Capterra Logo
Helping businesses choose better software since 1999

Omnisend vs HighLevel: Which is a better fit?

Updated on January 19th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,260 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.7
Customizable Branding
4.5
Mobile Optimization
4.5
Activity Dashboard
--
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.1
Campaign Scheduling
NA
Customizable Branding
3.2
Mobile Optimization
NA
Activity Dashboard
--
User satisfaction
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
4.0
User reviews73
Ease of use
3.6
Functionality
4.2
Value for money
3.9
Customer support
3.5
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

HighLevel's all-in-one Sales & Marketing CRM is perfect for businesses looking to scale a flat/monthly price with unlimited Contacts & Users. Additionally, the white-label plans enable agencies & cons

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

How Capterra sources reviews
View all video reviews
Steve K
CMO
5.0

Steve K.: Hi, my name's Steve. I'm the CMO of a small organization, and I give HighLevel a five-star rating. Previously, I was using another funnel-building software, and while it was a good tool, it had a lot of limitations in terms of the fact that I had to ducttape other platforms into it. Now that I'm using HighLevel, everything is in one platform, and I love it. I chose HighLevel really because it's the all-in-one tool, and it even allows me to add other businesses underneath mine if I choose to do so. But the fact that I have everything inside of one platform has really saved me not only time but money. Getting started with HighLevel was very simple. Literally within a minute I had my account set up, and the fact that I could import funnels from the other builder I was previously using and it imported all the images, all the copy made it incredibly easy to get up and running. So within literally hours, I was in business with HighLevel, and I'm not looking back. So if you're currently using other funnel builders or other tools to build your website and your business and you're paying for other services, you should add up all those services because it's going to get into the hundreds, if not thousands, of dollars. With HighLevel, you're going to have one low price. So I can't recommend it enough.

How Capterra sources reviews
View all video reviews
User interface
153508 video thumbnail}
1 Video
177156 video thumbnail}
1 Video
153508
5 screenshots
177156
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Omnisend

Top Features
35/44
  • Customer Journey Mapping
  • Customer Surveys
  • Drip Campaigns
  • Email Sequences
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • AI Content Creation
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

HighLevel

16/44
Show Email Marketing Software Features +
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HighLevel
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
HighLevel
  • By Innovate Fast
  • Located in United States
Recommendations

Products similar to those you're currently comparing: