# Compare Omnisend vs Twilio 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Omnisend and Twilio based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/153508-180158/Omnisend-vs-Twilio-Communications-Platform --- # Omnisend vs Twilio Features and Cost Comparison Last updated May 7th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OmnisendTwilio2/4 selected [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [836 reviews](#user-reviews) Positive 816 Neutral 17 Negative 3 [## Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting Price $0.01 Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4 Reviews Sentiment Based on [502 reviews](#user-reviews) Positive 444 Neutral 26 Negative 32 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 6,488 reviews from sms marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings SMS Messaging 4.8 Mass Texting 4.5 Campaign Scheduling 4.7 Message Personalization 4.6 Scheduled Messaging 4.9 71%Fit Missing features Feature ratings SMS Messaging 4.3 Mass Texting 4.3 Campaign Scheduling NA Message Personalization 4.4 Scheduled Messaging 4.4 User satisfaction User satisfaction 4.7 User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 User satisfaction 4.4 User reviews[502](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.0 Price starts from Price starts from $16Usage Based, Per Month - Free version - Free trial Price starts from $0.01Usage Based, Not provided by vendor - Free version - Free trial Best for Best for Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers. Best for Twilio is used by developers, contact centers, customer service departments, marketing teams, healthcare providers, customer loyalty teams, sales orgs and more in over 180 countries. ## User reviews Pros & cons FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) John S. Social Media Consultant > "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) NE Nessma E. Manager > "It costs $59/month for unlimited emails but not unlimited SMS." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788) SZ Salma Z. Marketing Director > "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) IH Iain H. Director > "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) MS Maike S. MD > "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135) VR Verified Reviewer E-commerce Manager > "Saves a ton of time not having to do a write up for every featured item." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773) EC Eliana C. Public relation > "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773) SC Susan C. Marketing Manager > "Positive experience over several years creating and sending emails and designing templates." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) SS Shane S. CEO > "Twilio enabled quick and easy integration with my WordPress site to enable the notification of lead capture and form submissions." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6832103) Eric T. Director, DX > "When Twilio goes down or there are issues with a number, it is on the "user" to figure out what is broken." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7086351) DS David S. Vice President > "Twilio is very powerful and allows me to not only send bulk emails but also text." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7074898) EP Emanuele P. Software Engineer > "It's really expensive for basic services, but unfortunately it's the only way to have everything integrated in one place" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7051415) VR Verified Reviewer Software Engineer > "Anytime I have issues or questions with twilio development, I can easily reach out to the support and they will respond with solutions quickly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7082379) JC Jessica C. Customer service representative > "the amount of times there were issues receiving calls and or there were no calls coming in thru the lines without rebooting the system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7040475) WS William S. Director > "Twilio provides API access so you have full control over all your call data" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6850543) MT Mario T. Admin > "They are charging me for services I never used and previously blocked, such as long-distance and regular calls." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) Nikita V. Marketing Manager CRM > "Each sales managers operates in their own market and language, due to this setup many other tools were skipped and Twilio actually solved this issue for..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6356663) JS Josh S. IT Coordinator > "The configuration can be a little tedious getting the campaign and everything situated.. be prepared to configure it a couple of times." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6813991) Andrew B. Owner/ Operator > "You can get add-ons from GitHub, integrate into your website especially Shopify and answer calls with a number that you can bring with you or they..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) CM Clancy M. CEO > "They allowed our start up to get scammed via toll fraud then when we disputed the payment they abruptly paused our account a month later without warning..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6378498) Lydia L. Blow Mold Operator > "It allows us to collect our customer data and analyze them so as to achieve a better understanding of our customers at a more personal level." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6025564) MF Megan F. Owner Manager > "I do not like how hard it was to get our A2P registration set up and the back and forth with the support team, I don't like the cost on top of everything..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6649987) AS Arjan S. CEO > "The value for money is excellent, especially with the robust features for automating SMS and emails in India." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) VR Verified Reviewer CTO > "Overall, it feels more like a developer tax than a reliable communication platform." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) VR Verified Reviewer Outreach Director > "For the kind of work I do, I am happy to have a resource that makes it possible, even if it feels difficult." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6865179) PG Paul G. Programmer > "Do not use this company for text messaging." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) RA Rahman A. Marketing Specialist > "It’s helped us get to customers more quickly and more directly, especially when email is simply ignored." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6793859) GS Gaurav S. Director > "Not meant for Canada as 70% of outbound calls show as Spam to the receiver and causes loss of leads." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6405062) ZS Zoltan S. Developer > "The cost was very low compared to other options I saw and handled bulk API requests very well" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6625963) VR Verified Reviewer CTO > "The worst part of Twilio is its support model." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) James C. Director of Digital Marketing > "good platform for mass SMS blasts to reach a wide audience" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) PG Paul G. Programmer > "They wasted two months of development time for our company." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) VR Verified Reviewer VP of Marketing > "Our devs like their clear docs." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) JB Justin B. Manager > "For a company that markets itself as developer-friendly with seamless integration, their customer onboarding experience contradicts this promise entirely." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VR Verified Reviewer Lead Egineer > "SMS sending is easy with multiple numbers with multiple countries" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6685305) JB Justin B. Manager > "Meanwhile, my purchased toll-free number remained unusable, returning busy signals when called." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VL Vinicius L. Software Engineer > "Twillio SMS sending stands out for it's efficiency." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6699580) JB Justin B. Manager > "The lack of internal communication between support teams resulted in days of back-and-forth for what should have been a simple implementation." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VR Verified Reviewer CDO > "I like the company proposition, how there are tutorials and thorough documentation for everything that you will rarely talk to support about an error for..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) MT Mario T. Admin > "Customer service is terrible; they don't understand that they have a responsibility for the options they give us." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) SG Steven G. Production Supervisor > "I wish it was a bit more stable, but the fact it allows hundreds of CCRs/CCAs/sales reps to be on calls simultaneously is a huge plus." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6000651) VR Verified Reviewer VP of Marketing > "You often feel ripped off, and pay for things you don't need." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) VR Verified Reviewer Senior Frontend Engineer. > "I find their customer service team very responsive to queries and inquiries and I love how Twilio has SDK's in my favorite programming language." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6148613) MO Meghann O. Customer Success Manager > "Overall it feels like we're stuck using them because they integrate and have international numbers." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6575656) GB Goma B. Instructor > "The wide range of communication channels provided by Twilio gives me flexibility in engaging with my users globally." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4797308) Nikita V. Marketing Manager CRM > "Sometimes reliability issues arise, the pricing felt jumpy too." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6356663) RC Rachel C. Customer Support Lead > "It's easy to find call and message records without too much trouble." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6419918) LC Luke C. CEO > "The Twilio console and services more broadly are highly unreliable." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6751311) EF Ed F. Owner > "I like that Twillio integrates with my CRM" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6618704) VR Verified Reviewer CEO > "Twilio suspended my account for weeks on an error through their system and through numerous emails, they took their time to unsuspend it while my..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) CP Charlie P. Director > "Easy to customise the message content and deploy instantly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6568341) Tanya D. Head > "Being a global service provider based in the US, they do not take into account the time zone differences and the customer support response time is..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5063552) DB Diana B. Founder > "Everything works together quite nicely, and their pricing is quite good for what you get." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) BA Brent A. Lead Developer > "The process to get a verified campaign, brand, and messaging service is dismal despite even after 8 months of working with their new system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6123416) AkG Ajay kumar G. Full Stack Developer > "Two things motivate me to use Twilio one is, compare to other SMS Platform it's very easy to get the payed API Key and and minimum of code." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6109809) James C. Director of Digital Marketing > "not a ton of support and working with carriers can be tricky" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) AG Adarsh G. Analyst > "the software offers a range of communication channels, including voice, SMS, and chat, making it a comprehensive solution for businesses of all sizes." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4632940) JB Justin B. Manager > "This experience makes me question their operational efficiency and customer-centric approach." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) Efezino U. Managing Director & Software Developer > "Features: Twilio offers a range of advanced features, including tracking and analytics, voice recognition, and integration with other tools and services." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4333116) Muhammad Aamer K. full stack developer > "so the sms sent is from twilio's own username i do not know why is twilio not allowing to use a custom sender name in all countries but yes this is the..