Capterra Logo
Helping businesses choose better software since 1999

Omnisend vs Terminus: Which is a better fit?

Updated on January 16th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 4,591 reviews from Marketing Automation users.
% Fit
Missing features
Feature ratings
Email Marketing
4.8
Marketing Automation
4.7
API
4.5
Lead Capture
4.4
CRM
NA
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
--
Marketing Automation
NA
API
NA
Lead Capture
NA
CRM
NA
User satisfaction
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
4.6
User reviews145
Ease of use
4.5
Functionality
4.3
Value for money
4.3
Customer support
4.7
Price starts from
Monthly subscription
Free version
Free trial
Not provided by vendor
Free version
Free trial
Best for

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

B2B marketers, sales professionals, marketing operations, and customer success managers

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

How Capterra sources reviews
View all video reviews
video-b7855b6b-8ea3-400d-754f-08d87f8b69ee
Dylan C
Digital Marketing Manager
4.0

Dylan: My name is Dylan, and I'm a Digital Marketing Manager in the software industry, and I rate Sigstr a four out of five. Before Sigstr we were using Gmail Signatures and it wasn't working out because people were making up titles that they didn't actually have, people were putting in movie quotes for titles, there was zero customization and there was also zero continuity for the customer experience. We chose Sigstr because of the correct price point. It was the right one for us. And also the deep customization that you get with individual employees. Also, you can create groups which allow you to basically have certain signatures for their certain groups like, for your implementation team or your customer success team, plus there's some deep analytics that you'll get in there that tell you who clicked on what, which is incredibly helpful from a marketing standpoint. Onboarding with Sigstr is super simple. They have an individual's customer success manager that's going to walk you through. There's an implementation survey that actually chooses what type of implementation you need to make it easier for your team. And then once you're getting started, it's really off to the races and it's simple to flip off a switch to get everybody onto their individual signature. For anyone looking at a software like Sigstr, I would want 100% say to do it. You need to look at it from a marketing standpoint. What can this offer me? You need to look at it from a customer standpoint. What does this offer me? You also need to look at it from a continuity standpoint. Having easy signatures across their whole entire company is a huge benefit, plus it looks great to the customer, plus you get all the analytics that come from it as well.

How Capterra sources reviews
View all video reviews
User interface
153508 video thumbnail}
1 Video
158147 video thumbnail}
1 Video
153508
5 screenshots
158147
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Omnisend

Top Features
36/42
  • CRM
  • Drip Campaigns
  • Lead Qualification
  • Mobile Access
  • Multivariate Testing
  • Search Marketing
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Marketing Calendar
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Real-Time Data
  • ROI Tracking
  • Sales Analytics
  • Segmentation
  • SMS Marketing
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Visitor Tracking
  • Workflow Management
See All features
Hide Marketing Automation Software Features -

Terminus

24/42
Show Marketing Automation Software Features +
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Terminus
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
Terminus
  • By Terminus Software
  • Located in United States
  • Founded in 2013
Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

Recommendations

Products similar to those you're currently comparing: