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Omnisend vs SMS-iT: Which is a better fit?

Updated on January 19th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,439 reviews from SMS Marketing users.
% Fit
Not enough reviews
Feature ratings
SMS Messaging
4.9
Mass Texting
4.5
Campaign Scheduling
4.7
Scheduled Messaging
4.9
Message Personalization
4.6
% Fit
Not enough reviews
Feature ratings
SMS Messaging
3.0
Mass Texting
4.8
Campaign Scheduling
--
Scheduled Messaging
4.8
Message Personalization
4.6
User satisfaction
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
4.6
User reviews26
Ease of use
4.3
Functionality
4.6
Value for money
4.6
Customer support
4.7
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Small to Medium Enterprises, Marketing Agencies, E-commerce Platforms, Financial Institutions, Healthcare, Educational Institutions, Event Management, Nonprofit, Hospitality, Real Estate Agencies,

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
2-Way Messaging
207
Important
Activity Tracking
388
Important

Omnisend

23/34
  • Communication Management
  • Consent Management
  • Drip Campaigns
  • Interaction Tracking
  • Keyword Tracking
  • Mobile Coupons
  • Multi-Language
  • Polls/Voting
  • QR Codes
  • Reputation Management
  • Shortcodes
  • 2-Way Messaging
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Automated Responses
  • Campaign Planning
  • Campaign Scheduling
  • Compliance Management
  • Contact Management
  • Customer Segmentation
  • Customizable Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Multi-Campaign
  • Open Rate Tracking
  • Reporting/Analytics
  • Scheduled Messaging
  • SMS Messaging
  • Text-to-Win
  • Third-Party Integrations
See All features
Hide SMS Marketing Software Features -

SMS-iT

Top Features
27/34
Show SMS Marketing Software Features +

SMS-iT

  • Best Value SMS Marketing
    Software (2022)
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SMS-iT
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
SMS-iT
  • By SMS-iT
  • Located in United States
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