# Compare Kissmetrics vs Mixpanel 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Kissmetrics and Mixpanel based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/154930-158740/Kissmetrics-vs-Mixpanel --- # Kissmetrics vs Mixpanel Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KissmetricsMixpanel2/4 selected [Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/)[4.1 (19)](https://www.capterra.com/p/154930/Kissmetrics/reviews/) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) [## Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/)[4.1 (19)](https://www.capterra.com/p/154930/Kissmetrics/reviews/) Starting Price $49.00/month Value-for-Money 3.6 Functionality 4 Ease of Use 3.4 Customer Service 4.1 Reviews Sentiment Based on [19 reviews](#user-reviews) Positive 16 Neutral 1 Negative 2 [## Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Starting Price $25.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [146 reviews](#user-reviews) Positive 137 Neutral 9 Negative 0 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Real-Time Data \-- Workflow Management NA Multiple Data Sources NA Customizable Reports \-- Reporting/Analytics 4.0 \--%Fit Missing features Feature ratings Real-Time Data NA Workflow Management NA Multiple Data Sources NA Customizable Reports NA Reporting/Analytics 4.8 User satisfaction User satisfaction 4.1 User reviews[19](https://www.capterra.com/p/154930/Kissmetrics/reviews/) Ease of use 3.4 Functionality 4.0 Value for money 3.6 Customer support 4.1 User satisfaction 4.5 User reviews[146](https://www.capterra.com/p/158740/Mixpanel/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.2 Price starts from Price starts from $49Usage Based, Per Month - Free version - Free trial Price starts from $25Flat Rate, Per Month - Free version - Free trial Best for Best for SaaS, E-Commerce, Agencies Best for Over 29,000 customers around the world use Mixpanel. ## User reviews Pros & cons Not enough reviews FM Flavio M. Senior QA Analyst > "Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) Nitesh V. QA Engineer > "Data management can also get complicated when you have too many events and properties — keeping them organized requires proper..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) Nitesh V. QA Engineer > "Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) LS Lovepreet S. Product Engineer > "Sometimes due to technical issues, multiple users get created despite identity merge being enabled." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6827979) VB Vittal B. Chief Product and Strategy Officer > "Mixpanel enabled us to easily test whether a new module we had developed was providing value, based on the actual activities of our..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6843414) FM Flavio M. Senior QA Analyst > "Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) Nitesh V. QA Engineer > "The Flows and Funnels reports are great for checking if user journeys are working as expected." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) MB Manab B. Product Marketing Manager > "I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___5072546) Nitesh V. QA Engineer > "Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) GS Gikge S. communication > "The only downside is that there are data privacy concerns" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) MaS María S. Software Engineering Manager > "It is a very intuitive tool, and in just a matter of minutes, you can obtain fascinating graphs and results without a steep learning..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6619207) Joël T. Senior Web Developer > "Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) KS Kazungu S. communications > "Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and user..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) AK Anurag K. Business Analyst > "Sometimes bugs comes when we try to add new alert generation parameter." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4245486) Nitesh V. QA Engineer > "Overall good tool but requires proper onboarding and planning to get the most out of it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) NB Noam B. Founder > "Mixpanel can be expensive for some users, and its features may be too complex for some." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4492644) NF Niccolo F. Cofounder and CTO > "Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) CJ Caren J. Assistant Sales Operations > "There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for,..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3447325) GS Gikge S. communication > "I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) EK Eri K. Data Analyst > "There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) NF Niccolo F. Cofounder and CTO > "It offers a highly customisable set of features, and you can track basically any action on your website." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) NH Nolan H. Merch Analyst > "It might just be me, but I find the event tracking dashboard can be a little convoluted at times." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3164159) Joël T. Senior Web Developer > "I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) MQ Maria Q. Operations Director > "The learning curve is too long, and that makes us lose time in training every time we have a new team member." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) TF Tom F. Customer Marketing Specialist > "Easily digestible data and graphs." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6711365) EK Eri K. Data Analyst > "We end up having events that are missing or that are not attributed back to our clients." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) Cagri S. Growth Marketing and Operations Manager > "Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4848837) VR Verified Reviewer Sr. Software Engineer > "Missed event are never captured and they just vanish so that needs to be addressed." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3497384) JB Joel B. Administrative Secretary > "Mixpanel provides real-time data on user behavior, allowing my business to quickly identify trends and make data-driven decisions." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4613542) AA Amit A. Associate Product Manager > "Doesn't have an extensive integrations bucket." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2989004) Romaric S. Web Designer > "This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4579244) MC Moshe C. QA > "As I am still new to this tool, I guess its a little tricky and takes a bit of time to get used too." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3295548) Mansi M. Software Engineer > "I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many orders..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4383126) MQ Maria Q. Operations Director > "It is a little bit difficult to understand for new users." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) KS Kazungu S. communications > "These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Ayoub K. Marketing Lead > "rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2673543) KS Kazungu S. communications > "Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Aleksandr S. Principal Software Engineer > "The protocol itself is not suitable for seamless proxifying." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) NF Niccolo F. Cofounder and CTO > "It integrates seamlessly with low-code platforms, such as Bubble." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) Aleksandr S. Principal Software Engineer > "Documentation may be slightly outdated." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) Joël T. Senior Web Developer > "This is awesome as it provides critical precision on what and where to make improvements." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) Aleksandr S. Principal Software Engineer > "Latency sometimes is an issue." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) [View Reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/) ## User interface [Kissmetrics](https://www.capterra.com/p/154930/Kissmetrics/) 4.11 (19) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) 4.54 (146) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Kissmetrics Top features 17/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/154930/Kissmetrics/#features) Mixpanel 13/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/158740/Mixpanel/#features) ### Recognition No recognitions have been awarded to Kissmetrics No recognitions have been awarded to Mixpanel ### Deployment & support Kissmetrics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Mixpanel Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Kissmetrics - By Kissmetrics - Located in United States - Founded in 2008 Mixpanel - By Mixpanel - Located in United States - Founded in 2009 ## Popular Comparisons [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $25/month Price Contact vendor for pricing 4.5 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/) $25/month Price $10/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/158740-176586/Mixpanel-vs-Power-BI) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $25/month Price $15/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/158740-208764/Mixpanel-vs-Tableau) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) $25/month Price $24/month 4.5 Features 4.5 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158740-180418/Mixpanel-vs-Reportei) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,282)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) $25/month Price Contact vendor for pricing 4.5 Features 4.6 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/158740-268690/Mixpanel-vs-Google-Cloud-Platform) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Heap](https://www.capterra.com/p/147216/Heap/)[4.52 (42)](https://www.capterra.com/p/147216/Heap/reviews/) $25/month Price $24000/year 4.5 Features 4.5 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/147216-158740/Heap-vs-Mixpanel) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $25/month Price $39/month 4.5 Features 4.6 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-158740/Lucky-Orange-vs-Mixpanel) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) $25/month Price Contact vendor for pricing 4.5 Features 4.5 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/153721-158740/FullStory-vs-Mixpanel) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.64 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) $25/month Price $39/month 4.5 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/158740-163516/Mixpanel-vs-Hotjar)