# Compare CustomerHero vs Google Forms 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare CustomerHero and Google Forms based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/153472-176571/Startquestion-vs-Google-Forms

---

# CustomerHero vs Google Forms Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

CustomerHeroGoogle Forms2/4 selected

[CustomerHero](https://www.capterra.com/p/153472/Startquestion/)[4.9 (175)](https://www.capterra.com/p/153472/Startquestion/reviews/)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.7 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

[## CustomerHero](https://www.capterra.com/p/153472/Startquestion/)[4.9 (175)](https://www.capterra.com/p/153472/Startquestion/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [175 reviews](#user-reviews)

Positive

175

Neutral

0

Negative

0

[## Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.7 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.8

Functionality

4.4

Ease of Use

4.7

Customer Service

4.4

Reviews Sentiment

Based on [11,479 reviews](#user-reviews)

Positive

11,107

Neutral

337

Negative

35

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Zoho Survey

4.6 (453)

* * *

Starting Price

$35.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Alchemer

4.5 (319)

* * *

Starting Price

$55.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

90%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Forms On Fire

5.0 (3)

* * *

Starting Price

$20.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

100%

of reviewers  
rated it above 4 stars

* * *

### Typeform

4.7 (971)

* * *

Starting Price

$39.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 9,368 reviews from survey software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

74%Fit

Not enough reviews

Feature ratings

Multiple Question Types

5.0

Customizable Questions

4.5

Survey Builder

4.9

Anonymous Feedback

5.0

Data Security

\--

76%Fit

Missing features

Feature ratings

Multiple Question Types

4.6

Customizable Questions

4.7

Survey Builder

4.6

Anonymous Feedback

4.6

Data Security

NA

User satisfaction

User satisfaction

4.9

User reviews[175](https://www.capterra.com/p/153472/Startquestion/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.7

Customer support

4.9

User satisfaction

4.7

User reviews[11,479](https://www.capterra.com/p/176571/Google-Forms/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.8

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

CustomerHero serves organizations of all sizes and industries, including retail, restaurants, insurance, and banking. Our scalable solutions are ideal for companies seeking to implement effective VoC.

Best for

Google Forms is used by educators, researchers, event organizers, marketers, HR professionals, and organizations needing to collect and analyze data.

## User reviews

Pros & cons

MAYERLY G.

bachelor

> "I really like the customer support, the responses have been timely and useful, which has made me feel..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___6052580)

MZ

Marek Z.

Doctor of sociology / Researcher / Analyst

> "Startquestion works as a browser tool, so if the internet "crashes" sometimes there is a failure to..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3085359)

MS

Marcin S.

HR Manager

> "User-friendly layout of the of the page; intuitive and fast survey-creation; extended analytics."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___4248466)

PP

Paulina P.

Customer Experience

> "It is not possible to combine data into a large dashboard from different points of contact, e.g...."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3099139)

DL

Dorota L.

Sales Support

> "In addition to the functionalities and visual aesthetics of the surveys, I especially appreciate the..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2997546)

JS

Joanna S.

Training and Talent Develpment

> "The fact that I do not use all the available options that are incomprehensible to me from the short..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3011499)

JK

Julia K.

Scrum Master

> "Easily accessible statistics that are transparent, personalization (adding a background in the survey),..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3014027)

Zuhairah A.

Marketing Communications Specialist

> "There are not much choices that can be choose from the subscription price scheme, especially for a..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2954318)

Maciej L.

HRBP

> "It gives a large creative space and can be used without any special implementation."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___4575563)

PP

Paulina P.

Customer Experience

> "Lots of dependencies when building a study, e.g. without features / filter, I will not add postfill or..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3099139)

IJ

Iza J.

Researcher

> "nice life hacks how to save time, easy to copy-paste survey from the other document; useful and easy..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3548223)

HD

Honorata D.

HR Business Partner

> "I miss the option to attach a movie to the survey - not a link to the movie, but the short video file..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3032805)

MR

Monika R.

Project Lead

> "My favorite thing is that you can preview the survey view on your phone, laptop and tablet."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3098058)

AG

Agata G.

Senior HR Specialist

> "no free option, not even for student research"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3765724)

Zuhairah A.

Marketing Communications Specialist

> "It saves so much time in helping and gives suggestion for type of question to be ask on the survey form."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2954318)

BW

Beata W.

Director of Customer Satisfaction

> "I miss some features, most probably the ability to conditionally display individual questions (and not..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3022611)

KI

Karol I.

Relationship with participants specialist

> "The biggest advantages are the number of available options and the chat where I am supported quickly..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3076899)

MS

Marcin S.

HR Manager

> "I wish this tool was for free:) Can't find negatives."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___4248466)

AO

Aleksandra O.

Senior Product Manager

> "We're working for the solution which may be implemented on all our markets- startquestion is the tool,..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3560645)

MG

Marcin G.

Director

> "No possibility to edit charts, some minor errors with saving."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3093130)

AT

Ada T.

Marketing Research Specialist

> "I like ease of use and a lot of options for creating surveys + the ability to generate automatic xls..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2965373)

AR

Agnieszka R.

Communication Specjalist

> "Can not log in to the same login of 2 people at the same time."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3074963)

PB

Paulina B.

HR Manager

> "User friendly, easy to review data, possibility to generate personalized www link, availabe customer..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3276875)

KP

Kamil P.

Expert Innovation Lead

> "The only thing I miss is a more dynamic display of questions on the page."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3022595)

MJ

Malwina J.

Insights Specialist

> "For example, I often use the filtering option and "dynamic response" option - these are very useful..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2683410)

AK

Agnieszka K.

Senior Brand Specialist

> "It is not possible to bold / color the selected words in the question."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2965470)

KH

Kauser H.

Director of Partnerships

> "The surveys have been created with ease and implemented across numerous teams."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3590519)

JS

Jakub S.

Data and sensory analyst

> "Lack of extensive documentation for some functionalities, eg API."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3077420)

AB

Aleksandra B.

Menager

> "simple and friendly user interface."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3990486)

KK

Kamil K.

E-Commerce Specjalist

> "Unable to embed a downloadable file in the survey"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3069526)

KL

Katarzyna L.

HRD

> "Easy to use."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___4623227)

KK

Karolina K.

Head of Customer Success

> "Generating reports / filtering results - not very intuitive."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3059407)

JK

Justyna K.

Content Marketing

> "Simplicity in creating new questionnaire, good grafic design, very intuitive"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3060993)

MP

Marta P.

Program Author

> "The navigation menu bar is a bit chaotic."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3007113)

PaO

Przemysław O.

Chairman of the Board

> "Opportunity to download reports, data etc. makes a job well."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3088265)

JS

Jakub S.

Data and sensory analyst

> "Unable to create survey folders."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3077420)

JW

Joanna W.

Employer Branding Expert

> "It is possible to create survey in minutes."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3011601)

JS

Justyna S.

Researcher

> "Editing questions / text a bit difficult."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3034117)

Katarzyna D.

Application & Technical Support Manager

> "Very useful ready-made questionnaire templates (I don't have to think up questions myself)."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3565631)

AP

Anna P.

Sales Coordinator

> "I had the biggest problem with changing the order of the questions."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3025828)

JW

Jakub W.

Ekspert, Business Trainer

> "The application facilitates work, has many options and possibilities both in terms of surveys and..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2748053)

MB

Michal B.

Managing Partner

> "It seems a bit outdated to me. But it's probably a matter of taste, and I don't insist."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2998786)

DB

Danuta B.

Organizational Support Specialist

> "Has a lot of cool options that are useful in my daily work"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3063740)

ZD

Zbigniew D.

Scientific adviser

> "Lack of export the whole data in cvs file to excell or other popular app"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2511208)

JS

Joanna S.

Training and Talent Develpment

> "Useful tools - I mainly use surveys and recently a test."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3011499)

JR

Justyna R.

