# Compare Kajabi vs Kartra 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Kajabi and Kartra based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/154682-184946/Kajabi-vs-Kartra

---

# Kajabi vs Kartra Features and Cost Comparison

Last updated June 24th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KajabiKartra2/4 selected

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

[## Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

Starting Price

$89.00/month

Value-for-Money

3.7

Functionality

4.2

Ease of Use

4.1

Customer Service

4.1

Reviews Sentiment

Based on [229 reviews](#user-reviews)

Positive

192

Neutral

23

Negative

14

[## Kartra](https://www.capterra.com/p/184946/Kartra/)[4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

Starting Price

$119.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4

Customer Service

4.1

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

151

Neutral

9

Negative

8

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Salesforce Marketing Cloud

4.2 (530)

* * *

Starting Price

$25.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

83%

of reviewers  
rated it above 4 stars

* * *

### Marketo Engage

4.3 (711)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

87%

of reviewers  
rated it above 4 stars

* * *

### EngageBay CRM

4.7 (908)

* * *

Starting Price

$14.99

Per User,Per Month

Free Trial

Free Version

* * *

User rating

97%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Omnisend

4.7 (836)

* * *

Starting Price

$16.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

98%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

4.0

Customizable Branding

4.4

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

\--

User satisfaction

User satisfaction

4.4

User reviews[229](https://www.capterra.com/p/154682/Kajabi/reviews/)

Ease of use

4.1

Functionality

4.2

Value for money

3.7

Customer support

4.1

User satisfaction

4.5

User reviews[168](https://www.capterra.com/p/184946/Kartra/reviews/)

Ease of use

4.0

Functionality

4.4

Value for money

4.3

Customer support

4.1

Price starts from

Price starts from

$89Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$119Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Kajabi is used by online course creators, coaches, content creators, educators, podcasters, newsletter publishers, digital product sellers, and entrepreneurs.

Best for

Creators, coaches, and experts looking to monetize their audience online.

## User reviews

Pros & cons

Tony U.

Marketing Manager

> "It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055)

IA

Ibrahim A.

Admin

> "The biggest downside is the price it’s quite expensive compared to other platforms especially for beginners."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7133536)

Abbey W.

owner, founder

> "Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963)

Abbey W.

owner, founder

> "While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963)

JP

John P.

Transport Broker

> "The email marketing series are extraordinarily simple to establish in order to nurture leads who receive my free transport..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7079658)

VR

Verified Reviewer

GM

> "Expensive for small businesses, design flexibility is limited and backend can feel unintuitive."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7060004)

RS

Rachel S.

Virtual Assistant

> "It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6744386)

VR

Verified Reviewer

Owner

> "It’s hard to integrate information from other apps to Kajabi."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487)

RZ

Renata Z.

naturopathic doctor

> "Great from the perspective that it's an all-in-one-platform that integrates all the tools to run a successful online business"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7086099)

Justine J.

COACH

> "Kajabi’s refusal to restore access while this dispute is ongoing is causing direct financial harm."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

AA

Alex A.

Peer support specialist, drug and alcohol counselor

> "Had a wonderful experience with Kajabi really liked security customer support marketing and sales email templates and..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7125263)

Justine J.

COACH

> "For the last 5 days, I’ve been locked out of my account despite showing proof of previous months’ payments."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

Tony U.

Marketing Manager

> "The templates are clean, the checkout flow is smooth, and the customer experience feels professional."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055)

SM

Stacey M.

Manager Education Services

> "VERY time consuming if you run a class for a large group as you have to spend a significant amount of time inputting..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5016874)

Breanna G.

Program direct

> "It could send out automated emails and sync well with other apps"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589)

Justine J.

COACH

> "The first support email I got came only after posting my review of their terrible customer service."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

Tony U.

Marketing Manager

> "Customer support is generally helpful, and the platform feels secure and reliable."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055)

Justine J.

COACH

> "Lost access to my intellectual property"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379)

Breanna G.

Program direct

> "I know we got some kind of discount at the beginning for being in when they updated so that was a really nice perk."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589)

Stone C.

Leadership Coach

> "I was coming from Squarespace as a web platform and by comparison, getting the look I wanted required a lot of tedious,..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6181859)

BR

Busola R.

