# Compare Omnisend vs Mailgun 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailgun and Omnisend based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/153508-159630/Omnisend-vs-Mailgun

---

# Mailgun vs Omnisend Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailgunOmnisend2/4 selected

[Mailgun](https://www.capterra.com/p/159630/Mailgun/)[4.3 (197)](https://www.capterra.com/p/159630/Mailgun/reviews/)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[## Mailgun](https://www.capterra.com/p/159630/Mailgun/)[4.3 (197)](https://www.capterra.com/p/159630/Mailgun/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.3

Customer Service

4

Reviews Sentiment

Based on [197 reviews](#user-reviews)

Positive

169

Neutral

11

Negative

17

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [836 reviews](#user-reviews)

Positive

816

Neutral

17

Negative

3

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 14,194 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Email Campaign Management

3.9

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

5.0

Customizable Branding

NA

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.5

User satisfaction

User satisfaction

4.3

User reviews[197](https://www.capterra.com/p/159630/Mailgun/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

4.1

Customer support

4.0

User satisfaction

4.7

User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailgun is used by developers, tech companies, marketers, fintech organizations, healthcare providers, and enterprise senders.

Best for

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## User reviews

Pros & cons

GP

Gilbert P.

DevOPS

> "Flexible Domain & Account Management: You can add multiple sending domains, set up sub‑domains for separate projects, and..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747)

FoM

François M.

CEO

> "After years of using Mailgun for legitimate transactional emails only, they suddenly disabled my account without warning..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7000117)

AA

Ayodeji A.

Engineer

> "It isn’t over-designed for marketing campaigns, but it does what it promises: your emails get sent, you can monitor them,..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7035711)

TT

Tommy T.

CTO

> "Some advanced features sit behind higher-priced tiers, and pricing for dedicated IPs or email validation can be confusing."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686)

GP

Gilbert P.

DevOPS

> "Mailgun excels as an enterprise‑grade email delivery platform. If your team is comfortable with APIs and you need granular..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747)

AP

Alan P.

Software Engineer

> "Does not support multiple sub accounts with separate billing and separate payment methods."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7028409)

GP

Gilbert P.

DevOPS

> "Robust API & Documentation: The RESTful endpoints are well‑structured and the SDKs (Python, Ruby, Node.js, etc.) make..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747)

GP

Gilbert P.

DevOPS

> "However, for small businesses or teams without dedicated developers, the learning curve and pricing model can feel restrictive."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747)

BV

Brian V.

Managing Partner

> "In a world where it is becoming increasingly difficult to have business email arrive in someone's inbox, Mailgun has been a..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6829717)

VL

Valics L.

CEO

> "Yahoo delivery going to spam, even if I have all green in Mailgun."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027281)

PM

Pablo M.

Qa engineer

> "The interface is intuitive, and the email tracking and validation features make testing and troubleshooting very..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027178)

AA

Ayodeji A.

Engineer

> "Additionally, some advanced settings may not be beginner-friendly, and you may require technical assistance."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7035711)

NH

Neil H.

Developer

> "It was very easy to integrate with my online platform (Django / HTMX stack), and provided a dashboard for checking problems as..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7010118)

FoM

François M.

CEO

> "Support was extremely slow making Mailgun completely unreliable for any business."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7000117)

GF

Gary F.

CEO

> "Getting started is relatively easy, you have to setup what you have for this type of service, There are guides to accomplish..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7032967)

FM

Fabrizio M.

Technical Support Engineer

> "Some users complain that we had to use other tools to manage marketing campaigns."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6790434)

LD

Letha D.

Chief Product Officer

> "Mailgun is working seamlessly with my custom portals business."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7056530)

MH

Marcus H.

CEO

> "Additionally, the service region selection defaults back to the US, which I always forget to change."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184)

MH

Marcus H.

CEO

> "Features like email tracking, analytics, and solid deliverability are included, which is often more than enough for smaller..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184)

NV

Niels V.

CEO

> "After logging in, there was an error that says 'account disabled' with no further information."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6575181)

MB

Martin B.

Co-Founder

> "We were able to deliver tens of thousands of mails with a solid deliverability and extremely high open rates (mostly thanks to..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6500507)

TB

Tom B.

Head of Customer Experience and Digital

> "Can be clunky in reviewing what has been sent."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6784890)

TT

Tommy T.