Specialist

> "Sometimes I receive requires for changes in the survey from my customers and implementation is not..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2472417)

NG

Nina G.

researcher

> "Almost unlimited possibility to create different types of questions and survey configurations."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2404798)

MD

Maarten D.

Founder

> "cannot create exports which includes incompleted surveys."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2795479)

SP

Sylwia P.

brand manager

> "benefits - saves our time and money for preparing surveys, collect them, create reports"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2647540)

VR

Verified Reviewer

Owner

> "Lack of advanced question types, eg. conjoint analysis."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2408162)

VR

Verified Reviewer

Co-Founder

> "Easy of implementation; helpful team; clear UX for both clients and admins"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3282664)

AA

Anna A.

CEO

> "Difficult, not very clear navigation."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2979294)

KR

Katarzyna R.

Digital Marketing Specjalist

> "Intuitiveness, nice layout, customizable, great service."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3071437)

MO

Magdalena O.

Project Manager

> "It's quite difficult for me to draw the appropriate report - it is not intuitive."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2745762)

DB

Danielle B.

Customer services executive

> "Great system and the team are incredibly helpful with teaching us to get the most from it."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3577834)

MS

Muhannad S.

Translator

> "It is not intuitive."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2991985)

KO

Katarzyna O.

Manager

> "Can easy generate automatic reports, easy to learn tool."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3079931)

MD

Maarten D.

Founder

> "very expensive add-ons to basic functionality."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2795479)

KO

Karolina O.

Quality Specialist

> "A large amount of data is loaded very quickly, large reports quickly export to excel."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2746285)

MD

Maarten D.

Founder

> "no customer service on expensive basic pakage"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2795479)

SP

Sylwia P.

brand manager

> "intuitive system, helpful survey templates, suport from Startquestion, easy to use, easy to collect..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2647540)

MD

Maarten D.

Founder

> "My overall experience is therefore really spoiled by the later encounters on the software, to the point..."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2795479)

KK

Karolina K.

Head of Customer Success

> "It is easy to collect feedback from customers."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3059407)

KO

Karolina O.

Quality Specialist

> "I did not notice the flaws that make the work difficult"

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2746285)

JZ

Jan Z.

Researcher

> "Easy survey creation and a great reporting."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___3033201)

AW

Adam W.

Intern

> "Lack of some features. And that would be it."

[See full review](https://www.capterra.com/p/153472/Startquestion/#Capterra___2397782)

[View Reviews](https://www.capterra.com/p/153472/Startquestion/reviews/)

RS

Radha S.

Legal Assistant

> "Features like customizable question types, basic logic (such as response validation and branching), and easy sharing through links or email make Google Forms a very..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7121776)

RS

Radha S.

Legal Assistant

> "Compared to dedicated survey platforms, it lacks more robust analytics and customization features, which can be limiting for detailed or professional‑level data..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7121776)

CA

Christopher A.

Commercial Director

> "The simplicity in terms of survey design is unbelievable and our sales team is able to construct custom data collection form to get clients feedback on our new line of..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7116490)

BB

Bree B.

Ops Coordinator

> "Design options for headers, colors, and overall branding are fairly limited, which can make forms feel less personalized or aligned with an organization’s identity."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7127245)

Mosab A.

Back end Developer

> "I also like the variety of features available, such as question types, sections, and automatic charts, making survey design flexible and simple."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7112941)

AF

Avery F.

Artist and Tour Manager

> "The design remains quite basic, and the aesthetic customization options are very limited. If I am looking to create a high-end, highly interactive form for branding..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7168238)

BB

Bree B.

Ops Coordinator

> "It’s a reliable and practical tool that simplifies data collection and communication across multiple schools. While it lacks some design flexibility, its functionality,..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7127245)

JS

JaKeitha S.

Therapist

> "The thing that I struggle with the most (definitely user error) is the analyzing of the data and merging certain forms to create a compacted collection."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7125065)

OT

Octavia T.