Finance Manager

> "Its is able to create a beautiful community to manage people and relationships."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957)

JD

Jerome D.

Director

> "Pricing was a bit on the expensive side of my budget."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470)

BR

Busola R.

Finance Manager

> "I love the multiple functionality Kajabi offers and how it harmonizes the experience into a single app is cool"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957)

SF

Sarah F.

Founder

> "The quality of their work was shockingly poor, indicating a complete disregard for their customers' satisfaction. When I..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938)

VR

Verified Reviewer

Owner

> "With Kajabi I have a tool that helps me to get my hard-earned money as quick as possible."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6836678)

AM

Andrea M.

operations administrator

> "email analytics are hard to understand to me"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851)

RS

Reelika S.

Coach

> "It has been great to create products, services, and set up landing pages and affiliate center."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984)

TF

Tom F.

Customer Marketing Specialist

> "Definitely on the more expensive side of products."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596)

CE

Cameron E.

Chief Operations Officer

> "What I liked most about kajabi was the ease of set up and options to create a community that supports my course easily."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6780487)

MC

Madison C.

Founder

> "I've had it for more than 11 months and I don't think Kajabi is for people who are trying to build community, it's great if..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4921290)

SL

Steph L.

CEO

> "I love how easy it is to use, simple and clean designs, and also that you can adjust the speed and quality of the videos"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152)

AP

Andy P.

Director

> "Some people claim that the email deliverability rate is not as high as other products that do a similar thing."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6196102)

VR

Verified Reviewer

Owner

> "It was also easy to adjust settings when I needed to."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487)

CT

Colleen T.

Owner

> "For example, our students need to write a quiz and achieve a minimum of 80% before the next lesson is unlocked. If a student..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3807227)

JD

Jerome D.

Director

> "Overall Kajabi is easy to use and very convenient as you can do everything on the platform for your online course and..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470)

Paul K.

President

> "I also don't like the fact you can't edit the media library."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6228032)

JW

Jack W.

Supervisor

> "Has been very useful due to the sheer amount of tools that come integrated."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444)

SF

Sarah F.

Founder

> "It was virtually unusable and fell far short of the promised functionality."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938)

AH

Amanda H.

Copywriter and Launch Strategist

> "The customer service is incredible I’ve been able to learn and improve things I was doing by working with chat support they..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6362394)

Katie R.

Owner

> "I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3700891)

Angela V.

Owner

> "It helps you build and market your own online courses as well as doing classes that might be beneficial to you"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956)

EC

Eliza C.

Web designer

> "You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777)

DA

Doyin A.

Lead Coach

> "The ease of use and the convenience of having the Kajabi as an App on the phone makes it very handy."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105)

SF

Sarah F.

Founder

> "They have shown a complete disregard for their customers and failed to fulfill their contractual obligations."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938)

RB

Rachel B.

Website Manager

> "The support documentation is helpful and thorough."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6526307)

US

Upendra S.

Consultant

> "At the beginning, it was hard to navigate through all the features."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6281454)

TF

Tom F.

Customer Marketing Specialist

> "Great email marketing features and website management."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596)

CS

Chris S.

Author, Speaker

> "It's a bit expensive without guarantee of ROI. "

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6227759)

VR

Verified Reviewer

Head Copywriter

> "How easy it is to use - it's super intuitive and the learning library is great, so even without experience you can get up..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6461275)

EM

Emily M.

OWNER

> "Just spent 1.5+ hours waiting for the "support" they claim to offer."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6282213)

SL

Steph L.

CEO

> "Great overall, I’m able to learn a lot from the various modules, which are well organized!"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152)

CC

Chuck C.

Owner

> "Kajabi charges so much and still limits your ability to input custom code."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4796965)

JW

Jack W.

Supervisor

> "Great all in one platform, has all the marketing tools you will need"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444)

ED

Edgar D.

CEO

> "Their pricing is ridiculous for what they deliver."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6290134)

EC

Eliza C.

Web designer

> "I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777)

VK

Vinit K.

Backend developer

> "It is important to note that some users have complained that the prices can be a bit expensive, particularly for new or..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4622314)

Arlene O.

Digital marketer

> "it is user friendly as it does not require extensive technical skills."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6516834)

EG

Entin G.

