# ActiveCampaign vs GetResponse: Features and Cost Comparison 2026 | Capterra > ActiveCampaign vs GetResponse: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/153948-79367/GetResponse-vs-ActiveCampaign --- # ActiveCampaign vs GetResponse Features and Cost Comparison Last updated April 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignGetResponse2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price €16.00/month Starting Price €16.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4 Customer Service 4 Reviews Sentiment Based on [2,561 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,381 Neutral 118 Negative 62 Positive 2,381 Neutral 118 Negative 62 Reviews Sentiment Based on [521 reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) Positive 418 Neutral 51 Negative 52 Positive 418 Neutral 51 Negative 52 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 396 reviews, representing 77% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, internet, and IT/services together make up 37% of reviews, showing notable use across digital-focused sectors. - **Use cases**: Email marketing (81%), marketing automation (38%), and landing page creation (30%) are key functions, reflecting broad marketing workflow support. ## Not a match? Find software alternatives tailored to your priorities. 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Reviewers highlight its value for those who prioritize comprehensive email automation and the ability to scale, though they note a steeper learning curve and higher costs as contact lists grow. GetResponse GetResponse users consider it ideal for those seeking an easy-to-use platform with intuitive campaign and list management, strong mobile optimization, and flexible pricing, including a free plan. Reviewers mention its suitability for small businesses and beginners, citing dependable deliverability and effective lead generation tools, while noting concerns about customer support and billing for larger lists. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Choosing a email marketing solution like ActiveCampaign or GetResponse involves more than just comparing prices. Evaluating the features and capabilities of each option is key to finding the right fit. Selecting a solution that integrates well with your needs can improve efficiency and prevent spending on features you don't require. Here's how these two options measure up in key areas. \[[1](#source-item-1)\] Key features rated by users Features selected based on 61,453 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 84%Fit High performer Feature ratings Email Campaign Management 4.6 Contact Management 4.5 List Management 4.4 Mobile Optimization 4.4 GetResponse 79%Fit Feature ratings Email Campaign Management 4.4 Contact Management 4.2 List Management 4.4 Mobile Optimization 4.3 Email Campaign Management 4.6 (637) 4.4 (141) ActiveCampaign users appreciate its robust automation, user-friendly templates, and visual editor for creating detailed workflows. They find it effective for managing complex campaigns and segmenting audiences based on behavior. However, some users mention that the reporting and analytics could be more detailed. GetResponse users value its powerful tools for creating, testing, and tracking email campaigns. They highlight the ease of use, advanced tracking, and reporting features. Some users, however, report issues with the service and difficulties with the interface. Overall, users find ActiveCampaign's automation and segmentation features valuable, while they appreciate GetResponse's ease of use and comprehensive tracking capabilities. Contact Management 4.5 (793) 4.2 (51) ActiveCampaign users find the contact management feature crucial for their business, appreciating the ability to tag customers, add additional information, and segment contacts effectively. They value the customizable fields and the ease of managing contacts from one dashboard. Some users, however, mention issues with the interface and contact limits. GetResponse users appreciate the straightforward and easy-to-use contact management tools, which they say allow them to import, export, and organize contacts efficiently. They also value the privacy and security of their contact information. In general, users value ActiveCampaign for its detailed tagging and segmentation, while they find GetResponse's contact management tools easy to use and secure. List Management 4.4 (400) 4.4 (88) ActiveCampaign users appreciate the organized and efficient list management, highlighting the ease of segmenting contacts, tagging users, and creating customized lists. They find it helpful for targeting communications and managing marketing efforts. Some users, however, mention difficulties with manual updates and deep filtering. GetResponse users value the intuitive list management tools, which they say make it easy to organize contacts, segment lists, and maintain updated information. They appreciate the ability to merge lists and the ease of managing large numbers of contacts. Overall, users find ActiveCampaign's list management organized and efficient, while they appreciate GetResponse's intuitive and easy-to-use tools. Mobile Optimization 4.4 (437) 4.3 (84) ActiveCampaign users appreciate the responsive email templates that they say ensure emails look great on various devices. They value the ability to preview emails on mobile and desktop, and the automatic resizing for different screen sizes. Some users, however, mention issues with mobile viewing and design skills. GetResponse users highlight the importance of mobile-optimized emails, noting that the templates look great on any device. They appreciate the ability to manage accounts and send emails from mobile devices. Some users, however, report needing to use HTML for optimization. In summary, users find ActiveCampaign's responsive templates valuable, while they appreciate GetResponse's mobile optimization and management capabilities. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) GetResponse €16.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/153948/GetResponse/pricing/) ### Value-for-money analysis 4.3 (2561) 4.0 (521) A comparison of how reviewers evaluate the value for money provided by both ActiveCampaign and GetResponse indicates that ActiveCampaign reviewers find it offers affordable pricing plans with extensive features, while GetResponse reviewers appreciate its flexible pricing model and the availability of a free plan. Reviewers find ActiveCampaign to be a cost-effective solution for email marketing, automation, and CRM, highlighting its affordability and range of features. They appreciate the ability to start small and scale up as needed, and the integrations with other tools. However, some users mention that the pricing can become expensive as the contact list grows, and they note occasional issues with the pricing structure and customer support. When it comes to GetResponse, reviewers appreciate its flexible pricing model and the availability of a free plan, which they find beneficial for small businesses and beginners. They also value the 30-day free trial and the comprehensive features offered at competitive prices. However, some users mention that the pricing can be high for larger email lists and note issues with billing practices and customer support. ## How does the user experience compare on ActiveCampaign vs GetResponse? ### Overall rating 4.6 (2561) 4.2 (521) ### User interface ActiveCampaign GetResponse ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat GetResponse Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs GetResponse ActiveCampaign and GetResponse are two software tools that have been evaluated and reviewed on Capterra by verified reviewers. Read genuine feedback from users to see how ActiveCampaign compares to GetResponse and decide which one is the best fit for your needs. Users appreciate ActiveCampaign for its robust automation capabilities, which they say streamline repetitive tasks and personalize customer journeys. Reviewers also highlight its effective campaign management tools, noting precise audience segmentation and insightful performance reports. Additionally, users value its comprehensive email automation features, citing the ability to create complex workflows and schedule emails in advance. When it comes to GetResponse, users commend its marketing services, including integration with various tools and a flexible pricing model. They also praise its email marketing solutions for dependable deliverability and lead capture. Furthermore, reviewers find its landing page creator easy to use and effective for lead generation. As for the cons, ActiveCampaign users mention its high pricing, which they say has increased significantly over time. They also find its email management features lacking, citing issues with delivery rates and A/B testing. Additionally, reviewers note a steep learning curve, indicating it is not beginner-friendly. Meanwhile, GetResponse users also criticize its pricing, mentioning unexpected charges and high costs. They find its email management problematic, citing poor customer service and issues with email delivery. Furthermore, reviewers express dissatisfaction with its customer support, describing it as unresponsive and unhelpful. \[[2](#source-item-2)\] Pros ActiveCampaign CA Christopher A Commercial DirectorGlass, Ceramics & Concrete, 11 - 50 employeesUsed the software for: More than 2 years. “Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.“ March 26, 2026 BY Brian Y Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.“ January 13, 2026 GetResponse JH James H Marketing ExecutiveMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The platform combines powerful tools like email campaigns, landing pages, automation workflows, and analytics in one place, which saves time and improves productivity.“ March 12, 2026 Jamie H OwnerEntertainment, 11 - 50 employeesUsed the software for: Less than 6 months. “It’s a reliable and powerful tool for building and managing email marketing campaigns. Once you get familiar with the platform, it becomes a valuable asset for growing and engaging your audience.“ April 1, 2026 Cons ActiveCampaign DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 JP Jonathan P CEOEducation Management, 2 - 10 employeesUsed the software for: 6-12 months. “I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)“ August 23, 2024 GetResponse Jamie H OwnerEntertainment, 11 - 50 employeesUsed the software for: Less than 6 months. “Some of the more advanced features are only available on higher-tier plans, which may not be ideal for small businesses just starting out.“ April 1, 2026 BA Brad A OwnerBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: Less than 6 months. “I built a landing page which was used in my Google Ads and Google suspended our account which has cost us thousands of dollars. When I reached out to their support they admitted they were aware of the issue.“ November 15, 2024 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and GetResponse? Talk to a Capterra advisor for free and get results within 15 minutes. 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