# Compare Omnisend vs Kajabi 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Omnisend and Kajabi based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/153508-154682/Omnisend-vs-Kajabi

---

# Omnisend vs Kajabi Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OmnisendKajabi2/4 selected

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [836 reviews](#user-reviews)

Positive

816

Neutral

17

Negative

3

[## Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

Starting Price

$89.00/month

Value-for-Money

3.7

Functionality

4.2

Ease of Use

4.1

Customer Service

4.1

Reviews Sentiment

Based on [229 reviews](#user-reviews)

Positive

192

Neutral

23

Negative

14

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## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.5

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

4.0

Customizable Branding

4.4

User satisfaction

User satisfaction

4.7

User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.4

User reviews[229](https://www.capterra.com/p/154682/Kajabi/reviews/)

Ease of use

4.1

Functionality

4.2

Value for money

3.7

Customer support

4.1

Price starts from

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$89Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

Best for

Kajabi is used by online course creators, coaches, content creators, educators, podcasters, newsletter publishers, digital product sellers, and entrepreneurs.

## User reviews

Pros & cons

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

John S.

Social Media Consultant

> "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975)

AF

Arturs F.

Email Marketer

> "Very easy to integrate apps, manage flows and switch accounts to work on different stores."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

NE

Nessma E.

Manager

> "It costs $59/month for unlimited emails but not unlimited SMS."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788)

SZ

Salma Z.

Marketing Director

> "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Justin A.

Managing Director

> "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

ZM

Zenia M.

coo

> "Easy to read and understand reports and able to create custom segments for audience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

VR

Verified Reviewer

CEO

> "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

XM

Xiomara M.

Operations Manager

> "I like that they are constantly adding new features to improve the quality of the platform and the user experience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

FM

Fiona M.

Owner

> "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

SS

Sarah S.

Marketing Manager

> "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809)

IH

Iain H.

Director

> "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

MS

Maike S.

MD

> "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135)

VR

Verified Reviewer

E-commerce Manager

> "Saves a ton of time not having to do a write up for every featured item."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773)

EC

Eliana C.

Public relation

> "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773)

SC

Susan C.

Marketing Manager

> "Positive experience over several years creating and sending emails and designing templates."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

Tony U.

Marketing Manager

> "It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055)

VR

Verified Reviewer

GM

> "Expensive for small businesses, design flexibility is limited and backend can feel unintuitive."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7060004)

Abbey W.

owner, founder

> "Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963)

IA

Ibrahim A.

Admin

> "The biggest downside is the price it’s quite expensive compared to other platforms especially for beginners."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7133536)

JP

John P.

Transport Broker

> "The email marketing series are extraordinarily simple to establish in order to nurture leads who receive my free transport..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7079658)

Abbey W.

owner, founder

> "While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963)

RS

Rachel S.

Virtual Assistant

> "It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6744386)

VR

Verified Reviewer

Owner

> "It’s hard to integrate information from other apps to Kajabi."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487)

RZ

Renata Z.

naturopathic doctor

> "Great from the perspective that it's an all-in-one-platform that integrates all the tools to run a successful online business"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7086099)

Justine J.

COACH

> "Kajabi’s refusal to restore access while this dispute is ongoing is causing direct financial harm."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

Breanna G.

Program direct

> "It could send out automated emails and sync well with other apps"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589)

Justine J.

COACH

> "For the last 5 days, I’ve been locked out of my account despite showing proof of previous months’ payments."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

AA

Alex A.

Peer support specialist, drug and alcohol counselor

> "Had a wonderful experience with Kajabi really liked security customer support marketing and sales email templates and..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7125263)

SM

Stacey M.

Manager Education Services

> "VERY time consuming if you run a class for a large group as you have to spend a significant amount of time inputting..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5016874)

Tony U.

Marketing Manager

> "The templates are clean, the checkout flow is smooth, and the customer experience feels professional."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055)

Justine J.

COACH

> "The first support email I got came only after posting my review of their terrible customer service."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

Breanna G.

Program direct

> "I know we got some kind of discount at the beginning for being in when they updated so that was a really nice perk."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589)

Justine J.

COACH

> "Lost access to my intellectual property"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

VR

Verified Reviewer

Owner

> "With Kajabi I have a tool that helps me to get my hard-earned money as quick as possible."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6836678)

Stone C.

Leadership Coach

> "I was coming from Squarespace as a web platform and by comparison, getting the look I wanted required a lot of tedious,..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6181859)

AH

Amanda H.

Copywriter and Launch Strategist

> "The customer service is incredible I’ve been able to learn and improve things I was doing by working with chat support they..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6362394)

JD

Jerome D.

Director

> "Pricing was a bit on the expensive side of my budget."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470)

Angela V.

Owner

> "It helps you build and market your own online courses as well as doing classes that might be beneficial to you"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956)

SF

Sarah F.

Founder

> "The quality of their work was shockingly poor, indicating a complete disregard for their customers' satisfaction. When I..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938)

Tony U.

Marketing Manager

> "Customer support is generally helpful, and the platform feels secure and reliable."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055)

AM

Andrea M.

operations administrator

> "email analytics are hard to understand to me"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851)

BR

Busola R.

Finance Manager

> "Its is able to create a beautiful community to manage people and relationships."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957)

CC

Chuck C.

Owner

> "Kajabi charges so much and still limits your ability to input custom code."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4796965)

BR

Busola R.

Finance Manager

> "I love the multiple functionality Kajabi offers and how it harmonizes the experience into a single app is cool"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957)

TF

Tom F.

Customer Marketing Specialist

> "Definitely on the more expensive side of products."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596)

RS

Reelika S.

Coach

> "It has been great to create products, services, and set up landing pages and affiliate center."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984)

MC

Madison C.

Founder

> "I've had it for more than 11 months and I don't think Kajabi is for people who are trying to build community, it's great if..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4921290)

CE

Cameron E.

Chief Operations Officer

> "What I liked most about kajabi was the ease of set up and options to create a community that supports my course easily."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6780487)

AP

Andy P.

Director

> "Some people claim that the email deliverability rate is not as high as other products that do a similar thing."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6196102)

SL

Steph L.

CEO

> "I love how easy it is to use, simple and clean designs, and also that you can adjust the speed and quality of the videos"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152)

CT

Colleen T.

Owner

> "For example, our students need to write a quiz and achieve a minimum of 80% before the next lesson is unlocked. If a student..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3807227)

VR

Verified Reviewer

Owner

> "It was also easy to adjust settings when I needed to."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487)

Paul K.

President

> "I also don't like the fact you can't edit the media library."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6228032)

JD

Jerome D.

Director

> "Overall Kajabi is easy to use and very convenient as you can do everything on the platform for your online course and..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470)

SF

Sarah F.

Founder

> "It was virtually unusable and fell far short of the promised functionality."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938)

JW

Jack W.

Supervisor

> "Has been very useful due to the sheer amount of tools that come integrated."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444)

Katie R.

Owner

> "I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3700891)

DA

Doyin A.

Lead Coach

> "The ease of use and the convenience of having the Kajabi as an App on the phone makes it very handy."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105)

EC

Eliza C.

Web designer

> "You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777)

RB

Rachel B.

Website Manager

> "The support documentation is helpful and thorough."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6526307)

SF

Sarah F.

Founder

> "They have shown a complete disregard for their customers and failed to fulfill their contractual obligations."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938)

TF

Tom F.

Customer Marketing Specialist

> "Great email marketing features and website management."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596)

US

Upendra S.

Consultant

> "At the beginning, it was hard to navigate through all the features."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6281454)

VR

Verified Reviewer

Head Copywriter

> "How easy it is to use - it's super intuitive and the learning library is great, so even without experience you can get up..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6461275)

CS

Chris S.

Author, Speaker

> "It's a bit expensive without guarantee of ROI. "

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6227759)

Angela V.