Fashion designer

> "It’s too expensive for beginner and don’t have course yet plus if you not tech savy, I end up spend morethan 4 month paying..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3447342)

DA

Doyin A.

Lead Coach

> "The simplicity and functionality is great"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105)

NA

Nicola A.

Therapist

> "I wish the templates were more adaptable but this is a minor issue."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4353832)

VR

Verified Reviewer

Entrepreneur

> "It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094)

EC

Eliza C.

Web designer

> "The affiliate system is clunky and not very user friendly for the admin or the affiliates."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777)

MS

Mohammed S.

Owner

> "The different templates, organization and layout of content makes for easy user consumption."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842)

AD

Amelia D.

Consistency Coach

> "I wanted to have all the bells and whistles but wasn’t yet earning the money to justify it."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252)

MS

Mohammed S.

Owner

> "That being said, when it comes to hosting online courses, and wanting to share your expertise with your audience, no one..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842)

DD

Daniel D.

Owner

> "Lacking gamification features."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4045880)

RS

Reelika S.

Coach

> "The process has been faster than I thought."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984)

EC

Elise C.

Podcast manager

> "I find could kajabi to be very clunky and not user-friendly."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3943926)

DA

Doyin A.

Lead Coach

> "It is very easy to navigate."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105)

AsK

Anaïs K.

Trainer

> "Very good, but very expensive too, I stopped because my business was too small for the price"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4311503)

AM

Andrea M.

operations administrator

> "easy to use and the price of the product monthly"

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851)

VR

Verified Reviewer

Entrepreneur

> "I've worked in the space for over 10 years and it's by far the worst platform to work with."

[See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094)

RS

Reelika S.

Coach

> "Customer service has been excellent."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984)

KC

Kierra C.

Director of Operations

> "I never liked their sales/transaction page."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4578226)

EA

Eli A.

President

> "Kajabi is a great solution because it allows you to have the flexibility to build your marketing strategy around your..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4235884)

RB

Richard B.

CEO

> "I exported all our contacts from mailchimp to go through the painful process of creating comma delimited text files for EACH..."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___2445022)

MS

Mohammed S.

Owner

> "My clients love the ease of use, layouts, and of course the Kajabi Mobile App."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842)

AD

Amelia D.

Consistency Coach

> "I also did not live me the product limits."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252)

BE

Brittany E.

Mindset Coach

> "Between managing leads, creating emails, creating landing pages, and charging for products, it all works great."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3649558)

KC

Kierra C.

Director of Operations

> "It is very confusing for potential customers."

[See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4578226)

[View Reviews](https://www.capterra.com/p/154682/Kajabi/reviews/)

MM

Matthew M.

Holistic Nutritionist

> "It is a powerful all-in-one platform that can do a lot, and that is probably its biggest strength."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___7131419)

LD

Laura D.

Client Success Specialist

> "Kartra can be a bit intimidating for form set up and navigation features to try and find information needed for reporting and..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6774185)

LG

Lisa G.

Coach and Consultant

> "It's great if you want to have a business that produces at leas $500,000 or more but if you have a smaller company or one man..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159)

JB

Jennifer B.

Consultant

> "I do not like their calendar scheduling functionality as it does not integrate with various calendars for client ease of use. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499)

LG

Lisa G.

Coach and Consultant

> "Katra is a great alternative to Kajabi with all of the same bells and whistles but after gaining more email opt ins gets more..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6824159)

VR

Verified Reviewer

Coaching Consultant

> "For those who have never used an all-in-one platform, this was very difficult to learn, and many features are not that intuitive,..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4974824)

Luz mary R.

teacher

> "The 360-degree analytics are detailed and insightful, and the affiliate management and integrated payment method are super..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574)

Chad K.

owner

> "there aren't many bad aspects of this software, the only thing I don't like is they have specific viewing profiles for pages for..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582)

JB

Jennifer B.

Consultant

> "I like the variety of templates, and the fact that it is truly an all in one solution. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6378499)

TM

Tony M.

Owner Operator

> "Really bad support and buggy software."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6565449)

Luz mary R.

teacher

> "I love how it allows me to build and manage my entire online business without needing to hire a team of developers or designers."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574)

CC

Chuck C.

Owner

> "I found that it was missing a few key funnel features, like one click upsells and webinar templates. Once I learned more about..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976)

MT

Marek T.

