---
title: "Compare Omnisend vs Klaviyo 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Omnisend and Klaviyo based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/153508-156699/Omnisend-vs-Klaviyo"
page_type: "comparison"
language: "en"
publication_date: "2026-11-12"
---

# Omnisend vs Klaviyo Features and Cost Comparison

Last updated November 12th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OmnisendKlaviyo2/4 selected

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [837 reviews](#user-reviews)

Positive

817

Neutral

17

Negative

3

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [540 reviews](#user-reviews)

Positive

512

Neutral

21

Negative

7

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,640 reviews from marketing automation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

80%Fit

Not enough reviews

Feature ratings

Email Marketing

4.8

CRM

4.0

Data Import/Export

4.5

Lead Capture

4.3

Campaign Management

4.6

80%Fit

High performer

Feature ratings

Email Marketing

4.8

CRM

3.7

Data Import/Export

4.5

Lead Capture

4.4

Campaign Management

4.6

User satisfaction

User satisfaction

4.7

User reviews[837](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.6

User reviews[540](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them.

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## User reviews

Pros & cons

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site,..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement...."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

VR

Verified Reviewer

Paid Media Specialist

> "Easy to build segments, create campaigns and building flows"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6594362)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

VR

Verified Reviewer

Head of E-Commerce

> "The included SMS credits are welcome and perform very well for us."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773098)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

AD

Alejandra D.

Creative and Email MKT Lead

> "We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283747)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

ES

Emily S.

Advertising Consultant

> "It has the ability to set up automated workflows, send emails or texts, work with other apps to integrate data, and has drag and drop builder..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282860)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

TA

Trevor A.

Owner

> "The most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4475677)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

AC

Amandine C.

Creator & CEO

> "I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4291709)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

MR

Meghan R.

eComm and Marketing Manager

> "Very easy to use and you can start building emails almost instantly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773370)

WL

William L.

President

> "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619)

Edward N.

Affiliate Marketing Specialist

> "Its e-commerce focus, automation features, personalization, integration capabilities, and reporting and analytics make it an ideal solution..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

NH

Naz H.

General Manager, E-commerce.

> "Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4291148)

SP

Stephanie P.

Owner

> "It's easy to use and I'd recommend it to any business looking to elevate their email marketing."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

JrmB

Jérémy B.

Director

> "The module integration into prestashop which has no good documentation and configuration"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366)

LB

Lou B.

Web Shop Developer and Accounts

> "Really good, and the help people on chat are super lovely and keen to find a resolution."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

SB

Susan B.

CEO

> "The text software seems glitchy with a lot of incorrect subscribers from foreign countries."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283784)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

John S.

Social Media Consultant

> "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975)

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

CP

Callum P.

Ecommerce/Marketing Assistant

> "I don't like the user interface as I feel like it could be a little more streamlines"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement...."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

JB

Jessica B.

Director

> "A little difficult to navigate , found it difficult to create my first newsletter"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4286798)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

CT

Cody T.

Owner

> "Most softwares and tools we get so attached to that the updated systems don't feel intuitive or easy to use."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4482523)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

AD

Alvaro D.

CEO

> "User friendly platform, quick support, easy integration process."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

JrmB

Jérémy B.

Director

> "The module integration into prestashop which has no good documentation and configuration"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366)

RE

Raphael E.

Blogger/ICT expert

> "It integrates well with many of them!"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___2829510)

Lorenzo F.

Ecommerce manager

> "Whatsapp integration is missing"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283100)

VR

Verified Reviewer

Marketing Manager

> "It is very easy to use, and extremely user friendly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

SP

Stephanie P.

Owner

> "It makes the job quick, easy and professional looking!"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

CP

Callum P.

Ecommerce/Marketing Assistant

> "I don't like the user interface as I feel like it could be a little more streamlines"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964)

WP

Wade P.

Vice President

> "Easy to work with both as a company and as a software. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

Paulius A.

Manager

> "Easy to use functionalities, helpful tutorials and articles."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545673)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

LB

Lou B.

Web Shop Developer and Accounts

> "Really good, and the help people on chat are super lovely and keen to find a resolution."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

Gary A W.

Founder CEO

> "Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7198491)

Gary A W.

Founder CEO

> "Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7198491)

DN

Dmytro N.

CEO

> "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history,..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

JR

Jeff R.

CEO

> "They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.”"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201)

DN

Dmytro N.

CEO

> "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

AD

Alexandre D.

Secretary General

> "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

AC

Andy C.

Sales Director

> "The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7194044)

PP

Pritam P.

Early Childhood Educator

> "Learning curve was steeper than expected, took me a few weeks to really understand flows versus campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707)

AD

Alexandre D.

Secretary General

> "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

JR

Jeff R.

CEO

> "Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201)

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

JR

Jeff R.

CEO

> "Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201)

Charlotte K.

President

> "Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7195398)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

JR

Jeff R.

CEO

> "Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "Reporting is clunky and the UI buries things that should be front and center."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

PP

Pritam P.

Early Childhood Educator

> "Integrating with Shopify was pretty straightforward and it syncs our customer data automatically."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

PP

Pritam P.

Early Childhood Educator

> "The segmentation is honestly great, we can drill down by purchase history, browsing activity, the whole works."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707)

JR

Jeff R.

