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Omnisend vs Searchspring: Which is a better fit?

Updated on January 19th, 2025
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Summary
Key features rated by users
Features selected based on 14,643 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.7
Activity Dashboard
--
Customizable Branding
4.5
Mobile Optimization
4.5
% Fit
Missing features
Feature ratings
Email Campaign Management
NA
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
NA
User satisfaction
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
4.6
User reviews15
Ease of use
4.7
Functionality
4.7
Value for money
4.3
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Ecommerce teams and merchandisers.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

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video-b301e02e-c814-4ae6-0bb4-08d8811dc09f
Michael J. M
CEO
5.0

Michael M.: My name's Michael. I am a CEO. I worked in the e-commerce industry. And I would rate Relevancy Platform as a five. Before we worked with Relevancy Platform, it was an absolute nightmare trying to merchandise our site on BigCommerce. We would have to use a custom, just an ordering convention, and we couldn't actually assign a different product order to a product in another category. So it was impossible to merchandise products effectively in multiple categories. What we were able to achieve with the Relevancy Platform is a visual merchandiser where we're able to drag and drop product in each search. We can even create custom search queries above and beyond a category or a search that would be more traditional. It's really saved us countless hours and a ton of frustration, and our clients are much more satisfied. We chose Relevancy Platform because of the value. It's not a cheap piece of software, but really world-class. It saves us hundreds and hundreds of hours and just a ton of frustration. There weren't really any other products like it in the market that we were looking at or that we found, so it was really a clear choice, and we were very happy we made it. It was a great experience integrating. One of our developers worked with their team, and it was pretty a flawless handoff. You know, made some edits to our theme files on BigCommerce, and we really had no hiccups with it. There was a little bit of a learning curve, but it's not anything that a robust piece of software like this is going to have. It was pretty easy, straightforward, and we were able to learn it. With the drag and drop interface, you really can't go wrong. My recommendation for anyone that's looking at Relevancy Platform is to just do your homework and make sure that you weigh your choices. At the end of the day, I'd say you'll probably go with Relevancy Platform just because it was such a creative experience for us. It solved a lot of our business problems, brought down our costs as far as administering our client services, and increased our site user the end customer satisfaction.

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User interface
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1 Video
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Omnisend

Top Features
35/44
  • Customer Journey Mapping
  • Customer Surveys
  • Drip Campaigns
  • Email Sequences
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • AI Content Creation
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Searchspring

3/44
Show Email Marketing Software Features +
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Searchspring
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
Searchspring
  • By Searchspring
  • Located in United States
  • Founded in 2007
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