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Omnisend vs Novocall : Which is a better fit?

Updated on January 19th, 2025
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Summary
Key features rated by users
Features selected based on 14,559 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.7
Activity Dashboard
--
Customizable Branding
4.5
Mobile Optimization
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
NA
Campaign Scheduling
NA
Activity Dashboard
--
Customizable Branding
NA
Mobile Optimization
NA
User satisfaction
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
4.8
User reviews109
Ease of use
4.7
Functionality
4.6
Value for money
4.8
Customer support
4.9
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

SMBs using phone calls to conduct business, sales, support. Businesses selling products/services that are customizable and require high touch services such as phone calls

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

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video-c5c628be-d876-449a-067d-08d9da157efa
Egor U
Owner
4.0

Egor: Hi, my name is Egor. I am the owner. I give Novocall four out of five. For more reviews, please click below. Before Novocall, I was just relying on the web submission form placed somewhere on the, for example, contact page on your website, and waiting for clients to submit their request for a booking. When I started using Novocall, I became more proactive, where a Novocall widget will actually come up. You can do the settings that it will come up and offer visitors of the website to take some kind of action, whether to call or to SMS or to fill the form. It actually relies on settings. You can set up whether to wait for a few seconds, or wait up until certain percentages scroll your page, or on non-activity. So Novocall widget makes thing happen more proactive than the regular web submission form hidden somewhere on the website. After using Novocall, I became more proactive, because the Novocall widget that you can set up will prompt your site visitors to take an action, while opposite a web submission form, you wait and you hope they will take an action. It is very easy to set up, Novocall, for use. It's all web based interface, all user friendly, basically click and point and fill the information you need. Basically, you set up quickly [inaudible 00:02:02], you just, like I said, type all the information and then you quickly design it, basically point and click to match your website, and you're pretty much ready to go. Novocall is a great tool for business owners or consultants to get the website's visitors to take an action. Instead of, as I said before, waiting for a website visitor to go and fill the form, Novocall widget actually may be set up to come up on the screen and prompt a visitor to take an action. You can set it up based on inactivity, for example, or by the percentage of scrolling the page down, or you can set it up to come up in a certain amount of time, few seconds, couple minutes, whatever, 30, 50 seconds, one minute, five seconds, five, 10 seconds is a good setting. And then the widget will prompt a visitor either to connect you to the business owner, to the business, and then it will make two ways call to connect you guys, or you can send a text or you can send a message or an email, even. And then also, it collects information. Once you enter your email number, sorry, email and a phone number, it will actually collect information for you that you can reuse after. So it acts very proactively for you. It does help. It does the business for you, is like a secretary, virtual secretary for you that prompts people, visitors of the website, to take an action. And therefore, it's more profitable, make it more profitable for your business.

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User interface
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1 Video
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Omnisend

Top Features
35/44
  • Customer Journey Mapping
  • Customer Surveys
  • Drip Campaigns
  • Email Sequences
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • AI Content Creation
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Novocall

4/44
Show Email Marketing Software Features +
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Novocall
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
Novocall
  • By Novocall
  • Located in Singapore
  • Founded in 2017
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