# Compare Omnisend vs Kartra 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Omnisend and Kartra based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/153508-184946/Omnisend-vs-Kartra --- # Omnisend vs Kartra Features and Cost Comparison Last updated March 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OmnisendKartra2/4 selected [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (167)](https://www.capterra.com/p/184946/Kartra/reviews/) [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [836 reviews](#user-reviews) Positive 816 Neutral 17 Negative 3 [## Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (167)](https://www.capterra.com/p/184946/Kartra/reviews/) Starting Price $119.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4 Customer Service 4.1 Reviews Sentiment Based on [167 reviews](#user-reviews) Positive 150 Neutral 9 Negative 8 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management NA Email Tracking \-- Customizable Branding 4.5 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling \-- Newsletter Management NA Email Tracking \-- Customizable Branding \-- User satisfaction User satisfaction 4.7 User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 User satisfaction 4.5 User reviews[167](https://www.capterra.com/p/184946/Kartra/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.3 Customer support 4.1 Price starts from Price starts from $16Usage Based, Per Month - Free version - Free trial Price starts from $119Flat Rate, Per Month - Free version - Free trial Best for Best for Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers. Best for Creators, coaches, and experts looking to monetize their audience online. ## User reviews Pros & cons AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) VR Verified Reviewer Head of E-Commerce > "The included SMS credits are welcome and perform very well for us." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773098) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) John S. Social Media Consultant > "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) NE Nessma E. Manager > "It costs $59/month for unlimited emails but not unlimited SMS." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788) SZ Salma Z. Marketing Director > "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) SJ Smita J. Developer > "Lot of inbuilt templates which makes it easy to create and send emails with ease." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6252041) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) IH Iain H. Director > "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) MS Maike S. MD > "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) EC Eliana C. Public relation > "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) LG Lisa G. Coach and Consultant > "It's great if you want to have a business that produces at leas $500,000 or more but if you have a smaller company or one man show, find..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159) LD Laura D. Client Success Specialist > "Kartra can be a bit intimidating for form set up and navigation features to try and find information needed for reporting and analytics,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6774185) Luz mary R. teacher > "The 360-degree analytics are detailed and insightful, and the affiliate management and integrated payment method are super convenient." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) JB Jennifer B. Consultant > "I do not like their calendar scheduling functionality as it does not integrate with various calendars for client ease of use. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499) LG Lisa G. Coach and Consultant > "Katra is a great alternative to Kajabi with all of the same bells and whistles but after gaining more email opt ins gets more expensive. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159) CC Chuck C. Owner > "I found that it was missing a few key funnel features, like one click upsells and webinar templates. Once I learned more about funnels, I..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976) Luz mary R. teacher > "I love how it allows me to build and manage my entire online business without needing to hire a team of developers or designers." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) Luz mary R. teacher > "The only thing I could say that's less favorable is that, with so many features included, it can take some time to learn how to use..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574) MT Marek T. CEO > "The ability to create and manage sales funnels, email marketing campaigns, membership sites, and even conduct webinars all within one..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) DS Daniele S. Social Media Marketer > "for membership and drip content, is not possible to set a custom signup date for customer, when it come a problem the customer restart from..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876) TO Tareq O. Sales Engineer > "Additionally, Kartra provides a heatmap and tracking system that offers valuable insights into customer behavior, such as which links are..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4751687) VR Verified Reviewer Coaching Consultant > "For those who have never used an all-in-one platform, this was very difficult to learn, and many features are not that intuitive, including..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4974824) JB Jennifer B. Consultant > "I like the variety of templates, and the fact that it is truly an all in one solution. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499) Chad K. owner > "there aren't many bad aspects of this software, the only thing I don't like is they have specific viewing profiles for pages for computers,..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582) John S. Social Media Consultant > "The platform offers a drag-and-drop interface that allows users to easily create landing pages, opt-in forms, and sales pages without..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) MT Marek T. CEO > "Additionally, the pricing structure, although reasonable for the value provided, may be a drawback for some users." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) AH Ashley H. CEO > "It does my email marketing, hosts my full website, hosts calendars, surveys, my program membership / modules, it processes payments and..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) TM Tony M. Owner Operator > "Really bad support and buggy software." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6565449) John S. Social Media Consultant > "Kartra CRM is a powerful tool that offers many benefits for businesses looking to automate and personalize their customer communication and..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) JD Joane D. CEO and Brand Strategist > "their system was backwards and cluncky and their customer support was non existent. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5013579) John S. Social Media Consultant > "Additionally, Kartra CRM includes a variety of templates and pre-built funnels, which can save time and simplify the process." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) BB Breann B. Coach > "For example, I created an email funnel for a quiz and wanted to send different emails for different quiz results, this was nearly impossible..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) LB Liliane B. Commercial assistant > "I particularly like the way it lets me create destination pages." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5041478) LD Laura D. Owner > "For example the booking calendar is missing standard features like buffer time between appointments. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4583135) MT Marek T. CEO > "The platform's features were robust, and its customer support was responsive and helpful." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825) AH Ashley H. CEO > "The other con is how absolutely difficult it is to use some of the features, specifically building a website/page and sequences." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) Domingo Antonio A. University average technician > "The platform is easy to use and I love how I can easily segment my audience and send them personalized messages." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4806308) Bernadette G. Owner > "It took time before they rolled out the quiz/survey function and even then, it is not yet very refined as we hoped it would be." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3519914) Lokeshkumar D. CEO > "Kartra features dozens of professional themes for building gorgeous, functioning websites quickly." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771) LS Louise S. Owner > "It is one of my biggest monthly bills" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4815596) CM Claudia M. Consultant > "Kartra allows you to manage your whole funnel from prospect to customer." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076) John S. Social Media Consultant > "Additionally, the pricing can be steep for small businesses, which could make it less accessible." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) OT Olivia T. Content Marketing Manager > "Kartra is a comprehensive platform with a variety of tools for online marketing and sales." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142) KA Kelly A. Client Service Associate > "If you don't have an already clean list of leads you can get kicked out." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3503512) Patricia A. Director > "You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is concentrated..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3324573) MG Maciej G. Co-founder & Marketing Director > "The only downside to Kartra is that it can be a bit expensive compared to some of its competitors." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4613430) CC Chuck C. Owner > "I really liked how easy it was to set up my courses and landing pages" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976) John S. Social Media Consultant > "One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order to make..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886) AH Ashley H. CEO > "They have multiple avenues of support, you can email, chat, or join the Facebook group to get help." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766) DS Daniele S. Social Media Marketer > "many problem with email delivery in Italy domain" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876) CM Claudia M. Consultant > "You can have easy to create landing pages and all works and connects easily." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076) BB Breann B. Coach > "It is a bit clunky and old-fashioned looking." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) CW Carly W. Director > "When we initially signed up, I liked how it was an all in one platform where we could host our membership aswel as sales funnels, emails etc." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042) Chad K. owner > "IE it looks amazing on desktop but terrible on phones" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582) CE Chris E. Owner > "The cost is insignificant compared to the time savings and capabilities provided with Kartra." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812) Andrés J G. Director > "Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side"." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) SS Senu S. marketing manager > "It has collection of customizable templates that I always used to design my marketing sales funnel which performs crazy" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3263232) CS Chris S. MD > "Slow page loading and only one domain with standard package" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2969238) VR Verified Reviewer Devloper > "Since I signed up for Kartra, my online business has seen a huge boost in success." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4605638) BD Brittany D. CEO > "I do online marketing but I also do consulting and I have to use another CRM to track those leads because there is not a way for me to set a..