# Compare Omnisend vs Poptin 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Omnisend and Poptin based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/153508-165478/Omnisend-vs-Poptin

---

# Omnisend vs Poptin Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OmnisendPoptin2/4 selected

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[Poptin](https://www.capterra.com/p/165478/Poptin/)[4.8 (343)](https://www.capterra.com/p/165478/Poptin/reviews/)

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [836 reviews](#user-reviews)

Positive

816

Neutral

17

Negative

3

[## Poptin](https://www.capterra.com/p/165478/Poptin/)[4.8 (343)](https://www.capterra.com/p/165478/Poptin/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.8

Functionality

4.8

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [343 reviews](#user-reviews)

Positive

337

Neutral

5

Negative

1

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 5,471 reviews from marketing automation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Not enough reviews

Feature ratings

Email Marketing

4.8

Marketing Automation

4.7

CRM

4.0

Lead Capture

4.3

Workflow Management

\--

74%Fit

Missing features

Feature ratings

Email Marketing

4.6

Marketing Automation

4.9

CRM

4.8

Lead Capture

4.8

Workflow Management

NA

User satisfaction

User satisfaction

4.7

User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.8

User reviews[343](https://www.capterra.com/p/165478/Poptin/reviews/)

Ease of use

4.8

Functionality

4.8

Value for money

4.8

Customer support

4.9

Price starts from

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

Best for

Marketers, website owners, eCommerce websites, digital agencies, travel agents, education providers, health providers, online marketplaces, recruitment sites, legal services, financial advisors

## User reviews

Pros & cons

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

VR

Verified Reviewer

Head of E-Commerce

> "The included SMS credits are welcome and perform very well for us."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773098)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

John S.

Social Media Consultant

> "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975)

AF

Arturs F.

Email Marketer

> "Very easy to integrate apps, manage flows and switch accounts to work on different stores."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

NE

Nessma E.

Manager

> "It costs $59/month for unlimited emails but not unlimited SMS."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788)

SZ

Salma Z.

Marketing Director

> "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Justin A.

Managing Director

> "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

SJ

Smita J.

Developer

> "Lot of inbuilt templates which makes it easy to create and send emails with ease."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6252041)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

ZM

Zenia M.

coo

> "Easy to read and understand reports and able to create custom segments for audience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

VR

Verified Reviewer

CEO

> "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

XM

Xiomara M.

Operations Manager

> "I like that they are constantly adding new features to improve the quality of the platform and the user experience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725)

IH

Iain H.

Director

> "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350)

FM

Fiona M.

Owner

> "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468)

MS

Maike S.

MD

> "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135)

SS

Sarah S.

Marketing Manager

> "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809)

EC

Eliana C.

Public relation

> "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

Crystal R.

Marketing and Campaign Lead

> "Having clear, accessible data on impressions, conversions and performance has helped us make more informed..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7082417)

RN

Reagan N.

Landing page Designer

> "The only issue I have is the mobile optimization, the pop-up on computer is the right size but on mobile phones..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6418673)

NS

Nicki S.

Senior Director of Digital Content

> "Also a plus for us is that, once you have the basic code in place on your website, a nontechnical staff member..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7033479)

MM

Mike M.

CTO

> "The designer tools can be a bit buggy, occasionally making fine-tuning pop-ups trickier than expected."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6810552)

TS

Tal S.

Manager

> "They packed many features in a single comfortable system, from which you can control many websites. And customer..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7026444)

JM

Jon M.

Director

> "My least favorite thing about Poptin is it's inability to map form fields to SendGrid."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6813867)

Crystal R.

Marketing and Campaign Lead

> "It’s become a valuable tool for growing and managing our email database, and the insights we get from the..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7082417)

JP

Jerry P.

DE

> "lack of proper bot detection or repeated user which cause of a lot of traffic"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6835929)

NS

Nicki S.

Senior Director of Digital Content

> "We can create popups that really reflect our brand and control very precisely how and where they appear."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7033479)

TL

Teresa L.

Marketing Officer

> "Contacts mixed with wrong form."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7057595)

JB

Jan B.

Co-owner

> "What impressed me most was how Poptin enabled us to implement a pop-up that is fully compliant with German..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7037191)

ML

Maria L.

Owner

> "I was making my popup on my ipad and it wasn't working super well."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6785403)

RB

Rachael B.

digital marketer

> "It integrates smoothly with other tools, and the templates look professional and convert well."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7078772)

RH

Ray H.

Clerk

> "Before was handy but it is frustrated to me when I found no pop up image to let people know my promotion without..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6584077)

TS

Tal S.

Manager

> "A Great service for lead generation, copliancy banners, user message and so on."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7026444)

CP

Cameron P.