CEO

> "The ability to create and manage sales funnels, email marketing campaigns, membership sites, and even conduct webinars all within..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825)

Luz mary R.

teacher

> "The only thing I could say that's less favorable is that, with so many features included, it can take some time to learn how to..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___6289574)

John S.

Social Media Consultant

> "The platform offers a drag-and-drop interface that allows users to easily create landing pages, opt-in forms, and sales pages..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

JD

Joane D.

CEO and Brand Strategist

> "their system was backwards and cluncky and their customer support was non existent. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5013579)

TO

Tareq O.

Sales Engineer

> "Additionally, Kartra provides a heatmap and tracking system that offers valuable insights into customer behavior, such as which..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4751687)

BB

Breann B.

Coach

> "For example, I created an email funnel for a quiz and wanted to send different emails for different quiz results, this was nearly..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

AH

Ashley H.

CEO

> "It does my email marketing, hosts my full website, hosts calendars, surveys, my program membership / modules, it processes..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766)

LD

Laura D.

Owner

> "For example the booking calendar is missing standard features like buffer time between appointments. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4583135)

John S.

Social Media Consultant

> "Kartra CRM is a powerful tool that offers many benefits for businesses looking to automate and personalize their customer..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

AH

Ashley H.

CEO

> "The other con is how absolutely difficult it is to use some of the features, specifically building a website/page and sequences."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766)

John S.

Social Media Consultant

> "Additionally, Kartra CRM includes a variety of templates and pre-built funnels, which can save time and simplify the process."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

DS

Daniele S.

Social Media Marketer

> "for membership and drip content, is not possible to set a custom signup date for customer, when it come a problem the customer..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876)

LB

Liliane B.

Commercial assistant

> "I particularly like the way it lets me create destination pages."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___5041478)

MT

Marek T.

CEO

> "Additionally, the pricing structure, although reasonable for the value provided, may be a drawback for some users."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825)

Lokeshkumar D.

CEO

> "Kartra features dozens of professional themes for building gorgeous, functioning websites quickly."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771)

John S.

Social Media Consultant

> "Additionally, the pricing can be steep for small businesses, which could make it less accessible."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

CM

Claudia M.

Consultant

> "Kartra allows you to manage your whole funnel from prospect to customer."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076)

MG

Maciej G.

Co-founder & Marketing Director

> "The only downside to Kartra is that it can be a bit expensive compared to some of its competitors."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4613430)

OT

Olivia T.

Content Marketing Manager

> "Kartra is a comprehensive platform with a variety of tools for online marketing and sales."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142)

John S.

Social Media Consultant

> "One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4601886)

Patricia A.

Director

> "You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3324573)

BB

Breann B.

Coach

> "It is a bit clunky and old-fashioned looking."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

AH

Ashley H.

CEO

> "They have multiple avenues of support, you can email, chat, or join the Facebook group to get help."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3845766)

Chad K.

owner

> "IE it looks amazing on desktop but terrible on phones"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4229582)

CM

Claudia M.

Consultant

> "You can have easy to create landing pages and all works and connects easily."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4199076)

Bernadette G.

Owner

> "It took time before they rolled out the quiz/survey function and even then, it is not yet very refined as we hoped it would be."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3519914)

MT

Marek T.

CEO

> "The platform's features were robust, and its customer support was responsive and helpful."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4788825)

LS

Louise S.

Owner

> "It is one of my biggest monthly bills"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4815596)

CE

Chris E.

Owner

> "The cost is insignificant compared to the time savings and capabilities provided with Kartra."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812)

Andrés J G.

Director

> "Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

SS

Senu S.

marketing manager

> "It has collection of customizable templates that I always used to design my marketing sales funnel which performs crazy"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3263232)

KA

Kelly A.

Client Service Associate

> "If you don't have an already clean list of leads you can get kicked out."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3503512)

Domingo Antonio A.

University average technician

> "The platform is easy to use and I love how I can easily segment my audience and send them personalized messages."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4806308)

CS

Chris S.

MD

> "Slow page loading and only one domain with standard package"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2969238)

VR

Verified Reviewer

Devloper

> "Since I signed up for Kartra, my online business has seen a huge boost in success."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4605638)

Andrés J G.

