# Compare Omnisend vs Zoho Campaigns 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Omnisend and Zoho Campaigns based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/153508-253223/Omnisend-vs-Zoho-Campaigns

---

# Omnisend vs Zoho Campaigns Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OmnisendZoho Campaigns2/4 selected

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [836 reviews](#user-reviews)

Positive

816

Neutral

17

Negative

3

[## Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

Starting Price

€4.00/month

Value-for-Money

4.4

Functionality

4.2

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

Based on [314 reviews](#user-reviews)

Positive

268

Neutral

32

Negative

14

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 13,971 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.5

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

NA

User satisfaction

User satisfaction

4.7

User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.3

User reviews[314](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.4

Customer support

4.3

Price starts from

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

€4Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

Best for

Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales.

## User reviews

Pros & cons

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

VR

Verified Reviewer

Head of E-Commerce

> "The included SMS credits are welcome and perform very well for us."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773098)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

John S.

Social Media Consultant

> "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975)

AF

Arturs F.

Email Marketer

> "Very easy to integrate apps, manage flows and switch accounts to work on different stores."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

NE

Nessma E.

Manager

> "It costs $59/month for unlimited emails but not unlimited SMS."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788)

SZ

Salma Z.

Marketing Director

> "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Justin A.

Managing Director

> "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

SJ

Smita J.

Developer

> "Lot of inbuilt templates which makes it easy to create and send emails with ease."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6252041)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

ZM

Zenia M.

coo

> "Easy to read and understand reports and able to create custom segments for audience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

VR

Verified Reviewer

CEO

> "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

XM

Xiomara M.

Operations Manager

> "I like that they are constantly adding new features to improve the quality of the platform and the user experience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725)

IH

Iain H.

Director

> "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350)

FM

Fiona M.

Owner

> "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468)

MS

Maike S.

MD

> "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135)

SS

Sarah S.

Marketing Manager

> "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809)

EC

Eliana C.

Public relation

> "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

MM

Michele M.

Team Coordinator

> "Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6878345)

RR

Richard R.

IT Support Manager

> "at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6806800)

RR

Richard R.

IT Support Manager

> "Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

Anurag S.

administrative assistant

> "zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6698149)

AA

Adegboyega A.

Ticketing Agent

> "Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318)

AB

Amos B.

Principal IT Officer

> "I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6438335)

RR

Richard R.

IT Support Manager

> "We are alsos suffering with high bounce rates, still looking into this one."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

EO

Esther O.

Head Operations and Sales

> "Zoho Campaigns enables me to schedule and send mass messages to customers in real-time."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6281459)

CBK

Charles Boampong K.

Calbert Professional Institute

> "I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130)

VR

Verified Reviewer

Lead

> "The live support option makes understanding technical issues, bugs or user error a lot more simple."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6771906)

JS

Jacob S.

BD Director

> "fit for nothing why they are sitting in their table and asking for more salary.."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6321877)

MM

Marco M.

IT Manager

> "Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6633394)

SD

Sharif D.

Inventory analyst

> "Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545)

TQ

Tyler Q.

Director of Business Development

> "We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

Edward N.

Affiliate Marketing Specialist

> "Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4595463)

OM

Omar M.

Healthcare Recruiter

> "What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6580994)

NV

Nikita V.

Marketing Manager CRM

> "It is not reliable in formatting, deliverability, reporting."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6038471)

TQ

Tyler Q.

Director of Business Development

> "Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

NP

Natalie P.

Director of Customer Success

> "The system can be a bit slow when editing."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5032043)

RT

Ronald T.

Transport Manager

> "Zoho campaigns is integrated with many zoho app such as zoho survey which is used to asses businesses productive and..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5075403)

DU

Diomedes U.

Fitoterapeuta

> "I really don´t like very mucho the way that youtube videos are showing in the email."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4778501)

SL

Siraj L.

Master Franchisee

> "What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6000284)

John S.

Social Media Consultant

> "May not be as feature-rich as some other email marketing solutions on the market. While the platform offers a range of..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4601896)

VR

Verified Reviewer

Managing Director

> "The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887)

VR

Verified Reviewer

Co-Founder

> "One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4293059)

SD

Sharif D.

Inventory analyst

> "It has templates that we can use to customize and create good looking marketing materials like emails and social media..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545)

Mansi M.

Software Engineer

> "I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4415498)

CBK

Charles Boampong K.

Calbert Professional Institute

> "The integration with Zoho CRM provides cohesive environment for managing customer data and executing targeted campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130)

Leonardo M.

CMO

> "UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3796164)

AC

Ania C.

Assistant manager and logistics

> "I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503)

TK

Tyag K.