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6090319) Matthew K. Director of IT > "It works well, and is relatively inexpensive." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7018144) DB Diana B. Founder > "It can be very overwhelming to use if you're not an advanced A2P communications user." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) AM Aseel M. Account > "I benefited a lot from the application, as it provided me with many functions and capabilities that helped me greatly in performing the work and..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) Kim L. Franchise Owner > "The initial setup of a phone number for use with Twilio was a little confusing as it wasn't clear that I could only select the phone number through..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4976316) Suzi L. Project Manager > "It also offers a variety of ways to get in touch, including phone, text, video, and electronic mail, so that each user's experience can be tailored to..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4697335) VR Verified Reviewer CEO > "Twilio has very bad customer service. If your app, website or product depends on its service like API or SMS, I would look somewhere else like Plivo or..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) AM Aseel M. Account > "I found many advantages of making voice calls and sending text messages through the application and using them in the performance of the company's work,..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) LC Leifur C. Software Engineer > "Twilio is a disaster of a product, and I would never ever use it again, it randomly stopped working and I got a Forbidden error that really had no..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5014987) Ahmed A. Founder, Biomedical Engineer & Data Scientist > "Twilio's platform also provides a variety of features such as call routing, message personalization, 2-way messaging, contact management, online voice..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4496334) VR Verified Reviewer COO > "There is no chat support for all customers (you have to pay for this support type in addition to the contracted service)." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) FM FAUZIA M. Owner > "Easy to integrate with your setup." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6713914) ZH Zachary H. Operations Support > "Somewhat costly for higher usage customers." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6324430) Josip L. Athletic coach > "Choosing the phone number from which you will send a message is sometimes a better solution since you can then also receive messages and for example,..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3799769) AS Arjan S. CEO > "It took some time to fully grasp all the functionalities." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) DG Disha G. Associate Business Development Manager > "It helps companies connect and make meaningful relationships with users internationally." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4826131) MA Mohamad A. manager > "charging without providing service , scam" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6710380) Andrew B. Owner/ Operator > "I also have it embedded in my website for a chat option that more people actually use." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) RH Robert H. CTO > "They poorly explained the contract and even made promises that were not true. After we inked a volume deal with them, the support from sales became..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4985892) PX Phill X. Personal Trainer > "Great product, I use it to remind clients of appointments, send bulk messages as well as automated reminders to myself." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4351060) EB Ewa B. Marketing Team Lead > "When having unstable internet connectivity,I find it difficult to make or receive phone calls with Twilio." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6287823) VR Verified Reviewer IT Manager > "Everything from creating an account, setting up services, integrating with other systems (PBX and CRM), funding and managing services has been nearly..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3649716) VR Verified Reviewer CDO > "A lot of bureaucracy and long wait times are not suitable for businesses looking for a solution." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) AA Armando A. Marketing Manager > "Twilio is simply the most compatible SMS platform out there and basically a ''must-have'' for a lot of businesses." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6246537) VR Verified Reviewer COO > "The ticket response time lasts an average of 24 hours. If it's an important issue your company will suffer the consequences." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) VR Verified Reviewer Marketing Consultant > "Their phone number rental and call fees are very reasonable too making it affordable for anyone to create a telecoms presence in almost any country." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4149613) Marty W. Founder > "It is kind of a pain in the neck to set up." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6540913) AA Anish A. Software Development Engineer > "We use Twilio to buy virtual numbers and connect with our customer support center which helps us save tons of time" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4752420) AD Anil D. Founder and lead consultant, tpm > "The product is on the way to universal acceptability and unstability, reliability are some concerns with scripting for communication, the automated..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4424965) [View Reviews](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) ## User interface 4.73 (836) 4.39 (502) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit 2-Way Messaging 207 Important Activity Tracking 150 Important AI Copilot 120 Important Omnisend Top features 24/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/153508/Omnisend/#features) Twilio 17/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#features) ### Recognition Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports Twilio is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Twilio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 Twilio - By Twilio - Located in United States - Founded in 2008 ## 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