# Compare Omnisend vs SendGrid 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Omnisend and SendGrid based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/153508-204113/Omnisend-vs-SendGrid --- # Omnisend vs SendGrid Features and Cost Comparison Last updated March 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OmnisendSendGrid2/4 selected [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [836 reviews](#user-reviews) Positive 816 Neutral 17 Negative 3 [## SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) Starting Price $15.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4.1 Customer Service 3.7 Reviews Sentiment Based on [753 reviews](#user-reviews) Positive 620 Neutral 56 Negative 77 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Newsletter Management NA Email Tracking \-- Customizable Branding 4.5 69%Fit Missing features Feature ratings Email Campaign Management 4.3 Campaign Scheduling 4.5 Newsletter Management NA Email Tracking 4.1 Customizable Branding 4.0 User satisfaction User satisfaction 4.7 User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 User satisfaction 4.2 User reviews[753](https://www.capterra.com/p/204113/SendGrid/reviews/) Ease of use 4.1 Functionality 4.1 Value for money 4.0 Customer support 3.7 Price starts from Price starts from $16Usage Based, Per Month - Free version - Free trial Price starts from $15Usage Based, Per Month - Free version - Free trial Best for Best for Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers. Best for SendGrid serves everyone from independent developers to enterprise level corporations, marketers, high-volume senders, enterprises, eCommerce businesses, and startups. ## User reviews Pros & cons FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) John S. Social Media Consultant > "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) NE Nessma E. Manager > "It costs $59/month for unlimited emails but not unlimited SMS." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788) SZ Salma Z. Marketing Director > "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) IH Iain H. Director > "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) MS Maike S. MD > "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135) VR Verified Reviewer E-commerce Manager > "Saves a ton of time not having to do a write up for every featured item." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773) EC Eliana C. Public relation > "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773) SC Susan C. Marketing Manager > "Positive experience over several years creating and sending emails and designing templates." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) AH Amir H. E-Commerce Manager > "Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131) SB Sevval B. Artist > "Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6813299) DS Darren S. Product Owner > "Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185) AH Amir H. E-Commerce Manager > "It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131) RP Raxit P. Programmer Analyst > "Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986) YG You G. IT Intern > "I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6617249) MS Michelle S. Developer > "They provide a lot of pre-made templates and designs that are modern and perfect for our marketing team." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957) John W. CEO > "The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) MS Martina S. VP > "It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results,..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7134311) John W. CEO > "Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked..." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) HA Hayley A. Marketing Manager > "Sending individual email campaigns is simple and their design editor is easy to use as a non technical user." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7123963) TH Tyler H. CEO > "We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417) MS Michelle S. Developer > "SendGrid allows an interface for non-technical people at my company." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957) VR Verified Reviewer CEO > "Terrible service, it worked in testing mode, and so I purchased their subscription, after I deployed my website to product env, it..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4988981) JK Justin K. Owner > "The ability to format emails and build automations was straightforward for our simple use case." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6865606) JM Justin M. Contractor > "Had they told me I could have upgraded in time, instead i lost a bunch of customers because of it." [See full review](https://www.capterra.com/p/204113/SendGrid/#SoftwareAdvice___6881515) RP Raxit P. Programmer Analyst > "it has some very useful features like open rates and unique customers to track progress of the campaigns." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986) FO Fernando O. Admin > "It took SendGrid support 3 day to get back to me." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390) VR Verified Reviewer Board Member > "I like that the pricing is determined by the number of emails you send, which works out free for small organizations." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6557057) ID Irina D. CTO > "The design template library versioning can be confusing" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6631848) Babatunde O. SEO Marketer > "SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371) TH Tyler H. CEO > "This unexpected and unwarranted outage impacted our clients and operations." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417) VR Verified Reviewer New Business Account Manager > "It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909) John W. CEO > "Yes, you read that right: log in to an account from which I was explicitly locked out. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) AH Ahliman H. Full-Stack Developer > "SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6599078) MH Mohammad H. Inbound marketing specialist > "Support and UI are frustratingly poor and not friendly" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245) Babatunde O. SEO Marketer > "Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371) BH Ben H. Head Honcho > "At the time of my use it was lacking some features like detailed list segmentation / tagging of contact." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5021613) PT Paul T. The Bank Agency Ltd > "Integrated directly (and was recommended) by Replit for a vibe coded project." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960) GA Gideon A. Frontend Developer > "The customer is weird, they didn't approve my account for whatever reason, no explanation, I sent mail and still no explanation, they..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5070060) BT Bill T. Developer > "As a result, we can use SendGrid with many sites to improve email deliverability within Wordpress for free, and it's still affordable..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6241551) ND Nik D. Director > "After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970) KM Karl M. EVP > "The core functionalities work as expected and have delivered measurable results for our marketing team. " [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) John W. CEO > "Too busy to care about their customers or even pretend to provide support. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) Damien B. Creative Director > "We just really used it to connect it for GrooveMail users." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6529235) Russell J. CEO > "SendGrid is the worst vendor in our tech stack, stay away" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6737255) MH Mohammad H. Inbound marketing specialist > "Scalable email delivery for larger campaigns." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245) PK Pranjal K. Co founder > "Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453) VR Verified Reviewer Senior software developer > "It provides a lot email customization." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6645642) FO Fernando O. Admin > "Terrible customer support. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390) VR Verified Reviewer Lead Engineer > "Sending email without getting inside spam is best thing." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6691951) Marco S. IT Administrator > "The bad thing is that the IP must be changed so that the mails are not classified as spam and reach their recipients, there are things..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3856012) DS Darren S. Product Owner > "It is easy to set up and use." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185) Vance W. Digital Marketing Head > "SendGrid always has issues with delivering emails to Yahoo, Outlook, Hotmail, MSN, etc., so that's always a pain." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4861661) AS Antonella S. Owner > "it has a free plan and no credit card required" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6670304) AP Ashley P. Assistant to Founder > "Right now that is not possible and it along with the elements, must be configured in the designer within the platform." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926) LT Lucia T. Customer Experience Manager > "It handles email marketing really well and SendGrid has all we need." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6483257) Jennifer W. Human Resources Generalist > "There is no consistency in the percentages of emails opened or clicked." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340) PT Paul T. The Bank Agency Ltd > "A really complete product but with a super simple interface." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960) EE Eduardo E. PM > "Templates become hard to manage when using various locales/languages." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4895127) FD Fernando D. CTO and General Manager > "The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6021884) KS Kate S. content > "The newsletter editor is a bit fickly, and how they bill for contacts isn't super clear." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4872136) CP Charlie P. Director > "We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344) VR Verified Reviewer Founder > "Our Email/domain strength started decreasing and emails started to land in spam for which we tried various methods but on changing..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3689149) KM Karl M. EVP > "We used their email marketing tool for over 5 years and have found their solution to be reliable. " [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) VR Verified Reviewer Executive Director > "After using it for more than a year, we still have to resort to manually paying our invoices every month and type in our credit card..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4590233) DS Davide S. Content Creator > "I really like the ease of use, for various projects I have found it easy to implement for sending emails to confirm the user." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6805196) ND Nik D. Director > "Hours of no communication on their support ticket that suspended our account." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970) MW Madeleine W. Web Designer > "After connecting SendGrid to my WordPress installation the notification emails for my web forms send without any issue." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6251134) GJ Gustavo J. Marketing Manager > "I had several problems in sending due to differences in the database." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6184244) KM Karl M. EVP > "Their customer support has been decent and met the SLA's stated on our contract." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) Ben U. Marketing Automation > "The support seems to be slow to respond at times and/or not very effective." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6113697) Jennifer W. Human Resources Generalist > "Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340) Danny M. Marketing Manager > "It made it hard to determine which campaigns were actually successful." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669) JA Joe A. COO > "As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another..." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___5050178) Danny M. Marketing Manager > "After SendGrid was acquired by Twilio, we saw a downgrade in service." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669) CP Charlie P. Director > "Really easy to setup and integrate into our existing application and user flow." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344) MC Mohamed C. Lecturer > "Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4435202) AP Ashley P. Assistant to Founder > "We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926) BM Brandon M. CMO > "Appalling service, I genuinely have no idea how these people even have customers to begin with if one can't even sign up...." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5001707) Ava T. Marketing Operations Analyst > "The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4740514) PK Pranjal K. Co founder > "Campaign automation, segmentation of contact lists are severe drawbacks of this application." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453) AN Anouar N. Marketing Online in Youtube All Social Media > "It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4754606) VR Verified Reviewer Social Media Marketing Intern > "Also, the API is a bit confusing to set up." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4834940) OC Olivia C. CEO > "SendGrid is straightforward and does what we need it to do for an affordable price." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6309379) VR Verified Reviewer Software Developer > "The documentation can be a bit lacking sometimes, often you need to rely on third party information, which isn't inherently bad, we..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4579208) VR Verified Reviewer New Business Account Manager > "The API is cost-effective due to its low operating expenses and lack of application development requirements." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909) Leena S. Product Lifecycle Management Specialist > "This requirement has limited the ability of non-technical team members on my team to use Sendgrid on their own." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4307727) IC Isha C. Content Head > "Customizable market emails with an editor that works using drag and drop.- Better email delivery than other platforms as it has..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4627483) VR Verified Reviewer CTO > "Stay away from this service, any other service would be better for your business and sanity." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___4956850) [View Reviews](https://www.capterra.com/p/204113/SendGrid/reviews/) ## User interface 4.73 (836) 4.18 (753) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Omnisend Top features 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/153508/Omnisend/#features) SendGrid 30/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/204113/SendGrid/#features) ### Recognition Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports SendGrid is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos SendGrid Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 SendGrid - By Twilio - Located in United States - Founded in 2008 ## 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