CTO

> "The API and SDKs are straightforward, webhooks are reliable, logs are clear, and deliverability is strong."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686)

VR

Verified Reviewer

Web Developer

> "Premium features of this are costly and it require technical setup"

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6666981)

TT

Tommy T.

CTO

> "The dashboard, event logs, and automatic retries make troubleshooting simple."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686)

AK

Andreas K.

Founder/Owner

> "logs can not be exported- bad UI for mobile admin access- sometime uses burnt-out IP addresses"

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___5044223)

PM

Pablo M.

Qa engineer

> "It’s a great tool for QA work and for ensuring that emails are being sent and received correctly."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027178)

Catalin P.

Full-stack Developer

> "Unfortunately, I can't because the Ghost blogging platform only works with Mailgun for sending bulk emails."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6042304)

MH

Marcus H.

CEO

> "I also love how well Mailgun handles what it promises—emails are delivered quickly and consistently, which is crucial for..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184)

MB

Morgan B.

Director of Operations

> "Visually it's not as easy to edit as other tools on the market."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6762841)

KW

Ketmanto W.

Application Support Engineer

> "I appreciate its simplicity, reliable delivery, and strong inbox placement, which ensures excellent email results."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7044070)

SF

Simon F.

Arborist

> "Can be complicated if you’re not technical"

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6691713)

AA

Alex A.

Peer support specialist, drug and alcohol counselor

> "I really enjoyed the camp email templates security on."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7125262)

Catalin P.

Full-stack Developer

> "However, my account is limited and can only send email to 9 recipients per email."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6042304)

MH

Marcus H.

CEO

> "Setting it up is straightforward, and once configured, it takes care of email delivery without needing constant attention or..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184)

Arkadiusz K.

IT Project Manager

> "Very basic interface and limited options compare to competition."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6056408)

VR

Verified Reviewer

Senior software developer

> "Mailgun is a strong choice for businesses needing reliable, scalable transactional email services."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6658470)

JP

Justin P.

Owner

> "Setup was not clear and no documents to support DNS issues."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6060761)

TT

Tommy T.

CTO

> "Integration, testing, and scaling are painless."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686)

GB

Goma B.

Instructor

> "The service charges based on the number of emails sent, which can be costly for businesses that send a high volume of emails."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4770231)

VL

Valics L.

CEO

> "The service is reliable and support responds quickly when needed."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027281)

JM

John M.

Software Engineer

> "Email delivery was a major problem for some of our customers who were hosted with well-known shared hosting providers like..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4473048)

SB

Steve B.

CTO

> "Very detailed searchable logs available for each domain."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6652003)

Nujan S.

Managing Director

> "Mailgun email tracking feature is not that accurate and also I personally found and reported bugs into the system UX."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3840191)

KM

Konstantinos M.

Fullstack web developer

> "It’s ever easy to setup and good pricing."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7075463)

VR

Verified Reviewer

Owner

> "I got my account temporarily disabled."

[See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___5006107)

MB

Morgan B.

Director of Operations

> "Overall I am pleased with mailgun and the role it plays in our automation and customer journey."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6762841)

VR

Verified Reviewer

Owner

> "I haven't received any explanation, there was no warning before starting to use the app."

[See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___5006107)

BV

Brian V.

Managing Partner

> "It is fairly easy to set up if you have experience with DNS, and pretty good instruction if you are not. "

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6829717)

CD

Clement D.

ceo

> "This goes without saying that Mailgun way of coding emails is terrible, their delivrability is one of the worst of the market."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3722248)

VR

Verified Reviewer

Marketing and Digital Projects

> "A powerful tool, handles our emails without any issues, and constantly becoming more powerful."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6727920)

CD

Clement D.

ceo

> "Mailgun disables your account after 6 months working on integrating with it ; out of nowhere, for no reason."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3722248)

AK

Andreas K.

Founder/Owner

> "Also, when we experienced difficulties and reached out to the support, we've been amazed about their qualified response that..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___5044223)

Catalin P.

Full-stack Developer

> "Horrible."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6042304)

HJ

Henrik J.

Founder, Developer, Systemadministrator

> "Keep it simple going forward, as you have thus far, and you have one guaranteed customer at least."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043752)

JM

Jessica M.

IT Manager and Client Success Partner

> "I am unable to give a thorough opinion on the advantages and disadvantages of using the software or its user interface."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4756805)

PM

Pablo M.

Qa engineer

> "Its user-friendly interface was very helpful to me."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027178)

Cristian F.