Graphic Designer

> "I have had an amazing overall experience with Google Forms, as it allows for me to send out quick feedback surveys, quizzes, or get a temperture check from people Im..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7166631)

Mosab A.

Back end Developer

> "One downside is that advanced customization options are limited. While the tool works great for basic surveys, more complex layouts or professional branding options are..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7112941)

LT

Luciano T.

Customer Advisor

> "The variety of question types available, such as multiple choice, checkboxes, and open-ended responses, allows for flexibility in gathering information."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7148366)

RaC

Radosław C.

board member

> "Survey Design options are limited, Customer Support is basic, and advanced automation features are missing compared to more professional platforms"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7153687)

Courtney P.

Director of Public Relations

> "It makes creating surveys quick and simple, allows for easy collaboration among staff, and provides an organized way to view and analyze responses."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7079062)

MM

Madellene M.

Founder and CEO

> "Branding depth, branching logic, and analytic depth are all compromised compared to single-purpose survey tools, and AI-driven form creation still requires manual..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7007945)

EJ

Emily J.

Client Services Manager

> "The survey design is too intuitively designed that I can design post-stay feedback forms in minutes which makes us collect essential insights of guests with ease."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7084907)

GA

Gracy A.

student

> "The design and layout customization options are very limited, making it hard to create a highly polished, unique aesthetic."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7170005)

AF

Avery F.

Artist and Tour Manager

> "What I prefer is the automatic analysis of responses into clear graphs and the ability to export data directly to Google Sheets for deeper processing."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7168238)

VR

Verified Reviewer

Advocate

> "Limited customization, fewer advanced reporting tools, and not ideal for complex workflows or detailed analytics."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7147740)

SH

Sophia H.

Front Desk Coordinator

> "I also appreciate that Google Forms generates all of the answers at the end and create visual representation of all results. And the fact that you can choose to make..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7131460)

NC

Nissam C.

ERP Admin

> "Limited design options, basic themes, file upload limits, and feels dated vs modern tools."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7155909)

DD

Denise D.

Web Consultant

> "I use Google Forms several times to have my customer reviews and some specifically to ask for their real needs for my services, and everytime it allowed me well."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7114198)

CC

Connor C.

Data Analyst

> "Having all surveys go to a separate google sheet rather than being able to tell the data where you want it to go has been frustrating as well."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7118604)

SG

Shea G.

Counselor

> "Google Forms' HIPAA compliant option provides an important resource for providers in solo private practice like myself. If for some reason I need a secondary option for..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7134310)

SS

Shenella S.

Sales Development executive

> "Limited customization and the design is a little too simple to collect advanced feedback and data from customers."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7094798)

VR

Verified Reviewer

Marketing Manager

> "It’s a reliable and efficient tool for collecting and organizing information quickly. While it may not have all the advanced features of more specialized software, it..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7119680)

GN

Gabriela N.

Digital Project Manager

> "Also, while it offers basic conditional logic (e.g., skipping questions based on responses), it lacks more advanced branching or personalization options compared to..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___6595202)

FM

Flavio M.

Senior QA Analyst

> "Scalability is one of the strengths as I can start surveys for any various porpoises, like feedback requests, or proper surveys to access user's thoughts"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7102133)

VR

Verified Reviewer

Marketing Events Manager

> "Not ideal for complex forms or advanced event registration needs."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7112618)

VK

Vatsal K.

Software Engineer

> "Can be used for a variety of use cases, has decent analytics on responses and the best part is its integration with google workspace."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7157932)

MC

Milena C.

Office Manager

> "My only con at this point is really only nit picking and that is you can't customize the look of the form much at all so branding it for your business is there but not..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7045406)

TW

Tabatha W.

Nurse Supervisor

> "Creating surveys is quick, the interface is clean, and it integrates seamlessly with other Google tools like Sheets for easy data analysis."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7127213)

Andrew M.

Owner

> "The design while clean leaves a lot to be desired, complex logic is hard to do and the integration is brittle."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7157143)

Hawa L.

HR Consultant

> "I use Google Forms for different types of surveys, and it’s also helpful when I’m collecting 360 performance feedback from team members and managers"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7113651)

FG

Freya G.

Administrator

> "Which might lead to data entry mistakes when manually adding the information into the system."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7106589)

VR

Verified Reviewer

Marketing Manager

> "I like that it’s accessible from anywhere and allows for fast data collection, especially for leads, surveys, and internal workflows."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7119680)

VR

Verified Reviewer

Cloud Engineer

> "we cannot customize the ui much to much our internal company branding ."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7077334)

Opeyemi K.

Legal Officer

> "I can quickly create structured forms, surveys, and quizzes while also automatically organizing responses in through Google sheets"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7130514)

AS

Akshay S.

Frontend developer

> "The templates and styling options are basic compared to other form tools."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7178515)

Aditya K.

AI Content and Operations Specialist

> "As a student conducting research, it allows me to collect responses quickly and visualizes the data in real-time with charts."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7128297)

Michael Z.

Owner

> "Some of the logic and branching features are also fairly basic, which can be frustrating for more complex surveys."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7137302)

BB

Bree B.

Ops Coordinator

> "It’s simple to create, distribute, and track responses, and the Google Sheets integration makes organizing and analyzing data seamless."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7127245)

BP

Briana P.

Property Manager

> "There is limited design customization which is not a huge deal for my day to day use."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7172272)

Virat C.

Senior Product Manager

> "It’s not for creating beautiful landing pages, but it is the best for getting information quick. If you find yourself needing to record answers from numerous people at..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7100278)

PD

Pankaj D.

Talent Partner

> "Limited customization, basic analytics, lacks advanced features, and not ideal for complex surveys detailed"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___6850905)

AD

Arnold D.

Senior agent

> "As a Senior Agent at iQor, I use it for team feedback, attendance, surveys, and collecting important information, and it really saves time."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7157688)

NW

Nathaniel W.

Lead marketing

> "The only downside of the certain times things will not download from Google unless you were in a browser and that’s kind of an annoying"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7079168)

RH

Reagan H.

Optician

> "Overall, I really enjoy not only creating forms and surveys for other people using Google Forms, but also being able to fill out and complete forms myself!"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7175095)

RN

Ramon N.

Office Manager

> "It can sometimes be confusing to tell the difference between the editable form and the version meant for employees to fill out, which can lead to mistakes or duplicate..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7036489)

Nitin T.

AI Data Annotator

> "The survey design options are clean, responses flow straight into Google Sheets automatically, and sharing is as simple as sending a link."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7133377)

Sandip S.

Cloud Solutions Architect

> "It also feels primitive for very complex logic and large data workflows."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7082547)

DL

Drew L.

SR SYS Admin

> "It helps us with scheduling, survey design, customer support, and has a ton of features."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7142246)

VR

Verified Reviewer

Sales agent

> "Some forms are too basic and don't allow detailed responses."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7117229)

KR

Katherine R.

School Administrator

> "It has become a necessity in our communication with parents, event RSVs and even polling staff in a quick manner during faculty meetings."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7142850)

GBL

Georgia Belletti L.

Addetto alle vendite

> "The program has challenges with offline functionality and this makes the app less responsive"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7167599)

VR

Verified Reviewer

Student Ambassador

> "Responses are automatically collected and can be linked directly to Google Sheets for analysis, which saves time and improves data management."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7175193)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "Design options are basic, forms look a bit plain and hard to brand."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7128728)

AD

Aaron D.

Tech Specialist

> "It integrates seamlessly with Google Sheets and the rest of Google Workspace, provides real-time collaboration, and lets users collect unlimited responses easily."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7053847)

TW

TIFFANY W.

Director

> "There’s no payment integration, customization is pretty basic compared to other form builders, and no integrations with CRMs unless you use third-party tools."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___6757791)

NW

Nathaniel W.

Lead marketing

> "Google forms made a lot of documents between me and third-party people a lot easier, especially when it came to contracts for the engineering work that I do"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7079168)

Arianna W.