Director

> "I have had issues setting up one of the opt ins and it is purely my lack of technical ability."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6279224)

SN

Santiago N.

Founder

> "They gave me the platform, and I was able to quickly integrate it with WordPress and intuitively generate the..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6831172)

CK

Cal K.

Developer

> "Waiting a day between email for support and no support over a weekend."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6357208)

RB

Rachael B.

digital marketer

> "Poptin feels like a tool that was built with real marketers and business owners in mind, and it delivers..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7078772)

AL

Anders L.

IT-Support and course development

> "I had some problems setting it up, but turns out that was a user error."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6184518)

EF

Elia F.

Owner

> "It saves me time, helps me improve conversions on my website, and makes communication with visitors much easier."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6887400)

NM

Nomfundo M.

Marketer

> "It allows lots of adverts when data us turned on."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3642954)

NS

Nicki S.

Senior Director of Digital Content

> "A few days ago I needed to contact support for the first time; they responded promptly, found the source of the..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7033479)

VR

Verified Reviewer

CEO

> "sometimes it wouldn't work, not sure why but I would have to re-insert the link after a day."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___4561345)

MS

Matthew S.

Owner

> "Honestly, the availability of customer support is one of the most important factors here. Plus, the pop-ups have..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6320298)

CB

Chrissy B.

Computer Support Specialist

> "I get hung up sometimes on changing the effective dates of my designs"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3711398)

PP

Phuc P.

CEO

> "Very good experience with Poptin when I can use in first time set up and use it for my first campaign"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7054218)

SG

Sudhanshu G.

Diector

> "If I capture lead directly on the Email Client, I am unable to figure out if an old lead has registered again."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3308265)

MD

Martijn D.

Front-end developer

> "poptin is a stable extension for any app if you wish for more user engagement and use popups to get it"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6609222)

EE

Emir E.

Marketeer

> "I didn't receive a notification when our client added us as an user and had to check myself if everything went..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2812172)

SL

Suraj L.

Sr. Performance Marketing Manager

> "The tool provides plethora of options to creative slide-in and exit popup."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6460220)

RE

Rhodri E.

Dev

> "Some limitation in design and costs ramp up quickly."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2954665)

Crystal R.

Marketing and Campaign Lead

> "The platform is reliable, easy to navigate, and has delivered real results for us."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7082417)

GB

Gershon B.

director

> "the price is to much to high"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3568422)

JP

Jerry P.

DE

> "User-friendly UI which allows non-tech user to setup"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6835929)

IA

Ivar A.

CMO

> "The only thing that is bothering me, is that visitors are counted whenever the script is installed - even when I..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2137699)

AB

Allistair B.

Design Director

> "Support team are super helpful and solved any problems with minimum fuss."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7066386)

PK

Pierre K.

CEO

> "maybe a tiny bit too much customization"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2983405)

TL

Teresa L.

Marketing Officer

> "great it so easy to use the free version has all you need and easy to link to hubspot and website. "

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7057595)

GP

Guilhem P.

Director

> "Sometimes, there are tiny bugs when you design the popup (like for example to pass a graphic element behind..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2753402)

MF

Michael F.

owner

> "I also really appreciate the fact that it integrates directly into Google Tag Manager."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6832328)

JK

Joe K.

web editor, designer

> "some popups cannot be enlarged when editing."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2147517)

RH

Rob H.

e-Commerce Manager

> "The layout and code snippet is so easy to use with your website."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7109376)

AS

Avishai S.

freelance

> "design interface is a bit complicated for use"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2358300)

KM

Katherine M.

Lead Software Developer

> "This shows how intuitive their plugin is to use."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7033052)

GT

Geva T.

Marketing Manager

> "Warning about over-running/ conflicting pop-ups"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2372094)

Giovanni B.

developer

> "Absolutely ease to use and - as a bonus - some of the configuration options are really useful to show popups..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6790453)

MGnH

Mike Grønning H.

CEO

> "The prices is to high :-) - When you have a system that run on its own."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2294144)

MS

Michael S.

Owner

> "I have use it on a few websites and it has always been reliable"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7070102)

Tal L.

Manager Marketing

> "it has some bugs."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2240064)

[View Reviews](https://www.capterra.com/p/165478/Poptin/reviews/)

## User interface

4.73 (836)

[Poptin](https://www.capterra.com/p/165478/Poptin/)

4.85 (343)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Omnisend

Top features

38/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

Poptin

20/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/165478/Poptin/#features)

### Recognition

No recognitions have been awarded to Omnisend

No recognitions have been awarded to Poptin

### Deployment & support

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Poptin

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

Poptin

-   By Poptin
-   Located in Israel
-   Founded in 2017

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