# Compare Omnisend vs Kit 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Omnisend and Kit based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/153508-175000/Omnisend-vs-ConvertKit --- # Omnisend vs Kit Features and Cost Comparison Last updated May 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OmnisendKit2/4 selected [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [836 reviews](#user-reviews) Positive 816 Neutral 17 Negative 3 [## Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) Starting Price $33.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [241 reviews](#user-reviews) Positive 225 Neutral 13 Negative 3 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management NA Email Tracking \-- Customizable Branding 4.5 61%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling NA Newsletter Management \-- Email Tracking 4.5 Customizable Branding 3.7 User satisfaction User satisfaction 4.7 User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 User satisfaction 4.6 User reviews[241](https://www.capterra.com/p/175000/ConvertKit/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.3 Customer support 4.5 Price starts from Price starts from $16Usage Based, Per Month - Free version - Free trial Price starts from $33Flat Rate, Per Month - Free version - Free trial Best for Best for Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers. Best for Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products. ## User reviews Pros & cons FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) John S. Social Media Consultant > "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) NE Nessma E. Manager > "It costs $59/month for unlimited emails but not unlimited SMS." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788) SZ Salma Z. Marketing Director > "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) IH Iain H. Director > "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) MS Maike S. MD > "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135) VR Verified Reviewer E-commerce Manager > "Saves a ton of time not having to do a write up for every featured item." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773) EC Eliana C. Public relation > "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773) SC Susan C. Marketing Manager > "Positive experience over several years creating and sending emails and designing templates." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) Faydra D. F. Most-Things-Web Consultant > "Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Faydra D. F. Most-Things-Web Consultant > "The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Javier M. Oracle DBA - Teacher - Content Creator > "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Tracie B. Executive Director > "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7098145) JY Julianna Y. CEO and Coach > "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6298657) Faydra D. F. Most-Things-Web Consultant > "That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) RO Ricki O. Founder > "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) VR Verified Reviewer Government Relations Coordinator > "Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SB Sabre B. Systems Strategist > "I loved using it to start my email marketing journey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) Faydra D. F. Most-Things-Web Consultant > "At that point, switching platforms may feel disruptive, but staying may suddenly become expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) AM Andreea M. Founder > "I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) CW Cassidy W. Health Coach > "Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) VR Verified Reviewer Owner > "ConvertKit has many tools that were helpful in developing marketing instruments for my brand." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) Judith S. Email Marketing Specialist > "There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) SB Sabre B. Systems Strategist > "I also liked the creator profile and the link in bio." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) AC Allison C. Founder > "Felt pretty limited in workflows, low customer support, not the best UI." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6698883) Javier M. Oracle DBA - Teacher - Content Creator > "I like the automations and sequences, and the segmentation and tagging features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Zachary W. Enterprise Account Manager > "Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6685394) SB Sabre B. Systems Strategist > "It was easy to use and there was a lot of a resources and support l" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) ED Emily D. Small Business Owner - Sole Proprietor > "They even allowed me to downgrade after I tried the paid version for a few months. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) VR Verified Reviewer Government Relations Coordinator > "Kit is very easy to personalize to our organization's style." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SG Shannon G. Master Coach > "It pretty expensive for new startups trying to get a foot in the door." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6683477) MN Morgan N. Operations Manager > "Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) RO Ricki O. Founder > "It can get pricey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) AL Andrea L. Marketing Manager > "I easily uploaded my list and created a template faster than I've ever done with others." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) Ngala Emmanuel S. Web Designer > "I think the landing page builder still lacks some advanced features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5013387) CD Caleb D. Lifecycle Marketing Manager > "I also love that their customer support team is active and will reply with solutions quickly." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7042534) Tchameni C. Creative Motion Graphic Designer And WordPress Web Designer > "there are quite a few number of advanced options that I find to be missing.-" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5079302) VR Verified Reviewer Owner/CEO > "It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5006362) SR Sanket R. Customer service > "I'm not new to email marketing, but I tried ConvertKit and didn't stick with them." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) VI Vanessa I. Registered Dietitian > "It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6815957) SM Stephanie M. Owner > "For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) MN Morgan N. Operations Manager > "It has played a vital role in lead generation and the continued success of our company." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) LC LaMeshia C. Founder > "I can't change or insert fields." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) JC Jacqueline C. Brand Designer > "This platform is great for growing your audience regardless of where you're starting in the process." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6656191) JM Juliana M. Chief Operations Manager > "I still think the price is a little high if you compare to other softwares, specially if the dollar is not your main currency." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3580276) RM Rachel M. Digital Campaign Executive > "ConvertKit is a good tool for email marketing, but it's expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) Favour N. CEO > "It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4381639) MH Monica H. Executive Director > "There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) Laura D. Owner > "I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3448177) AM Andreea M. Founder > "It has many of the features I need in a newsletter provider." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) NS Nicola S. CEO > "As the company grew the price became higher without significant improvement in the product" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4601087) AL Andrea L. Marketing Manager > "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) AS Aimee S. Director > "Right now I haven’t found anything that’s been difficult to use or any features that I wish were included." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3799111) CW Cassidy W. Health Coach > "I was looking for something simple and easy to navigate, while still presenting a polished look with functionality." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) SM Stephanie M. Owner > "I can't think of anything I don't love about ConvertKit for email." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) Judith S. Email Marketing Specialist > "I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) Dustin S. CEO > "What I don't like the most about ConvertKit is the pricing." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3820788) VR Verified Reviewer Social media manager > "It was one of the best newsletter software I used and helped me gain an audience" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6686220) MV Manideep V. Podcaster > "Even though it's a good product it has its flaws." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4600263) JL Jennifer L. Owner > "There are a lot of integrations with course platforms and other software that work with convertkit. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5001097) AS Angela S. Blogger/Owner > "No big dislikes for Convertkit so far because I don't need the full range of features yet for where I am in my business" [See full review](https://www.capterra.com/p/175000/ConvertKit/#GetApp___3160442) SR Sanket R. Customer service > "I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) GL Gina L. Founder > "ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2486464) OZ Olga Z. Founding CEO & Principal Business Growth and Marketing Coachsultant > "Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3733596) VR Verified Reviewer Business Coach > "The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) VR Verified Reviewer Owner > "I enjoyed using the free version of the platform." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) LS Leigh S. Company Director > "I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2283169) RM Rachel M. Digital Campaign Executive > "ConvertKit is easy to use and has a lot of features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) AF Amy F. Owner > "I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) Arthur C. Director > "Convert Kit prioritizes user experience, especially evident in its automation features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6048788) AF Amy F. Owner > "There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) CW Chandler W. Freelancer > "The customer support is always outstanding, with quick replies and they always can solve an issue for me, and if they can't they get back..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4854735) VR Verified Reviewer President > "I was never alerted that a .org was not an acceptable email to mail out from and my entire campaign that was to be sent out over a 10day..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2206067) VR Verified Reviewer Writer > "Overall easy to use, though I'd like more onboarding and I think the price is too high." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6326968) VR Verified Reviewer Email. Marketer > "It is quite expensive for a newbie who is trying to expand the market." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3056388) LC LaMeshia C. Founder > "When I first used Convertkit to create a simple landing page it was fantastic." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) MM Marie M. Founder > "I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2416704) BM Becky M. Coach > "Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3814645) AF Amy F. Owner > "They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) LH Louise H. Business Owner > "I really like the function that you can tag leads and send them into different funnels and send them personalized emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3603293) Jared D. Manufacturing Engineering and Facilities Manager > "Convert kit doesn't have as many design tools as some of the other email services." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2701889) MS Mikaela S. Assistant Manager > "Very helpful and easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) VR Verified Reviewer Business Coach > "I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) ED Emily D. Small Business Owner - Sole Proprietor > "The customer service is fantastic. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) Emil E. Growth Marketer > "So make sure you don't upload any purchased list or something, immediately the team will block your account." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2838382) MS Mikaela S. Assistant Manager > "It’s very helpful and offers many good and helpful tools!" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) AF Amy F. Owner > "I also don't like that there's very little you can do to customize emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) MH Monica H. Executive Director > "I also love the email templates that make my weekly emails easy to complete. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) JB Jeremy B. Web Owner > "They make it extremely difficult to get anything out of it, with all their technical jargon and crap." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2207464) [View Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/) ## User interface 4.73 (836) [Kit](https://www.capterra.com/p/175000/ConvertKit/) 4.63 (241) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Omnisend Top features 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/153508/Omnisend/#features) Kit 34/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/175000/ConvertKit/#features) ### Recognition Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports Kit is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kit Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 Kit - By ConvertKit - Located in United States - Founded in 2013 ## 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