Owner

> "But I like most is that is for entrepreneurs that don't have much experience in the business."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956)

EM

Emily M.

OWNER

> "Just spent 1.5+ hours waiting for the "support" they claim to offer."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6282213)

SL

Steph L.

CEO

> "Great overall, I’m able to learn a lot from the various modules, which are well organized!"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152)

ED

Edgar D.

CEO

> "Their pricing is ridiculous for what they deliver."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6290134)

JW

Jack W.

Supervisor

> "Great all in one platform, has all the marketing tools you will need"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444)

VK

Vinit K.

Backend developer

> "It is important to note that some users have complained that the prices can be a bit expensive, particularly for new or..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4622314)

EC

Eliza C.

Web designer

> "I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777)

EG

Entin G.

Fashion designer

> "It’s too expensive for beginner and don’t have course yet plus if you not tech savy, I end up spend morethan 4 month paying..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3447342)

Arlene O.

Digital marketer

> "it is user friendly as it does not require extensive technical skills."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6516834)

NA

Nicola A.

Therapist

> "I wish the templates were more adaptable but this is a minor issue."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4353832)

DA

Doyin A.

Lead Coach

> "The simplicity and functionality is great"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105)

EC

Eliza C.

Web designer

> "The affiliate system is clunky and not very user friendly for the admin or the affiliates."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777)

VR

Verified Reviewer

Entrepreneur

> "It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094)

AD

Amelia D.

Consistency Coach

> "I wanted to have all the bells and whistles but wasn’t yet earning the money to justify it."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252)

MS

Mohammed S.

Owner

> "The different templates, organization and layout of content makes for easy user consumption."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842)

Stefanie H.

Life Coach

> "Kajabi is not for beginners coaches."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3517411)

MS

Mohammed S.

Owner

> "That being said, when it comes to hosting online courses, and wanting to share your expertise with your audience, no one..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842)

DD

Daniel D.

Owner

> "Lacking gamification features."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4045880)

LH

Louise H.

Business Owner

> "I like that it allows you to customize landing and sales page. That it has pipelines already set up"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3603347)

EC

Elise C.

Podcast manager

> "I find could kajabi to be very clunky and not user-friendly."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3943926)

RS

Reelika S.

Coach

> "The process has been faster than I thought."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984)

AsK

Anaïs K.

Trainer

> "Very good, but very expensive too, I stopped because my business was too small for the price"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4311503)

DA

Doyin A.

Lead Coach

> "It is very easy to navigate."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105)

VR

Verified Reviewer

Entrepreneur

> "I've worked in the space for over 10 years and it's by far the worst platform to work with."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094)

AM

Andrea M.

operations administrator

> "easy to use and the price of the product monthly"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851)

KC

Kierra C.

Director of Operations

> "I never liked their sales/transaction page."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4578226)

RS

Reelika S.

Coach

> "Customer service has been excellent."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984)

RB

Richard B.

CEO

> "I exported all our contacts from mailchimp to go through the painful process of creating comma delimited text files for EACH..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___2445022)

EA

Eli A.

President

> "Kajabi is a great solution because it allows you to have the flexibility to build your marketing strategy around your..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4235884)

AD

Amelia D.

Consistency Coach

> "I also did not live me the product limits."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252)

[View Reviews](https://www.capterra.com/p/154682/Kajabi/reviews/)

## User interface

4.73 (836)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)

4.35 (229)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Omnisend

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

Kajabi

26/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/154682/Kajabi/#features)

### Recognition

Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports

No recognitions have been awarded to Kajabi

### Deployment & support

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Kajabi

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

Kajabi

-   By Kajabi
-   Located in United States
-   Founded in 2009

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[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$16/month

Price

$17/month

4.5

Features

4.7

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153508-198994/Omnisend-vs-Systeme)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$89/month

Price

$17/month

4.2

Features

4.7

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/154682-198994/Kajabi-vs-Systeme)