# Compare Fullstory vs Microsoft Clarity 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Fullstory and Microsoft Clarity based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/153721-236349/FullStory-vs-Microsoft-Clarity --- # Fullstory vs Microsoft Clarity Features and Cost Comparison Last updated March 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: FullstoryMicrosoft Clarity2/4 selected [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) [## Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) Starting Price Contact vendor Value-for-Money 4.1 Functionality 4.5 Ease of Use 4.4 Customer Service 4.3 Reviews Sentiment Based on [67 reviews](#user-reviews) Positive 63 Neutral 4 Negative 0 [## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting Price Contact vendor Value-for-Money 4.9 Functionality 4.6 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [56 reviews](#user-reviews) Positive 56 Neutral 0 Negative 0 ## Not a match? 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Best for For every website owner ## User reviews Pros & cons LH Lorenq H. VP of Operation > "It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales..." [See full review](https://www.capterra.com/p/153721/FullStory/#Capterra___7036590) Yoav A. Head of Growth & Demand Generation > "It takes a few seconds to load the video, so I miss the action I was trying to look at." [See full review](https://www.capterra.com/p/153721/FullStory/#Capterra___2173539) [View Reviews](https://www.capterra.com/p/153721/FullStory/reviews/) VR Verified Reviewer Product Marketing Manager > "we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644568) VR Verified Reviewer Manager > "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) ML Maddison L. Senior Project Manager > "It gives so much information around what users are doing on your website and where they are coming from." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___7084959) RC Ripon C. IT Executive > "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791) CB Christie B. Communications > "It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6319159) Simon P. Chief Operating Officer > "It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922) VR Verified Reviewer Manager > "The reporting metrics and user wise screen recording are very great and it provides very deep information about your website." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550) VR Verified Reviewer Seo Manager > "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868) LW Lee W. Manager > "Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or..." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609) KT Karan T. Creative Consultant > "Sometimes the recordings are off, the session duration doesn't sync with the actual recording." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) AV Alex V. Digital Strategist > "I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6611475) VR Verified Reviewer Business Analyst > "User interface is quite confusing." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6645359) Deepak P. UX and Product Designer > "The variety of reporting metrics are very good (heatmaps and video records)." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644563) AT Atour T. Analyst > "Using a shared login can cause login ambiguity." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863) LW Lee W. Manager > "Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609) KT Karan T. Creative Consultant > "I experience this issue 2/10 times." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535) Simon P. Chief Operating Officer > "It's ease of use, i love how i can just get to recordings and know exactly or switfly what is causing bugs in peoples journeys." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922) VR Verified Reviewer Research Assistant > "You cannot get demographic info of the users interacting with your site." [See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___3500890) [View Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) ## User interface [Fullstory](https://www.capterra.com/p/153721/FullStory/) 4.61 (67) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) 4.80 (56) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Fullstory Top features 37/50 - A/B Testing - Access Controls/Permissions - Activity Tracking - AI Copilot - Alerts/Escalation - API - Behavioral Analytics - Behavior Tracking - Conversion Rate Optimization - Conversion Tracking - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Customizable Templates - Dashboard - Data Analysis Tools - Data Visualization - Drag & Drop - Dynamic Content - Element Analytics - Embeddable Widget - Engagement Tracking - Floor Plans & Maps - Form Analytics - For Sales Teams/Organizations - For Science - Funnel Analysis - Generative AI - Geographic Maps - Heatmaps - Hierarchical Mapping - Hover Maps - Image Overlay - Mobile Access - Radial Mapping - Real-Time Analytics - Real-Time Data - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Scroll Maps - Search/Filter - Surveys & Feedback - Tagging - Templates - Territorial Mapping - Third-Party Integrations - Visitor Tracking - Visual Analytics [See all features](https://www.capterra.com/p/153721/FullStory/#features) Microsoft Clarity 26/50 - A/B Testing - Access Controls/Permissions - Activity Tracking - AI Copilot - Alerts/Escalation - API - Behavioral Analytics - Behavior Tracking - Conversion Rate Optimization - Conversion Tracking - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Customizable Templates - Dashboard - Data Analysis Tools - Data Visualization - Drag & Drop - Dynamic Content - Element Analytics - Embeddable Widget - Engagement Tracking - Floor Plans & Maps - Form Analytics - For Sales Teams/Organizations - For Science - Funnel Analysis - Generative AI - Geographic Maps - Heatmaps - Hierarchical Mapping - Hover Maps - Image Overlay - Mobile Access - Radial Mapping - Real-Time Analytics - Real-Time Data - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Scroll Maps - Search/Filter - Surveys & Feedback - Tagging - Templates - Territorial Mapping - Third-Party Integrations - Visitor Tracking - Visual Analytics [See all features](https://www.capterra.com/p/236349/Microsoft-Clarity/#features) ### Recognition No recognitions have been awarded to Fullstory Microsoft Clarity is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Fullstory Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Microsoft Clarity Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Fullstory - By fullstory - Located in United States - Founded in 2014 Microsoft Clarity - By Microsoft - Located in United States - Founded in 1975 ## Popular Comparisons [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) vs [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) Contact vendor for pricing Price $39/month 4.5 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153721-163516/FullStory-vs-Hotjar) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $0 Price $39/month 4.6 Features 4.6 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-236349/Lucky-Orange-vs-Microsoft-Clarity) [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) vs [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.5 Features 4.4 4.4 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/151951-153721/Pendo-Platform-vs-FullStory) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) $0 Price $39/month 4.6 Features 4.5 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/163516-236349/Hotjar-vs-Microsoft-Clarity) [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Contact vendor for pricing Price $39/month 4.5 Features 4.6 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-153721/Lucky-Orange-vs-FullStory) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[4.67 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) $0 Price $31/year 4.6 Features 4.6 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/163517-236349/Mouseflow-vs-Microsoft-Clarity) [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) vs [Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[4.81 (116)](https://www.capterra.com/p/161591/ContentSquare/reviews/) Contact vendor for pricing Price €49/month 4.5 Features 4.7 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/153721-161591/FullStory-vs-ContentSquare) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) $0 Price $55/month 4.6 Features 4.6 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/164713-236349/Smartlook-vs-Microsoft-Clarity) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Zoho PageSense](https://www.capterra.com/p/172116/PageSense/)[4.47 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) $0 Price $12/month 4.6 Features 4.8 4.7 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/172116-236349/PageSense-vs-Microsoft-Clarity) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[4.81 (116)](https://www.capterra.com/p/161591/ContentSquare/reviews/) $0 Price €49/month 4.6 Features 4.7 4.7 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/161591-236349/ContentSquare-vs-Microsoft-Clarity) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[4.43 (86)](https://www.capterra.com/p/163520/Crazy-Egg/reviews/) $0 Price $24/month 4.6 Features 4.4 4.7 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/163520-236349/Crazy-Egg-vs-Microsoft-Clarity) [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.80 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) vs [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) $0 Price $9/month 4.6 Features 4.5 4.7 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/182627-236349/Matomo-Analytics-vs-Microsoft-Clarity)