Director

> "I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

CC

Chuck C.

Owner

> "I really liked how easy it was to set up my courses and landing pages"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4796976)

Andrés J G.

Director

> "They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

OT

Olivia T.

Content Marketing Manager

> "It's user-friendly and easy to navigate, making it perfect for non-techy users."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4650142)

DS

Daniele S.

Social Media Marketer

> "many problem with email delivery in Italy domain"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3551876)

CE

Chris E.

Owner

> "Kartras done for you campaigns are brilliant."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4389812)

Andrés J G.

Director

> "Software is OK, but has several design flaws, most which have not been fixed."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

BB

Breann B.

Coach

> "Behavior-focused scoring was cool!"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

GW

Greg W.

CEO

> "There email editor needs some help and their spell check does not work with right mouse for me."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2593344)

Lokeshkumar D.

CEO

> "Kartra is a strong and easy-to-use internet business builder."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___4600771)

OB

Octavia B.

CEO

> "can't navigate to a specific part of product to edit, have to go thru all the pages. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2341858)

CW

Carly W.

Director

> "When we initially signed up, I liked how it was an all in one platform where we could host our membership aswel as sales funnels,..."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042)

EW

Emmani W.

Recruiter and Coach

> "Everything was hard to understand, it was time consuming and they kept asking me to purchase additional stuff I couldn’t afford"

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2885279)

BB

Breann B.

Coach

> "Support was always very helpful."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___3892286)

VR

Verified Reviewer

CEO

> "NO phone support is a disaster."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2478240)

Andrés J G.

Director

> "They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. "

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2995810)

CW

Carly W.

Director

> "Support has been bad over the last few years which has been super frustrating."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2898042)

Yassine A.

ceo

> "Kartra integrates with a variety of payment gateways which is a must for eCommerce businesses like mine."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2894582)

OA

Oshuare A.

Owner/Entrepreuneur

> "Not quite so user friendly as advertised."

[See full review](https://www.capterra.com/p/184946/Kartra/#Capterra___2433072)

[View Reviews](https://www.capterra.com/p/184946/Kartra/reviews/)

## User interface

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)

4.35 (229)

[Kartra](https://www.capterra.com/p/184946/Kartra/)

4.48 (168)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Kajabi

26/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/154682/Kajabi/#features)

Kartra

Top features

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/184946/Kartra/#features)

### Recognition

No recognitions have been awarded to Kajabi

Kartra is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Kajabi

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Kartra

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Kajabi

-   By Kajabi
-   Located in United States
-   Founded in 2009

Kartra

-   By Genesis Digital
-   Located in United States
-   Founded in 2013

## Popular Comparisons

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

$89/month

Price

$9/month

4.2

Features

4.5

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-154682/brevo-vs-Kajabi)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$119/month

Price

$17/month

4.4

Features

4.7

4.0

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/184946-198994/Kartra-vs-Systeme)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$89/month

Price

$13/month

4.2

Features

4.4

4.1

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-154682/MailChimp-vs-Kajabi)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$119/month

Price

$15/month

4.4

Features

4.4

4.0

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-184946/HubSpot-Marketing-vs-Kartra)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$89/month

Price

$12/month

4.2

Features

4.5

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-154682/MailerLite-vs-Kajabi)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$119/month

Price

$13/month

4.4

Features

4.4

4.0

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-184946/MailChimp-vs-Kartra)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$89/month

Price

$12/month

4.2

Features

4.2

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-154682/Constant-Contact-vs-Kajabi)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/)

$119/month

Price

$9/month

4.4

Features

4.5

4.0

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-184946/brevo-vs-Kartra)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$89/month

Price

$15/month

4.2

Features

4.5

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-154682/ActiveCampaign-vs-Kajabi)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$119/month

Price

$14.99/month

4.4

Features

4.6

4.0

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/178819-184946/EngageBay-Marketing-vs-Kartra)

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$89/month

Price

$17/month

4.2

Features

4.7

4.1

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/154682-198994/Kajabi-vs-Systeme)

[Kartra](https://www.capterra.com/p/184946/Kartra/)[4.48 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$119/month

Price

$12/month

4.4

Features

4.2

4.0

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-184946/Constant-Contact-vs-Kartra)