CEO

> "I would not recommend Klaviyo to anyone who actually needs to rely on their service."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The UX and support don't match what you're paying at scale."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

Cody A.

President

> "You can make an infinite number of email flows, campaigns, text campaigns, form, etc."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program),..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

Linda S.

CEO Founder

> "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

SG

Sauve G.

Sales Representative

> "Also many pre bulit tempates that helps to make emails very quick."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

SO

Shane O.

Operations

> "While we only used it for around six months, we found it very handing and did get sales from Klaviyo"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7185783)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

AN

Ana N.

Founder

> "Support answered my questions about integration fast enough that we didn't lose momentum during setup."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7209978)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

Cody A.

President

> "Their pricing is honestly insane."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

CK

Cortney K.

Director of People

> "We loved using Klaviyo for email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7193233)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

CK

Cortney K.

Director of People

> "The user interface is great and the customer service is awesome."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7193233)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify,..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

JW

Joe W.

Marketing Lead

> "Email templates, data analysis, contact management are all great"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

BM

Brian M.

Data Analyst and IT

> "I have been the administrator which creates the list in Klavyo and so far everything has been smooth."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6830020)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

CX

Caitlin X.

Retention Manager

> "Easy to use, intuitive platform."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7055645)

KS

Kanneeswari S.

Owner

> "A little bit of the Email tools are not easy to use and not a lot of HTML tools are available to design."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4459471)

AK

Anthony K.

Head of E-commerce

> "Intuitive and easy to use."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6737511)

JK

John K.

K

> "The interface is clunky and difficult to use, and it does not provide users' needed features."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3612260)

JM

Javier M.

Project Manager

> "The interface is one of the cleanest we've worked with, and it actually works!"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

SR

Steve R.

Digital Producer

> "Generally also poor UI for the visual builder."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

PP

Pritam P.

Early Childhood Educator

> "Integrating with Shopify was pretty straightforward and it syncs our customer data automatically."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707)

KV

Katya V.

Developer

> "Integrations and deliverability were where Klaviyo fell short."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

MK

Madhura K.

Marketing Strategist

> "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

Toluwanimi O.

Growth marketer

> "It was difficult to understand at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___2756529)

VR

Verified Reviewer

Marketing Operations Specialist

> "Integrations work great, event if it takes a couple of minutes to trigger the actions."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6223377)

AD

Alexandre D.

Secretary General

> "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

Cristian F.

Manager

> "It's software that is very easy to use once you get the hang of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4722915)

JR

Jeff R.

CEO

> "Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201)

VR

Verified Reviewer

Growth Consultant

> "Klaviyo is extremely easy to use."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3595871)

JR

Jeff R.

CEO

> "I would not recommend Klaviyo to anyone who actually needs to rely on their service."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201)

DN

Dmytro N.

CEO

> "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The UX and support don't match what you're paying at scale."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

## User interface

4.73 (837)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

4.64 (540)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

Omnisend

31/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   Adaptive Learning
-   AI Copilot
-   API
-   Automated Alerts and Tasks
-   Automated Email Responses
-   Automated Scheduling
-   Autonomous Task Execution
-   Basic Reporting
-   Behavior Analytics
-   Breadth of Partner Applications
-   Budgeting
-   Building and Personalizing Emails
-   Calendaring
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Cross-system Integration
-   Customer Journey Mapping
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Customizable Templates
-   Customization
-   Data Import/Export
-   Data Import & Export Tools
-   Data Quality Management
-   Decision Making
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Templates
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Event / Webinar Marketing
-   Generative AI
-   Internationalization
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

Klaviyo

Top features

35/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   Adaptive Learning
-   AI Copilot
-   API
-   Automated Alerts and Tasks
-   Automated Email Responses
-   Automated Scheduling
-   Autonomous Task Execution
-   Basic Reporting
-   Behavior Analytics
-   Breadth of Partner Applications
-   Budgeting
-   Building and Personalizing Emails
-   Calendaring
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Cross-system Integration
-   Customer Journey Mapping
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Customizable Templates
-   Customization
-   Data Import/Export
-   Data Import & Export Tools
-   Data Quality Management
-   Decision Making
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Templates
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Event / Webinar Marketing
-   Generative AI
-   Internationalization
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

### Recognition

Omnisend is recognized as a top-rated tool in 3 Capterra Shortlist reports

Klaviyo is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

## Popular Comparisons

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

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4.5

4.6

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

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[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

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4.6

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[View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/)

$20/month

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$9/month

4.6

Features

4.5

4.5

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[View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$16/month

Price

$15/month

4.5

Features

4.5

4.6

Ease of Use

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[View full comparison](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$20/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$16/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-153508/Constant-Contact-vs-Omnisend)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

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$20/month

Price

$12/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

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$16/month

Price

$15/month

4.5

Features

4.4

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/153508-171840/Omnisend-vs-HubSpot-Marketing)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

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$20/month

Price

$15/month

4.6

Features

4.4

4.5

Ease of Use

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[View full comparison](https://www.capterra.com/compare/156699-171840/Klaviyo-vs-HubSpot-Marketing)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

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$16/month

Price

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4.5

Features

4.5

4.6

Ease of Use

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

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Contact vendor for pricing

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Features

4.9

4.5

Ease of Use

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