Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
If your business depends on email, you need 250ok. We're the ultimate companion software to your email service provider (ESP).
iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!
250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.
We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.
We receive good support and results for a specific need. It has been worth the relationship/cost.
You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.
I like that it loads fast. I like that I can customize what I see when I log in and which items I want to track.
Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.
Seamless interface and integrations, pleasure to use by both devs and luddites.
Lists of contact are easy to maintain, and emails are easy to create, send, and then track the results to tweak campaigns for best conversions. Our account manager has always been great.
Other email softwares charged by the email and number of recipients, iContact charged a subscription fee, so it made it more costly.
I'm very happy with all the great templates and designs. The navigation has also improved a great deal.
No one to speak with, low deliverability, inferior tech when compared to other competitors with the same price point.
My experience had been very positive. Customer Support, when needed, is very responsive and helpful.
At the time I was using it I was not able to embed videos into the email campaigns which was frustrating.
I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool.
Pricing was primarily our main issue, it became costly when we only sent one email per month.
Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.
Prioritize real-user-identified key features according to your needs to find your best fit.
250ok
Top FeaturesiContact
Products similar to those you're currently comparing: