# Compare Omnisend vs GMass 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Omnisend and GMass based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/153508-168452/Omnisend-vs-GMass --- # Omnisend vs GMass Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OmnisendGMass2/4 selected [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,390)](https://www.capterra.com/p/168452/GMass/reviews/) [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [836 reviews](#user-reviews) Positive 816 Neutral 17 Negative 3 [## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,390)](https://www.capterra.com/p/168452/GMass/reviews/) Starting Price $25.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [1,390 reviews](#user-reviews) Positive 1,371 Neutral 14 Negative 5 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,299 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management NA Email Tracking \-- Customizable Branding 4.5 65%Fit Missing features Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking 4.8 Customizable Branding NA User satisfaction User satisfaction 4.7 User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 User satisfaction 4.8 User reviews[1,390](https://www.capterra.com/p/168452/GMass/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.7 Customer support 4.6 Price starts from Price starts from $16Usage Based, Per Month - Free version - Free trial Price starts from $25Flat Rate, Per Month - Free version - Free trial Best for Best for Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers. Best for Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. ## User reviews Pros & cons FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you to..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) NE Nessma E. Manager > "It costs $59/month for unlimited emails but not unlimited SMS." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) IH Iain H. Director > "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) MS Maike S. MD > "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135) VR Verified Reviewer E-commerce Manager > "Saves a ton of time not having to do a write up for every featured item." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773) EC Eliana C. Public relation > "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773) SC Susan C. Marketing Manager > "Positive experience over several years creating and sending emails and designing templates." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) Macy E. CMO > "Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6526636) WL William L. President > "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) VD Vishnu D. Manager > "The ability to send personalized bulk emails, automate follow-ups, and track opens and clicks has made my outreach much more effective." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) VD Vishnu D. Manager > "What I liked least about GMass was its occasional lack of polish in the user experience. While powerful, the interface can feel cluttered and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) Matt M. CEO > "We’ve run affiliate launches with thousands of partners and done daily personal outreach, all inside Gmail, thanks to this incredible Chrome..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158313) MA Maryna A. Managing Member > "I noticed when my messages were blocked or rejected due to security policies, Gmass didn't stop to send follows up to there emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7142995) Ritesh T. growth strategist > "however the subscription charge is little bit high but its a fantastic tool for using gmail for sending bulk or campaign emails especially..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158046) OT Oluwaseyi T. Owner > "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I didn’t have..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225) Varun P. Strategy Founder Office > "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets campaigns..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) MBJ Mary Beth J. Support broker > "My only complaint at this time is there is a slight delay in sending emails but that could be my laptop." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7160793) EJ Ela J. Representative > "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126) MG Michael G. Publicist > "You can easily make a lot more errors using free versions of gmail mail merges using sheets." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) CE Chimamanda E. Peer Advisory Leader > "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) SS Stephen S. Senior Product Manager > "I don't like that it creates too many folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) ND Nidhi D. Sales executive > "It’s generally a practical tool for sending personalized bulk emails directly from Gmail, especially for simple outreach or small-scale..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7148951) SG Subhadeep G. Business Strategist > "Also the draft and sent box gets heavy, causes problem in finding other important emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363) VD Vishnu D. Manager > "I also appreciate how quickly I was able to get started without needing extensive technical knowledge. While there are a few areas that could..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) LI Lawrence I. CEO > "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have a team..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781) Nicholas S. Developer > "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction of..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379) MG Michael G. Publicist > "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) MN Manav N. Co-founder > "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156) SS Stephen S. Senior Product Manager > "Also, it lags a little bit when trying to get things set up." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) LK Levi K. Head Coach > "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other platforms." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900) AD Ann D. Publicist > "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) SM Sailash M. Founder > "The automation (follow-ups, scheduling, tracking) works well and helps save time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7145009) DS Dave S. Sales > "Policy and what is considered spam is very hard to figure out." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7139856) CM Carrie M. Travel Agent > "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741) Rob D. Comms Director > "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940) NJ Nikki J. Founder and CEO > "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731) MB Maor B. CSM > "UX\\UI design, the personalization of the emails are not good enough yet." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489) NKC Nikhil K C. Outreach Manager > "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) LT Lukáš T. Sales Rep > "finding these among the FAQs is a bit time consuming" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665) Varun P. Strategy Founder Office > "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large campaigns" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) MB Maggie B. Founding Partner > "I don't like that they no longer offer the free version of up to 50 emails/day." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344) SS Steve S. Founder > "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting too." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) SD Sanjay D. Agent > "Its not filtering email right now for junk email addresses." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870) MW Marieke W. Associate Director > "This tracks engagement and identifies areas where we can improve." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) PR Puru R. CEO > "could be Finicky sometimes, a lot of emails go to spam," [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742) SS Steve S. Founder > "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with gmail,..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) PN Phil N. Marketing > "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good to..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341) KS Katarina S. phd student > "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471) SJ Sandeep J. video editing > "i don't know it's a problem from my side or theirs." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358) TV Tommy V. Co-Founder > "I do a lot of work from Google Sheets and being able to link that to my email marketing without the need for an API is a game changer for me..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6349653) JG Jessie G. PTA treasurer > "It is a bit pricey for our needs as a nonprofit." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308) MW Marieke W. Associate Director > "This is perfect for my needs at a small nonprofit where donor stewardship is paramount." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) JH Jonathan H. Owner > "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state of..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419) Phil W. Founder > "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360) JG John G. Owner > "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346) RB Rene B. Partner > "For a sole Researcher who doesn't need an enterprise platform, it hits the right balance of simplicity and capability." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7155088) Nicolas N. Administrator > "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole duration of..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471) AP Aleksandra P. Marketing Specialist > "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my emails..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980) KG Kirsten G. Funding Specialist > "The setup process was more time consuming than expected." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606) BJ Barbara J. Owner > "I like the capability of creating individualized/customized email campaigns for our audience." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371) SG Stephen G. Founder > "The only caveat is, I'm unable to know if my emails are landing in the small folder." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552) EG Emily G. Consultant > "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820) SG Shweta G. Social Media Manager > "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346) SA Saurav A. Manager > "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486) AB Autumn B. Office Manager > "There is no phone number for support and just directs you to a website which can be frustrating when help is needed." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388) Avrodeep H. Digital Marketing Manager > "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) MD Manisha D. MArketing Manager > "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for now." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430) CE Chimamanda E. Peer Advisory Leader > "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out and its..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) AI Anthony I. CEO > "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638) NKC Nikhil K C. Outreach Manager > "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) BP Bridget P. Copywriter Email Marketer > "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642) AM Amy M. Teacher and Union President > "I was able to send critical information in such a small window of time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902) SC Sarah C. Founder > "Without the GMass extention, you cannot get a hold of customer service. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) NT Nicole T. Chair > "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176) SC Sarah C. Founder > "There is no chat function on the site nor a way to contact them. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) MN Mark N. No Specific title > "After recently integrating GMAS into my workflow for mail merges, my experience has been overwhelmingly positive." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6860646) MA Madelyne A. owner > "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727) VR Verified Reviewer ECA Director > "I've utilized the simple poll function and have received even more responses than I ever did sending out a survey through an external link..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6411790) OA Ovi A. Email Marketer > "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752) YW Yasmeen W. Manager > "It got my emails out, handled personalization, and avoided spam folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6829332) VR Verified Reviewer Owner > "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email template..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074) AD Ann D. Publicist > "Many of these services can be extremely expensive, but GMass has great value for it's monthly fee, even as we continue to grow." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) SBF Svend Bertil F. Senior News Editor > "GMass has some downsides, such as limited customization options and the lack of support for non-Gmail accounts." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4503258) Avrodeep H. Digital Marketing Manager > "It's simple, fast, and incredibly effective for sending personalized email campaigns straight from Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) AH Ariz H. Director > "Right now, everything sits inside Gmail, so it's not as intuitive as you would hope." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6135601) AR Aaron R. CEO > "Love this program and how it is automatically merged into my gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7132492) VA Vasanti A. Director of Public Engagement > "I'm not sure if it's a setting on the recipients end, or on GMass, but sometimes email responses, auto replies, or wrong domain notifications..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___3778990) RT Ravi T. Partner > "It's amazing to see how it solves a big mailing problem so seamlessly." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7086645) Madhanraj S. Business Development Manager > "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the scheduled..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061) [View Reviews](https://www.capterra.com/p/168452/GMass/reviews/) ## User interface 4.73 (836) 4.83 (1,390) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Omnisend Top features 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/153508/Omnisend/#features) GMass 25/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/168452/GMass/#features) ### Recognition Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports No recognitions have been awarded to GMass ### Deployment & support Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos GMass Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 GMass - By GMass - Located in United States - Founded in ## 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