Owner

> "Using these forms for more formal or official purposes sometimes feels unsuitable, or too basic, amateur."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7077232)

JH

Jamie H.

Trust Systems Manager

> "Ability to view the results in a spreadsheet is the ultimate upside here, allowing advanced configuration and analysis - for instance you can use it for anonymously..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7058882)

Parker W.

Teacher

> "It also relies heavily on internet connectivity, which can be inconvenient in certain situations."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7141927)

AE

Ann E.

Psychologist

> "Google Forms offers a free way for your clients to complete contact forms, providing them with flexibility in how they choose to get in touch."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7014364)

VR

Verified Reviewer

Marketing Manager

> "Advanced features and automation are not as strong compared to other survey platforms."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7119680)

LN

Lisa N.

Director of Educational Technology

> "It is great for surveying employees since we all use the google domain and it's easy to customize features by having things like a survey live date, emailing records of..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7006937)

PH

Patricia H.

Program Director

> "I do not like the fact that there is a small range of design and branding, and the forms may appear too simple to the outside stakeholders."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7069146)

MM

Marci M.

Assistant to the Assistant Superintendent of Operations

> "From gathering parent feedback, to judging student involvement needs, to planning fun ways to love on our teams, Google Forms always has the tools we need to gather,..."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7021987)

ST

Shayne T.

Co owner

> "One downside is that the design options are pretty minimal, so everything ends up looking similar."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7112991)

Cassandra J.

Teacher education

> "What I like most about Google forms is that how great you can create forms all different aspects of a everyday business life of communication"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7097100)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "Sometimes response limits or quotas cause issues for big surveys."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7128728)

RaC

Radosław C.

board member

> "Google Forms offers great Ease of Use, quick Form Creation, efficient Data Collection, and excellent Value for Money for daily business and survey tasks."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7153687)

Aachal S.

Innovative Product Management Specialist

> "It does not have good analytics dashboard inside, I must do manual work in sheets."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7084470)

Krista G.

VP

> "Google Forms is an incredibly easy way to collect information from customers in a survey format, as well as from our sales team out in the field."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7149290)

PS

Peter S.

Backend Developer

> "It took me 3 weeks to understand how it works because I don’t get my hands on enough resources to guide me right on time"

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7117308)

VR

Verified Reviewer

Web Developer

> "A great tool provided by google to create quick and easy surveys, quizzes and forms for multiple uses."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7179814)

BB

Bree B.

Ops Coordinator

> "The biggest drawback is the lack of customization."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7127245)

MN

Melissa N.

owner

> "We love to collect information from google forms about our customers or sign them up for different things using the forms."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7173885)

VR

Verified Reviewer

Senior Data Analyst.

> "For advanced survey creation, Google Forms weak branching logic functionality is an issue."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___6871971)

FG

Freya G.

Administrator

> "It enable easy collection of data for adminstrative purposes and processing of payroll in an establishment."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___7106589)

Katie M.

Owner, Manager

> "Not sure if that's a new setting or just a side effect of creating the form on my phone, but it added a layer of inconvenience to the recipients."

[See full review](https://www.capterra.com/p/176571/Google-Forms/#Capterra___6878616)

[View Reviews](https://www.capterra.com/p/176571/Google-Forms/reviews/)

## User interface

[CustomerHero](https://www.capterra.com/p/153472/Startquestion/)

4.92 (175)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

4.68 (11,479)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

CustomerHero

Top features

39/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/153472/Startquestion/#features)

Google Forms

26/45

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   Anonymous Feedback
-   API
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Analysis Tools
-   Data Cleansing
-   Data Import/Export
-   Data Security
-   Drag & Drop
-   Dynamic Content
-   Email Marketing
-   Email Reminders
-   Feedback Management
-   Gamification
-   Generative AI
-   Mobile Survey
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple Question Types
-   NPS Survey Structure
-   Offline Response Collection
-   Pulse Surveys
-   Question Branching
-   Question Library
-   Question Piping
-   Randomization
-   Real-Time Data
-   Reporting/Analytics
-   Response Quotas
-   Response Validation
-   Sentiment Analysis
-   Site Intercept Survey
-   Skip Logic
-   Support Audio/Images/Video
-   Survey Builder
-   Template Management
-   Third-Party Integrations
-   URL Customization
-   Visual Analytics

