---
title: "Compare Omnisend vs GMass 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Omnisend and GMass based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/153508-168452/Omnisend-vs-GMass"
page_type: "comparison"
language: "en"
---

# Omnisend vs GMass Features and Cost Comparison

Last updated September 23rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OmnisendGMass2/4 selected

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/)

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [837 reviews](#user-reviews)

Positive

817

Neutral

17

Negative

3

[## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.7

Customer Service

4.6

Reviews Sentiment

Based on [1,423 reviews](#user-reviews)

Positive

1,404

Neutral

14

Negative

5

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,345 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Customizable Branding

4.5

Lead Capture

4.3

Customer Segmentation

4.2

64%Fit

Missing features

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Customizable Branding

NA

Lead Capture

NA

Customer Segmentation

4.4

User satisfaction

User satisfaction

4.7

User reviews[837](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.8

User reviews[1,423](https://www.capterra.com/p/168452/GMass/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.7

Customer support

4.6

Price starts from

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them.

Best for

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## User reviews

Pros & cons

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

AF

Arturs F.

Email Marketer

> "Very easy to integrate apps, manage flows and switch accounts to work on different stores."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

Justin A.

Managing Director

> "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

ZM

Zenia M.

coo

> "Easy to read and understand reports and able to create custom segments for audience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

VR

Verified Reviewer

CEO

> "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

XM

Xiomara M.

Operations Manager

> "I like that they are constantly adding new features to improve the quality of the platform and the user experience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725)

WL

William L.

President

> "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619)

FM

Fiona M.

Owner

> "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468)

NH

Naz H.

General Manager, E-commerce.

> "Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4291148)

SS

Sarah S.

Marketing Manager

> "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809)

JrmB

Jérémy B.

Director

> "The module integration into prestashop which has no good documentation and configuration"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

VR

Verified Reviewer

E-commerce Manager

> "Saves a ton of time not having to do a write up for every featured item."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773)

SB

Susan B.

CEO

> "The text software seems glitchy with a lot of incorrect subscribers from foreign countries."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283784)

SC

Susan C.

Marketing Manager

> "Positive experience over several years creating and sending emails and designing templates."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

Macy E.

CMO

> "Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6526636)

John S.

Social Media Consultant

> "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975)

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

CP

Callum P.

Ecommerce/Marketing Assistant

> "I don't like the user interface as I feel like it could be a little more streamlines"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

JB

Jessica B.

Director

> "A little difficult to navigate , found it difficult to create my first newsletter"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4286798)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

CT

Cody T.

Owner

> "Most softwares and tools we get so attached to that the updated systems don't feel intuitive or easy to use."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4482523)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

AD

Alvaro D.

CEO

> "User friendly platform, quick support, easy integration process."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

JrmB

Jérémy B.

Director

> "The module integration into prestashop which has no good documentation and configuration"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366)

RE

Raphael E.

Blogger/ICT expert

> "It integrates well with many of them!"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___2829510)

Lorenzo F.

Ecommerce manager

> "Whatsapp integration is missing"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283100)

Paulius A.

Manager

> "Easy to use functionalities, helpful tutorials and articles."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545673)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

JT

Jindrich T.

CTO, CFO

> "It has a great user interface and functionality."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525330)

CP

Callum P.

Ecommerce/Marketing Assistant

> "I don't like the user interface as I feel like it could be a little more streamlines"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964)

Paulius A.

Manager

> "Easy to use, friendly support, understandable tutorials."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545673)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

VE

Vince E.

Creative director

> "It gets the job done and it's not too complicated"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545589)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

SK

Saksham K.

Marketing manager

> "It's especially useful for managing outreach and promotional campaigns efficiently. While I'd like to see more advanced reporting,..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7184912)

VD

Vishnu D.

Manager

> "What I liked least about GMass was its occasional lack of polish in the user experience. While powerful, the interface can feel cluttered..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991)

VD

Vishnu D.

Manager

> "The ability to send personalized bulk emails, automate follow-ups, and track opens and clicks has made my outreach much more effective."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991)

MA

Maryna A.

