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Digital, creative, technology and marketing agencies.
iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!
Instiller is easy to use, and full of amazing features. The automation panel is particularly impressive.
Limited segmentation tools available at the moment. Some UI changes have happened out of the blue and can be confusing for basic users.
With seamless integrations and fantastic customer support, our email marketing has accelerated across the business with great thanks to instiller.
Targeting/selection function is fairly limited.
Fran and her team have been a joy to work with and even though not the cheapest system out there, they are by miles the most efficient, friendly and reliable bunch.
Processes from setup through to deployment are easy to understand and implement, and there are some great touches in the system such as the ability to test send emails to clients for approval.
Lists of contact are easy to maintain, and emails are easy to create, send, and then track the results to tweak campaigns for best conversions. Our account manager has always been great.
Other email softwares charged by the email and number of recipients, iContact charged a subscription fee, so it made it more costly.
I'm very happy with all the great templates and designs. The navigation has also improved a great deal.
No one to speak with, low deliverability, inferior tech when compared to other competitors with the same price point.
My experience had been very positive. Customer Support, when needed, is very responsive and helpful.
At the time I was using it I was not able to embed videos into the email campaigns which was frustrating.
I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool.
Pricing was primarily our main issue, it became costly when we only sent one email per month.
Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.
Prioritize real-user-identified key features according to your needs to find your best fit.
Instiller
iContact
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