Manager

> "Maybe I got impatient and switched too quickly."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4722927)

MH

Mohammad H.

Inbound marketing specialist

> "It is a decent experience; it meets basic email needs effectively."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6636244)

AK

Avi K.

Ceo

> "Each time they decided something was off they froze the whole account and had an unreasonable amount of steps to take."

[See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___3302105)

SF

Simon F.

Arborist

> "We’ve found it straightforward to implement and it sends emails successfully."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6691713)

VR

Verified Reviewer

Software Developer

> "Downtimes and deliverability issues can be daunting."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3201867)

VP

Vikas P.

Director

> "If you know your way around DNS records, Mailgun is remarkably easy to set up and just works!"

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6740015)

Giuseppe N.

software engineer manager

> "Exceeded the threshold of the free tier, i think is more expensive compared other services."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3496266)

MH

Marcus H.

CEO

> "It’s refreshing to see such a feature-rich offering without having to upgrade right away."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184)

AA

Andrea A.

designer

> "I have tried to test it but without the possibility to see how the functionalities work I dismiss it."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3327872)

VR

Verified Reviewer

Senior software developer

> "Deliverability: Very good email deliverability rates."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6658470)

VR

Verified Reviewer

Founder

> "The UI is very heavy and confusing to use."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2900114)

JM

John M.

Software Engineer

> "Sending an email to someone takes no time at all, and you can even set up a queue for thousands of messages. If you need to..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4473048)

RP

Ricardo P.

manager

> "So if someone is using Mailgun abusively and is using the same IP to send emails you may get some problems. "

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2815545)

SS

Stuart S.

Owner

> "The deliverability of the email is amazing"

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6653139)

JT

Jonathan T.

Magician

> "Most of my gripes are simply due to lack of understanding - a lot of the software was quite technical in nature and over my..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2582342)

Efezino U.

Managing Director & Software Developer

> "Mailgun offers a range of advanced features, including tracking and analytics, email validation, and integration with other..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4333026)

VR

Verified Reviewer

IT Specialist

> "The interface runs a bit slow and buggy at times (like viewing logs)."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2342085)

Chandan M.

Marketing Manager

> "Mailgun is a comprehensive email marketing service that provides businesses with the tools they need to create effective email..."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4616366)

VR

Verified Reviewer

Director

> "Unreliable."

[See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___3076997)

BV

Brian V.

Managing Partner

> "It has been a pretty positive service. "

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6829717)

VE

Vendel E.

developer

> "They suddenly and mistakely suspended one of my domain and took ages to get it back."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2298148)

HJ

Henrik J.

Founder, Developer, Systemadministrator

> "Support has been superb thus far, those few occasions needed."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043752)

KP

Katherine P.

Founder

> "The user interface is also not convenient."

[See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2403990)

[View Reviews](https://www.capterra.com/p/159630/Mailgun/reviews/)

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you to..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

NE

Nessma E.

Manager

> "It costs $59/month for unlimited emails but not unlimited SMS."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788)

AF

Arturs F.

Email Marketer

> "Very easy to integrate apps, manage flows and switch accounts to work on different stores."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Justin A.

Managing Director

> "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

ZM

Zenia M.

coo

> "Easy to read and understand reports and able to create custom segments for audience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

VR

Verified Reviewer

CEO

> "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

XM

Xiomara M.

Operations Manager

> "I like that they are constantly adding new features to improve the quality of the platform and the user experience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

FM

Fiona M.

Owner

> "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

SS

Sarah S.

Marketing Manager

> "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809)

IH

Iain H.

Director

> "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

MS

Maike S.

MD

> "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135)

VR

Verified Reviewer

E-commerce Manager

> "Saves a ton of time not having to do a write up for every featured item."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773)

EC

Eliana C.

Public relation

> "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773)

SC

Susan C.

Marketing Manager

> "Positive experience over several years creating and sending emails and designing templates."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

Macy E.

CMO

> "Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6526636)

WL

William L.

President

> "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

## User interface

4.34 (197)

4.73 (836)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Mailgun

12/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/159630/Mailgun/#features)

Omnisend

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

### Recognition

Mailgun is recognized as a top-rated tool in 1 Capterra Shortlist reports

Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Mailgun

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailgun

-   By Sinch
-   Located in Belgium
-   Founded in

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

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Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/75428-159630/Emma-vs-Mailgun)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$16/month

Price

$17/month

4.5

Features

4.7

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153508-198994/Omnisend-vs-Systeme)