Managing Member

> "I noticed when my messages were blocked or rejected due to security policies, Gmass didn't stop to send follows up to there emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7142995)

NS

Narayan S.

Digital Marketing Consultant

> "It includes almost every feature you need, such as personalized campaigns, automated follow-ups, auto-replies, and sequence replies."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172080)

TJ

Tommy J.

Event IT

> "I only run a couple events a year and therefore the monthly subscription levels don't make economical sense for me."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7167025)

MI

Mazhar I.

Digital Marketing

> "GMass has been an absolute lifesaver during my recent job search in the APAC and UAE markets. When you are trying to switch jobs,..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172234)

AJ

AJ J.

Project Manager

> "At times, updates to their system or bug fixes can make the service have some downtime."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7169125)

PC

Patricio C.

CEO

> "The Spam Solver flagged issues before they became problems, the Google Sheets integration worked exactly as advertised once I got the..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7165067)

MBJ

Mary Beth J.

Support broker

> "My only complaint at this time is there is a slight delay in sending emails but that could be my laptop."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7160793)

Tiffany B.

Real Estate Advisor

> "I also love that I can turn those emails into automated behavioral follow-ups, which helps me stay consistent with social media leads and..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7180425)

KM

Kelly M.

Director

> "I find it frustrating I can't preview what it looks like, so I don't have anxiety about sending out hundreds of emails at once."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7162401)

Matt M.

CEO

> "We’ve run affiliate launches with thousands of partners and done daily personal outreach, all inside Gmail, thanks to this incredible..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158313)

MG

Michael G.

Publicist

> "You can easily make a lot more errors using free versions of gmail mail merges using sheets."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Ritesh T.

growth strategist

> "however the subscription charge is little bit high but its a fantastic tool for using gmail for sending bulk or campaign emails..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158046)

OT

Oluwaseyi T.

Owner

> "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I didn’t..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225)

Varun P.

Strategy Founder Office

> "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

MG

Michael G.

Publicist

> "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

SK

Saksham K.

Marketing manager

> "It lets me create, personalize, schedule, and track email campaigns without leaving my inbox."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7184912)

AD

Ann D.

Publicist

> "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

ND

Nidhi D.

Sales executive

> "It’s generally a practical tool for sending personalized bulk emails directly from Gmail, especially for simple outreach or small-scale..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7148951)

DS

Dave S.

Sales

> "Policy and what is considered spam is very hard to figure out."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7139856)

VD

Vishnu D.

Manager

> "I also appreciate how quickly I was able to get started without needing extensive technical knowledge. While there are a few areas that..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991)

SS

Stephen S.

Senior Product Manager

> "I don't like that it creates too many folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

AB

Allie B.

Program Manager

> "I love that I can send large emails for upcoming events and it still look and seem seamless and personable to our clients."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7184055)

SG

Subhadeep G.

Business Strategist

> "Also the draft and sent box gets heavy, causes problem in finding other important emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363)

MN

Manav N.

Co-founder

> "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156)

LI

Lawrence I.

CEO

> "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have a..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781)

LK

Levi K.

Head Coach

> "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other platforms."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900)

MB

Maor B.

CSM

> "UX\\UI design, the personalization of the emails are not good enough yet."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489)

SM

Sailash M.

Founder

> "The automation (follow-ups, scheduling, tracking) works well and helps save time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7145009)

SS

Stephen S.

Senior Product Manager

> "Also, it lags a little bit when trying to get things set up."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

MS

Maria S.

EA, Admin

> "I like that their FAQs have basic information and show you detailed walkthrough of their portal. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7187823)

SD

Sanjay D.

Agent

> "Its not filtering email right now for junk email addresses."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870)

KS

Karthikeya S.

Admin

> "There was a small learning curve when I first started using some of the features, and I think the pricing could be more affordable with..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7183049)

Rob D.

Comms Director

> "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940)

MI

Mazhar I.

Digital Marketing

> "The automation features are fantastic and directly helped me secure significantly more interview calls."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172234)

LT

Lukáš T.

