# Compare Kajabi vs HubSpot Marketing Hub 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Kajabi based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/154682-171840/Kajabi-vs-HubSpot-Marketing --- # HubSpot Marketing Hub vs Kajabi Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubKajabi2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) Starting Price $89.00/month Value-for-Money 3.7 Functionality 4.2 Ease of Use 4.1 Customer Service 4.1 Reviews Sentiment Based on [229 reviews](#user-reviews) Positive 192 Neutral 23 Negative 14 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling NA Newsletter Management NA Email Tracking 4.0 Customizable Branding 4.4 User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.4 User reviews[229](https://www.capterra.com/p/154682/Kajabi/reviews/) Ease of use 4.1 Functionality 4.2 Value for money 3.7 Customer support 4.1 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $89Flat Rate, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Kajabi is used by online course creators, coaches, content creators, educators, podcasters, newsletter publishers, digital product sellers, and entrepreneurs. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Tony U. Head of Growth Marketing > "It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) VR Verified Reviewer GM > "Expensive for small businesses, design flexibility is limited and backend can feel unintuitive." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7060004) Abbey W. owner, founder > "Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963) IA Ibrahim A. Admin > "The biggest downside is the price it’s quite expensive compared to other platforms especially for beginners." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7133536) JP John P. Transport Broker > "The email marketing series are extraordinarily simple to establish in order to nurture leads who receive my free transport..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7079658) Abbey W. owner, founder > "While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963) RS Rachel S. Virtual Assistant > "It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6744386) VR Verified Reviewer Owner > "It’s hard to integrate information from other apps to Kajabi." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487) RZ Renata Z. naturopathic doctor > "Great from the perspective that it's an all-in-one-platform that integrates all the tools to run a successful online business" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7086099) Justine J. COACH > "Kajabi’s refusal to restore access while this dispute is ongoing is causing direct financial harm." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) Breanna G. Program direct > "It could send out automated emails and sync well with other apps" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589) Justine J. COACH > "For the last 5 days, I’ve been locked out of my account despite showing proof of previous months’ payments." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) AA Alex A. Peer support specialist, drug and alcohol counselor > "Had a wonderful experience with Kajabi really liked security customer support marketing and sales email templates and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7125263) SM Stacey M. Manager Education Services > "VERY time consuming if you run a class for a large group as you have to spend a significant amount of time inputting..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5016874) Tony U. Head of Growth Marketing > "The templates are clean, the checkout flow is smooth, and the customer experience feels professional." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) Justine J. COACH > "The first support email I got came only after posting my review of their terrible customer service." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) Breanna G. Program direct > "I know we got some kind of discount at the beginning for being in when they updated so that was a really nice perk." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589) Justine J. COACH > "Lost access to my intellectual property" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) VR Verified Reviewer Owner > "With Kajabi I have a tool that helps me to get my hard-earned money as quick as possible." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6836678) Stone C. Leadership Coach > "I was coming from Squarespace as a web platform and by comparison, getting the look I wanted required a lot of tedious,..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6181859) AH Amanda H. Copywriter and Launch Strategist > "The customer service is incredible I’ve been able to learn and improve things I was doing by working with chat support they..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6362394) JD Jerome D. Director > "Pricing was a bit on the expensive side of my budget." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470) Angela V. Owner > "It helps you build and market your own online courses as well as doing classes that might be beneficial to you" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956) SF Sarah F. Founder > "The quality of their work was shockingly poor, indicating a complete disregard for their customers' satisfaction. When I..." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) Tony U. Head of Growth Marketing > "Customer support is generally helpful, and the platform feels secure and reliable." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) AM Andrea M. operations administrator > "email analytics are hard to understand to me" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851) BR Busola R. Finance Manager > "Its is able to create a beautiful community to manage people and relationships." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957) CC Chuck C. Owner > "Kajabi charges so much and still limits your ability to input custom code." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4796965) BR Busola R. Finance Manager > "I love the multiple functionality Kajabi offers and how it harmonizes the experience into a single app is cool" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957) TF Tom F. Customer Marketing Specialist > "Definitely on the more expensive side of products." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596) RS Reelika S. Coach > "It has been great to create products, services, and set up landing pages and affiliate center." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) MC Madison C. Founder > "I've had it for more than 11 months and I don't think Kajabi is for people who are trying to build community, it's great if..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4921290) CE Cameron E. Chief Operations Officer > "What I liked most about kajabi was the ease of set up and options to create a community that supports my course easily." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6780487) AP Andy P. Director > "Some people claim that the email deliverability rate is not as high as other products that do a similar thing." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6196102) SL Steph L. CEO > "I love how easy it is to use, simple and clean designs, and also that you can adjust the speed and quality of the videos" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152) CT Colleen T. Owner > "For example, our students need to write a quiz and achieve a minimum of 80% before the next lesson is unlocked. If a student..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3807227) VR Verified Reviewer Owner > "It was also easy to adjust settings when I needed to." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487) Paul K. President > "I also don't like the fact you can't edit the media library." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6228032) JD Jerome D. Director > "Overall Kajabi is easy to use and very convenient as you can do everything on the platform for your online course and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470) SF Sarah F. Founder > "It was virtually unusable and fell far short of the promised functionality." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) JW Jack W. Supervisor > "Has been very useful due to the sheer amount of tools that come integrated." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444) Katie R. Owner > "I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3700891) DA Doyin A. Lead Coach > "The ease of use and the convenience of having the Kajabi as an App on the phone makes it very handy." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) EC Eliza C. Web designer > "You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) RB Rachel B. Website Manager > "The support documentation is helpful and thorough." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6526307) SF Sarah F. Founder > "They have shown a complete disregard for their customers and failed to fulfill their contractual obligations." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) TF Tom F. Customer Marketing Specialist > "Great email marketing features and website management." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596) US Upendra S. Consultant > "At the beginning, it was hard to navigate through all the features." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6281454) VR Verified Reviewer Head Copywriter > "How easy it is to use - it's super intuitive and the learning library is great, so even without experience you can get up..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6461275) CS Chris S. Author, Speaker > "It's a bit expensive without guarantee of ROI. " [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6227759) Angela V. Owner > "But I like most is that is for entrepreneurs that don't have much experience in the business." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956) EM Emily M. OWNER > "Just spent 1.5+ hours waiting for the "support" they claim to offer." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6282213) SL Steph L. CEO > "Great overall, I’m able to learn a lot from the various modules, which are well organized!" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152) ED Edgar D. CEO > "Their pricing is ridiculous for what they deliver." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6290134) JW Jack W. Supervisor > "Great all in one platform, has all the marketing tools you will need" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444) VK Vinit K. Backend developer > "It is important to note that some users have complained that the prices can be a bit expensive, particularly for new or..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4622314) EC Eliza C. Web designer > "I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) EG Entin G. Fashion designer > "It’s too expensive for beginner and don’t have course yet plus if you not tech savy, I end up spend morethan 4 month paying..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3447342) Arlene O. Digital marketer > "it is user friendly as it does not require extensive technical skills." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6516834) NA Nicola A. Therapist > "I wish the templates were more adaptable but this is a minor issue." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4353832) DA Doyin A. Lead Coach > "The simplicity and functionality is great" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) EC Eliza C. Web designer > "The affiliate system is clunky and not very user friendly for the admin or the affiliates." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) VR Verified Reviewer Entrepreneur > "It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094) AD Amelia D. Consistency Coach > "I wanted to have all the bells and whistles but wasn’t yet earning the money to justify it." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252) MS Mohammed S. Owner > "The different templates, organization and layout of content makes for easy user consumption." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842) Stefanie H. Life Coach > "Kajabi is not for beginners coaches." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3517411) MS Mohammed S. Owner > "That being said, when it comes to hosting online courses, and wanting to share your expertise with your audience, no one..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842) DD Daniel D. Owner > "Lacking gamification features." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4045880) LH Louise H. Business Owner > "I like that it allows you to customize landing and sales page. That it has pipelines already set up" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3603347) EC Elise C. Podcast manager > "I find could kajabi to be very clunky and not user-friendly." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3943926) RS Reelika S. Coach > "The process has been faster than I thought." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) AsK Anaïs K. Trainer > "Very good, but very expensive too, I stopped because my business was too small for the price" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4311503) DA Doyin A. Lead Coach > "It is very easy to navigate." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) VR Verified Reviewer Entrepreneur > "I've worked in the space for over 10 years and it's by far the worst platform to work with." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094) AM Andrea M. operations administrator > "easy to use and the price of the product monthly" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851) KC Kierra C. Director of Operations > "I never liked their sales/transaction page." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4578226) RS Reelika S. Coach > "Customer service has been excellent." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) RB Richard B. CEO > "I exported all our contacts from mailchimp to go through the painful process of creating comma delimited text files for EACH..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___2445022) EA Eli A. President > "Kajabi is a great solution because it allows you to have the flexibility to build your marketing strategy around your..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4235884) AD Amelia D. Consistency Coach > "I also did not live me the product limits." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252) [View Reviews](https://www.capterra.com/p/154682/Kajabi/reviews/) ## User interface 4.51 (6,228) [Kajabi](https://www.capterra.com/p/154682/Kajabi/) 4.35 (229) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Kajabi 26/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/154682/Kajabi/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to Kajabi ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kajabi Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Kajabi - By Kajabi - Located in United States - Founded in 2009 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $89/month Price $9/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-154682/brevo-vs-Kajabi) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $89/month Price $13/month 4.2 Features 4.4 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-154682/MailChimp-vs-Kajabi) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $89/month Price $12/month 4.2 Features 4.2 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-154682/Constant-Contact-vs-Kajabi) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $89/month Price $15/month 4.2 Features 4.5 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-154682/ActiveCampaign-vs-Kajabi) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $89/month Price $10/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-154682/MailerLite-vs-Kajabi) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $89/month Price $17/month 4.2 Features 4.7 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/154682-198994/Kajabi-vs-Systeme)