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Metadata vs 6sense: Which is a better fit?

Updated on February 9th, 2025
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Summary
Features in Account Based Marketing
14
Best performer
31
  • Activity Dashboard
  • Campaign Analytics
  • Campaign Management
9
31
  • Lead Qualification
  • Performance Metrics
  • Prioritization
User satisfaction
4.4
User reviews25
Ease of use
4.3
Functionality
4.3
Value for money
4.2
Customer support
4.7
4.7
User reviews25
Ease of use
4.4
Functionality
4.5
Value for money
4.5
Customer support
4.5
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Any B2B company who spends at least $4k/month on paid social, across all industries, in the US and Canada.

6sense sells to B2B organizations of all sizes in the technology, manufacturing, financial services, business services, and healthcare sectors.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-42d2392a-9640-48f8-e645-08db25b16a11
Clint B
Growth Marketing
4.0

Clint: Hello, my name is Clint. I'm a demand generation manager. I give 6sense a four out of five stars. For more reviews like this, click below. With 6sense we were looking to reach our target audience. We had a set list of accounts that we wanted to advertise to and get insights on and track, and 6sense did a great job of being able to match those audiences and give us the data on when they were hitting our website, what topics they were talking about, and tell us who were the most engaged contacts within the account. I love 6sense's ability to work with our sales teams. Their sales enablement abilities or top notch, they allow you to see easily which contacts and account are surging, which accounts are most engaged with your website and [inaudible 00:00:44] topics you care about. And able to really give that data in a great way so that we're able to empower our sales teams to reach out to only the top accounts so they can spend their time prospecting in the best way possible. The thing I liked least about 6sense was their predictive model is very set in stone and you don't have a lot of insights into what's happening, so you kind of have to take it as it is. It doesn't allow you to do any customizations really or anything based on what inputs you put into the data. So if you have a very custom sales cycle it is not the best tool for those types of things. But if your sales cycles follow a traditional sales path of awareness, consideration, and purchase, that all kind of flows within the correct way for using 6sense.

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Metadata

Top Features
14/31
  • Alerts/Notifications
  • Behavior Tracking
  • Communication Management
  • Contact Management
  • Content Creation
  • Content Delivery
  • Data Synchronization
  • Lead Qualification
  • Lead Scoring
  • Multi-Channel Communication
  • Performance Metrics
  • Personalization
  • Prioritization
  • Real-Time Data
  • Search/Filter
  • Segmentation
  • Trend Analysis
  • Activity Dashboard
  • AI/Machine Learning
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Contact Database
  • Lead Management
  • Lead Nurturing
  • Marketing Automation
  • Pipeline Management
  • Pipeline Reports
  • Reporting/Analytics
  • Target Account Identification
  • Third-Party Integrations
See All features
Hide Account Based Marketing Software Features -

6sense

9/31
Show Account Based Marketing Software Features +

Metadata

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6sense

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Metadata
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
6sense
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Metadata
  • By Metadata
  • Located in United States
  • Founded in 2015
6sense
  • By 6sense
  • Located in United States
  • Founded in 2013
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