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2099923) Yassine A. ceo > "Kartra integrates with a variety of payment gateways which is a must for eCommerce businesses like mine." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2894582) EW Emmani W. Recruiter and Coach > "Everything was hard to understand, it was time consuming and they kept asking me to purchase additional stuff I couldn’t afford" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2885279) Mike B. CEO Founder > "Done for You Stuff - boatload of "Flip a Switch" to turn on new products, campaigns, launches, web forms, sales pages, order pages, thank..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2099747) Andrés J G. Director > "I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give condescending..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) OT Olivia T. Content Marketing Manager > "It's user-friendly and easy to navigate, making it perfect for non-techy users." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142) Andrés J G. Director > "They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with them." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) CE Chris E. Owner > "Kartras done for you campaigns are brilliant." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812) Andrés J G. Director > "Software is OK, but has several design flaws, most which have not been fixed." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) BB Breann B. Coach > "Behavior-focused scoring was cool!" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) JA Jennifer A. Owner > "The font colour on the dashboard is too light, hard for my 54 year old eyes and I can only zoom in so much. If I could change that I would." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2102753) CS Croix S. owner > "For our business and funnel work properly and be more cost effective, we also integrate a different CRM, customer support app, video hosting..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2100966) AF Angela F. CEO/Founder & Esoteric Biohacking Coach > "I understand why this is, but it has been an issue for me multiple times and I resort to calling off other important work during my day in..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2100997) Lokeshkumar D. CEO > "Kartra is a strong and easy-to-use internet business builder." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771) RH Robert H. Chief Strategy Officer > "So we do need easy-to-follow, step-by-step instructions and support when we get it wrong. Because the tutorials are gone and the customer..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2101019) BB Breann B. Coach > "Support was always very helpful." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286) DD Damien D. CEO > "Its utterly painful trying to find certain emails in the sequence to edit them and specific landing pages. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2099749) CA Claudia A. Owner > "It was very easy to start using it but since I had to change to a bigger plan and my business is not that big yet, I'm considering to move..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2879965) AS Alexandre S. Entrepreneur > "overall the whole machine may tend to be slow and many operations and clicks and options are mandatory to do s single task." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2099681) Andrés J G. Director > "They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810) CW Carly W. Director > "Support has been bad over the last few years which has been super frustrating." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042) TT Twanna T. Business Coach > "Kartra quickly became my choice because of all the functionality it offers." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2836562) GW Greg W. CEO > "There email editor needs some help and their spell check does not work with right mouse for me." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2593344) Sarah P. CEO > "I am happy to get all my marketing needs in one place." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2849808) CS Croix S. owner > "CUSTOMER SUPPORT: While better recently, it still is horrible often taking a day to respond to ask questions and then an additional day to..." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2100966) DK David K. Owner / Managing Director > "For example, we are looking at implementing the SMS feature to improve our webinar show up rate." [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2100752) OB Octavia B. CEO > "can't navigate to a specific part of product to edit, have to go thru all the pages. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2341858) HA Hani A. Managing Director > "In fact, at the end of the day, I was able to save money."" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3001030) RH Robert H. Chief Strategy Officer > "Now - numerous tickets on the same issue go unheeded because the responses are posted to an account that is not ours. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2101019) PR Pablo R. Founder > "I love the fact that it even has great royalty free pictures that I can use for my pages. " [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2103997) Mike B. CEO Founder > "Cannot push a button to see all of your customers - you must go thru a 7 step process that is painful" [See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2099747) [View Reviews](https://www.capterra.com/p/184946/Kartra/reviews/) ## User interface 4.73 (836) [Kartra](https://www.capterra.com/p/184946/Kartra/) 4.49 (167) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Omnisend Top features 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/153508/Omnisend/#features) Kartra 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/184946/Kartra/#features) ### Recognition No recognitions have been awarded to Omnisend No recognitions have been awarded to Kartra ### Deployment & support Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kartra Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 Kartra - By Genesis Digital - Located in United States - Founded in 2013 ## 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