# Compare Omnisend vs Encharge 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Omnisend and Encharge based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/153508-228178/Omnisend-vs-Encharge

---

# Omnisend vs Encharge Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OmnisendEncharge2/4 selected

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [836 reviews](#user-reviews)

Positive

816

Neutral

17

Negative

3

[## Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

Starting Price

$49.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [297 reviews](#user-reviews)

Positive

293

Neutral

3

Negative

1

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## Summary

* * *

Key features rated by users

Features selected based on 5,758 reviews from marketing automation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Not enough reviews

Feature ratings

Email Marketing

4.8

Marketing Automation

4.7

CRM

4.0

Lead Capture

4.3

Workflow Management

\--

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Marketing

4.9

Marketing Automation

4.8

CRM

4.0

Lead Capture

NA

Workflow Management

\--

User satisfaction

User satisfaction

4.7

User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.9

User reviews[297](https://www.capterra.com/p/228178/Encharge/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.8

Price starts from

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$49Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

Best for

Startups Digital businesses Digital content creators Marketers Agencies Digital services

## User reviews

Pros & cons

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and campaigns..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch given..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and increase..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you to..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going in..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

AF

Arturs F.

Email Marketer

> "Very easy to integrate apps, manage flows and switch accounts to work on different stores."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

Justin A.

Managing Director

> "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

ZM

Zenia M.

coo

> "Easy to read and understand reports and able to create custom segments for audience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

VR

Verified Reviewer

CEO

> "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

XM

Xiomara M.

Operations Manager

> "I like that they are constantly adding new features to improve the quality of the platform and the user experience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

FM

Fiona M.

Owner

> "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468)

IH

Iain H.

Director

> "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350)

SS

Sarah S.

Marketing Manager

> "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809)

MS

Maike S.

MD

> "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

EC

Eliana C.

Public relation

> "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773)

VR

Verified Reviewer

E-commerce Manager

> "Saves a ton of time not having to do a write up for every featured item."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

SC

Susan C.

Marketing Manager

> "Positive experience over several years creating and sending emails and designing templates."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925)

WL

William L.

President

> "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619)

Macy E.

CMO

> "Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6526636)

NH

Naz H.

General Manager, E-commerce.

> "Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4291148)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

VR

Verified Reviewer

sales

> "Overall, Encharge is a capable marketing automation tool that offers flexibility and control. Once you get past the learning curve,..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7077389)

SB

Sabre B.

Systems Strategist

> "That I can’t create appealing forms for the form page."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

Jeremy B.

Owner Founder

> "Instead of needing third-party integrations, I can spin up a branded form in minutes, connect it to any automation, and start..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Joe M.

Founder

> "Contact management is the only part of the Encharge experience which can feel a little clunky at times."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

Jong Hyuk P.

Administrative Coordinator

> "I appreciate its ability to connect different flows and create complex automations, which allows for effective and sophisticated..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

Yash P.

Founder

> "Things I didn't like is the lack of Newer payment API integrations, as well as newer trendy tools that people are using."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6794480)

Jeremy B.

Owner Founder

> "What sets it apart is how effortless it makes connecting forms, automations, and behavior-based email sequences — all without the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

D

Dubravko Ž.

CEO

> "Also, the lack of native A/B testing within the flow builder limits direct experimentation unless you create workaround branches."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

Jong Hyuk P.

Administrative Coordinator

> "It enables us to send unlimited emails to many subscribers and integrates with systems like Pavly and Google Form."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

DP

David P.

Teacher

> "The interface can be a bit slow to load at times, especially when you have several active flows."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

Jong Hyuk P.

Administrative Coordinator

> "Its drag-and-drop builder simplifies email design, eliminating the need for coding, saving us time and resources."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

VR

Verified Reviewer

Academic Dean

> "I still can’t get one of my domains recognized, and that’s a basic thing I expected to have resolved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

Jong Hyuk P.

Administrative Coordinator

> "This feature is a game-changer because it eliminates the need for coding emails, which can often be a time-consuming and cumbersome..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

GA

Geeno A.

Allround creative

> "The easy interface makes it easy not to like the platform"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832257)

VR

Verified Reviewer

CEO

> "When I evaluate a tech platform, I’m looking for more than features; I want flow, intuitive working, ease and efficiency."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7081929)

VR

Verified Reviewer

Academic Dean

> "That said, the onboarding wasn’t smooth."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

MR

Michelle R.

Crafter

> "I use it to follow up with customers, onboard new subscribers, and promote products and classes and it’s helped increase my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

Andrey K.