Ceo

> "The content development for email templates is very basic in Zoho campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3510893)

KE

Kule E.

Mechanical controller and software engineer

> "I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5060199)

VR

Verified Reviewer

Business Operations Analyst

> "That being said, I did find the design options to be limited and the price to be a bit higher than some of its..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4602905)

AA

Adegboyega A.

Ticketing Agent

> "Finally, it has a robust backend integration capability."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318)

Prem P.

Freelancer

> "Email template editing with html format is a bit tough"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4014411)

CD

Chourouk D.

Marketing Manager

> "Zoho Campaigns is a remarkable tool fir email marketing."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6869138)

Reunaldo P.

Senior Data Analyst

> "Furthermore, the analytics and reporting features were not as robust as I would have liked."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4606071)

TQ

Tyler Q.

Director of Business Development

> "Once you get to know how the interface works is very easy to use for creating and managing our email campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

FS

Fernando S.

CMO

> "Is difficult to explain."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4718820)

MJ

Michael J.

IT Executive

> "Reliable cloud CRM for optimum customer engagement."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6286505)

MS

Mario S.

Finanzwirt

> "First it’s not easy to get into it."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4756478)

EM

Elia M.

Content marketing intern

> "Zoho campaign is easy to use to generate message and campaigns for clients."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6644146)

Anmol A.

Digital Marketing Manager

> "Contact import in zoho campaigns is a mess."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3574032)

LM

Laura M.

Administrative Manager

> "It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6629967)

BS

Balaji S.

Associate Manager - Program Management

> "Sometime, the platform runs slow."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985)

MJ

Michael J.

IT Executive

> "Tremendous sales analytics and optimisation."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6286505)

BS

Balaji S.

Associate Manager - Program Management

> "It's really pain to manage when it perform very slow."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985)

KV

Kevin V.

Product manager

> "The other good thing is it integrates with our Zoho CRM and we can track a lot of parameters."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6031298)

JE

JJ E.

Marketing Strategist

> "Changing a font color for an HTML email doesn't work."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300)

VR

Verified Reviewer

Managing Director

> "Especially as it is so tightly integrated with other Zoho apps."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887)

JE

JJ E.

Marketing Strategist

> "Their simple condition filter in their workflow component didn't work originally."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300)

Delly S.

Telemarketer

> "Getting down to the nitty-gritty of ZohoCampaigns, It's a great tool that provides limitless possibilities for email..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6146150)

DR

Derek R.

Web Developer

> "There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2584905)

CS

Connor S.

Brokerage Operations Associate

> "Zoho Campaigns is easy to use for those who are new to building email campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6537748)

VR

Verified Reviewer

Digital Marketing Director

> "This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#GetApp___2607419)

AC

Ania C.

Assistant manager and logistics

> "Once I was able to set up the CRM it all worked fine, it's a great price for the value."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503)

VR

Verified Reviewer

Account Manager

> "Their support was a little slow in replying to queries."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2740394)

[View Reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

## User interface

4.73 (836)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

4.29 (314)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Omnisend

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

Zoho Campaigns

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/253223/Zoho-Campaigns/#features)

### Recognition

No recognitions have been awarded to Omnisend

No recognitions have been awarded to Zoho Campaigns

### Deployment & support

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Zoho Campaigns

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

Zoho Campaigns

-   By Zoho
-   Located in United States
-   Founded in 1996

## Popular Comparisons

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

$16/month

Price

$9/month

4.5

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-153508/brevo-vs-Omnisend)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

€4/month

Price

$9/month

4.2

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-253223/brevo-vs-Zoho-Campaigns)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$16/month

Price

$13/month

4.5

Features

4.4

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-153508/MailChimp-vs-Omnisend)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

€4/month

Price

$13/month

4.2

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-253223/MailChimp-vs-Zoho-Campaigns)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$16/month

Price

$10/month

4.5

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

€4/month

Price

$0

4.2

Features

4.7

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/202338-253223/Gmail-vs-Zoho-Campaigns)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$16/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-153508/Constant-Contact-vs-Omnisend)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

€4/month

Price

$12/month

4.2

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-253223/Constant-Contact-vs-Zoho-Campaigns)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$16/month

Price

$15/month

4.5

Features

4.5

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

€4/month

Price

$10/month

4.2

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-253223/MailerLite-vs-Zoho-Campaigns)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,126)](https://www.capterra.com/p/198994/Systeme/reviews/)

$16/month

Price

$17/month

4.5

Features

4.7

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153508-198994/Omnisend-vs-Systeme)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

€4/month

Price

$15/month

4.2

Features

4.5

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-253223/ActiveCampaign-vs-Zoho-Campaigns)