[See all features](https://www.capterra.com/p/176571/Google-Forms/#features)

### Recognition

CustomerHero is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value SurveySoftware (2022) 

Google Forms is recognized as a top-rated tool in 5 Capterra Shortlist reports

Best Value SurveySoftware (2026) 

Best Value SurveySoftware (2025) 

Best Value SurveySoftware (2024) 

### Deployment & support

CustomerHero

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Forms

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

CustomerHero

-   By CustomerHero
-   Located in United States
-   Founded in 2006

Google Forms

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[CustomerHero](https://www.capterra.com/p/153472/Startquestion/)[4.92 (175)](https://www.capterra.com/p/153472/Startquestion/reviews/)

vs

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,475)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/)

Contact vendor for pricing

Price

$30/month

4.6

Features

4.5

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153472-253516/Startquestion-vs-SurveyMonkey)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/)[4.63 (1,730)](https://www.capterra.com/p/201674/Enquetes-Maken/reviews/)

$0

Price

$35/month

4.4

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/176571-201674/Google-Forms-vs-Enquetes-Maken)

[CustomerHero](https://www.capterra.com/p/153472/Startquestion/)[4.92 (175)](https://www.capterra.com/p/153472/Startquestion/reviews/)

vs

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Contact vendor for pricing

Price

$39/month

4.6

Features

4.6

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/153472-158456/Startquestion-vs-JotForm-4-0)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[4.67 (2,904)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

$0

Price

$39/month

4.4

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/158456-176571/JotForm-4-0-vs-Google-Forms)

[CustomerHero](https://www.capterra.com/p/153472/Startquestion/)[4.92 (175)](https://www.capterra.com/p/153472/Startquestion/reviews/)

vs

[Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (971)](https://www.capterra.com/p/137289/Typeform/reviews/)

Contact vendor for pricing

Price

$39/month

4.6

Features

4.5

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/137289-153472/Typeform-vs-Startquestion)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[4.57 (10,475)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/)

$0

Price

$30/month

4.4

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/176571-253516/Google-Forms-vs-SurveyMonkey)

[CustomerHero](https://www.capterra.com/p/153472/Startquestion/)[4.92 (175)](https://www.capterra.com/p/153472/Startquestion/reviews/)

vs

[Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/)[4.61 (453)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/)

Contact vendor for pricing

Price

$35/month

4.6

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/131426-153472/Zoho-Survey-vs-Startquestion)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/)[4.40 (175)](https://www.capterra.com/p/122770/123ContactForm/reviews/)

$0

Price

$37/month

4.4

Features

4.2

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/122770-176571/123ContactForm-vs-Google-Forms)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[4.03 (124)](https://www.capterra.com/p/118892/Formstack/reviews/)

$0

Price

$83/month

4.4

Features

4.0

4.7

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/118892-176571/Formstack-vs-Google-Forms)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)[4.55 (326)](https://www.capterra.com/p/246649/Microsoft-Forms/reviews/)

$0

Price

Contact vendor for pricing

4.4

Features

4.3

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/176571-246649/Google-Forms-vs-Microsoft-Forms)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[Wufoo](https://www.capterra.com/p/224990/Wufoo/)[4.40 (222)](https://www.capterra.com/p/224990/Wufoo/reviews/)

$0

Price

$19/month

4.4

Features

4.2

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/176571-224990/Google-Forms-vs-Wufoo)

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[4.68 (11,479)](https://www.capterra.com/p/176571/Google-Forms/reviews/)

vs

[Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (971)](https://www.capterra.com/p/137289/Typeform/reviews/)

$0

Price

$39/month

4.4

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/137289-176571/Typeform-vs-Google-Forms)