Marketing

> "The true reason they disabled it is because they sold a lifetime deal on Appsumo, so these clients are just causing them additional..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

AM

Annemarie M.

Owner

> "I came from tools where I constantly felt limited in tracking and personalization, and Encharge finally gives me everything I need..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

VR

Verified Reviewer

Marketing & Metrics Specialist

> "Ad the answers from customer services are vague and problems are not solved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___4476685)

DN

Danica N.

Founder

> "I especially love the built-in A/B testing feature, which helps me optimize my messaging and subject lines for better engagement."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

Andrey K.

Marketing

> "The company disabled my account and said I broke their terms of service."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

Joe M.

Founder

> "Encharge is a powerful, clean, and focused on automations that actually supports product-led growth and SaaS funnels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

Andrey K.

Marketing

> "No integrity from Encharge's team what so ever."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

Jeremy B.

Owner Founder

> "I’ve used nearly every automation and email tool out there, from Mailchimp to ActiveCampaign, and nothing has been as intuitive and..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Sergey Z.

CEO

> "The premium features like Segment Integration, Salesforce Integration, Event-Based Segments, Transactional Emails, are missing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

Jong Hyuk P.

Administrative Coordinator

> "Encharge also allows automation through complex flows, and supports A/B email testing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

Gabriel G.

CEO

> "That it does not integrate with FB Lead Ads only audiences"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3053093)

D

Dubravko Ž.

CEO

> "Instead, we’ve built an end-to-end system that sends welcome messages, check-ins, reminders, and post-program follow-ups all..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

AK

Alexander K.

CEO

> "The fact that the website tracking totally does not work"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3230903)

VR

Verified Reviewer

CEO

> "The standout feature for me is the visual flow builder."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079898)

Santiago R.

Inbuond Leader

> "We were very frustrated with the lack of a native form builder inside the software, we have to go to an external app to connect with..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2856103)

VR

Verified Reviewer

Academic Dean

> "The automation flows are intuitive, the segmentation is solid, and the integrations give you plenty of flexibility."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

VR

Verified Reviewer

Founder

> "So far, there isn't a native Woocommerce integration so far, meaning I have to rely on expensive third-party tools to get the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2854741)

Jong Hyuk P.

Administrative Coordinator

> "Encharge serves as a comprehensive solution by enabling everything to be done within a single system."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

ICO

Ivan Camilo O.

CEO

> "They allow you to move the contacts you don't need to archive, but sometimes you don't want to see them anymore and you just want to..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2830494)

Mario S.

CEO

> "Encharge helped me centralize my email marketing and reduced the need for multiple tools."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

Juliette S.

Visibility Strategist

> "My email marketing is more about nurturing than sales and having to pay huge fees without direct ROI is what ActiveCampaign has lost..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

Jeremy B.

Owner Founder

> "It gives you true control of your automations and makes email marketing something you can actually enjoy again."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Juliette S.

Visibility Strategist

> "I have been a loyal ActiveCampaign user for years, but it has become very expensive if you really want to grow your audience, plus..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

D

Dubravko Ž.

CEO

> "Integrating with Google Sheets and others works smoothly, and the behavioral triggers help us create dynamic and personalized..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

VR

Verified Reviewer

Marketing Lead

> "It also takes a lot of work to set up segmentations and sequences, especially when tracking visitors/users behaviors."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2915023)

TP

Terri P.

Coach

> "I also really appreciate being able to send emails based on the reader’s time zone without having to upgrade my plan (something that..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6829429)

Sergey Z.

CEO

> "Importing from your existing email marketing provider can be a headache as tags can't be programmatically added in the CSV. Or am I..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

Mario S.

CEO

> "I managed to connect my website sign-ups to email sequences without needing any technical skills."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

Tyson B.

Director

> "Unable to auto-map/add tags using the CSV import at the moment"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2782064)

MR

Michelle R.

Crafter

> "As someone who juggles crafting, product sales, and online classes, I appreciate how easy it is to create personalized email flows..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

VR

Verified Reviewer

Senior Creative Designer

> "The explanation for my poor attendance at my activities was a lack of hype and excitement leading up to the event until everyone had..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2845240)

DN

Danica N.

Founder

> "I really needed to up my game when it comes to emails (for sales, newsletters, etc.) and Encharge is the perfect tool to make this..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

Tiger S.

Owner

> "I can't really search for things, I have to scroll for things when building emails and automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2786360)

VR

Verified Reviewer

Founder

> "I didn’t have to deal with a steep learning curve, and I moved all my automations over from Kit in less than hour."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7011208)

RC

Renato C.

