--- title: "Compare Fullstory vs Microsoft Clarity 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Fullstory and Microsoft Clarity based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/153721-236349/FullStory-vs-Microsoft-Clarity" page_type: "comparison" language: "en" --- # Fullstory vs Microsoft Clarity Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: FullstoryMicrosoft Clarity2/4 selected [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) [## Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) Starting Price Contact vendor Value-for-Money 4.1 Functionality 4.5 Ease of Use 4.4 Customer Service 4.3 Reviews Sentiment LH Based on [67 reviews](#user-reviews) Positive 63 Neutral 4 Negative 0 [## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting Price Contact vendor Value-for-Money 4.9 Functionality 4.6 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [57 reviews](#user-reviews) Positive 57 Neutral 0 Negative 0 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Lucky Orange 4.7 (267) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * Highest Rated ### Glassbox 4.9 (54) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 100% of reviewers rated it above 4 stars * * * ### Similarweb 4.6 (261) * * * Starting Price $125.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ### Heap 4.5 (42) * * * Starting Price $24000.00 Per Year Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ## Summary * * * Key features rated by users Features selected based on 2,132 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Not enough reviews Feature ratings Heatmaps \-- Conversion Tracking 4.0 Data Visualization 4.0 Reporting/Analytics 4.8 Activity Dashboard \-- 82%Fit High performer Feature ratings Heatmaps 4.8 Conversion Tracking 4.7 Data Visualization 4.7 Reporting/Analytics 4.5 Activity Dashboard 4.7 User satisfaction User satisfaction 4.6 User reviews[67](https://www.capterra.com/p/153721/FullStory/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.1 Customer support 4.3 User satisfaction 4.8 User reviews[57](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Ease of use 4.7 Functionality 4.6 Value for money 4.9 Customer support 4.6 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Businesses of all sizes, from startups to large enterprises, across e-commerce, retail, financial services, gaming, and SaaS industries. Best for For every website owner ## User reviews Pros & cons Not enough reviews VR Verified Reviewer Product Marketing Manager > "we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644568) VR Verified Reviewer Manager > "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) ML Maddison L. Senior Project Manager > "It gives so much information around what users are doing on your website and where they are coming from." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___7084959) RC Ripon C. IT Executive > "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791) VR Verified Reviewer Manager > "The reporting metrics and user wise screen recording are very great and it provides very deep information about your website." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) VR Verified Reviewer Seo Manager > "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868) AV Alex V. Digital Strategist > "I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6611475) KT Karan T. Creative Consultant > "Sometimes the recordings are off, the session duration doesn't sync with the actual recording." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) Deepak P. UX and Product Designer > "The variety of reporting metrics are very good (heatmaps and video records)." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644563) VR Verified Reviewer Business Analyst > "User interface is quite confusing." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6645359) CB Christie B. Communications > "It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6319159) Simon P. Chief Operating Officer > "It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can do is..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922) AB Andrei B. Manager > "Reports are very good and complex, you got a lot of data which you can use it to increase your websites traffic and user interaction." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6254647) AT Atour T. Analyst > "Using a shared login can cause login ambiguity." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863) LW Lee W. Manager > "Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or Google..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609) KT Karan T. Creative Consultant > "I experience this issue 2/10 times." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) KT Karan T. Creative Consultant > "This tool was suggested to me by my friend, I never bothered to research about any other alternatives because this was easy to setup, it did the job and if..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) VR Verified Reviewer Research Assistant > "You cannot get demographic info of the users interacting with your site." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___3500890) LW Lee W. Manager > "Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609) RC Ripon C. IT Executive > "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791) Simon P. Chief Operating Officer > "It's ease of use, i love how i can just get to recordings and know exactly or switfly what is causing bugs in peoples journeys." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922) AT Atour T. Analyst > "Using a shared login can cause login ambiguity." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863) RH Robert H. Owner > "The heat map feature is very useful when it comes users behavior." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6183415) VR Verified Reviewer Seo Manager > "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868) BJ Bartosz J. Head of Technology > "it's free!" [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6609277) VR Verified Reviewer Manager > "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) [View Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) ## User interface [Fullstory](https://www.capterra.com/p/153721/FullStory/) 4.61 (67) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) 4.81 (57) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Fullstory Top features 44/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/153721/FullStory/#features) Microsoft Clarity 29/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/236349/Microsoft-Clarity/#features) ### Recognition No recognitions have been awarded to Fullstory Microsoft Clarity is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Web Analytics Software (2026)  Best Value Web Analytics Software (2025)  ### Deployment & support Fullstory Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Microsoft Clarity Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Fullstory - By Fullstory - Located in United States - Founded in 2014 Microsoft Clarity - By Microsoft - Located in United States - Founded in 1975 ## Popular Comparisons [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.5 Features 4.6 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/153721-177042/FullStory-vs-Google-Analytics) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.81 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $0 Price $39/month 4.6 Features 4.6 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-236349/Lucky-Orange-vs-Microsoft-Clarity) [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) vs [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.5 Features 4.4 4.4 Ease of Use 4.1 [View full 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