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Any B2B company who spends at least $4k/month on paid social, across all industries, in the US and Canada.
6sense sells to B2B organizations of all sizes in the technology, manufacturing, financial services, business services, and healthcare sectors.
I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience.
The budget and bidding section is a bit confusing, even after having worked in it this long.
They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.
I also find the audience tool to be very weak. Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform.
I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues.
Difficult to access because file size it large.
The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata.
Put your paid social demand generation on auto pilot.
The product is the most impressive and useful tools I have ever used. It helps connect sales and marketing into one revenue team like never before.
The UI is a bit clunky and SLOW. Sales often complain about the lag in refreshing the data and viewing segments in the platform so many reps do not sign in for that reason.
We've started using Sales Intelligence for contact acquisition and insights which has been an amazing resource for the team and helps them move faster and smarter.
Set up can be slow, in order to get things launched properly. It can be a struggle if you are looking for an immediate ROI.
Aside from being SO easy to use, our team has worked with 2 customer success managers who have been AWESOME. Very communicative and ready to tackle any project with creativity and expertise.
Their Salesforce user model is poor. If you have a large sales team you're going to need a lot of licenses if you want everyone to be able to see the data in the Salesforce iframe.
Amazing company with top notch support to go with it. The CSM feels like an extension of the internal team.
6sense can have some lags causing long loading times.
Clint: Hello, my name is Clint. I'm a demand generation manager. I give 6sense a four out of five stars. For more reviews like this, click below. With 6sense we were looking to reach our target audience. We had a set list of accounts that we wanted to advertise to and get insights on and track, and 6sense did a great job of being able to match those audiences and give us the data on when they were hitting our website, what topics they were talking about, and tell us who were the most engaged contacts within the account. I love 6sense's ability to work with our sales teams. Their sales enablement abilities or top notch, they allow you to see easily which contacts and account are surging, which accounts are most engaged with your website and [inaudible 00:00:44] topics you care about. And able to really give that data in a great way so that we're able to empower our sales teams to reach out to only the top accounts so they can spend their time prospecting in the best way possible. The thing I liked least about 6sense was their predictive model is very set in stone and you don't have a lot of insights into what's happening, so you kind of have to take it as it is. It doesn't allow you to do any customizations really or anything based on what inputs you put into the data. So if you have a very custom sales cycle it is not the best tool for those types of things. But if your sales cycles follow a traditional sales path of awareness, consideration, and purchase, that all kind of flows within the correct way for using 6sense.
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