Sales Rep

> "finding these among the FAQs is a bit time consuming"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665)

EJ

Ela J.

Representative

> "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126)

JG

Jessie G.

PTA treasurer

> "It is a bit pricey for our needs as a nonprofit."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308)

Varun P.

Strategy Founder Office

> "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large campaigns"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

JG

John G.

Owner

> "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346)

HP

Hussain P.

Digital Marketing Executive

> "Best easy to use Email marekting software the value of money is insane with efficient list management and data management and send mails..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7168820)

Nicolas N.

Administrator

> "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole duration..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471)

SS

Steve S.

Founder

> "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting too."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

KG

Kirsten G.

Funding Specialist

> "The setup process was more time consuming than expected."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606)

CE

Chimamanda E.

Peer Advisory Leader

> "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

SG

Stephen G.

Founder

> "The only caveat is, I'm unable to know if my emails are landing in the small folder."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552)

NS

Narayan S.

Digital Marketing Consultant

> "By analyzing this data, you can easily replicate the success I achieved for my client."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172080)

SG

Shweta G.

Social Media Manager

> "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346)

SS

Steve S.

Founder

> "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

AB

Autumn B.

Office Manager

> "There is no phone number for support and just directs you to a website which can be frustrating when help is needed."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388)

PC

Patricio C.

CEO

> "The seamless Gmail integration means zero learning curve — you're up and running in minutes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7165067)

AI

Anthony I.

CEO

> "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638)

TJ

Tommy J.

Event IT

> "Easy to install and use, and it turned out to have way more features than I expected, especially around templating customized emails and..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7167025)

BP

Bridget P.

Copywriter Email Marketer

> "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642)

DT

Delvin T.

Marketer

> "GMass works directly inside Gmail, which makes it easy to send outreach without switching platforms."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7178311)

SJ

Sandeep J.

video editing

> "i don't know it's a problem from my side or theirs."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358)

Nicholas S.

Developer

> "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379)

MB

Maggie B.

Founding Partner

> "I don't like that they no longer offer the free version of up to 50 emails/day."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344)

AB

Allie B.

Program Manager

> "I love the features that help you see who has opened or clicked on links."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7184055)

MA

Madelyne A.

owner

> "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727)

RB

Rene B.

Partner

> "For a sole Researcher who doesn't need an enterprise platform, it hits the right balance of simplicity and capability."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7155088)

OA

Ovi A.

Email Marketer

> "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752)

AP

Aleksandra P.

Marketing Specialist

> "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980)

PR

Puru R.

CEO

> "could be Finicky sometimes, a lot of emails go to spam,"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742)

CM

Carrie M.

Travel Agent

> "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741)

VR

Verified Reviewer

Owner

> "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074)

BJ

Barbara J.

Owner

> "I like the capability of creating individualized/customized email campaigns for our audience."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

SBF

Svend Bertil F.

Senior News Editor

> "GMass has some downsides, such as limited customization options and the lack of support for non-Gmail accounts."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4503258)

EG

Emily G.

Consultant

> "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820)

AH

Ariz H.

Director

> "Right now, everything sits inside Gmail, so it's not as intuitive as you would hope."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6135601)

SA

Saurav A.

Manager

> "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486)

PN

Phil N.

Marketing

> "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good to..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341)

NT

Nicole T.

Chair

> "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176)

Madhanraj S.

Business Development Manager

> "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the scheduled..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

MS

Maria S.

EA, Admin

> "I also like that they offer a monthly subscription instead of paying the full year."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7187823)

AS

Ankush S.

Account Manager

> "I wish it worked better with outlook but then nothing works better with outlook"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6119817)

KS

Karthikeya S.

Admin

> "It saves me a lot of time and makes the entire outreach process much easier to manage."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7183049)

JH

Jonathan H.

Owner

> "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state of..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419)

HL

Harshad L.

marketer

> "gmass very friendly user interface and very secure and best and has potential top grow in the market"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6875665)

VD

Vishnu D.

Manager

> "What I liked least about GMass was its occasional lack of polish in the user experience. While powerful, the interface can feel cluttered..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991)

AB

Antonio B.

Translator and copywriter

> "Also, I think it has the best UI of its kind."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6338014)

EM

Elias M.

CEO

> "Lots of quality but maybe a better UI, feels a bit old and not really attractive"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4784849)

KL

Kevin L.

President

> "Help desk seems very quick and responsive."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6431757)

VR

Verified Reviewer

CEO

> "The tinniest grumbles were that although the user documentation is amazing, it's not all been brought up to date with the current UI."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___2525680)

AD

Assimi D.

Marketing and communication director

> "Gmass is a multi-functional software with a user-friendly interface."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4570623)

Huw T.

Co-Founder

> "A little buggy in its interaction with my OS (Chrome)"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___2978943)

PC

Patricio C.

CEO

> "The Spam Solver flagged issues before they became problems, the Google Sheets integration worked exactly as advertised once I got the..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7165067)

Rob D.

Comms Director

> "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940)

KM

Kevin M.

Lead Manager

> "Gmass is great because it integrates with my google workspace."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7049141)

LT

Lukáš T.

Sales Rep

> "finding these among the FAQs is a bit time consuming"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665)

CD

Carlos D.

SEO Linkbuilder

> "GMass has a simples dashboard and since it's very well integrated into Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6520143)

AH

Ariz H.

Director

> "Right now, everything sits inside Gmail, so it's not as intuitive as you would hope."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6135601)

AP

Aleksandra P.

Marketing Specialist

> "In my opinion, and it might sound like a cliché, but its ease of use and direct integration with Gmail are key advantages."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980)

GS

Gaurav S.

BDR

> "User Interface is quite boring compared to other tools"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5011855)

SJP

Staci-Jo P.

Student Engagement

> "I’m a new user, and it has quickly become one of my favorite tools."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7187699)

AJ

AJ J.

Project Manager

> "At times, updates to their system or bug fixes can make the service have some downtime."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7169125)

DS

Dylan S.

Owner

> "Very simple and highly recommend."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7182709)

KK

Karan K.

Digital Marketing Analyst

> "Lack of Support: GMass does not offer as much support as some other services, so users may need to rely on their own technical knowledge..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4364903)

DS

Dylan S.

Owner

> "Good user and backend support with things."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7182709)

SC

Sarah C.

Founder

> "Without the GMass extention, you cannot get a hold of customer service. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

CG

Christopher G.

CCO

> "Very positive, intuitive and ease of use. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7160137)

SB

Sridhar B.

Business Development Manager

> "Dont have a quick response in customer support."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4461220)

[View Reviews](https://www.capterra.com/p/168452/GMass/reviews/)

## User interface

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)

4.73 (837)

[GMass](https://www.capterra.com/p/168452/GMass/)

4.83 (1,423)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Omnisend

Top features

27/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

GMass

19/50

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   AI Text Generation
-   AI Text Summarization
-   API
-   Automated Email Responses
-   Autonomous Task Execution
-   Autoresponders
-   Basic Reporting
-   Breadth of Partner Applications
-   Building and Personalizing Emails
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   CRM Integration
-   Cross-system Integration
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Data Import & Export Tools
-   Drip Campaigns
-   Dynamic Content
-   E-commerce Integration
-   Email and Mobile Preview
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   High-Volume Sending
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Manage Email Deliverability
-   Manage Email Lists
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Multi-step Planning
-   Multi-user Account

[See all features](https://www.capterra.com/p/168452/GMass/#features)

### Recognition

Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports

GMass

Best Value Personalization Software (2022) 

### Deployment & support

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

GMass

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

GMass

-   By GMass
-   Located in United States
-   Founded in

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[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

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[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

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Price

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4.7

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[View full comparison](https://www.capterra.com/compare/136603-168452/MailerLite-vs-GMass)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

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4.5

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4.5

4.6

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[View full comparison](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

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Price

$12/month

4.7

Features

4.2

4.7

Ease of Use

4.3

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[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/)

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Ease of Use

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