building campaigns is a bit strange to get used to."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6522221)

MV

Marloes V.

Content Marketing Manager

> "I also really like the Rewards Dashboard, where you can your active rewards in one overview + the ones that are already issued or due so you can follow up. If you're..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5031033)

GE

Grace E.

Owner

> "The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4721349)

MM

Molly M.

Manager, Community Partnerships

> "The integration with HubSpot is very easy to set up and does exactly what we need to it in terms of tracking and automatically syncing to update properties."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6552013)

HS

Hrayr S.

Digital Marketer

> "You are unable to generate coupon codes, but rather limited to uploading and distributing them."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4725091)

Jon G.

Social media Manager

> "Expanding Brand Awareness, now I can effectively help the business tap into new audiences and boost brand awareness through authentic word-of-mouth marketing, where..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4751723)

Oleh N.

Online Marketing Manager

> "One more con: you cannot use your referral codes because they must be generated within the system."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6177837)

VR

Verified Reviewer

QA Analyst

> "Easy integration, control over their referral marketing programmes, including analytics, allowing you to change rules and settings based on business needs, our team..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4781316)

CK

Carissa K.

Owner

> "I would've liked to strat a loyalty program but Referral Factory doesn't have that feature."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4853562)

Sophie P.

Content Specialist

> "I absolutely loved the campaign AI function that automatically generates a custom campaign for you based on your website - the branding, colours etc."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5035202)

Rufino M.

Head of Customer Success

> "I found it to be a bit more complicated than I anticipated, and it took some extra effort to get it set up the way I wanted."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4788126)

Damien C.

Director

> "The dashboard is fast, and our first campaign was up and live receiving referrals within one hour."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6347668)

NP

Neil P.

Manager

> "The 'reach' figures on the stats don't appear to make sense but I could be wrong about thatWould help if our customers had a login portal for their referrals..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4664857)

Cortney I.

COO

> "Our overall experience has been great, and I would recommend the product to anyone who is looking to implement a referral incentive."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___7053730)

LN

Louis N.

Email Marketing Manager

> "The fact that I can only export 1,000 users at a time."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5067344)

Kane W.

Co-Founder

> "Creating campaigns are as simple as either using a template or creating customizing your own - both of which are a few clicks from creation beyond entering..."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___5020318)

OM

Owen M.

Director Sales and Marketing

> "It's expensive"

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6518557)

SJC

Samantha Jade C.

Behaviour Consultant

> "It is easy to link other accounts to Referrals Factory to optimize your experience and have everything you need in the same place."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6284691)

Nihad H.

QA Analyst

> "I'm using their Basic Package and I didn't come across any issues or something that I don't like so far."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4751465)

KC

Kyle C.

Marketing Manager

> "Customer service is incredibly responsive and helpful, whenever we've had issues or requests we've gotten personalised and helpful feedback quickly."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___6277350)

Melissa E.

Digital Graphic Designer

> "Who is the least appealing about this program spending money on it."

[See full review](https://www.capterra.com/p/218230/Referral-Factory/#Capterra___4366761)

[View Reviews](https://www.capterra.com/p/218230/Referral-Factory/reviews/)

## User interface

[Buyapowa](https://www.capterra.com/p/153180/Buyapowa/)

4.64 (80)

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)

4.83 (150)

### Features

Buyapowa

38/44

-   Activity Dashboard
-   Activity Tracking
-   Affiliate Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Analytics
-   Campaign Management
-   Commission Management
-   Contact Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Discount Management
-   Email Marketing
-   Employee Referral Management
-   Engagement Tracking
-   For Customer Referrals
-   For Employee Referrals
-   Fraud Detection
-   Gamification
-   Generative AI
-   Incentive Management
-   Lead Capture
-   Lead Engagement
-   Lead Generation
-   Lead Management
-   Loyalty Program
-   Multi-Campaign
-   Multi-Channel Marketing
-   Performance Metrics
-   Promotions Management
-   Real-Time Reporting
-   Referral Templates
-   Referral Tracking
-   Reporting & Statistics
-   Rewards Management
-   ROI Tracking
-   Social Media Integration
-   Social Promotion
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/153180/Buyapowa/#features)

Referral Factory

Top features

43/44

-   Activity Dashboard
-   Activity Tracking
-   Affiliate Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Analytics
-   Campaign Management
-   Commission Management
-   Contact Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Discount Management
-   Email Marketing
-   Employee Referral Management
-   Engagement Tracking
-   For Customer Referrals
-   For Employee Referrals
-   Fraud Detection
-   Gamification
-   Generative AI
-   Incentive Management
-   Lead Capture
-   Lead Engagement
-   Lead Generation
-   Lead Management
-   Loyalty Program
-   Multi-Campaign
-   Multi-Channel Marketing
-   Performance Metrics
-   Promotions Management
-   Real-Time Reporting
-   Referral Templates
-   Referral Tracking
-   Reporting & Statistics
-   Rewards Management
-   ROI Tracking
-   Social Media Integration
-   Social Promotion
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/218230/Referral-Factory/#features)

### Recognition

No recognitions have been awarded to Buyapowa

No recognitions have been awarded to Referral Factory

### Deployment & support

Buyapowa

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Referral Factory

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Buyapowa

-   By Buyapowa
-   Located in United Kingdom
-   Founded in 2011

Referral Factory

-   By Referral Factory
-   Located in Netherlands
-   Founded in

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