Content Creator

> "Also broadcasting speed needs to improve as I find it a bit slow broadcasting even with only to subscribers."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790705)

SB

Sabre B.

Systems Strategist

> "As a systems strategist who loves automations, and seeing the data."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

SB

Sanjeev B.

Director

> "They are missing some ecommerce integrations and they don't have Thrive Leads integration YET."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807184)

Eddy C.

Buisness owner

> "Customer service is fast and super helpfull as and when needed."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079985)

VR

Verified Reviewer

Digital Marketing Specialist

> "The lack of native integrations with other tools has been a bit difficult for me to get going in some things."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

WG

Wojciech G.

Kursy online

> "Support has also been responsive whenever I had questions, which is a big plus."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7075209)

Selle E.

CEO

> "No e-commerce integrations currently and it lacks some automation functionality"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2823461)

AD

Alex D.

CEO

> "I was happy to discover that all other tools I'm using for my business were possible to connect to Encharge quite easily."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

VR

Verified Reviewer

Writer

> "There is (currently) no sign-up form for new users, so they have to be added manually."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2821590)

AD

Alex D.

CEO

> "There's an easy to use tagging system, you can build easy or more complicated flows, depending on your needs."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

VR

Verified Reviewer

Digital Marketing Specialist

> "I don't like that I can't actually build landing pages in the email software. "

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

Daniel K. B.

Owner Operator

> "I had a friend suggest a different scheduling program, but after getting to know this program (it only took a couple hours), I'm..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062765)

Omær B.

CEO

> "I will replace the current email marketing tool I have which is very expensive and has too many features I don't use."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2787608)

MlR

Mjølner R.

Solopreneur

> "I am really looking forward to using it more and will be making it my primary mode of sending emails as soon as I’ve moved all my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6811740)

WS

William S.

owner

> "I do use some less than popular softwares and I noticed that this software doesn't integrate with them but then again neither do the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790360)

JV

Josef V.

Owner

> "I’ve been using Encharge for several months and it’s now my go-to tool for email marketing automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832202)

VR

Verified Reviewer

Owner

> "No WooCommerce integration and integrations overall are lacking a bit."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2827726)

DP

David P.

Teacher

> "I started with the free trial and ended up subscribing because it genuinely made my marketing workflow easier."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

CS

Calvin S.

Research

> "Lack of embedded surveys in newsletters"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2836858)

DP

David P.

Teacher

> "Encharge helped me automate campaigns without needing deep tech skills."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

CJ S.

Digital Marketing Consultant

> "Overall, I find that the host of features that Encharge provides would cost you a lot more elsewhere."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807965)

AM

Annemarie M.

Owner

> "What I like most about Encharge is how intuitive the entire platform feels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

MS

Mario S.

Director

> "I guess too many functionalities can make the tool a bit overwhelming."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2941751)

MR

Michelle R.

Crafter

> "It’s user-friendly, reliable, and powerful enough to handle advanced automations without the learning curve you get with other..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

JD

Jeroen D.

CEO

> "I'm missing some e-commerce integrations."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2803070)

CM

Claudia M.

Digital Marketing Consultant

> "I have used many different platforms in the past (I implement tools for my clients), and I can seriously say this is one of the best..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6803387)

DV

Darshan V.

CTO

> "it reduce customer support ticket"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2835112)

Nagy E.

Company Ownser

> "Even though there’s a learning curve, the documentation and support make it manageable."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6803144)

FW

Fabian W.

Marketer

> "A few little features are still missing but nothing crucial."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2783851)

[View Reviews](https://www.capterra.com/p/228178/Encharge/reviews/)

## User interface

4.73 (836)

[Encharge](https://www.capterra.com/p/228178/Encharge/)

4.90 (297)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Omnisend

Top features

38/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

Encharge

29/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/228178/Encharge/#features)

### Recognition

Omnisend is recognized as a top-rated tool in 3 Capterra Shortlist reports

Encharge is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value Marketing AutomationSoftware (2026) 

### Deployment & support

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Encharge

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

Encharge

-   By Encharge
-   Located in Bulgaria
-   Founded in

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4.3

[View full comparison](https://www.capterra.com/compare/171840-228178/HubSpot-Marketing-vs-Encharge)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$16/month

Price

$15/month

4.5

Features

4.4

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/153508-171840/Omnisend-vs-HubSpot-Marketing)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.90 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$49/month

Price

$13/month

4.7

Features

4.4

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-228178/MailChimp-vs-Encharge)