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Omnisend vs XOGO Decision Signage: Which is a better fit?

Updated on January 19th, 2025
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Summary
Key features rated by users
Features selected based on 14,605 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.7
Activity Dashboard
--
Customizable Branding
4.5
Mobile Optimization
4.5
% Fit
Missing features
Feature ratings
Email Campaign Management
NA
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
NA
User satisfaction
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
4.4
User reviews145
Ease of use
4.4
Functionality
4.1
Value for money
4.4
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Our primary market is small organizations (globally) that need an easy-to-use digital signage solution with interactive options. However, we also work with enterprise clients i.e. Microsoft and Intel.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

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Guillermo B
Service Desk Manger
5.0

Guillermo: Hi, my name is Guillermo. I'm an IT manager. And I would give XOGO a five out of five. If you'd like to know more, click on the link below. Being in a third party logistics, we're not usually known for using digital signage throughout our company. And when we had to come up with the idea of using digital signage, originally, we were just using PowerPoints and slide shows on TVs throughout corporate offices and break rooms. And we liked that because when we started looking at digital signage, one of the first options I looked at was XOGO. And of course, when you do it, a lot of software evaluation, you want to look at as many partners as you can. And what was kind of funny is that when we came across XOGO, we ended up finding out that it had everything we needed at the price we needed. So it was kind of hard to go from that to start looking at other products on it. But since we came from nothing, it was really neat to know that this product came along, and one of our first results and actually gave us everything that we needed. Some of the main reasons why we chose XOGO was we're not a tech company, so a lot of the user base that we have here are very skilled labor type of jobs, and we don't have a lot of tech savvy users. And what XOGO came up to with us is they gave us something that was easy to understand and easy to use, which meant that we didn't have to have a lot of onboarding training with our product, and we could deploy it fast and get it out there. And then people could use it on the fly. Very easy to use, which actually brought a lot of stress off of the IT department, and allowed the end user base to create their own digital content, their own things, for things like HR, announcements, newsletters, that we can post all throughout the company and not have a complicated software that no one really knew how to use, and allowed us to show this kind of communication at a very low cost and easy overhead. When it comes to onboarding and starting up this product, a lot of people like to joke that, oh, this product is easy, this thing is simple. But I have to tell you, XOGO is extremely simple. And I had users that are not tech savvy and aren't great with computers, but they could use this thing almost right off the fly. So we had this thing deployed and actually using it within our corporate office within a matter of a week. And that's actually being kind of gracious, because it actually took a little bit less than that, but it was actually something that we took more time just kind of playing around with it with different platforms and hardware. So when I tell you that this product was pretty easy to set up, it's very easy to set up. And the cool thing about it too is when you're evaluating different softwares and different products on it, you're not going to waste a lot of time setting this one up when you're evaluating different products. And that's kind of what made it really, really a selling point for us. When it comes to recommendations for this product or anything that's in the digital signage out there, it's kind of hard for me to say what to do and all that, because again, we started off from nothing. And when we searched for, this was one of the first products that came up, XOGO. Honest, we really got lucky when it comes to that. But I definitely tell people that if you're looking, especially in digital signage and different kind of applications that are out there, start with what you need as far as hardware and your user base. If you're like us in a 3PL company where you're not out there creating digital content necessarily for customers out there, more for internal communications, then you're going to want to set your price point a lot lower in terms of how much you want to spend on digital signage, and make sure that the product actually can work on multiple platforms and hardware. Whereas if you're in the restaurant industry or anything that has large digital content for large audiences and all that, then you're going to want to say, "Okay, well, how can we standardize as far as hardware?" because that product is going to have to work with the more specific hype of end user base than it is for 3PL company. So keys are definitely look at your price point, hardware requirements on it. And also the scalability of the product is something you want to look at as well too to make sure that that product can scale with you in your digital marketing needs.

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User interface
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Omnisend

Top Features
35/44
  • Customer Journey Mapping
  • Customer Surveys
  • Drip Campaigns
  • Email Sequences
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • AI Content Creation
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

XOGO Decision Signage

2/44
Show Email Marketing Software Features +
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
XOGO Decision Signage
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
XOGO Decision Signage
  • By XOGO
  • Located in United States
  • Founded in 2016
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